AnnYatra is targeting a niche segment within the organised dining market, where vegetarian offerings are often limited to conventional formats or trend-led menus.
The project reflects the company’s strategy to strengthen its presence in tier II and tier III cities where demand for organised hospitality infrastructure is increasing.
The development is expected to be Dibrugarh’s first internationally branded hotel and will also be NILE Hospitality’s first Marriott-branded project in the region.
The new collection has been added to the existing portfolio and will operate alongside the brand’s traditional jewellery range, which remains central to its offering.