The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.
Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.
The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.
The collection introduces a range of standout pieces that reflect both brands’ identities.
Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.
In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.
The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
The second drop, set to release on July 27, will introduce two new backpack styles.
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.
The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.
To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.
SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.
During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.
The Collector’s Box includes The Chosen One optical frame and The Enchanted Gaze sunglasses.
The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.
Following the success of previous collections like Golden Eye, Daydreamer, and Desert Daze, this latest chapter reimagines the iconic Timex Legacy 36mm case with meaningful new materials: grounding black onyx and soothing blue agate.
The new range will combine the rich heritage of Indian Silk House Agencies’ traditional designs with Kidbea’s modern, skin-friendly, and eco-conscious approach.
The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.
Staying true to Nina Campbell’s design philosophy, every tile begins as an original hand-painted work in her studio.
This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.
Building on its acclaimed debut in 2023, Tanishq’s latest presentation at the prestigious fashion event unveiled a collection that pays homage to design intricacy and creative excellence.
Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.
Known for its innovative range of consumer electronics, Dylect is now venturing into smart in-car solutions aimed at elevating the everyday driving experience.
Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.
This investment marks a significant step forward for Lenskart as it looks to advance its Smart Glasses portfolio.
The campaign, conceptualised by creative agency The Womb, takes a lighthearted approach with a storyline set in a global diplomatic setting.
As part of the partnership, Reliance Retail’s omnichannel beauty platform Tira will take the lead in bringing FACEGYM’s unique concept to Indian consumers.
The newly launched Skechers x Harry Kane – Off Pitch lifestyle sneaker collection is designed to reflect Kane’s personal taste and style, reimagined through some of Skechers’ most popular silhouettes.
The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.
As the official styling partner, ICONIC will sponsor the ceremonial blazers for the Indian Mixed Disability Cricket Team, symbolising elegance, pride, and a deep sense of purpose.
In line with its commitment to tap into vibrant youth culture, the brand has rolled out “The Legendary Hook Off Contest” in partnership with Melvin Louis.
At the heart of this innovative range is FreshFeet’s patented Dual Fit Technology — a unique design that allows a single pair of shoes to adjust to two foot sizes.
With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.
The new timepiece features a coin-inspired dial, which serves as a tribute to both rarity and design tradition.
As part of this association, Vidya Balan will feature in an upcoming 360-degree marketing campaign for the brand.
Wrapped in rainbow colours and carrying the message ‘If we can share a shelf, we can share a cause,’ the pack was launched as a symbolic gesture for Pride.
Atom Eats, known for its envelope-pushing snacks, finds a natural fit in the ethos of All You Can — India’s largest platform for lifestyle and culture.
This partnership marks MG SELECT’s entry into premium lifestyle accessories, reinforcing its intent to connect luxury mobility with artisanal narratives.
This partnership brings together classic entertainment and modern street fashion, targeting a consumer base driven by nostalgia and pop culture relevance.
The show, held at Le Carreau Du Temple, brought global attention to Amiri’s theme of relaxed luxury and diverse influences, with Badshah emerging as a notable presence.
The series focuses on preserving and documenting the Intangible Cultural Heritage (ICH) of Ladakh, using an unconventional format—motorcycle expeditions combined with cultural research.
The partnership, which began 12 years ago, has helped Apollo Tyres significantly grow its brand visibility and trust across international markets.
The GMR Rugby Premier League, a franchise-based Rugby 7s tournament, kicked off on June 15, 2025, at Andheri Sports Complex in Mumbai.
The debut collection brings to life the strength and symbolism of two of the world’s most revered superheroes—Superman and Wonder Woman.
The collaboration kicks off with Aaryan leading a campaign for Skechers’ innovative Hands Free Slip-ins footwear.
To develop the experience, e.l.f. Partnered with Pinterest’s insights team to analyze trending search patterns.
Through this program, nutrition is introduced organically into a child’s daily rhythm via storytelling, sensory play, and structured routines—methods children already associate with fun and learning.
The joint initiative will see the rollout of exclusive merchandise collections featuring blockbuster franchises such as PlayStation, Peanuts, Hasbro, Sanrio, and Warner Brothers, among others.
This campaign follows the recent introduction of Boomer Lollipops, available in exciting flavours such as Strawberry, Orange, and Watermelon.
To support the launch, NEWME has also unveiled a larger brand campaign, #StaySenAtWork, which celebrates individuality and ambition through the lens of modern workwear.
The collaboration was facilitated by Maximus Collabs, the agency on record for Organic Tattva.
The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.
The new game is set to release on October 31, 2025, and marks the first time the pups will be featured in a high-speed monster truck racing format.
As part of its commitment to a healthier planet, Mars is actively exploring novel ingredients to offer consumers more sustainable choices while reducing its environmental impact.
As part of the initiative, JBL is showcasing its premium Live Series Headphones, True Wireless earbuds, and Soundbars, which form the heart of the campaign.
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
Blending fashion with tradition, the collaboration spotlighted bandhani — a centuries-old Indian tie-dye technique — as the central design language.
Freshwrapp’s foil, which is ISI-certified, is widely recognized for its versatility—it can be used for wrapping, cooking, freezing, and even serving.
