Conscious Food Expands Superfood Portfolio, Launches ‘Superfoods for Superheroes’

kindlife, one of India’s fastest-growing beauty and wellness platforms, has officially launched Neaf Neaf, the highly anticipated skincare brand by South Korean celebrity and mega-influencer Jeong Ji-woo. As the demand for K-beauty continues to surge in India, kindlife is at the forefront of bringing globally coveted brands closer to Indian consumers. With Neaf Neaf making waves internationally, its arrival in India is set to redefine skincare routines with its gentle yet effective formulations.

Jeong Ji-woo, a renowned influencer with over 10 million Instagram followers and 1.7 million YouTube subscribers, has carefully curated Neaf Neaf to simplify daily skincare. Rooted in her personal journey, the brand is designed to cater to all skin types, with a particular focus on sensitive skin. Neaf Neaf stands out for its innovative approach to beauty, offering irritation-free and skin-friendly solutions that promote long-term skin health.

“We’re very excited to bring Neaf Neaf to India. At kindlife, we are committed to curating the most sought-after K-beauty products, ensuring consumers experience the best of Korean trends firsthand. Ji Woo’s commitment to safe, efficacious products resonates with our philosophy.  With Neaf Neaf, we continue to bring innovative, trending brands to Indian consumers,” shared Radhika Ghai, Founder & CEO, kindlife.

Prior to the official launch, Neaf Neaf made its debut in India through a strategic pre-launch partnership with kindlife at Kosmos, the Korean Festival by kindlife. This collaboration highlighted Korea’s influence in beauty and wellness, marking a significant moment for the brand’s entry into the Indian market.

With the ever-growing influence of the Hallyu Wave, Gen Z and Gen Alpha are actively embracing K-beauty innovations. kindlife continues to bridge the gap between global beauty trends and local demand, offering consumers a curated space to explore, learn, and shop the best of Korean beauty. More than just a retail platform, kindlife is fostering a vibrant community that celebrates beauty, self-care, and innovation.

TechnoSport has officially launched its first flagship store in Bangalore, marking a major milestone in its retail expansion journey. Located in the bustling HSR Layout on 27th Main Rd, the store opened its doors on March 28, offering a cutting-edge shopping experience across 1,650 sq. ft. spread over two floors. Designed to provide an immersive and engaging retail environment, the new store is set to become a hub for fitness and active lifestyle enthusiasts.

More than just a retail outlet, TechnoSport’s Flagship 2.0 embodies the brand’s vision of revolutionizing sportswear shopping. The store features a sleek, modular design, dynamic product displays, and a carefully curated journey showcasing the brand’s evolution. As part of the grand launch, TechnoSport has introduced exclusive promotional offers, rewarding customers with a TechnoSport Gym Bag on purchases above Rs. 2,999, a Power Bank for purchases exceeding Rs. 3,999, and a pair of Airdopes for orders above Rs. 4,999.

The store’s collection includes TechnoSport’s top-selling activewear, alongside an expanded range of the Cotflex collection, known for its perfect balance of comfort and performance. Designed for year-round wear, particularly in warmer climates, the collection features advanced fabric technologies such as anti-microbial protection for hygiene and freshness, anti-static materials for superior comfort in humid conditions, quick-drying odor-free fabrics for all-day freshness, and soft, smooth textures for an unparalleled wearing experience. This collection reaffirms TechnoSport’s commitment to providing high-quality, functional, and stylish activewear tailored to meet diverse consumer needs.

"The launch of our HSR Flagship store is a pivotal moment in our strategic expansion, allowing us to bring the TechnoSport experience directly to our Bangalore customers. The modular design of this store allows us to replicate this experience quickly, a critical advantage as we accelerate our expansion plans,” commented Sunil Jhunjhunwala, Co-founder & Managing Director, TechnoSport.

Puspen Maity, CEO, TechnoSport added, "A store presence in key locations such as HSR layout significantly amplifies our brand resonance. Being in a competitive high-street location allows us to remain agile, refine our store models, and confidently scale into new markets. We're confident this store will become a hub for fitness enthusiasts in Bangalore to discover the latest in activewear technology and design."

With the launch of its flagship store in Bangalore, TechnoSport is set to redefine the activewear retail experience, bringing innovation, style, and performance-driven products to customers. The brand invites fitness enthusiasts to explore the new store, take advantage of the special launch offers, and gear up with the latest in sportswear technology and design.

Raj Cooling Systems Pvt. Ltd., one of the leaders in air coolers and furniture, has announced its expansion into the dustbin manufacturing segment, further diversifying its product portfolio. This strategic move reflects the company’s commitment to offering high-quality, durable, and sustainable plastic products across various industries.

By manufacturing dustbins domestically, Raj Cooling Systems is reinforcing the ‘Made in India’ initiative, reducing reliance on imports while supporting India’s industrial growth. The company has integrated advanced manufacturing capabilities, including AI-driven production technology, to ensure superior design, enhanced durability, and cost-effectiveness.

“Our vision has always been to deliver innovative and high-performance plastic solutions. With our dustbin range, we strive to improve waste management efficiency while ensuring affordability and sustainability, reinforcing our commitment to quality and eco-friendly solutions for a clean environment,” shared Kalpesh Ramoliya, Managing Director at Raj Cooling Systems.

The newly launched dustbins are made from high-grade plastic and are available in multiple sizes, lid variants, and two color options—blue and green—to facilitate effective waste segregation. The range includes compact models for homes and offices, heavy-duty bins for commercial spaces like malls, schools, and hospitals, and reinforced industrial bins designed to prevent spillage and odor.

With over 18 years of expertise in plastic manufacturing, Raj Cooling Systems ensures high-performance products through in-house research and development. The dustbins, crafted from 100 percent virgin plastic, offer superior strength, hygiene, and easy maintenance. Some models also feature wheels to enhance mobility and streamline waste management.

Initially targeting the domestic market, the company has ambitious plans for international expansion. Priced between ₹100 and ₹2,000, the dustbins strike a balance between affordability and uncompromised quality. Raj Cooling Systems has adopted a multi-channel distribution strategy, which includes direct sales, dealer partnerships, e-commerce platforms, and government tenders.

Mila Beauté, a homegrown Indian skin-friendly color cosmetics brand, has successfully raised $2.16 million (approximately Rs. 18 crores) in its Pre-Series A funding round, led by Rukam Capital. This investment values the company at Rs. 303 crore, marking a significant milestone in its mission to build a vertically integrated, Made-in-India beauty brand.

The newly acquired capital will be directed toward expanding Mila Beauté’s operations and enhancing research & development efforts. The company aims to strengthen its foothold in the color cosmetics segment by investing in new product innovations, scaling manufacturing capabilities, and deepening its market reach. A key focus area will be upgrading its production infrastructure to ensure high-quality standards while minimizing external dependencies.

With a vision to establish itself as a truly Indian beauty brand, Mila Beauté has taken a distinctive approach by maintaining vertical integration and reducing reliance on imports. This strategy has allowed the company to maintain superior control over product quality while aligning with the ‘Make in India’ initiative.

“Our focus has always been on creating a beauty brand that’s not just trend-driven but deeply rooted in data and consumer insight. Today’s Indian consumers are discerning, and we believe they deserve products that are both high-quality and homegrown. Partnering with Rukam Capital gives us the strategic backing to scale faster, whether it's investing in our own manufacturing, developing innovative skin-friendly products, or strengthening our brand presence. Most importantly, it allows us to stay closely connected to our consumers while ensuring we never compromise on quality or our vision,” shared Saahil Nayar, Sachin Chadha and Keshav Chadha, Founders, Mila Beauté. 

