desk_view
Haute Couture Finds its Way into Premium Gifts
The Gift Studio partnered with renowned designer Anamika Khanna to introduce their limited edition collection of luxury gift hampers.
We will Introduce Culinary Havens to Newer Markets: Renaud Palliere, CEO of The Luxury Collection, PVR INOX
Gatsby’s Bar being the first cinema in India to feature an F&B menu meticulously curated by four esteemed celebrity chefs Mayank Tiwari, Yutaka Saito, Sarah Todd, and Vicky Ratnani and award winning master mixologist, Santanu Chanda. These collaborations
We Are Exploring Sports Licensing Opportunities: Rahul Gupta of Balenzia
With 19 stores in India, Balenzia will open three more stores this quarter in high traffic areas such as airports and shopping malls.
PUMA India’s Fusion of Innovation and Success in Sportswear
From collaborating with Indian cricketer Virat Kohli to popstar Rihanna, PUMA has managed to gain immense popularity in the sportswear category in India through its limited edition collections.
Licensing Business is Seeing a Paradigm Shift: Priya Nijhara, Director- Disney Consumer Products, India
Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
Long Term Planning, Strategic Partnerships Propelling Success for Hyderabad FC
With resilience, patience and strategic partnerships, Hyderabad Football Club turned the tables this season and is at fourth position at the ISL. In conversation with Varun Tripuraneni, Co-Founder, HFC, about the recent developments at the club.
Licensing and Brand extension are the key to growth
In conversation with Mr Bhupendra Nagpal, CEO Carlton London talks about why Carlton London enjoys so much popularity in India and its future plans with licensing.
Know about the trends, consumer behavior & factors propelling growth of Sports Licensing Market
In an exclusive conversation with License India, Mr Lokesh Mishra, COO, Rhiti Group elaborates about the sports induced licensing market and active wear market in India.
UNIQUENESS MARKS UNIQLO’S ENTRY INTO INDIA
A leading casual wear brand, Uniqlo has already opened its third retail store in Delhi in a short span and is now all set for pan-India expansion
  • By - Aanchal
  • / 7 MIN READ
MACMERISE: DOING THE SAME DIFFERENTLY!
Macmerise is a brand that believes in giving gadgets a distinct identity so that apart from the functional benefits that technology accessories offer, they can also act as a medium to express one’s personal style.
  • By - Aanchal
  • / 6 MIN READ
FAISAL KHAN LAUNCHES A SPECIAL LINE OF RIDING GEAR- FK-R
He elaborates on his range in a conversation with License India.
  • By - Aanchal
  • / 3 MIN READ
ALBERTO TORRESI TO FORAY INTO BRAND LICENSING
The footwear brand already has a strong retail presence in India
  • By - Aanchal
  • / 4 MIN READ
Madame plans a range of brand extensions
Akhil Jain, Executive Director, Madame talks about their journey as a licensor.
  • By - Aanchal
  • / 4 MIN READ
Branding expert Pete Canalichio talks about the ever evolving licensing biz
Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.
  • By - Aanchal
  • / 7 MIN READ
Know about the trends, evolution and scope of brand licensing
Dan  Frugtniet elaborates on key trends and strategies for brand licensing
  • By - Aanchal
  • / 10 MIN READ
emoji expanding its base in Asia
'In order to manage the global potential of the emoji® brand the emoji company has created solid partnerships worldwide with national experts in brand licensing'
  • By - Aanchal
  • / 10 MIN READ
Our favorite Goan Brand Is On The Rise
Wendell Rodricks dives into brand licensing
  • By - Aanchal
  • / 4 MIN READ
Warner Media brings Tuzki to India
"Fans love to own tangible pieces that allow them to express themselves, stir imagination and dive into the world of characters they adore"
  • By - Aanchal
  • / 8 MIN READ
INDIAN MARKET'S EVOLUTION APROPOS SPORTS IPs
Discussing the contribution of Sports IPs in transforming L&M industry
  • By - Aanchal
  • / 1 MIN READ
HUFT GIVES PET MERCHANDISE A NEW SPIN
HUFT collaborates with Shivan and Narresh
  • By - Aanchal
  • / 4 MIN READ
“CREATIVITY IS AT THE HEART OF EVERYTHING WE DO AT DISNEY”
Connoisseur of licensed merchandise help licensees prep
  • By - Aanchal
  • / 5 MIN READ
GIVING FASHION A NEW SPIN, ALWAYS!
Anyone who has an interest in fashion and clothes has heard of Wendell Rodricks, the designer with international acclaim and fame. He is the winner of several international awards, including the Padma...
  • By - Aanchal
  • / 7 MIN READ
BIBA shines bright with collaborations and expansion in cue
BIBA is a homegrown brand founded by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. BIBA has had quite a journey and is now one of the most widely kn...
  • By - Aanchal
  • / 7 MIN READ
What goes into collaborating with FMCG Brands?
Green Gold Animation shares their view of tapping into the FMCG segmentGreen Gold Animation’s Chhota Bheem is widely loved by the masses in India. Since its premier in 2008, it ha...
  • By - Aanchal
  • / 4 MIN READ
FMCG's tilt towards licensed products
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
  • By - Aanchal
  • / 6 MIN READ
POPxo dwells into brand licensing
POPxo is one of the largest digital communities for women focused towards creating a safe and empowering space for their readers. They boast a total of 43 million active users and 250 partner brands. ...
