Engineered for elite performance, the PUMA Orbita Ultimate PL features twelve evenly sized panels for optimal weight distribution, allowing for balance and precision.
The tournament will kick off on June 12 at the Shrimant Madhavrao Scindia Cricket Stadium in Shankarpur, Gwalior.
Set within a fun and imaginative PUMA universe, RCB Shotline offers a glimpse into what might happen if cricket, football, athletics, and badminton stars shared the same hotline.
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
The upcoming 8th edition of the Mumbai Half Marathon is scheduled for August 17, while the 12th edition of the Wipro Bengaluru Marathon will take place on September 21.
To build anticipation ahead of Season 6, IndianOil UTT and JioStar will roll out pre-season coverage from May 12, offering fans exclusive insights into team strategies and player stories.
As part of the collaboration, FanCode will work hand-in-hand with LALIGA to launch a multi-faceted promotional campaign aimed at increasing awareness and fan engagement in India.
Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.
This marks a strategic milestone for Haier in its ongoing effort to combine sports and entertainment through its ‘Sport-o-Tainment’ approach.
Beyond its association with IPL teams, Bisleri has established hydration partnerships across a wide range of sports in India and the Middle East.
Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.
As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.
Rinku Singh will play an active role in raising awareness about the importance of clean and effective supplements, particularly among aspiring and professional athletes.
The collaboration features KKR players Manish Pandey, Venkatesh Iyer, and Harshit Rana in a dynamic rap music video.
With this collaboration, Hero aims to amplify its presence in international golf while backing two of the most promising young talents on the PGA Tour.
To mark the beginning of this exciting journey, bigbasket launched a hyperlocal digital campaign that captures the soul of Bengaluru.
To further engage fans, Mumbai Indians and Lattafa India will introduce an Exclusive Mumbai Indians x Lattafa Fragrance Collection, a limited-edition range inspired by the team’s resilience and power.
The upcoming season is set to witness groundbreaking collaborations, with brands like Third Wave Coffee, Nothing Technology, and Ludic joining forces with IPL teams.
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
PUMA already enjoys a strong presence within the Premier League through its official partnership with reigning champions Manchester City.
As part of this extended partnership, FanCode Shop has been appointed as the official jersey manufacturing partner for Rajasthan Royals.
The partnership will feature various co-branded initiatives, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become an integral part of the RCB match experience.
Third Wave Coffee’s signature brews will be available at RCB’s home stadium, ensuring that every sip becomes part of the celebration.
This marks CSK’s first-ever official footwear partnership, giving Ludic an opportunity to engage with millions of passionate supporters and amplify its presence in the lifestyle space.
These celebrity-backed fitness labels have not only set new benchmarks in the fitness industry but also inspired countless individuals to prioritize their health.
As part of the integration, Flipkart SuperCoins users will enjoy exclusive offers on official merchandise from major sporting events and franchises available on FanCode Shop.
Through this collaboration, Livfast will energize the stadium experience, bringing the thrill of speed, power, and passion to fans.
As part of the partnership, ConfirmTkt’s brand logo will feature on the sleeve of RCB’s official and training jerseys, reinforcing its presence in the cricketing arena.
As part of this partnership, Bumrah will compete in Skechers Cricket footwear and feature in marketing campaigns for the brand’s performance and lifestyle collections.
For the upcoming season, Havmor will roll out cricket-themed campaigns, fostering a deeper connection with both cricket and ice cream enthusiasts.
This initiative marks a historic moment for the brand, as it redesigns both its biscuit and packaging for the first time ever, reinforcing its long-standing philosophy of "Do More. Be More."
The standout piece in the collection is the Novablast 5 Limited-Edition Running Shoe, featuring FF BLAST™ PLUS cushioning technology for enhanced bounce and responsiveness.
By combining FanCraze’s licensed ICC products with STAN’s interactive features, the partnership introduces a new era of digital engagement for cricket enthusiasts.
ASICS’ athlete Harmanjot Singh emerged victorious in the Half Marathon, further elevating the significance of this historic event.
Ahead of the main event, the excitement begins with the Pokémon Carnival, running from 27th February to 1st March.
This historic collaboration makes Solitario the first lab-grown diamond brand to associate with the world’s biggest women’s cricket tournament.
The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.
Renowned for its unique fusion of high-energy performances and the spirit of the open road, the Riders Music Festival will feature an exciting array of activities.
The campaign aims to combat drug abuse among Indian youth, encouraging them to embrace sports and a healthier lifestyle.
Marking the 10th edition of the prestigious marathon, the merchandise was launched digitally, offering a first look at the official race day apparel and footwear for the event scheduled on February 23, 2025.
The Hyderabad Superstars will be led by experienced coach Jonny Andrews, who has been associated with Pickleball since 2016.
Bringing a fresh perspective as a leading voice from the Global South, Aishwarya sees her role in the eSC as an opportunity to merge sustainability with high-performance racing.
Scheduled to take place from January 28 to February 14, 2025, the National Games will see participation from over 10,000 athletes, officials, and coaches, including more than 4,500 women athletes, competing across 30+ categories and 45+ events.
Dilli Dillwale features a formidable lineup of eight world-class athletes from around the globe, with an impressive collective tally of 60 gold medals in international competitions.
The World Pickleball League will take place from January 24th to February 2nd at the prestigious CCI Mumbai.
In an unprecedented move, the National Games will feature a fully sustainable beverage solution, alongside several other eco-conscious initiatives.
Reise Moto’s offerings are meticulously designed to meet the needs of Indian riders across diverse terrains and climates.
