The collection includes easy-to-style pieces designed for a variety of summer moments—from laid-back brunches and beach outings to breezy evenings out.
With this acquisition, Redwolf’s co-founders — Ameya Thakur, Rahul Jaisheel, and Vivek Malhotra — will now be part of The Souled Store team.
The Ammarzo collection extends beyond sleepwear, featuring romantic luxury nightwear, bridal sleepwear, and loungewear.
With over 15 lakh happy customers, Zouk continues to grow online and offline, with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon.
Debuting in four neutral color combinations—cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver—the GEL-K1011 is crafted for both men and women and priced at Rs. 11,999.
The company had previously introduced Frenchie X on platforms like Swiggy Instamart and Zepto.
A distinctive element of the collection is the intricately crafted 3D peony, a central motif that showcases the designer’s detailed craftsmanship.
Comprising 236 meticulously designed pieces, the collection includes 107 necklace and earring sets, pendant and earring sets, and intricately crafted bangles.
The official unveiling took place at Ancestry’s flagship store at Ambience Mall, Vasant Kunj on April 10, 2025.
Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.
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