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The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.

Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.

True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.

Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.

The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.

The collection introduces a range of standout pieces that reflect both brands’ identities.

Actor Randeep Hooda headlined the evening as the showstopper, adding star power to an already immersive experience.

Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.

The collection is now available in stores and online, giving fans access to exclusive designs that merge nostalgia with contemporary fashion.

In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.