Partnership

The collection features standout designs such as Coca-Cola Bear hoodies, which showcase ASSC's iconic logo on the front and the Coca-Cola Bear adorned with a hoodie and Santa hat on the back.

This partnership merges Reebok’s established reputation in the fitness industry with Generation Joy’s knowledge in the nutrition sector.

These watches are highlighted in a campaign featuring Bollywood stars Hrithik Roshan and Katrina Kaif, who are known for their on-screen chemistry and stylish presence.

This partnership with Pannu, who has made her mark through diverse roles in Indian cinema, is expected to enhance the brand’s connection with its target audience.

The four-year agreement, commencing with the 2024/25 season, designates Pernod Ricard as the official partner for PSG’s professional football teams—both men’s and women’s—and as an official provider for PSG’s handball team.

The collaboration marks a significant business move for the brand, aiming to enhance its visibility and align with the dynamic energy of the CPL, a major cricket tournament in the West Indies known for its vibrant fan base.

This fragrance celebrates women's creative spirit with unique ingredient pairings designed to inspire.

This partnership sets the stage for an exciting opportunity for Indian brands, retailers, and manufacturers to leverage the global recognition of Laura Ashley, opening a new chapter in India's retail industry.

Tasva will design and provide exclusive ceremonial attire for the Indian contingent, blending traditional aesthetics with contemporary style to showcase India's cultural heritage on the global stage.

This partnership brings together two iconic British institutions, enhancing the grandeur of the summer's premier sporting event.