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Global Polo Entertainment Extends ESPN Partnership Through 2026
USPA Global, which manages U.S. Polo Assn., the official brand of the United States Polo Association (USPA), aims to build on its previous deal with ESPN, which first brought the sport to an international audience in 2022.
boAt Strengthens Cricket Ties with RCB and Gujarat Titans for T20 2025
This collaboration highlights boAt’s continued focus on merging technology with sports, enhancing the fan experience through its range of high-quality audio products and smart wearables.
Bradford License India Partners with 'Jay Jagannath' – A New Indian Hero to Join the Global Licensing League
This collaboration will open new opportunities to introduce the beloved series across various consumer product categories, including apparel, toys, home décor, and more.
DC and SEGA Expand Crossover Strategy with Justice League and Sonic Comic Series
The promotional campaign began on Batman Day 2024, when DC and Sonic’s social media accounts shared a video of Shadow in a Batman-inspired suit.
Maverick and Farmer and Nuvedo Expand Functional Coffee Offerings
This collaboration caters to the growing consumer demand for wellness-focused beverages that offer more than just taste, combining specialty coffee with cognitive health benefits.
A COLORFUL ADVENTURE BEGINS: Purple Turtle & Colour Fairies Join Bradford License India’s Portfolio for Strategic Expansion into Various Categories!
Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
ILTHY Partners with Paramount Pictures and SEGA for Sonic 3-Inspired Apparel Line
This partnership merges the energy of the Sonic franchise with ILTHY’s unique design approach, marking a noteworthy development in the streetwear and entertainment industries.
Diageo India Partners with SMOOR to Launch Non-Alcoholic Dessert Collection
Each item is thoughtfully crafted using luxurious textures and authentic ingredients, appealing to chocolate enthusiasts and dessert lovers alike.  
STRCH Onboards Vaani Kapoor as Brand Ambassador for the World’s Softest Activewear Brand
he partnership highlights STRCH’s commitment to redefining activewear by focusing on comfort, functionality, and style, catering to the fitness-conscious audience.
POPxo by MyGlamm Partners with AP Dhillon’s The Brownprint 2024 India Tour
With AP Dhillon’s rising influence in the music industry and a large, devoted fanbase, this partnership aims to enhance the concert experience by integrating beauty services.