expansion

The expansion is aimed at strengthening the brand’s footprint across metro cities as well as Tier ll and Tier lll markets.

Awfis centres are located in key commercial districts, IT parks, and business hubs across major cities.

The brand has been building a customer base around its Vietnamese coffee offerings and café formats focused on social and work-friendly environments.

The collection available at the store includes popular models such as the 1080, 9060, and 574, along with the recently launched running shoe Ellipse.

The 4,500 sq ft showroom is located on Medical Road and was inaugurated on 15 March 2026 by actor and brand ambassador Madhuri Dixit, along with actor and Member of Parliament (Lok Sabha) Ravi Kishan.

The launch adds to the brand’s presence in the city as it continues to expand across key urban markets in India.

The company combines design-focused store environments with ingredient-based beverage offerings and unconventional menu formats to build a distinct customer experience.

The opening is part of the company’s ongoing expansion strategy in India as it targets new high-potential markets beyond traditional metro cities.

The concept takes inspiration from the architectural legacy of Sir Samuel Swinton Jacob, with interiors designed using a mix of rustic and industrial elements combined with contemporary details.

The city’s evolving dining preferences and rising interest in international flavours have made it a target market for new food and beverage brands.