Archana Jahagirdar of Rukam Capital said, “ The Indian beauty and cosmetics industry is at a fascinating juncture, with consumers increasingly seeking products tailored to the evolving needs of the modern audience. Mila Beauté stands out with its research-driven approach, prioritizing skincare and superior quality, set to redefine the beauty experience in the years ahead. The company’s vision, the founder’s leadership, and its commitment to innovation make it a compelling opportunity for us at Rukam Capital to support this dynamic segment. We are thrilled to be part of Mila Beauté’s growth journey and to contribute to its exciting future.” 

Currently generating annual revenues of $7.23 million, Mila Beauté is targeting a 2x growth in the next 12–18 months. The brand remains focused on operational excellence and brand-building without any immediate plans for acquisitions or leadership changes. With this funding, Mila Beauté is well-positioned to accelerate its expansion and continue developing high-quality, innovative, and skin-friendly color cosmetics tailored for Indian consumers.

Antithesis, one of the well-known names in India’s beauty and personal care industry, has secured Rs. 5 crore in pre-seed funding, marking a significant milestone in its growth journey. The funding round was co-led by Rukam Capital and V3 Ventures, both of which are known for backing innovative brands that challenge traditional markets with forward-thinking solutions.

This strategic investment will accelerate Antithesis’s expansion as a digital-first beauty brand, enabling the company to strengthen its market presence, expand distribution channels, and drive innovation in product formulations. 

“At Rukam Capital, we always look out for founders who are reimagining industries with fresh perspectives and innovative solutions. The personal care sector in India is evolving rapidly, driven by a growing demand for smarter, high-performance products that align with modern lifestyles,” shared Archana Jahagirdar, Founder and Managing Partner, Rukam Capital.

Arjun Vaidya, Co-founder and Managing Partner, V3 Ventures stated, “At V3 Ventures, we’re so excited to see what’s happening in the BPC market in India. We’re probably one of the only places in the world where a tier 3 consumer also has serious product knowledge. When Aparna brought the idea of multifunctional products to us, we were instantly drawn to it because this was something unique amongst all the clutter.”

Antithesis was founded by Aparna Saxena, a former partner at venture capital firm Good Capital, with the mission to revolutionize India's personal care market. The company follows a data-driven approach to product development, treating beauty and personal care products like technology products, allowing for continuous innovation based on consumer feedback and emerging trends.

“I identified a critical gap in India's personal care market. Women were overwhelmed by complex routines and multiple products marketed as "essential," yet they struggled to find solutions that delivered meaningful results. I want Indian women to feel less burdened by endless routines and get more value for their investments in personal care products,” said Aparna.

With India’s beauty and personal care market projected to reach $27 billion by 2027, Antithesis is well-positioned to capitalize on this booming industry. The company’s unique philosophy of "the luxury of less" is reshaping consumer perceptions, offering smart, effective, and streamlined personal care solutions.

Rukam Capital, known for investing in high-growth consumer brands, has previously backed Beco, Sleepy Owl, Yoho, GO Desi, upliance.ai, and Indus Valley, among others. V3 Ventures, a founder-led early-stage fund backed by Verlinvest, has invested in disruptive consumer companies globally, including Kuku FM, Go Zero, Dil Foods, Ugaoo, and Deconstruct. 

GIVA, a prominent silver jewellery brand, has opened its inaugural airport store at Chennai International Airport, Terminal 1 Departures. This marks a significant milestone in the brand's expansion, offering handcrafted silver jewellery to travellers seeking high-quality products.

The launch is part of a strategic collaboration with Vidvedaa Airports, the authorised master concessionaire for retail outlets at both the domestic and international terminals of Chennai Airport. Vidvedaa Airports has played a pivotal role in the growth of retail space at the airport, providing brands with valuable access to high-traffic areas and assisting with store placement, merchandising, and regulatory approvals.

Chennai International Airport has evolved into a key retail hub, with a diverse range of brands spanning categories such as fashion, beauty, lifestyle, travel essentials, books, toys, and accessories. The addition of GIVA’s silver jewellery collection enhances the airport’s offerings, giving passengers more shopping choices.

The Indian travel retail market is experiencing rapid growth, fueled by increasing passenger traffic and shifting consumer preferences. As more travellers look for luxury and lifestyle items, airports are transforming into retail destinations. Chennai Airport, along with other major metro airports, has witnessed a surge in passenger numbers, providing brands with valuable opportunities to reach a larger audience.

Vidvedaa Airports is committed to continuing the expansion of retail at Chennai, ensuring that the airport remains a top shopping destination for both domestic and international travellers. The inclusion of popular brands like GIVA as part of this growth initiative underscores the increasing demand for fashion, jewellery, and lifestyle products in the travel retail sector.

With this latest store opening, GIVA is poised to further strengthen its presence in the fast-growing airport retail market, offering passengers the chance to explore and purchase its exquisite silver jewellery while travelling.

Gurugram-based dairy and daily essentials brand Country Delight has raised Rs. 212.5 crore (approximately $25 million) in its Series E funding round, led by Temasek. This marks the company's first equity funding round in 2025.

As per regulatory filings accessed from the Registrar of Companies (RoC), Country Delight’s board has approved a special resolution to allocate 1,00,974 Series E compulsory convertible preference shares to Temasek (through V-Sciences Investments Pte Ltd) at an issue price of Rs. 21,045 per share, securing a total investment of Rs. 212.5 crore ($25 million).

The company plans to use these funds to meet its working capital needs and support other business operations. Country Delight’s post-money valuation remains at $820 million, similar to its previous funding round. In 2024, the company had secured $20 million in a pre-Series E round at the same valuation.

Additionally, in October 2024, Country Delight raised Rs. 200 crore in debt financing from Alteria Capital, further strengthening its financial position.

Founded by Chakradhar Gade and Nitin Kaushal, Country Delight specializes in delivering fresh dairy products, bakery items, poultry, and farm produce sourced directly from dairy farms. The brand currently serves 1.5 million customers across more than 25 cities, including Delhi NCR, Bengaluru, and Chandigarh.

Country Delight had previously raised $220 million through both debt and equity before this latest investment. With the fresh infusion, Temasek now holds a 13.63 percent stake in the company, making it the largest external shareholder.

Recently, Country Delight has entered the quick commerce sector, piloting a 10-15 minute delivery service in Gurugram. This move positions the company in direct competition with Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, and Amazon Now (formerly Amazon Tez).

While the company has yet to release its official FY24 financials, The Arc reports that Country Delight generated Rs. 1,380 crore in revenue in FY24, marking a 50 percent increase from Rs. 917 crore in FY23. However, the company recorded a loss of Rs. 260 crore in FY23.

Gramiyaa, a vertically integrated cold-pressed oil brand, has secured Rs 7.2 crore in an equity Pre-Series A round led by Homegrown Ventures, with participation from Campus Fund and Mumbai Angels. This investment marks a strong vote of confidence from existing investors, who have reinvested in the company just a year after its seed round in March 2024.

