Retail

Before inaugurating a store in Hyderabad, the brand forayed into offline retail in mid-2023 and has opened 18 exclusive brand stores over the last 24 months.

The new facility includes a dedicated Oben Care service center designed to offer faster maintenance and after-sales support as the company scales its presence in the electric motorcycle segment.

The expansion marks a significant moment for the brand, which began its journey in 1924 and has built its reputation on heritage, craftsmanship, purity and trust.

The new 4,000 sq ft store on Kankarbagh Main Road in Patna brings the brand’s total store count to 65 across India, reflecting its continued push into high-demand regional markets.

The expansion reflects the group’s continued focus on strengthening access to organised, transparent gold recycling services across the country.

The launch strengthens the American personal care and fragrance brand’s presence in South India and continues its broader strategy of building scale across key metropolitan markets.

With Bengaluru being a high-value market for menswear and wedding shopping, the MG Road store is expected to strengthen Tasva’s presence in South India.

Atmanirbhar Bharat is fueling India’s retail and franchise revolution, creating jobs, enhancing self-reliance, and accelerating growth toward a developed nation.

The company announced a 52 percent year-on-year increase in its outlet count and more than 70 percent growth in revenue at the company level, underscoring demand for accessible coffee formats and youth-focused café environments.

The brand has been strengthening its presence across the North after receiving a strong response in Delhi, and the Ludhiana store marks an important step in that strategy.