This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.