With this infusion of capital, Gramiyaa is on track to achieve Rs 36 crore in annual recurring revenue (ARR) by March 2025, reinforcing its position as a dominant player in India's growing cold-pressed oil market. The company plans to use the funds to expand production, enhance brand awareness, and solidify its market leadership.

The company is now scaling its production capacity to 4 lakh litres per month, making it the largest producer in the segment. To support this growth, Gramiyaa is optimizing its sourcing capabilities and refining its manufacturing processes to maintain the highest quality standards. The expansion will also bolster its distribution network, including its direct-to-consumer (D2C) platform, offline retail presence, and the rapidly growing quick commerce segment.

"The cold-pressed oil category in India is no longer a niche; it's evolving into a robust market driven by consumer demand. Gramiyaa isn’t just riding this wave; they’re shaping it by setting new benchmarks in quality and transparency. Reinvesting in them was an easy decision given their exceptional team and remarkable progress,” shared Nader Amiri, General Partner at Homegrown Ventures.

Cold-pressed oils have traditionally been associated with small-scale production and fragmented supply chains. However, Gramiyaa is redefining the industry by implementing vertical integration and manufacturing excellence. By prioritizing these factors, the company ensures that consumers receive high-quality oils made from premium seeds, eliminating inconsistencies commonly found in the segment.

Mohamed Yaseen, Co-Founder, Gramiyaa stated, "This investment reinforces our commitment to owning our production process, which is key to maintaining consistent quality as we scale. The funds will also support our efforts to build brand awareness and further establish Gramiyaa as a leader in the healthy cooking oils segment."

As awareness of health and nutrition continues to grow in India and worldwide, consumers are increasingly opting for healthier food choices. Gramiyaa’s commitment to producing pure, high-quality oils aligns with this shift, positioning the company as a key player in promoting healthier cooking alternatives.

VAHDAM India, one of the leading Indian wellness brands renowned for bringing the country’s finest teas, herbs, and botanicals to global markets, has secured a $3 million (Rs. 25 crore) investment from SIDBI Venture Capital. This strategic equity infusion is not part of a formal funding round, as the company remains well-capitalized. The additional funds will strengthen VAHDAM’s balance sheet and cash reserves, positioning the brand for continued expansion and innovation.

As the fiscal year comes to a close, VAHDAM India is set to report strong growth and positive EBITDA, further reinforcing its leadership in the premium wellness sector.

Bala Sarda, Founder & CEO, VAHDAM India said, “I am excited to welcome SIDBI Venture Capital to our capital table as we continue our journey of taking the finest Indian products to the world. The funds raised will strengthen our balance sheet and cash reserves. Over the past two years, we have focused on reinforcing our core, optimizing our product portfolio, and identifying key levers for scale. The company is also making significant investments in product innovation, R&D, and expanding our in-house manufacturing capabilities. With a sharper focus and a more resilient foundation, we are well-positioned for sustained growth over the next three years.”

Arup Kumar, Managing Director, SIDBI Ventures added, “VAHDAM India is a pioneer and a flagbearer of young Indian companies taking homegrown products to the world through a disruptive supply chain model and strong operational capabilities. We are thrilled to invest in Bala and VAHDAM India as they continue to set new benchmarks in building a resilient and impactful business while driving significant innovation and value creation in India’s agricultural ecosystem.”

The company has been expanding its offline distribution network and recently achieved a milestone by launching its premium teas and botanicals in over 2,000 Walmart stores across the U.S. This expansion marks a significant step in making high-quality Indian wellness products more accessible to global consumers.

With a strong strategy focused on innovation, in-house manufacturing, and global distribution, VAHDAM India is on track to close the financial year 2024-25 with net revenues exceeding Rs. 265 crore while maintaining EBITDA profitability. The company continues to strengthen its position as a leader in the premium tea and wellness market.

Artisto, a professional hair styling tool brand, is making a bold leap into the retail market. Originally a trusted name among hairstylists for its precision-engineered tools, the brand is now set to redefine personal styling by offering salon-quality results to everyday consumers. This expansion bridges the gap between professional and home styling, ensuring that everyone can express their unique style with confidence.

“At Artisto, we have always believed that hairstylists are true artists, and their craft deserves the best tools. With our retail expansion, we’re bringing the same professional-grade precision to consumers, ensuring they can achieve expert-level results at home. This is about more than just hairstyling—it’s about enabling self-expression and creativity, empowering individuals to experiment and redefine their look with confidence,” shared Sandeep Gidwani, Founder & Director of Artisto - Shimmers Cosmetics.

Karan Gidwani, Managing Director of Artisto - Shimmers Cosmetics commented, “Artisto was founded on the idea that styling should be effortless, creative, and accessible. From the very beginning, we’ve combined advanced technology with artistic expression to craft tools that do more than just style—they transform the experience. Whether in the hands of a seasoned stylist or a beauty enthusiast at home, our tools are designed for reliability, ease, and professional-quality results. As we step into retail, we’re excited to make salon-level styling an everyday reality for everyone.”

Celebrity hairstylist Jason expressed, “As a hairstylist, I know the difference that high-quality tools make. Artisto has always been my go-to for its innovation and precision, and now, more people can experience that same salon-grade performance in their daily routine. Whether you’re creating intricate runway looks or simply styling for the day ahead, Artisto makes professional results effortless.”

The Artisto retail lineup will feature a curated selection of high-performance hair styling tools, including hair dryers, straighteners, and curling wands. Each product is designed with advanced technology to ensure effortless styling, heat protection, and long-lasting results. With sleek, ergonomic designs and powerful performance, Artisto tools cater to both professionals and enthusiasts.

Pizza Wings, a Haryana-based quick-service restaurant (QSR) brand, has successfully raised $2.8 million in a follow-up funding round from marquee investors, including Gruhas—the investment arm of Nikhil Kamath and Abhijeet Pai—Udaan co-founder Sujeet Kumar, and other strategic investors. This latest investment follows the brand’s $4 million seed round in 2024, reaffirming investor confidence in its vision and growth trajectory. The new capital will drive the brand’s expansion across Northern and North-Eastern India while setting the stage for long-term growth.

The brand is set to accelerate its expansion, focusing 70-80 percent of its growth in Tier II and Tier III cities while maintaining a 20-30 percent presence in metro markets. Unlike global competitors that primarily target Tier I and Tier II cities, Pizza Wings has strategically chosen to penetrate emerging urban centers. As part of its expansion strategy, Pizza Wings aims to establish 50 new stores, bringing its total footprint to 100 outlets by the end of 2025. To support this rapid growth, the company is also strengthening its corporate structure with key hires across finance, logistics, and marketing.

“Pizza Wings has demonstrated robust growth since its inception and is the ideal balance of global quality and Indian flavors while leveraging a technology-driven delivery infrastructure to enhance customer experience. As a QSR brand, we are committed to using fresh ingredients including daily-prepared dough and zero preservatives that have resonated with our customers. This funding will accelerate our vision of becoming India’s premier food-tech brand while staying true to our core values of quality and customization,” shared Aditya Dhanda, CEO, Pizza Wings.

Investor confidence in Pizza Wings is driven by its strong unit economics and operational efficiency within the competitive QSR sector. “

Investor confidence in Pizza Wings stems from its strong unit economics and operational efficiency in the competitive QSR sector. “Pizza Wings has built an impressive business model with a technology-first approach, evidenced by 80 percent of its deliveries being managed through its proprietary platform. This approach positions them as more than just a food brand—it establishes them as a fast emerging food-tech leader,” commented Sujeet Kumar, Co-founder, Udaan.

