Collaboration

The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.

The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.

This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.

The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.

Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.

The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.

Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.

Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.

The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.

The collection introduces a range of standout pieces that reflect both brands’ identities.

Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.

In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.

The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.

The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.

his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.

The second drop, set to release on July 27, will introduce two new backpack styles.

Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.

The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.

The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.

The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.

The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.

To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.

SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.

During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.

The Collector’s Box includes The Chosen One optical frame and The Enchanted Gaze sunglasses.

The O3+ x Mijoo collection features a thoughtfully curated range of cleansers, sunscreens, serums, and moisturisers — all designed to set a new standard for effective, sensorial-rich skincare in India.

Following the success of previous collections like Golden Eye, Daydreamer, and Desert Daze, this latest chapter reimagines the iconic Timex Legacy 36mm case with meaningful new materials: grounding black onyx and soothing blue agate.

The new range will combine the rich heritage of Indian Silk House Agencies’ traditional designs with Kidbea’s modern, skin-friendly, and eco-conscious approach.

The LEGO Icons Soundwave set invites fans to construct an intricately detailed version of the beloved villain.

Staying true to Nina Campbell’s design philosophy, every tile begins as an original hand-painted work in her studio.

This initiative is aligned with Reebok’s global strategy to become a brand of choice in football, demonstrated by its strategic partnerships with iconic clubs such as Botafogo in Brazil and Charlton Athletic in England.

Building on its acclaimed debut in 2023, Tanishq’s latest presentation at the prestigious fashion event unveiled a collection that pays homage to design intricacy and creative excellence.

Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.

Known for its innovative range of consumer electronics, Dylect is now venturing into smart in-car solutions aimed at elevating the everyday driving experience.

Adding a meaningful layer to the story, audiences will see Lois Lane wearing the Timex Cavatina throughout the film.

This investment marks a significant step forward for Lenskart as it looks to advance its Smart Glasses portfolio.

The campaign, conceptualised by creative agency The Womb, takes a lighthearted approach with a storyline set in a global diplomatic setting.

As part of the partnership, Reliance Retail’s omnichannel beauty platform Tira will take the lead in bringing FACEGYM’s unique concept to Indian consumers.

The newly launched Skechers x Harry Kane – Off Pitch lifestyle sneaker collection is designed to reflect Kane’s personal taste and style, reimagined through some of Skechers’ most popular silhouettes.

The brand’s association with Ananya Panday kicks off with an engaging content series titled ‘Slurp n Spill’.