desk_view
Converse X Bluey Launches Limited Edition Collection for All Ages
The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.
SHEIN x PepsiCo Collab Brings Iconic Snack Brands to Fashion and Homeware
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
CaratLane’s FRIENDS Jewellery Range Debuts for Friendship Day
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
L’Atelier 1664 X SHIVAN & NARRESH Launch Limited Edition Summer Capsule
The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.
Disney and Mattel Introduce Couture-Inspired Princess Dolls in New Collaboration
Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.
Ray-Ban x Meta Smart Glasses Wow Delhi Crowd at Lawrence & Mayo Event
The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.
Netflix Unveils Stranger Things Brand Collaborations Ahead of Final Season
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
Mattel x Hasbro Crossover Brings Skeletor and Man-At-Arms Into the Transformers Universe
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
Dyson Unveils ‘The Difference is Dyson’ Campaign Featuring Deepika Padukone
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.
Goodyear x Anti Social Social Club Drop Motorsport-Inspired Streetwear
The collection introduces a range of standout pieces that reflect both brands’ identities.
One Piece’ x MINISO Expands Collaboration with 300-plus New Collectibles
Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.
Primark Unveils Exclusive “Wednesday” Collection in Collaboration with Colleen Atwood
In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.
UNIQLO X MFA Boston’s Latest UT Collection Pays Tribute to Japanese Heritage
The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.
Krispy Kreme x Crocs Launch Limited-Edition Doughnut-Inspired Classic Clogs
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
Outright Games Brings Elf on the Shelf to Life with New Holiday Video Game
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
Sprayground X Angry Birds Unveil Iconic Backpack Collection for Fans and Fashionistas
The second drop, set to release on July 27, will introduce two new backpack styles.
HRX Expands Focus on Women’s Athleisure with Triptii Dimri Onboard
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
Safari X boAt Launch Trackr Luggage for Seamless and Secure Travel
The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.
ISOPURE Appoints Rashmika Mandanna as First Brand Ambassador in India
The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.
boAt X Naruto Launches Limited Edition Headphones and Speakers
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
Collab of the Week: PUMA x HYROX Brings Bold Athleticwear Collection to Indian Fitness Community
The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.
New Balance Taps Rosalía for Creative Campaign and New Sneaker Drop
To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.
SHEIN Unveils Limited-Edition Superman Collection Following Movie Release
SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.
Pokémon X Gujarat Titans Brings Pikachu Fun to Cricket Fans
During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.
Lenskart Releases Limited-Edition Harry Potter Collector’s Box
The Collector’s Box includes The Chosen One optical frame and The Enchanted Gaze sunglasses.
O3+ X Mijoo Korea Launch Exclusive Korean Skincare Line for India
The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.
Timex X Jacquie Aiche Launch Celestial-Inspired Eclipse Timepieces
Following the success of previous collections like Golden Eye, Daydreamer, and Desert Daze, this latest chapter reimagines the iconic Timex Legacy 36mm case with meaningful new materials: grounding black onyx and soothing blue agate.
Kidbea x Indian Silk House Agencies Launch Festive Sustainable Kidswear Range
The new range will combine the rich heritage of Indian Silk House Agencies’ traditional designs with Kidbea’s modern, skin-friendly, and eco-conscious approach.
LEGO Icons X Hasbro Launches Transformers Soundwave Set for Adults
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
Nina Campbell X Fired Earth Launches Hand Painted Tiles Inspired by India
Staying true to Nina Campbell’s design philosophy, every tile begins as an original hand-painted work in her studio.