Abhijeet Pai, Partner, Gruhas said,“We're embarking on an elevating chapter for Pizza Wings with this follow-up funding round, which marks a significant milestone in our journey. The brand’s rapid growth and commitment to quality have set the stage for an ambitious expansion across India. With plans to scale to 100 outlets by the end of 2025 and create new opportunities by expanding its team, Pizza Wings is not just growing—it’s building a strong foundation for long-term success. We believe in their vision and are committed to supporting them as they expand their footprint and bring great-quality fast food to more consumers nationwide.”

With a strong technological foundation, a commitment to delivering fresh, high-quality ingredients, and a well-structured expansion strategy, Pizza Wings is poised to become a dominant player in India’s rapidly evolving food-tech ecosystem. With plans to expand to 400 outlets nationwide by 2027 and potential future IPO ambitions, the brand is not just scaling its presence but also establishing itself as a leader in the QSR industry.

Baby & Mom Retail Pvt. Ltd., a multi-brand company specializing in baby care, skincare, pet care, and bedding solutions, has expanded its global footprint by launching on Walmart U.S. This milestone makes its premium Indian-made parenting essentials available across 48 states and Washington, D.C., marking a significant step in the company’s international growth. By joining one of the world's largest retail platforms, Baby & Mom is furthering its mission to offer trusted, convenient, and accessible solutions to parents worldwide.

The company's entry into the U.S. market comes at a time when demand for safe, high-quality, and natural baby and maternity products is on the rise. Through Walmart, Baby & Mom will now serve millions of parents seeking well-researched and reliable products to support their daily needs. This expansion aligns with the company’s vision of becoming a globally recognized brand while continuing to strengthen its presence in India.

“We are thrilled to bring Baby & Mom’s trusted products to families across the United States through Walmart. This is just the beginning of our global expansion as we continue to innovate, scale, and make parenting easier for families everywhere. At the same time, our presence in India’s quick commerce ecosystem ensures that parents get the best products, whenever and wherever they need them,” shared Shish Kharasiya, Founder and CEO, Baby & Mom Retail Pvt. Ltd.

Alongside its international expansion, Baby & Mom is also strengthening its reach in India through strategic partnerships with major quick commerce platforms. Its products are now available in 70 percent of Blinkit’s 1,007 stores, Swiggy Instamart’s 705 stores, and Zepto’s 750 dark stores, ensuring fast access to baby and maternity essentials across metro cities and smaller towns. From Mumbai to Varanasi, the brand is streamlining parenting with instant delivery, meeting the needs of young families with speed and efficiency. With the goal of being present in every dark store across India, the company is solidifying its position as a leader in the rapidly evolving quick commerce space.

To support this rapid growth, Baby & Mom has doubled its workforce in the past year, increasing from 300 to 600 employees, with plans to exceed 1,000 soon. Additionally, the company has expanded its warehouse infrastructure from 60,000 sq. ft. to 1 lakh sq. ft., with an ambitious target of reaching 3 lakh sq. ft. in the coming year. Its strategically located, tech-driven warehouses in Bangalore, Delhi, Mumbai, and Ludhiana enhance operational efficiency, ensuring faster deliveries and seamless inventory management as the company scales its operations both in India and internationally.

Indian lab-grown diamond jewellery brand Firefly Diamonds has raised $3 million in a seed funding round led by WestBridge Capital. The investment will propel the brand’s retail expansion, digital presence, and research and development for innovative jewellery collections, strengthening its position in India's rapidly growing lab-grown diamond market—projected to exceed $1 billion by 2033. Currently operating in Mumbai, Pune, Bengaluru, and Hyderabad, Firefly Diamonds plans to expand to over 20 locations within the next two years, making sustainable luxury more accessible to Indian consumers.

Firefly Diamonds harnesses advanced technology to create lab-grown diamonds that match the quality, brilliance, and chemical composition of mined diamonds while maintaining a significantly lower environmental footprint. The brand’s collections blend timeless elegance with modern craftsmanship, making premium diamond jewellery both aspirational and accessible. Moreover, Firefly’s entire supply chain—growing, cutting, polishing, and jewellery setting—is based in India, aligning with the government’s ‘Make in India’ initiative.

Adit Bhansali, Co-founder, Firefly Diamonds said, "At Firefly, we draw inspiration from the mesmerizing glow of fireflies, creatures that illuminate the dark and captivate our imagination. Our brand is built on a legacy of trust, innovation, and craftsmanship. With over 60 years of expertise in jewellery manufacturing and design, we ensure that every piece reflects unparalleled quality and excellence.  We are honoured to be a part of our customers most cherished moments, and are committed to delivering a personalized experience that reflects this significance. With this funding, we wish to usher in a new era of Indian luxury, that celebrates beauty, individuality, and the art of fine craftsmanship.”

"The demand for lab-grown diamonds is accelerating as consumers become more conscious about sustainability and value. Firefly Diamonds is tapping into this shift with a brand that is both aspirational and accessible. Their approach to design, technology, and ethical sourcing positions them as a leader in this fast-growing space. We are excited to partner with Adit and Aayush on this journey," said Sumir Chadha, Co-founder and Managing Partner at WestBridge Capital.

To enhance customer experience, Firefly Diamonds has introduced a range of personalized initiatives. The Firefly Try at Home service allows customers to explore jewellery options in the comfort of their own space, offering convenience and a personalized shopping experience. The Firefly Sparkle Plan is an instalment-based savings scheme that enables customers to plan their jewellery purchases with ease. Additionally, the brand’s Old Gold Exchange program allows customers to trade in old gold jewellery for new Firefly pieces, making luxury more accessible. The Firefly Reserve collection offers a bespoke high-jewellery experience, allowing customers to own meticulously crafted, one-of-a-kind pieces. Acknowledging the rising demand for engagement rings in India, Firefly Diamonds also provides a unique service where couples can design their own rings from scratch, ensuring a truly personalized and memorable experience.

With strong investor backing and ambitious expansion plans, Firefly Diamonds is set to redefine the Indian jewellery landscape by making sustainable luxury more accessible while preserving the artistry of fine craftsmanship.

CAVA Athleisure, a start-up founded by Ria and Shreya Mittal, has partnered with Zepto, a quick commerce platform in India’s retail market, to enhance accessibility for athleisure wear. This collaboration integrates CAVA’s products into Zepto’s delivery network, allowing consumers to purchase athleisure apparel with the same ease as everyday essentials.

Designed for modern active lifestyles, CAVA Athleisure offers clothing that focuses on comfort and adaptability. With this partnership, the brand aims to make its products available for on-demand delivery, aligning with evolving consumer shopping habits.

Shreya Mittal, Co-Founder at CAVA stated, "Athleisure has become an integral part of our daily lives, effortlessly bridging the gap between fitness and active workdays. We are incredibly excited to partner with Zepto, delivering our fashion-forward and functional athleisure on-demand, whenever consumers require it. This collaboration streamlines the shopping experience, merging the convenience of everyday essential purchases with the rapid delivery of premium athleisure wear."

CAVA has experienced rapid growth, doubling its valuation to Rs 120 crore in six months following a seed-funding round led by Spring Marketing Capital in June 2024. The company has outlined expansion plans for 2025, which include entering offline retail channels and launching a men’s activewear line. Additionally, CAVA is set to introduce trademarked fabrics, developed through research and development efforts.

