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JRL Professional Enters Indian Market in Partnership with SSIZ International
The collaboration with JRL Professional marks a significant milestone for India’s grooming industry, as the brand introduces cutting-edge, high-performance tools.
Candere by Kalyan Jewellers Unveils Miracle Plate Collection
At the heart of this collection is a faceted gold plate, rhodium-finished to enhance light reflection, making a smaller diamond appear significantly larger.
Mumbai Indians Unveil Season 2 of Mighty Indians with 20+ New 3D Webisodes
The series is created by Mumbai Indians in collaboration with Burman Sports, which holds exclusive commercial and production rights, and Green Gold Animation.
Nadora by Ritu Gupta Unveils New Luxury Living Spaces Collection
The new range brings together rich materials, meticulous detailing, and modern comfort in a seamless, harmonious aesthetic.
Mattel X Outright Games Unveil New Barbie Horse Trails Video Game
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
HUL Launches Surf Excel Matic Express with Jasprit Bumrah as Brand Ambassador
“Expert Clean, now Express” serves as the central theme for the campaign, rolled out across television and digital platforms.
Sisters in Sweat X Nike Launch Multi-City Initiative for Women in Sport
Through this partnership, SIS will receive Nike footwear, apparel, and sports expertise to drive initiatives across multiple cities, starting with a multi-city football tournament.
LEGO India X Formula 1 Introduces High Speed Play Events Across India
The event will debut in Pune at Phoenix Marketcity from August 8 to 17, followed by Bengaluru at Orion Mall from September 5 to 14.
PNY Technologies Launches Full NVIDIA RTX PRO Desktop GPU Series in India
Powered by NVIDIA’s cutting-edge Blackwell architecture, the new lineup combines groundbreaking hardware innovation with enterprise-grade dependability.
Springwel Expands Product Line with Sleep Accessories for Modern Lifestyles
At the core of the new lineup are three innovative pillow designs, each curated to suit different sleep needs.
Royal Stag BoomBox Originals Launches ‘Maybe’ Featuring Armaan Malik and Ikka
Titled “Maybe”, the new release is a genre-blending collaboration featuring singer Armaan Malik and rapper Ikka.
London Underground x CASETiFY Launches Iconic Transport-Themed Collection
The collection features a range of products adorned with iconic London Underground motifs, including the world-renowned Underground roundel, moquette seat patterns, and the classic warning: ‘Mind the Gap’.
Dyson Launches Omega Haircare Range with Farm-Grown Sunflower Oil
The range is silicone-free and dermatologically tested, offering both cleansing and treatment products that not only improve the look and feel of hair instantly but also contribute to long-term hair health.
Johnnie Walker Luxe Launches The Walkers List to Champion Creative Progress
This project brings together traditional Kashmiri pashmina craftsmanship and contemporary footwear design, blending heritage with modern sensibilities.
Indri Single Malt Launches Exclusive Dubai Duty Free Edition for Global Travellers
Part of Indri’s broader strategy to expand in global travel retail, the City Series aims to celebrate iconic cities through exclusive Single Cask releases.
KENT Enters Smart Cooling Space with Kühl Hawaii Desktop Swing Fan
The product is the latest addition under its Khul Fans range, aimed at delivering targeted, efficient airflow in compact personal spaces where conventional fans often fail.
Tytan Toys Rolls Out New JUMBO Magnetic Tile Sets Featuring Disney Favorites
Joining the lineup is the Disney Junior Mickey Mouse JUMBO Train Magnetic Tile Set, complete with 112 vibrant pieces.
Converse X Bluey Launches Limited Edition Collection for All Ages
The collection features a diverse range of styles, each designed to reflect the vibrant energy and emotional storytelling of the show.
adidas and Liverpool FC Reunite After 13 Years to Launch 2025/26 Kits
The full kit is completed with matching red shorts and red socks, each embellished with the LFC and adidas insignia.
Sony Unveils WF-C710N Truly Wireless Earbuds with AI-Powered Call Clarity
The earbuds are also equipped with Adaptive Sound Control, a smart feature that automatically adjusts ambient sound settings based on the user's location and activity.
