Beauty Brand

To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.

The film showcases standout products from global powerhouses, capturing what the brand describes as "beauty that’s indulgent, intentional, and unmistakably global."

The new look underlines ColorBar’s core belief: that beauty is not about convention but about confidently embracing one’s own magic.

This association also underlines Wella’s ambition to shape the future of hairstyling with innovation-driven solutions — from vibrant color transformations to advanced hair care products.

The new collection will span a wide range of magical offerings, including bath elixirs, essential body care products, face masks, lip balms, and themed accessories.

The exclusive experience was further elevated by the presence of 75 top creators from across New Delhi, who attended the event last evening.

This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.

The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.

A new television commercial featuring Pannu has also been released, positioning the product as a daily-use moisturiser suited for sun exposure and hydration.

The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum.