The announcement is accompanied by an exciting new collaboration with action star Vidyut Jammwal, who now joins the Spykar community as the face of this launch.
In the film, the models are seen dressed in timeless black-and-white ensembles from the newly launched collection, moving to the infectious beat of Donna Summer’s 1977 classic “I Feel Love.”
The launch was designed to bridge the gap between sneaker culture and high fashion, reinforcing ASICS’ growing commitment to its lifestyle-led SportStyle category.