As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.
A new television commercial featuring Pannu has also been released, positioning the product as a daily-use moisturiser suited for sun exposure and hydration.
Rinku Singh will play an active role in raising awareness about the importance of clean and effective supplements, particularly among aspiring and professional athletes.
The original track produced under Air.Wav features emerging Indian hip-hop artists RAK, Tienas, and Feni Fina, supported by producers Dhiraaj and 3BHK.
Every piece is a canvas—featuring vivid prints, intricate detailing, and sculptural, tactile elements—making each accessory an immersive artistic experience.