By leveraging Zepto’s delivery network, CAVA aims to improve the consumer shopping experience, offering quicker access to its products. The collaboration aligns with the increasing demand for convenience in retail, reinforcing the shift towards integrating fitness and daily routines in India.

Apna Mart, a franchise-driven omnichannel grocery and FMCG retail chain in India, has raised Rs 214.5 crore (approximately $25 million) through equity and debt funding. The round was led by Fundamentum Partnership Fund and Accel, with participation from existing investors.

According to regulatory filings with the Registrar of Companies (RoC), Apna Mart’s board approved the issuance of 6,342 Series B compulsory convertible preference shares at Rs 2,78,402 per share, raising Rs 176.5 crore ($20.5 million). Additionally, the company issued 3,800 debentures to secure Rs 38 crore ($4.5 million) in debt funding.

Fundamentum Partnership Fund led the funding round with an Rs 84 crore investment, while Accel India, Peak XV, and Sparrow Capital contributed Rs 60.88 crore, Rs 17.4 crore, and Rs 4 crore, respectively. The remaining funds came from 2 AM Ventures, Disruptors Capital, and Alteria.

Following this investment, Accel India holds the largest external stake at 20.91 percent, followed by Peak XV (13.06 percent) and Fundamentum (11.39 percent). Titan Capital remains one of the early backers of the company.

Founded by Abhishek Singh and Chetan Garg, Apna Mart operates through a franchise-led model and provides grocery and FMCG deliveries within 15 minutes alongside its brick-and-mortar stores. The company currently operates across 14 cities, including Ranchi, Hazaribagh, and Bilaspur.

According to startup intelligence platform TheKredible, Apna Mart has secured approximately $40 million in funding across multiple rounds. In the fiscal year ending March 2024, the company’s revenue grew 85.6 percent year-on-year to Rs 59.6 crore, while losses widened by 51.4 percent to Rs 33 crore.

With backing from investors like Nandan Nilekani’s Fundamentum and Accel, Apna Mart continues to expand its footprint in India’s retail sector. The company competes in the grocery segment, where quick commerce players such as Blinkit, Swiggy Instamart, and Zepto currently dominate.

Nirvana by boAt, the premium audio division of boAt, has introduced Nirvana Crystl, an advanced true wireless (TWS) earbuds designed for audiophiles and professionals. These earbuds feature Clear Case Tech, up to 32dB Active Noise Cancellation (ANC), Spatial Audio, and Adaptive EQ powered by Mimi, delivering an immersive and uninterrupted listening experience.

With a sleek and futuristic transparent design, Nirvana Crystl stands out in both aesthetics and performance. The earbuds incorporate Spatial Audio Technology, creating a 3D-like soundscape, making them ideal for music lovers, gamers, and professionals alike. The 32dB ANC blocks external noise for a fully immersive experience, while Multipoint Connectivity ensures seamless switching between devices. Additionally, the Adaptive EQ (powered by Mimi) intelligently adjusts audio frequencies to suit individual hearing preferences, offering a personalized listening experience.

The Nirvana Crystl is built for long-lasting performance, boasting an impressive 100-hour playback time on a single charge. A quick 10-minute ASAP Charge provides 220 minutes of uninterrupted usage, ensuring users never have to worry about battery life. The earbuds are housed in a refreshed CMF design charging case with a 480mAh battery, optimized for extended use.

Designed for seamless connectivity, the earbuds are equipped with Bluetooth v5.3, ensuring fast and stable connections. The 4-microphone ENx Technology guarantees crystal-clear call quality by reducing background noise, making them ideal for both work and personal use. Gamers can benefit from the BEAST Mode, which offers 60ms ultra-low latency for precise audio-visual synchronization. Additional features include In-Ear Detection, which automatically pauses and resumes playback, IPX4 water resistance for protection against sweat and splashes, and Google Fast Pair (GFPS) for effortless pairing.

Users can personalize their audio experience through the boAt Hearables app, which allows them to adjust sound settings and noise cancellation levels. The Nirvana Crystl TWS is available in Blazing Red, Quantum Black, and Yellow Pop for an exclusive launch price of Rs. 2,499, available on the boAt official website, Flipkart, Amazon.in, Blinkit, and select retail stores.

Nykaa Fashion, one of India’s leading fashion destinations, continues to redefine style by curating an extensive range of global and homegrown brands. Strengthening its international portfolio, the platform is now introducing two of the world’s most iconic fashion houses—Tommy Hilfiger and Calvin Klein. This expansion brings shoppers an exclusive opportunity to experience luxury, contemporary trends, and everyday essentials all in one place.

A hub for fashion enthusiasts, Nykaa Fashion caters to diverse styles, ensuring every wardrobe—whether bold and edgy or timeless and refined—finds its perfect match. With this highly anticipated launch, customers will have access to over 2,000 styles from both brands, spanning menswear, womenswear, handbags, footwear, and accessories, all available exclusively on the platform.

Calvin Klein, renowned for its modern and minimalist sophistication, presents a curated selection of wardrobe staples designed to seamlessly blend style with comfort. The Spring/Summer 2025 collection features signature pieces in underwear, denim, apparel, accessories, and fragrances, reflecting the brand’s bold and progressive aesthetic.

Tommy Hilfiger, a pioneer in premium American fashion, brings its signature preppy-meets-modern style to Nykaa Fashion. With a collection that includes statement denim, tailored essentials, relaxed casuals, and trend-setting accessories, Tommy Hilfiger and its TOMMY JEANS line promise to redefine everyday fashion with a contemporary twist.

Adwaita Nayar, Executive Director, CEO of Nykaa Fashion, and Head of Owned Brands,  shared, “It’s an exciting moment for us at Nykaa Fashion as we welcome Calvin Klein and Tommy Hilfiger to our platform. These iconic brands have defined global style for decades - Tommy Hilfiger with its classic, preppy cool and Calvin Klein with its refined, minimalist approach. By offering their collections, we’re bringing both heritage and innovation to the Indian fashion landscape, ensuring our customers have access to the very best in luxury, style, and trendsetting designs.” 

With a strong global presence, Tommy Hilfiger and Calvin Klein continue to shape the fashion industry. Their arrival on Nykaa Fashion marks a new chapter for Indian shoppers, offering them seamless access to internationally celebrated styles. The latest collections will be available on the Nykaa Fashion app and website starting March 22, allowing customers to explore and embrace a new era of premium fashion.

Kiko Live, India’s first live commerce platform enabling retailers to sell online and on the ONDC network, has partnered with Haribol, a brand dedicated to A2 and cruelty-free products under the ISKCON initiative. This collaboration aims to expand Haribol’s online presence, making high-quality, ethically sourced dairy and essential food products more accessible to consumers through ONDC’s efficient logistics network.

Haribol, an ISKCON TOVP incubatee company, produces flavored A2 milk, cold-pressed oils, and Bilona ghee, all crafted using traditional and ethical methods. With ONDC’s logistics support, these products can now be delivered within an hour to multiple pin codes at competitive prices, ensuring greater convenience for customers.

Since launching on ONDC just two weeks ago, Haribol has seen rapid growth in online sales, fulfilling hundreds of orders daily. The ONDC model, with its low single-digit commission rates compared to the 30-40 percent charged by other marketplaces, allows these cost savings to be passed on directly to consumers. This makes premium A2 products more affordable while offering brands a more sustainable way to scale.

