License India

As the brand’s Indian ambassador, Sanon will feature in a series of marketing campaigns across digital, print, and television formats.

The TURBOWPN continues to push the boundaries of sneaker design with its exaggerated proportions and statement-heavy look.

The company had previously introduced Frenchie X on platforms like Swiggy Instamart and Zepto.

The collection is set to roll out both online and across the brand’s physical stores, ensuring accessibility to consumers through all major retail and digital channels.

The campaign for the collection was executed by digital agency Social Beat, which adopted a phased and visually-led storytelling approach.

Looking ahead, Sun King is preparing to roll out a series of customer-focused campaigns, beginning with its participation at the upcoming South Asia Forum for Distributed Energy in New Delhi.

A distinctive element of the collection is the intricately crafted 3D peony, a central motif that showcases the designer’s detailed craftsmanship.

Comprising 236 meticulously designed pieces, the collection includes 107 necklace and earring sets, pendant and earring sets, and intricately crafted bangles.

To amplify its message, Bombay Shaving Company has released a thought-provoking short film titled “Where Do All the Razors Go?”, featuring Founder & CEO Shantanu Deshpande.

Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.