The partnership will debut at the India Open 2025 in New Delhi, setting the stage for a dynamic collaboration that will shape the future of badminton in India.
Recently, BigMuscles Nutrition also launched the Hustle Banaye Muscles campaign, which spotlighted women actively pursuing fitness goals and taking control of their health.
The ISPL Season 2 Auction, held on December 11, 2024, in Mumbai, featured intense bidding among six teams, signing 96 players for a combined total of over Rs. 5.54 crore.
The inaugural season is set to kick off on January 24, 2025, promising an electrifying blend of sports and entertainment.
Marking the company’s first major initiative of 2025, the “Unhustle Fitness” campaign addresses the growing consumer demand for sports nutrition products that support sustainable fitness journeys.
Organized by the Super Car Club Garage (SCCG), this landmark event will take place from January 10 to 12, 2025, at JK Gram in Thane.
Participants also received complimentary sunscreen samples and kits, reinforcing HYPHEN's commitment to promoting holistic well-being and skin care.
As the brand ambassador, Rohit Sharma will lead the development and marketing of RS by True Elements, alongside True Elements.
As the Hockey India League makes its comeback after a seven-year hiatus, the franchise has also made key appointments, including legendary Indian goalkeeper PR Sreejesh as Director of Hockey.
The league’s growth and development have been guided by an interim working group made up of representatives from the three cricket boards, alongside strategic partner Rules Sports Tech, which represents the funding partners.
The partnership between Harith Noah and Reise Moto is a natural synergy, with both entities driven by a shared commitment to resilience and performance.
Royal Stag's collaboration with the ICC, which began in 2018, has successfully brought the brand closer to cricket fans through various campaigns.
This partnership between Lauritz Knudsen and Mumbai Indians represents a strategic alliance underpinned by shared values of innovation, trust, and performance.
Inspired by Mumbai’s iconic Marine Drive, also known as ‘The Queen’s Necklace,’ the collection reflects the city’s vibrant spirit and unique energy.
Braven’s role as a key partner at the event emphasized its dedication to strengthening India's sports ecosystem at all levels—ranging from grassroots to professional stages.
This season features eight teams: Bengal Wizards, Bengaluru SG Pipers, Punjab Patriots, Hyderabad Strikers, Gujarat Panthers, Yash Mumbai Eagles, Shrachi Delhi Rarh Tigers, and Chennai Smashers.
G/Fore is known for its unique blend of luxury, functionality, and bold design, offering products that exude a modern aesthetic and high-quality craftsmanship.
Through this initiative, Livpure seeks to inspire the youth of the region towards a healthier lifestyle using the transformative power of football.
Twiddles aims to fill a long-standing gap in the market by offering nutritionally dense, satisfying snacks without compromising on taste.
The two brands have merged the worlds of sports and dating by announcing a singles-only running event, aimed at connecting like-minded individuals in person.
Wellbeing Nutrition, a prominent name in India's wellness and nutrition sector, is elevating its presence in the wellness market with the launch of a new campaign featuring Soha Ali Khan and Kunal Kemmu.
This partnership merges Reebok’s established reputation in the fitness industry with Generation Joy’s knowledge in the nutrition sector.
The sky-blue kit features threads of 0161 in the trim – a reference to the Club’s Mancunian roots. This licensing initiative is to make a strong connect with the fans and to enhance the fandom.
As soon as the video of the meeting went viral, Cybeart witnessed a 120 percent increase in weekly revenue.
Since its inception in 2010, FaZe Clan has established itself as one of the world’s most prominent and influential gaming organizations.
FanCode is poised for collaborations with multiple IPL franchises to establish their own mega-store destinations across the nation. In addition to collaborating with Rajasthan Royals, Punjab Kings, and Kolkata Knight Riders, FanCode will also collaborate
Indian esports teams have struggled drastically to increase their revenue, merchandising continues to be a viable options for esports teams to enhance their revenue streams if tapped correctly.
Ahead of FIFA World Cup Qatar 2022, adidas reunites its global football family including Lionel Messi, Karim Benzema to celebrate why the world cup is so special.
The first is a cricket-focused line - one of the biggest cricket ranges ever in Indian Cricket history. The brand also debuted its very first athleisure product line with a collection called ?Future League.?
An exclusive Interview with Mr Pravin Kalnawat- Head business and operations-Topps India on how they beat the odds during the pandemic.
With resilience, patience and strategic partnerships, Hyderabad Football Club turned the tables this season and is at fourth position at the ISL. In conversation with Varun Tripuraneni, Co-Founder, HFC, about the recent developments at the club.
In our conversation with Harsh Agarwal, CMO at Suditi Industries Ltd we understood their journey into sports licensing, future plans and more.
IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.
Bodycare will be the official sponsor for the Delhi Capitals team with branding rights and promotional activities throughout the IPL 2020 cricketing season.
Alpha Fit Games is a championship organized by FitZup, one of the biggest fitness leagues in India.
Discussing the contribution of Sports IPs in transforming L&M industry
The PGA of America has entered into a partnership with Bradford Licensing for representation in the retail space in select international markets. Now Bradford License India will extend licensing the b...
Established in 1916, PGA of America is world’s largest sports organization with overall presence in more than 35 countries. In an exclusive conversation with Arjun Chowdri, Chief Innovation Office...
In an exclusive conversation with Siddharth Chury, Sr. Director, Licensing and Merchandising, NBA India sheds light how Indian market is evolving for non cricket IPs.What potential do you se...
The licensed sports merchandise market is experiencing steady growth owing to the increase in health awareness and fitness activities. With a worth of 31.03 billion USD in 2017, the global market is p...
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