“At Haribol, we believe the best flavours come from real ingredients—just like in a traditional Indian kitchen. Our Flavoured A2 Milk is made with ethically sourced, DNA-tested A2 milk and blended with authentic, natural flavours, with no preservatives—just the kind of goodness you’d find at home. It’s our way of bringing back the purity and nostalgia of real dairy, rooted in time-honoured traditions. We are redefining dairy with purity, tradition, and innovation. Partnering with Kiko on ONDC makes it even easier for people to enjoy this wholesome experience, straight from our farms to their homes,” said Yachneet Pushkarna, CEO, Haribol.

Alok Chawla, CEO, Kiko Live shared, “Kiko Live remains committed to empowering retailers and D2C brands by providing the right tools on our seller panel. We also provide handholding and operational support to sellers to help them grow aggressively and scale their business within the ONDC Network ecosystem without sacrificing huge margins to marketplaces.”

This collaboration between Kiko Live and Haribol is a step toward transforming the accessibility of ethical and sustainable consumer products while fostering a more inclusive and efficient retail ecosystem. As ONDC continues to expand, such partnerships are set to revolutionize India’s digital commerce landscape.

My Pahadi Dukan, a direct-to-consumer brand specializing in authentic Himalayan health and wellness products, has successfully raised an undisclosed amount in Pre-Seed funding through Inflection Point Ventures (IPV). The fresh investment will drive the brand’s expansion by bolstering marketing efforts, optimizing working capital, enhancing operations, and strengthening its IT infrastructure.

As a frontrunner in the Himalayan health and wellness segment, My Pahadi Dukan collaborates with over 20,000 farmers, Self-Help Groups (SHGs), cooperatives, and Himalayan households. With a robust sourcing and distribution network spanning nine Himalayan states and Bhutan, the brand has fulfilled over 16,000 orders and ships to more than 29 countries worldwide.

Mitesh Shah, Founder & CEO, IPV shared "Consumers today are seeking authenticity, sustainability, and wellness-driven products, and My Pahadi Dukan is at the forefront of this shift. By bringing the richness of the Himalayas to urban markets, they have built a brand that not only delivers high-quality, natural products but also empowers local communities. Their deep-rooted sourcing model and commitment to sustainability align perfectly with IPV’s investment philosophy. We are excited to support their journey as they scale and redefine the Himalayan health and wellness market."

My Pahadi Dukan stands out for its dedication to authenticity, sustainability, and community empowerment. The brand guarantees 100 percent pure, high-quality products while promoting sustainable livelihoods in remote Himalayan regions. By leveraging strong local partnerships and advanced technology, it offers customers a truly unique Himalayan wellness experience.

Himanshu Dua, CEO, My Pahadi Dukan stated, "At My Pahadi Dukan, we are committed to bringing the finest authentic Himalayan wellness products to households across India and the world. Our mission to introduce the richness of the Himalayas has been significantly strengthened by IPV’s unwavering support. Their guidance through our pre-seed round has helped turn our vision into reality.”

The startup has gained significant industry recognition, securing the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India. Additionally, it was honored by the Bhutanese Chamber of Commerce, further validating its credibility and impact.

With the Indian health and wellness-focused food and beverage market projected to reach $30 billion by 2026, growing at a CAGR of 20 percent, My Pahadi Dukan is well-positioned to leverage the increasing consumer preference for natural and sustainable products.

Nourish You, one of India’s leading superfoods and plant-based nutrition brands has successfully raised Rs. 160 million in its Series A funding round, led by SIDBI Venture Capital. This milestone comes on the heels of the company’s strategic acquisition of One Good, a pioneering plant-based dairy brand, and follows previous investments from notable backers, including Nikhil Kamath (Co-founder, Zerodha), Rohit Chennamaneni (Co-founder, Darwinbox), and actor Samantha Ruth Prabhu.

The fresh capital injection reflects strong investor confidence in Nourish You’s vision and growth trajectory, positioning it for accelerated expansion in the superfoods sector. The brand has set a target of surpassing Rs. 100 crore in net revenue within the next 18-24 months, strengthening its foothold in both domestic and international markets.

The funding will enable Nourish You to scale operations, enhance customer retention, and expand its market presence. The company is set to diversify its superfoods and protein portfolio with innovative product launches while reinforcing its footprint in key international markets, including Australia, Europe, and the US. Additionally, Nourish You plans to integrate AI-driven technology to offer personalized consumer experiences, fostering deeper engagement and brand loyalty.

Krishna Reddy, Co-founder, Nourish You said, “This investment marks a pivotal milestone in our journey to make sustainable superfoods a part of everyday nutrition. With SIDBI Venture’s support, we are set to scale rapidly, drive product innovation, and solidify our position as a global superfoods leader.”

Arup Kumar, Managing Director, SIDBI Venture Capital said, “Investing in India's superfoods sector presents a compelling opportunity at the intersection of sustainability, health, and scalability. With India’s deep agricultural heritage and the growing consumer shift toward nutrient-dense, plant-based diets, the sector is poised for significant growth. Nourish You embodies this transformation, leveraging indigenous superfoods to cater to both domestic and global demand. As investors, we see immense potential in their ability to build a globally competitive, India-first brand that aligns with our philosophy of ‘Make in India, Make for the World." 

Rooted in clean-label principles, fair trade practices, and environmental sustainability, Nourish You continues to expand its diverse superfood offerings, including quinoa, chia seeds, flax, pumpkin, sunflower, and watermelon seeds, along with breakfast and meal mixes like millet muesli, nut mixes, and protein-rich cereals. The brand has also made significant strides in plant-based dairy, offering products such as millet milk, cashew milk, vegan cheese, curd, ghee, and butter.

Fytika, one of the well-known names in the nutraceutical industry, has ventured into the health beverage segment with the launch of two new Ayurvedic health juices—Fytika Glycobalance Juice and Fytika Kolest Care Juice. These formulations blend the time-tested benefits of Ayurveda with modern wellness needs, providing consumers with a natural solution for blood sugar regulation and cardiovascular health.

Fytika Glycobalance Juice is enriched with a potent mix of Ayurvedic ingredients such as Vijaysar, Gurmar, Karela, Amla, Neem, and Methi, all recognized for their diabetes management and metabolic health benefits. Designed for both men and women, Glycobalance Juice offers a convenient and effective approach to maintaining balanced blood sugar levels as part of a holistic lifestyle.

For individuals focusing on heart health, Fytika Kolest Care Juice is formulated with Arjun Chhal, Vach, Jatamansi, Shankpushpi, Pudina, Mulethi, Dhaniya, and Lahsun. These carefully selected herbs, long used in Ayurveda, support cardiovascular wellness by increasing good cholesterol (HDL), reducing bad cholesterol (LDL), regulating blood pressure, and strengthening cardiac muscles. By incorporating these natural ingredients into a daily routine, Kolest Care Juice provides a holistic approach to heart health and overall well-being.

Shivam Tyagi, Co-Founder, Fytika Healthcare said, "At Fytika, we are committed to making Ayurvedic health solutions more accessible and effective for today’s consumers. With the launch of Glycobalance and Kolest Care Juices, we offer a natural and convenient way to support diabetes and cholesterol management. Our formulations are backed by tradition and enhanced by modern science, ensuring that people can incorporate Ayurvedic wellness into their daily lives effortlessly."

