brand licensing and merchandising

Muse Communication is now planning a major expansion in India by collaborating with multiple agencies, content platforms, and brands to launch various projects.

FanCode is poised for collaborations with multiple IPL franchises to establish their own mega-store destinations across the nation. In addition to collaborating with Rajasthan Royals, Punjab Kings, and Kolkata Knight Riders, FanCode will also collaborate

Mr Vipul Sirohi, Head- Brand & Category Management, Wildcraft & Wiki talks about the brands journey.

BIBA is a homegrown brand founded by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. BIBA has had quite a journey and is now one of the most widely kn...

Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...

Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...

Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...

Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...

Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...

An ardent admirer of GI Joe and He Man as a child, Suhas Sundar, CEO of Indo-Japanese IP company Nihodo Media is the brains behind the brand animated movie series called Fatak Patak. SUndar believes t...