IN THE ENDEARING WORLD OF COMICS
Established in 1976, Regal Publishers started off with publication of fiction and non-fiction titles. In 1980s, the Regal Publishers started publishing the ‘Phantom’ novels and Phantom and Mandrak...
How personal care is an emerging category for licensing?
In an exclusive conversation with Biswajit Sarkar, Partner Shabis Marketing LLP sheds light on emerging Brand Licensing Opportunities in Men’s Personal Care Category in India.Tell us about...
  • By - gargi
  • / 6 MIN READ
Creating a brand through licensing
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
  • By - gargi
  • / 5 MIN READ
Madame: Maximising The Retail Quotient with licensing
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...
  • By - gargi
  • / 8 MIN READ
ScoopWhoop extending content to merchandise range
Contrary to the global markets, Indian licensing and merchandising industry has fashion as its marquee category. And this category is gradually witnessing merchandise inspired by home-grown content th...
  • By - gargi
  • / 6 MIN READ
Imagica looks to disrupt theme park segment with licensing
It was the first edition of India Licensing Expo, when Dhimant Bakshi, Joint CEO of Imagica met Green Gold Animation who at that point in time was looking to venture into categories high on experience...
  • By - gargi
  • / 5 MIN READ
This is how DUKE aims to take a leap in business through licensing
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
  • By - gargi
  • / 6 MIN READ
Chhota Bheem to pave way for theme park licensing in India
Taking a cue from global counterparts, Green gold Animation – the creator of Chhota Bhhem, has inked pact with Adlabs-owned theme park Imagica. The association that will witness the introduc...
Kuber goes licensing way for diversification
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
  • By - gargi
  • / 4 MIN READ
WWE expanding possibilities beyond Sports merchandise
Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Cons...
Move up the value chain through licensing
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
  • By - gargi
  • / 5 MIN READ
Creating a home-grown sportswear label
Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process...
Bridging the gap in active wear through PROWL
Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...
Licensing offers a direct marketing medium to brands
Voylla, the fashion jewelry brand launched their exclusive outlet retailing products under Dare by Voylla - the brand for men’s jewelry & accessories. in an interaction with Licens...
Raking moolah of licensing for posters
It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...
Why licensing is the success formula in gaming biz?
What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…you name it and they (developers) have created gaming series for all the gadgets whic...
Epic Brands: Expediting growth through licensing
Started in 2015, Epic Brands has grown by leaps and bounds in a short span of time, and a major credit goes to Marie Claire apparel range, that Epic Brands has licensing rights for....
Suditi eyes at 100 cr in 3 years with Nush
In a bid to mark presence across segments, Suditi Industries has launched western wear fashion label ‘Nush’ together with film personality Anushka Sharma. I...
  • By - gargi
  • / 4 MIN READ
Licensing is the way for strategic expansion: ChuChu TV
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion vi...
HRX – bridging the gap between fashion and fitness
It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...
  • By - gargi
  • / 6 MIN READ
Tapping organised retail through licensing of Bobbleheads
Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...
Superhero Toy Store: Tapping the needs of ‘man child’
The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is wha...
Licensing becomes essential in kidswear segment: Vasanth Kumar, Max Fashion
Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens...
  • By - gargi
  • / 4 MIN READ
How brand licensing helped Goalsquad enter offline retail
What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...
Multiplying the brand growth through licensing
Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...
  • By - gargi
  • / 4 MIN READ
What made Biotique foray in brand licensing?
Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the entertainment major’s characters into the Bab...
Making biz of Licensing plus T-shirts market
While people are shelling out bucks for formal wear, t-shirt market has wooed a lot many retailers to operate in this space only, and Red Wolf is one of them, which deals in pop culture in...
  • By - gargi
  • / 5 MIN READ
How Portronics has expanded its reach through brand licensing?
The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...
Britto’s art to suit Indian market sensibilities
Talk about Romero Britto, the Brazilian-born and Miami-made iconic pop artist, and all one could think of is bold colours and vivid patterns. The artist catapulted to fame in 1988, when his art was ch...
What made established brands reckon power of licensing?
Limited edition capsule collections have been a sweet spot for Disney India, given its successful stints with Satya Paul, Jack & Jones, Coach, UNIQLO, Marc Jacobs, Forever 21 among others. Carryin...
M&B ahead of times in Indian licensing market
Being ahead of times is one salient feature on which M&B Footwear is burgeoning. And this was pretty much evident in the attitude of Bhai Ajinder Singh, the managing director, who was at the venue...
  • By - gargi
  • / 9 MIN READ
CCI’s Deepak Agarwal on licensing agreement with Chef Sanjeev Kapoor
Clay Craft India – one of the largest fine bone china tableware manufacturers of India has joined hands with Celebrity Chef Sanjeev Kapoor to develop and launch a premium range of Tableware products...
Experience helps us understanding the needs of licensors
Mustang Socks & Accessories is one of the home grown brands that have come of ages. While they have successfully positioned socks as more of a fashion accessory, they have been an acti...
India not a country, but a continent for businesses
Vasa International – a 40 year old export firm has become the official licensee of University of Oxford for nine countries including India, Nepal, Bangladesh, Sri Lanka, Maldives, and Mauritius. Rec...