Collaboration

The strategic collaboration will aid both brands in terms of consumer outreach and serving complimentary, fresh, new yet relevant product categories to existing audiences.

The show has been instrumental in providing an unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year.

Each participant will also receive a kit with a T-shirt, chest number, and participation medal, with premium kits, to include items such as yo-yos, caps, visors, squeezes masks, and eco bags.

The Beatnik Moc, introduced in July, is an outdoor-inspired iteration of Reebok?s Beatnik.

Jennifer Flynn Case, President, Flynn Collective, brokered the licensing agreement at CES 2023.

Consisting of three individual drops, this collaboration with Shanaya accurately reflects the spirit of the brand; fun, stylish, unique, and confident.

The show has been instrumental in providing an unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year.

The collaboration includes new My Hero Academia-themed gameplay in Fortnite Battle Royale and Zero Build.?

Crystal Dynamics will develop a new multiplatform ?Tomb Raider? title, with Amazon Games providing full support and publishing the game globally.?

2023 is the Year of the Rabbit, making Lady M's collaboration with the Sanrio character even more meaningful as My Melody is a cake-eating white rabbit.?