Both juices are free from artificial additives and undergo rigorous lab testing to ensure purity and effectiveness. By merging high-quality ingredients with Ayurvedic wisdom, Fytika remains dedicated to offering safe and effective wellness solutions for individuals looking to embrace natural health practices.

Fytika Glycobalance Juice and Kolest Care Juice are now available for purchase on Fytika’s official website and leading e-commerce platforms at Rs. 599.

Evocus, one of the well-known brands known for transforming beverage experiences, has introduced its latest innovation—Black Soda, the world’s first-ever black soda. Designed specifically for the HoReCa (Hotel, Restaurant, and Catering) sector, this premium beverage offers a luxurious and unique alternative to traditional soft drinks while elevating mixology.

Evocus Black Soda stands out with its bold black hue, smooth and rich flavor, and superior carbonation. Crafted using natural ingredients and packaged in eco-friendly materials, it seamlessly combines luxury, sustainability, and versatility. Tailored for high-end restaurants, elite bars, and exclusive gatherings, Black Soda promises to enhance premium beverage experiences.

Clavell Santiago,  Head of Sales, HoReCa at Evocus shared, “We are thrilled to introduce Evocus Black Soda to the HoReCa industry. This product is not just a drink, it's an experience. I am sure this product will add a luxurious touch to premium establishments and elevate beverage offerings to an entirely new level.”

Sonam Pama, Head of Marketing, Evocus said, “Evocus Black Soda is not just a category expansion but a category creation, blending luxury, versatility, and sustainability into one unique product. With a robust marketing strategy and a strong focus on the HoReCa sector, we are confident this product will be a resounding success.”

Beyond its striking aesthetic, Black Soda’s sophisticated flavor profile and high carbonation make it an exceptional mixer for both cocktails and mocktails.

Janak Thakur, Director of Beverage, Bawri India), remarked:“Our premium customers are always seeking unique experiences. Evocus Black Soda doesn't just meet that expectation – it exceeds it.” 

“A high-carbonation Evocus Black Soda – The Luxe Mix, delivering a crisp, bold fizz with a smooth, clean finish. At Perch Wine & Coffee Bar, we use it to craft our signature Spritz, enhancing both the flavor experience and the visual allure of top-up cocktails,” commented Gautam Mansinghani, General Manager - Operations & Development, Perch Wine and Coffee Bar. 

Whether served at elite bars, upscale restaurants, or high-profile events, Evocus Black Soda promises an unparalleled beverage experience, setting any occasion apart. With this bold new launch, Evocus continues its commitment to innovation, delivering premium and distinctive beverage solutions for discerning customers.

Ice cream brand Go Zero has secured Rs. 30 crore ($3.4 million) in its Series A funding round, with continued support from DSG Consumer Partners, Saama Capital, and V3 Ventures. Notable investors Aman Gupta (via Shark Tank India) and Namita Thapar (outside the show) also participated in the round.

With this latest investment, Go Zero’s total funding now stands at $6 million. This follows the $1.5 million pre-Series A round raised in June 2024 from existing backers.

The fresh capital will be utilized to expand the brand’s supply chain, enhance product innovation, and accelerate growth, particularly across quick-commerce platforms in Tier I and Tier II cities.

Founded by Kiran Shah, Go Zero offers a diverse range of guilt-free frozen treats, including low-calorie, high-protein, and vegan ice creams, all sweetened with plant-based alternatives. Since launching in July 2022, the brand has consistently expanded its reach, claiming to offer 100 percent sugar-free ice creams with 50 percent fewer calories than conventional options.

Go Zero has demonstrated strong business growth, reporting 5X revenue growth in its second year and 3X in its third. In an impressive feat, the company achieved record-breaking sales in January 2025, surpassing Rs. 5 crore in revenue, despite it being an off-season month for ice cream sales.

Currently present in Mumbai, Delhi, Pune, Bangalore, and Hyderabad, Go Zero is set to introduce new indulgent yet healthy formats, including kulfi sticks and cassata. The company also operates two manufacturing units in Mumbai and Bangalore.

In India’s competitive premium ice cream segment, Go Zero competes with Hangyo Ice Cream, Hocco, and NIC. The sector has seen a surge in funding, with NIC raising $11 million from Jungle Ventures, Hocco securing $12 million from the Chona family, and Hangyo Ice Cream bagging India’s largest ice cream venture investment of $25 million from Faering Capital in August 2024.

With a focus on health-conscious indulgence and market expansion, Go Zero is poised to continue its upward trajectory in India's growing ice cream industry.

Culture Circle, one of India’s premier hype and luxury fashion platforms, made a grand entrance into Hyderabad with a star-studded launch event that blended celebrity presence, high fashion, and an exclusive auction. The two-day event was a milestone for the city’s luxury landscape, drawing top personalities and fashion aficionados eager to explore a destination known for offering authentic sneakers and premium streetwear at unbeatable prices. Situated at Broadway, Banjara Hills, the Hyderabad store marks Culture Circle’s expansion into South India, following its successful debut in Delhi, reinforcing its position in the country’s luxury fashion market.

The red-carpet affair witnessed the presence of renowned entrepreneurs Rana Daggubati and Naga Chaitanya, fashion icon Sobhita Dhulipala, actress and media personality Rhea Chakraborty, and emerging Tollywood star Sreeleela.

The highlight of the event was an exclusive auction featuring intense bidding wars for some of the most coveted luxury and streetwear pieces. Among the standout sales were the Lost & Found Dunks, acquired for Rs. 50,000; a Louis Vuitton “City of Dreams” collection item, sold for Rs. 2 lakh; and a Rolex Hulk, which fetched Rs. 22 lakh, purchased by entrepreneur and actress Parul Gulati. A Limited Edition Stanley x Messi collaboration piece was sold for Rs. 17,000, while a Nike Air Jordan 1 “Pine Greens” was added to the collection of Nasher Miles’ founder Abhishek. Additionally, a Tiffany Pendant was picked up for Rs. 85,000 by Broadway CEO Sankalp, and the showstopper, a Patek Philippe watch, was acquired for Rs. 1.2 crore by an anonymous celebrity.

"Hyderabad has always been a city of culture, cinema, and luxury, making it the perfect destination for our next big expansion. We are committed to making the best of luxury and streetwear accessible to Indian consumers at the most competitive prices,” shared Devansh Jain Nawal, Co-founder & CEO, Culture Circle.

Ackshay Jain, Co-founder & COO, Culture Circle added, "Culture Circle is more than just a store; it's a community for sneakerheads and luxury fashion enthusiasts. Our second physical store in Hyderabad is a testament to the growing demand for authentic and exclusive products, and we are excited to serve a new audience with our curated collection."

The launch received enthusiastic responses from celebrities, with Rana Daggubati expressing his excitement about finding the LeBron UK13 sneakers exclusively on the Culture Circle app. Parul Gulati shared her surprise at discovering a Rolex piece she had been searching for at the brand’s auction, while Rhea Chakraborty praised Culture Circle for its extensive luxury collection.

Nobero, the travel-inspired Fashleisure brand from TMRW House of Brands, has taken a significant step in its growth journey with the launch of its first-ever Exclusive Brand Outlet (EBO) at Sarath City Mall, Hyderabad. This marks the brand’s foray into offline retail, aligning with its ambitious expansion plan to establish 25 stores across India by the end of FY26. The new store aims to be a hub for showcasing Nobero’s signature collections while also serving as a launchpad for exciting new products and categories.

