expansion

The company’s entry comes amid growing demand in India’s travel and hospitality sector, supported by changing consumer preferences and increasing interest in experience-led and design-focused stays.

The move reflects a broader shift in the hospitality sector towards specialised, experience-led food concepts with a clear brand identity.

Bata expects faster expansion in the coming years and plans to increase the pace of new franchise store openings as part of its growth strategy.

One of the highlights of the store is the Decode Studio, an in-store feature designed to simplify product discovery.

The store has been developed to offer an immersive retail experience, allowing consumers to engage directly with the brand’s product innovations and design philosophy.

The brand attributed this move to Jaipur’s growing base of young consumers and rising interest in global flavours, which are driving demand in the quick service restaurant segment.

The new stores are located at Infiniti Mall in Malad and R Mall in Thane, with retail spaces spanning over 5900 sq ft and 7600 sq ft, respectively.

In addition to retail, the store integrates an in-house art gallery that showcases works by established artists, creating a platform that combines design, art, and culture.

The development aligns with the group’s strategy to expand its presence across key religious tourism markets in India, where demand for organised hospitality services continues to grow.

The company has signed Summit Gulma River Resort in Siliguri and Summit Falling Water near Darjeeling, both planned as 30-room properties focused on nature-led experiences.