A significant highlight of the collection is Banaras brocade, reinterpreted with a modern sensibility and paired with Amit Aggarwal’s signature handwoven polymer.
As part of this initiative, the brand introduces JOGA (Denim Yoga)—a groundbreaking concept that showcases the exceptional flexibility, stretch, and comfort of Savana Denim.
This initiative is an extension of the brand’s strong belief in corporate social responsibility (CSR), proving that fashion can be a powerful tool for change.
Through a compelling video, the campaign showcases the journeys of women from different walks of life, highlighting their unwavering strength as they stride forward with confidence.