expansion

The company’s market entry coincides with World Vitiligo Day on June 25, a date recognized globally to raise awareness and reduce stigma associated with the condition.

With the initial launch in the US and upcoming entries into Canada and Mexico, Kalyanamm is aligning its regional sustainability mission with global retail and e-commerce expansion.

The campaign rollout spans over 1,000 retail touchpoints across both metro and emerging markets, supported by digital platforms and influencer collaborations.

This collaboration positions Metro Brands as Clarks’ retail and digital partner across India and neighboring countries, including Bangladesh, Bhutan, Nepal, Maldives, and Sri Lanka.

The boutique will also showcase a handpicked selection of meticulously crafted accessories, from premium writing instruments and elegant cufflinks to fine leather goods and apparel.

This new edition pays homage to the enduring legacy of Exile on Main Street, widely regarded as one of the band’s most influential works.

In India, Scentzania’s entry begins with the launch of six flagship studios in top metro cities, including Mumbai, New Delhi, Bengaluru, and Hyderabad.

As part of the expansive development, Bharti Real Estate has earmarked 300,000 sq ft — approximately 10 percent of the total leasable area — specifically for a global entertainment park.

The exclusive experience was further elevated by the presence of 75 top creators from across New Delhi, who attended the event last evening.

The company had previously introduced Frenchie X on platforms like Swiggy Instamart and Zepto.