ASICS Marks Milestone with Relaunch of GEL-QUANTUM 360 Sneaker
Celebrating its 10th anniversary, the reintroduced model stays true to its heritage while incorporating modern updates.
Divine Solitaires Debuts Signature Collection at IIJS 2025
Running alongside the exhibition is the highly awaited Solitaire Festival of India (TSFI) 2025, India’s largest solitaire-focused festival.
Globus Fashion Unveils DORIYAAN – A Festive Collection for Raksha Bandhan 2025
As Raksha Bandhan signals the beginning of the festive season, DORIYAAN arrives at just the right moment.
L’Atelier 1664 X SHIVAN & NARRESH Launch Limited Edition Summer Capsule
The L’Atelier 1664 X SHIVAN & NARRESH capsule will be exclusively available for six months at SHIVAN & NARRESH’s flagship store in Kala Ghoda, Mumbai.
The Pant Project’s Latest Launch Is Made for Mumbai’s Messy Monsoons
Created with Mumbai’s intense monsoon season and daily commutes in mind, the pants aim to offer practical, everyday comfort and protection.
Disney and Mattel Introduce Couture-Inspired Princess Dolls in New Collaboration
Each doll in the collection is a reimagined vision of the iconic characters, showcasing elaborate styling and elevated couture aesthetics.
Portronics Introduces Apollo 20 Bluetooth Speaker for Music and Karaoke Lovers
The Apollo 20 is also designed with portability in mind, featuring a lightweight, splash-proof exterior suitable for both indoor and outdoor use.
Ray-Ban x Meta Smart Glasses Wow Delhi Crowd at Lawrence & Mayo Event
The showcase brought together tech aficionados, fashion enthusiasts, and eyewear lovers to explore the evolving frontier of smart eyewear.
Netflix Unveils Stranger Things Brand Collaborations Ahead of Final Season
Among the headline collaborations is a partnership with the WNBA and Indiana Fever, bringing back a limited-edition jersey inspired by the eerie world of the Upside Down and the fictional town of Hawkins, Indiana.
Seva Home Introduces New Fragrance Range Blending Luxury with Impact
True to the brand’s ethos of conscious craftsmanship, all products in the Signature Collection are handcrafted using soy wax and premium essential oils.
Mattel x Hasbro Crossover Brings Skeletor and Man-At-Arms Into the Transformers Universe
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.
Dyson Unveils ‘The Difference is Dyson’ Campaign Featuring Deepika Padukone
The campaign is a celebration of individuality, encouraging people of all hair types to embrace their personal style while protecting their hair from heat damage.
Goodyear x Anti Social Social Club Drop Motorsport-Inspired Streetwear
The collection introduces a range of standout pieces that reflect both brands’ identities.
Blenders Pride Launches ‘Four Elements’ Premium Whisky in Haryana
Actor Randeep Hooda headlined the evening as the showstopper, adding star power to an already immersive experience.
One Piece’ x MINISO Expands Collaboration with 300-plus New Collectibles
Inspired by the latest Egghead Arc, the collection features over 300 officially licensed products with refreshed designs for all 10 members of the Straw Hat Crew.
BoxLunch Expands Studio Ghibli-Themed Collection with New Launch
The collection is now available in stores and online, giving fans access to exclusive designs that merge nostalgia with contemporary fashion.
Primark Unveils Exclusive “Wednesday” Collection in Collaboration with Colleen Atwood
In a special collaboration, Primark has teamed up with Colleen Atwood, the four-time Academy Award-winning costume designer behind the series’ iconic looks, to create a 20-piece high-fashion capsule collection.
Titan Raga Unveils New ‘Raga Cocktails’ Collection with Alia Bhatt as Brand Face
A bold new chapter in the Raga story, Raga Cocktails presents five stunning timepieces crafted to make a statement.
UNIQLO X MFA Boston’s Latest UT Collection Pays Tribute to Japanese Heritage
The T-shirts are now available online, in UNIQLO stores, and at the MFA Shop.
Krispy Kreme x Crocs Launch Limited-Edition Doughnut-Inspired Classic Clogs
The themed dozen will be available August 4–10, while supplies last, at participating shops and for pickup or delivery via the brand’s app and website.
