Beauty Brand

This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.

The set includes a full-sized serum, a mini version, and a pouch, all adorned with Tweety-themed designs.

A new television commercial featuring Pannu has also been released, positioning the product as a daily-use moisturiser suited for sun exposure and hydration.

The event brought together top media personalities and influencers, offering them an exclusive first-hand experience of the newly launched Sun Serum.

The event brought together an elite gathering of beauty editors, influencers, and skincare experts for an immersive experience.

Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.

To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.

Cadiveu’s Hair Lamination technology goes beyond conventional smoothing treatments by delivering multi-dimensional benefits that improve both the look and health of the hair.

On April 1, 2024, HYPHEN’s social media team jokingly announced a mango-flavored lip balm, only to be met with an overwhelming consumer response requesting the product for real.

Beyond exploring skincare products, visitors can participate in expert-led skincare workshops that focus on seasonal skincare, mindful beauty, and facial massage techniques.

As the first B Corp-certified business to partner with the team, ELEMIS aims to bring its sustainability standards to a global platform.

The campaign also featured shade-matching sessions and live product demonstrations, allowing customers to experience TIRTIR’s offerings firsthand.

To introduce the range, NIVEA released an engaging TVC featuring Samantha Ruth Prabhu, showcasing her daily skincare routine with the brand.

Cetaphil promotes self-confidence and positivity with its #CHOOSEYOURBRIGHTSIDE campaign, inspiring people to celebrate their natural beauty.

This multitasking product seamlessly blends the radiance of a highlighter with the warmth of a blush, offering a golden, lit-from-within glow that lasts up to 12 hours.

At the heart of the campaign is the launch of the MARS Love Track Velvet Lip Tint, a hydrating formula available in six exclusive shades, each inspired by the emotions of a love story.

The campaign highlights the bond between the duo while promoting the brand’s latest haircare solution for oily scalps—the L’Oréal Paris Hyaluron Pure Shampoo.

The event featured the unveiling of CHOSEN’s new logo by legendary music composer A.R. Rahman, symbolizing longevity, sustainability, and future-driven innovation.

Nykaa Leverages 2000s Nostalgia in Pink Love Sale Campaign Featuring Sharvari

At the heart of the “Night Done Right” campaign are three hero products that work in harmony to restore and revitalize the skin overnight.

Their latest collaboration features a rap video infused with Baba Sehgal’s trademark humor and clever lyrics, aiming to tackle the emotional challenges associated with hair loss and inspire men to take timely action.

vailable in three exciting variants—Peptide, Café Mocha, and Sugar Delight—the range combines long-lasting hydration with high-performance active ingredients.

Known for its innovative, high-quality products, Nykaa Cosmetics has become synonymous with playful, high-performance cosmetics designed to inspire self-expression.

The brand film masterfully intertwines elements of fantasy and reality, reflecting Innisfree’s dedication to environmental sustainability.

The collection boasts a wide range of stunning nail designs, each perfect for various moods and occasions.

With AP Dhillon’s rising influence in the music industry and a large, devoted fanbase, this partnership aims to enhance the concert experience by integrating beauty services.

This campaign is set to air in Hindi and Telugu, focusing on key markets such as Andhra Pradesh, Telangana, Maharashtra, and other Hindi-speaking regions.

Running across digital screens and billboards, the campaign invites consumers to demand better, evidence-backed skincare solutions.

In the new TVC (television commercial), Hair & Care Triple Blend is highlighted as a quick and straightforward solution to hair damage, offering noticeable results without the hassle and mess of DIY hair treatments.

Attendees participated in engaging sessions covering makeup techniques, skincare routines, personal styling, and professional etiquette.

Since its debut in 2023 with 17 products, La Pink has expanded its portfolio to more than 60 products, focusing on customer feedback to continuously improve both formulations and packaging.

With #POPxoOnWheels, POPxo by MyGlamm enhances its connection with young beauty lovers by bringing the beauty counter directly to them.

The campaign features Swiss Beauty's brand ambassador, Taapsee Pannu, who inspires women to express their individuality through bold makeup.

The primary target for Nisara in the UAE is consumers aged 25-45, who are seeking premium-quality perfumes at accessible price points.

The TVC wraps up with the trio joyfully enjoying their skincare routine, demonstrating the lotion’s non-greasy formula that keeps skin nourished and hydrated all winter.

This collaboration marks a unique milestone for both OG Beauty and Chanchalani, as he becomes one of the few YouTubers in India to co-found a beauty and wellness brand.

Diana Penty will be featured in an exclusive video where she shares her personal skincare regimen using The Body Shop’s Vitamin C products.

Rashmika Mandanna will be prominently featured in Pilgrim’s latest brand campaign, titled "The Secret is in the Mix."

The commercial highlights the transformative power of kajal, a staple in every Indian woman’s makeup kit.

The show has already attracted considerable attention, with each episode surpassing 1 million views.