Collaboration

The event will debut in Pune at Phoenix Marketcity from August 8 to 17, followed by Bengaluru at Orion Mall from September 5 to 14.

Titled “Maybe”, the new release is a genre-blending collaboration featuring singer Armaan Malik and rapper Ikka.

The collection features a range of products adorned with iconic London Underground motifs, including the world-renowned Underground roundel, moquette seat patterns, and the classic warning: ‘Mind the Gap’.

The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.

The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.

This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.

The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.

Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.

The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.

Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.