The Bigg Boss has become a huge platform for brands to collaborate over the last decade and a half that offers a great canvas for advertisers to connect with their target audience.
The show has been instrumental in providing an unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year.?
Chef Sanjeev Kapoor will be the brand and growth ambassador for ProV and will help develop new value-added ProV branded dry fruits, nuts, and seeds products tuned to the Indian palate.
The Nike Kids CAMP Capsule Collection, which features the sport monsters and designs created specifically for this experience, is available for purchase today on the website and is available at CAMP stores nationwide.
The multi-year agreement will see Nike become the Giants? official uniform supplier, with Fanatics to produce and distribute the replica uniforms, branded fan jerseys, and apparel.