The launch supports the brand’s broader strategy to deepen its presence in key urban markets and offer customers a consolidated space for tiles and bathware solutions.
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The addition reinforces Reach 3Roads’ position as a preferred neighborhood retail destination for consumers seeking branded products across categories.
Two of the screens support 3D projection, enabling viewers to watch titles in their original format with improved visual quality and sound, supported by digital touchpoints across the cinema for a smoother visit.
The 10,000 sq ft space marks an important step in the brand’s retail strategy as it looks to build a stronger front-end presence in outdoor living solutions for both residential and commercial buyers.
In this role, he will oversee the Lee and Wrangler businesses in India and select South Asian markets and will report directly to Chief Executive Officer Nitin Chhabra.