Pop Mart’s Viral Labubu Dolls Trigger Global Demand, Profit Soars Over 350 Pc
In June, a human-sized Labubu doll sold at auction in Beijing for a staggering $150,000.
Diageo’s Smirnoff Unveils Local-Inspired Vodka Flavours for Indian Market
The three new flavours represent distinct moods and moments for today’s discerning consumers.
Outright Games Brings Elf on the Shelf to Life with New Holiday Video Game
his 2D puzzle-platformer features 24 levels, ranging from Scout Elf Bootcamp all the way to Santa's Workshop.
Sprayground X Angry Birds Unveil Iconic Backpack Collection for Fans and Fashionistas
The second drop, set to release on July 27, will introduce two new backpack styles.
Loungefly Releases Clueless-Inspired Backpacks Honoring Film’s 30th Anniversary
Adding to the excitement, Loungefly has also introduced a "Clueless" 30th Anniversary Mystery Box Pin.
HRX Expands Focus on Women’s Athleisure with Triptii Dimri Onboard
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
Actor Rashmika Mandanna Debuts Signature Fragrance Brand ‘Dear Diary’
The brand’s debut collection features three distinct fragrances—National Crush, Irreplaceable, and Controversial—each reflecting a specific chapter or theme from Mandanna’s personal and professional journey.
Safari X boAt Launch Trackr Luggage for Seamless and Secure Travel
The collaboration, announced during Amazon Prime Day, marks a significant step forward in addressing one of the most common travel woes — misplaced or lost luggage.
Jeep India Introduces Trail Editions of Compass and Meridian with 'Jeep Trust' Program
The special editions officially went on sale across India on 15th July 2025 and are now available at dealerships nationwide.
ISOPURE Appoints Rashmika Mandanna as First Brand Ambassador in India
The collaboration kicks off with the launch of the brand’s new campaign titled “EVERYTHING YOU NEED, NOTHING YOU DON’T”, which emphasizes ISOPURE’s commitment to clean, ingredient-focused nutrition.
Reliance Retail Acquires Legacy Brand Kelvinator for Strategic Growth in Appliances
The acquisition is set to bolster Reliance Retail’s already expansive product portfolio by reintroducing and modernizing Kelvinator’s range of home appliances.
boAt X Naruto Launches Limited Edition Headphones and Speakers
The collaboration extends beyond products, branching into events and immersive community experiences that speak directly to the growing anime culture in the country.
Converse Debuts New Omni and Omega Trainers Inspired by Archival Icons
The two new launches are a tribute to the brand’s early commitment to performance footwear and its ability to continuously evolve style with purpose.
Collab of the Week: PUMA x HYROX Brings Bold Athleticwear Collection to Indian Fitness Community
The collection includes a wide array of functional pieces: shorts, tights, bra tops, crop tanks, T-shirts, beanies, caps, and backpacks.
New Balance Taps Rosalía for Creative Campaign and New Sneaker Drop
To mark the beginning of this dynamic partnership, New Balance is rolling out a bold five-part campaign starring Rosalía.
SHEIN Unveils Limited-Edition Superman Collection Following Movie Release
SHEIN’s timely launch allows fans to extend that big-screen excitement into their everyday wardrobes through easy-to-wear, affordable styles.
Pokémon X Gujarat Titans Brings Pikachu Fun to Cricket Fans
During the league season, Pokémon set up an engaging booth at the Narendra Modi Stadium, decorated with Pokémon-themed art.
Karan Johar’s Tyaani Jewellery Announces Kalki Koechlin as New Brand Ambassador
In this new campaign, Kalki Koechlin appears with a bare face, donning a boxing robe paired with Tyaani earrings and layered polki and diamond necklaces.
URBAN Smart Wearables Launches India’s Slimmest 67W GaN Charger ‘Lumen’
Compatible with a range of devices, Lumen works across iOS, Android, Mac, and Windows systems, including MacBooks, laptops, tablets, and smartphones.
The Func. Lab Launches in India with Science-Backed Nutrition Range
Founded by fitness coach Sohrab Khushrushahi, former IPL cricketer Sahil Kukreja, and brand strategist Daneesh Davar, The Func. Lab plans to reach revenue of Rs. 12–15 crore in its first year.