Brand Licensing in India

The Creambell and KidZania collaboration is more than a marketing campaign—it is a testament to how brands can become part of the story that children remember, learn from, and enjoy.

The collaboration between Gully Labs, a young Indian D2C sneaker brand, and Royal Enfield, a legacy motorcycle company, is one of a one-of-a-kind collaboration.

Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.

For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...

Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...

Ultra as a group started off from movies media and entertainment and gradually expanded into merchandising and soft toy manufacturing. Witnessing the immense potential in toys as a cate...

Manufacturing many of the worlds leading board games in India under licensing agreements from companies like Hasbro, Ravensburger, Jumbo, Rubik’s, Mega House, Camp games, USA Poly, Endless Games and...

Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...

After completing engineering, Anubhav Gupta started a daily deals aggregation portal. The deals industry hit the bottom in no time, but by that time Gupta had his hands on the know-how of ...

Talk about socks as a category, and there exist only a couple of brands in organized space. It was the wish to avoid cultter, that inspired Balenzia – one of the premium socks’ brand, ...