Collaboration

Comprising 50 exclusive pieces across apparel and accessories, the collection blends the nostalgia of Disney fandom with the edginess of global streetwear.

The campaign, which goes live this week across Instagram, YouTube, OTT platforms and more, blends humour, style, and everyday relatability to highlight the benefits of the Smart Ring.

Taking the excitement up a notch, the launch includes a limited re-release of 20 pieces of the highly sought-after Casio Ring Watch—a collector's favorite that sold out within moments of its initial launch.

The limited-edition collection reflects on the journey of those who once believed in magic and now embody it in their everyday lives.

A standout feature of the collection is the oversized shirts adorned with dynamic manga art, combining graphic intensity with all-day comfort.

The move comes at a time when Formula 1 is seeing remarkable growth among younger audiences.

This exclusive line includes a variety of items such as notebooks, planners, artist-grade pencils, and a backpack—all featuring classic illustrations and quotes from the Peanuts gang.

The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.

The newly launched collection introduces three exclusive models designed to meet the diverse needs of gamers and professionals who prioritize comfort and design.

The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.