jewellery licensing

The company said its expansion will be focused on the north, east, and south regions of India, while store additions in the west will be limited.

The Preet Vihar store is located in a well-established residential and commercial area in East Delhi, targeting customers across bridal, festive, and everyday jewellery segments.

The company launched a kiosk at Grand Highstreet Mall in Hinjewadi, Pune, in February and opened a full-format store at Nexus MBD Neopolis Mall in Ludhiana on March 1, 2025.

The store is located near Addanki Bus Stand on Guntur Road and offers a larger retail space for customers in the region.

The launch reflects the company’s ongoing strategy to expand into key diaspora markets where demand for branded Indian jewellery remains strong.

The launch received strong positive feedback from both attendees and industry specialists.

Each piece at Indriya reflects a blend of traditional Kaarigari with modern design elements, presenting a contemporary take on classic jewellery styles.

Meticulously fashioned from 22-carat gold, the "Ayodhya" Collection is a jewellery ensemble inspired by the Ram Mandir, artfully depicting the entire Ramayana narrative.

The commitment to authenticity echoes through meticulously crafted pieces, making Carat Crush the discerning choice for those seeking a harmonious blend of luxury and practicality.

Rasha Thadani will be contributing to the brand's initiatives, aligning seamlessly with the belief that jewellery can be a powerful tool for self-expression, especially for the youth.