Set to be available starting June 13, The Ranveer Singh Meal is a vibrant, three-item combo featuring two burger options — McVeggie (Xplode) for vegetarians and McChicken (Xplode) for non-vegetarians
This partnership celebrates bold travel fashion and redefines accessories and luggage as expressive style statements.
To manage production volumes and minimize overstock, VIRGIO introduced the collection through a waitlist model, offering access via personal invite codes.
KMI Brands will continue to lead the design, manufacturing, and global distribution of Ted Baker beauty products under the renewed licensing terms.
Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.
Both timepieces boast design elements that resonate with fans of the character, featuring dark color palettes and subtle gothic motifs.
Developed in collaboration with conceptual designer Chaitanya Dixit, MET ROYALE redefines the role of luggage in modern travel.
Fossil’s latest release pays homage to this rich heritage with the launch of the Grand Tourer Watch, priced at Rs. 31,995.
The second edition of the accelerator will see continued support from key partners AAK and Bühler, along with the newly joined Givaudan.
The collection features standout pieces like a pleated mini skirt, crop top, denim jacket, hoodie, T-shirts, and a cardigan—each blending racing culture with a distinctly modern, feminine sensibility.
This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
The game invites players to travel through six vibrant cities, including iconic destinations like London and Tokyo, as well as the fictional town of Stilesville.
This collaboration is set to deepen Nykaa Fashion’s engagement with Gen Z and millennial consumers by celebrating individualistic styling.
The launch of PATRÓN EL ALTO also makes a bold appearance in Indian travel retail, especially at Mumbai and Delhi airports during May and June 2025.
The initiative will include a dynamic social media campaign designed to spark discovery, conversation, and connection among a new generation of players.
The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.
The collection pays tribute to the anime’s legendary status, capturing its dynamism through oversized and boxy silhouettes, perfect for the season.
The collaboration continues under the brand's positioning of “Master the Moment,” which TCL says reflects its focus on empowering consumers through innovative digital experiences.
The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.
Crafted with attention to detail, the Acharya Panchakacham Veshti is designed for spiritual observances, religious rituals, and culturally significant events.
Through this association, HMIL aims to broaden its brand narrative, emphasizing shared values such as authenticity, simplicity, and trust.
Karan Johar, known for his impeccable sense of style, was recently spotted at the prestigious Cannes Film Festival, effortlessly showcasing the Tommy Hilfiger luggage range.
The pop-up store is now open to the public and will remain operational until June 29, from 11 AM to 11 PM daily.
The smartphone will be locally manufactured in partnership with Dixon Technologies, aligning with India’s Production Linked Incentive (PLI) scheme.
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
Launched initially in high-footfall areas of Delhi and Kanpur, the campaign is already generating positive responses from both retailers and shoppers.
To kick off this exciting collaboration, Dettol Icy Cool has unveiled its first television commercial (TVC) featuring Dhoni.
The Tab Lab in Panaji is part of a growing network of over 70 similar labs established across India.
Through dynamic silhouettes, graphic storytelling, and a sharp street aesthetic, DCYPHR turns fashion into a form of advocacy.
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
The collection spans across multiple lifestyle categories—apparel, accessories, school supplies, home essentials, and more—curated in partnership with 21 global and local licensees.
The Lilo & Stitch collection was unveiled on May 24 at a vibrant event hosted at Megumi, Mumbai.
This association also underlines Wella’s ambition to shape the future of hairstyling with innovation-driven solutions — from vibrant color transformations to advanced hair care products.
The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.
The launch of the Monster High x Playmobil collection is scheduled for Fall 2025 across the EMEA region, with a broader global roll-out planned for 2026.
This capsule reflects Rowing Blazers’ continued commitment to blending heritage with modern culture—a hallmark of the brand’s design ethos.
Celebrating fifty years of transforming innovation into cultural icons, Oakley introduces “Artifacts From The Future,” a new era of inventions designed for tomorrow but available today.
Comprising 50 exclusive pieces across apparel and accessories, the collection blends the nostalgia of Disney fandom with the edginess of global streetwear.
The campaign, which goes live this week across Instagram, YouTube, OTT platforms and more, blends humour, style, and everyday relatability to highlight the benefits of the Smart Ring.
Taking the excitement up a notch, the launch includes a limited re-release of 20 pieces of the highly sought-after Casio Ring Watch—a collector's favorite that sold out within moments of its initial launch.
The limited-edition collection reflects on the journey of those who once believed in magic and now embody it in their everyday lives.
A standout feature of the collection is the oversized shirts adorned with dynamic manga art, combining graphic intensity with all-day comfort.
The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.
This exclusive line includes a variety of items such as notebooks, planners, artist-grade pencils, and a backpack—all featuring classic illustrations and quotes from the Peanuts gang.
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.
The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.
The newly launched Boomer Lollipop will be available in three vibrant flavours — Strawberry, Orange, and Watermelon — designed to reflect the dynamic, expressive spirit of today’s youth.
Fossil brings the legendary DC Super Hero to life through a curated line of watches, wallets, and jewelry that reflect the enduring legacy of Superman.
The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.
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