The outlet recently hosted a private launch event, bringing the internationally recognised restaurant chain to one of India's key foodservice and hospitality markets.
A key highlight of the new outlet is a dedicated display for the 1774 Collection, making it the first Birkenstock store in Hyderabad to showcase the brand's premium product line.
Spanning approximately 2,000 sq ft, the new store is designed to offer consumers a more personalized and consultative experience while exploring sleep and comfort products.