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KORA Organics Re-Enters Indian Market via Nykaa in Partnership with Beautindia
This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.
Innisfree Introduces Tweety Collection Through Exclusive Collaboration with Looney Tunes
The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.
NIVEA Unveils New Skincare Product, Names Taapsee Pannu as Global Face
A new television commercial featuring Pannu has also been released, positioning the product as a daily-use moisturiser suited for sun exposure and hydration.
Nykaa X Innisfree Introduces Game-Changing Sun Serum in India
The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum.
LANEIGE Expands Skincare Line with the Launch of Bouncy & Firm Serum in India
The event brought together an elite gathering of beauty editors, influencers, and skincare experts for an immersive experience.
Minimalist X Rajasthan Royals Promote Science-Backed Skincare in IPL 2025
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
Fable & Mane Announces Kareena Kapoor Khan as First Global Brand Ambassador
To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.
Cadiveu Professional Transforms Haircare with Next-Gen Hair Lamination Treatment
Cadiveu’s Hair Lamination technology goes beyond conventional smoothing treatments by delivering multi-dimensional benefits that improve both the look and health of the hair.
HYPHEN Unveils Mango Lip Balm SPF 50 PA++++ in Collaboration with Parle’s Mango Bite
On April 1, 2024, HYPHEN’s social media team jokingly announced a mango-flavored lip balm, only to be met with an overwhelming consumer response requesting the product for real.
Jio World Drive & TIRA Present ‘The Skin Affair’—Mumbai’s Premier Skincare Festival
Beyond exploring skincare products, visitors can participate in expert-led skincare workshops that focus on seasonal skincare, mindful beauty, and facial massage techniques.
ELEMIS Joins Aston Martin Aramco F1 as Official Skincare Partner in Multi-Year Deal
As the first B Corp-certified business to partner with the team, ELEMIS aims to bring its sustainability standards to a global platform.
Tira and TIRTIR Elevate Beauty Engagement with Mascot-Led Campaign
The campaign also featured shade-matching sessions and live product demonstrations, allowing customers to experience TIRTIR’s offerings firsthand.
NIVEA Launches Luminous Even Glow Range with Samantha Ruth Prabhu
To introduce the range, NIVEA released an engaging TVC featuring Samantha Ruth Prabhu, showcasing her daily skincare routine with the brand.
Cetaphil Welcomes Rashmika Mandanna as Brand Ambassador for Bright Healthy Radiance Range
Cetaphil promotes self-confidence and positivity with its #CHOOSEYOURBRIGHTSIDE campaign, inspiring people to celebrate their natural beauty.
Maybelline New York Unveils Sunkisser Highlighter & Blush for a Radiant, 12-Hour Glow
This multitasking product seamlessly blends the radiance of a highlighter with the warmth of a blush, offering a golden, lit-from-within glow that lasts up to 12 hours.
MARS Cosmetics Blends Music and Makeup with "Love Track" Valentine’s Campaign
At the heart of the campaign is the launch of the MARS Love Track Velvet Lip Tint, a hydrating formula available in six exclusive shades, each inspired by the emotions of a love story.
L’Oréal Paris Unveils Valentine’s Day Campaign with Aditi Rao Hydari & Siddharth
The campaign highlights the bond between the duo while promoting the brand’s latest haircare solution for oily scalps—the L’Oréal Paris Hyaluron Pure Shampoo.
CHOSEN Unveils New Identity and India’s First Melanin-Focused Skincare Center
The event featured the unveiling of CHOSEN’s new logo by legendary music composer A.R. Rahman, symbolizing longevity, sustainability, and future-driven innovation.
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari
Estée Lauder Launches 'Night Done Right' Campaign, Emphasizing Nighttime Skincare
At the heart of the “Night Done Right” campaign are three hero products that work in harmony to restore and revitalize the skin overnight.