licensed merchandise

The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...

In a candid conversation with license India, Kelvyn Gardner, Managing Drector, LIMA - UK talks about operations of LIMA, global licensing industry and the challanges faced by Indian licensing industry...

Cholena Cchaturvedi :CC: Do companies, which enter licensing, enjoy any kind of tax exemptions granted by the government?Nicholos Bloom :NB: There is no such arrangement in any country except in S...

Vrinda Oberai :VO: Which are the regions/countries where Symfollies is present currently with respect to business activities?Johan Casselman :JC: Symfollies is now sold in all continents to many ...

Vrinda Oberai :VO: What is your take on the licensing activities in India? Where do you see India five years down the line?Michelle Minieri :MM: On one hand, entrepreneurs and manufacturers in In...

License India :What percentage of revenue is contributed from online?Anuj Sawhney :At present over 9 to 10% of our sale volume is generated pan-india from online sales. This percentage is constan...

Sweta Pal : Kindly share your perspective on the broader brand licensing industry and the growth opportunities.Neeta Lulla : I would like to highlight that brand licensing industry here is still at a...

Sweta Pal :Kindly highlight your licensing strategy, given the varied characters in your portfolio.Saugato Bhowmik :We have a portfolio of icons and a key target segment for us include children a...

Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...

Payal :What has been your experience in neighbouring countries for similar licensing deals?Bradley Caines :It’s been a great start of the year for ‘Joey and Joy’. We have signed our first de...