Prashanth Aluru, CEO & Co-founder, TMRW House of Brands shared, “As part of Nobero’s hypergrowth scale-up and being the leading category creator in the segment of Fashleisure, offering consumers the convenience of shopping both online and offline is the next phase of the brand’s journey. This is in line with our strategy at TMRW to ensure all brands have a cross-channel presence, with a seamless shopping experience across D2C, EBOs, and leading E-Commerce marketplaces. Nobero is our newest addition to this club, with a distinctive retail experience at a leading mall in Hyderabad. At a rapid pace, we have added close to 30 stores over the last few quarters showing the power of omni-channel presence for all brands within the TMRW portfolio. We will continue the aggressive expansion momentum to scale to 125++ stores by the end of FY26.”

Nobero has carved a niche in the fashion-forward athleisure segment, offering a blend of style and comfort that resonates with a millennial audience across India. The brand continuously evolves by incorporating consumer insights, ensuring it meets the needs of modern, mindful lifestyles.

Karthik Venkat, Co-founder, Nobero commented, “We are beyond excited to bring Nobero a step closer to our customers through this EBO. Having our customers experience the products & spirit of the brand at close quarters and in-person interactions are our key inspirations behind going offline. With this EBO we aim at achieving 3 major goals, 'Bring our ‘traveler brand’ story alive through a thoughtfully crafted design language, Make it the ‘runway’ for some of the most exciting new product launches we have planned, Utilize this platform to get real-time feedback from customers & improve the Nobero-experience. The EBO marks the beginning of a very special journey for us. We will be having some of our customers who have been with us since the beginning of the brand’s journey to inaugurate the EBO. We cannot wait to welcome everyone to our new home.”

To commemorate this launch, Nobero invited some of its most loyal customers to inaugurate the store. In a heartfelt gesture, these guests of honor were also given an exclusive first look at the store, making the occasion a truly memorable experience.

Slikk Club, India’s first 60-minute fashion delivery platform, has raised $3.2 million in an all-equity seed funding round led by Lightspeed, with participation from Multiply Ventures, existing investors, and angel investors such as Abhishek Goyal (Tracxn), Abhinav Pathak (Perpule), Madhav Tandan, Nikhil (Panthera), and Saurabh Gupta (DST Global). The investment will support the company’s retail expansion in Bangalore, increasing serviceability to 80 percent of the city’s pincodes through multiple dark stores. It will also focus on strengthening leadership teams in technology, category management, operations, and supply chain.

Over the next five years, Slikk Club plans to expand into Tier l and Tier ll cities, extending its 60-minute fashion delivery model to a broader audience. The company aims to diversify into more than seven lifestyle categories while leveraging technology for improved shopping, fulfillment, and returns. Its Try and Buy model, instant refunds, and rapid delivery are positioned to reshape fashion e-commerce in India.

Akshay Gulati, CEO and Co-Founder of Slikk Club said, “At Slikk Club, we set out to change the way people experience fashion—making style as instant and effortless as their impulse to shop. This funding is a major step forward in our mission to bring 60-minute fashion delivery to more shoppers, scale our presence in Bangalore, and expand into new lifestyle categories. We’re excited to partner with Lightspeed and our investors, who believe in our vision of making last-minute fashion a seamless, delightful experience.”

Slikk Club is introducing instant returns and refunds, aiming to simplify the shopping experience. With a portfolio of over 80 brands, including Snitch, The Souled Store, Freakins, Uptownie, Off Duty, Bonkers, and Bewakoof, the platform is catering to a growing demand for quick fashion solutions.

Rahul Taneja, Partner at Lightspeed said, "How we shop is changing every day and so are our expectations from shopping destinations. The team at Slikk has thoughtfully created a platform that delivers delight to customers, from sharply curated styles to better merchandising to deliveries and returns in a short time. It is beyond delivering at speed - it is about delivering that enjoyable shopping experience that customers have come to expect. We're excited to partner with them on their journey ahead."

Slikk Club has been expanding rapidly, doubling its scale month on month. It caters to young consumers, including college students, professionals, and urban shoppers influenced by social media trends. With India’s fashion market valued at $11 billion and the beauty and personal care market exceeding $34 billion, Slikk Club is positioned to capitalize on the growing demand for hyperlocal and fast-fashion solutions.

The Competition Commission of India (CCI) has granted approval for Hindustan Unilever Ltd (HUL) to acquire Uprising Science, the parent company of beauty and personal care brand Minimalist. The acquisition marks a significant move by HUL in expanding its presence in the premium skincare and personal care segment.

“The proposed transaction involves the acquisition by Hindustan Unilever, of 90.5 percent shareholding of Uprising Science Pvt Ltd (Target), with the eventual acquisition of the remaining 9.5 percent shareholding of the target in about two years from the completion date as per the terms set out in the share purchase & subscription agreement executed by and between HUL and the target,” stated CCI.

HUL had earlier announced that the transaction would be completed for a cash consideration of Rs. 2,670 crore at a pre-money enterprise valuation of Rs. 2,955 crore. Additionally, the company will make a primary infusion of Rs. 45 crore as part of the agreement.

With a portfolio of over 50 brands, including Lakmé, Lux, Knorr, Kwality Wall’s, and Surf Excel, HUL continues to strengthen its position in the fast-growing beauty and personal care market. The acquisition of Uprising Science aligns with its strategy to expand into high-growth, science-backed skincare products catering to evolving consumer demands.

DTPL specializes in manufacturing and supplying auto components in the electrical and electronics sector, including wiring harnesses, automotive switches, electronic sensors, and automotive cables for original equipment manufacturers (OEMs). The company also provides wiring harnesses for the medical devices and consumer durables industries.

As per regulatory norms, mergers and acquisitions exceeding a certain threshold require approval from CCI to ensure fair competition in the market. The clearance from the commission allows HUL to move forward with its integration plans, further consolidating its leadership in the FMCG sector.

Direct-to-consumer (D2C) beauty and personal care brand Pilgrim has raised Rs. 200 crore ($23 million) in a funding round that included both primary and secondary investments. The round saw participation from existing investors—Narotam Sekhsaria Family Office (NSFO), Vertex Ventures SEA, Sattva Family Office, and Mirabilis Investment Trust—along with new investors Vertex Growth Fund and Anicut Equity Continuum Fund.

According to the company’s sources, the fresh capital will be directed toward expanding Pilgrim’s offline retail footprint and enhancing its research and development capabilities. Already profitable in the online segment, the brand aims to leverage this investment to establish a strong omnichannel presence.

With this latest funding, Pilgrim’s valuation has surged to approximately Rs. 3,000 crore ($350 million) pre-money, bringing its total funding to around $50 million.

Founded in 2019 by Anurag Kedia, Pilgrim offers over 90 SKUs across face care, hair care, skincare, and fragrances, catering to customers across 25,000+ pin codes. The brand’s formulations feature ingredients sourced from global locations, including France, Korea, Spain, Australia, the Amazon Rainforest, and Swiss glaciers.

Currently, Pilgrim operates 10 exclusive brand outlets (EBOs) in Mumbai, Bengaluru, and Hyderabad, with plans to open 10 more by the end of the year.

The Mumbai-based company has demonstrated strong financial growth, reporting a 2.6X increase in operating revenue—rising from Rs. 76 crore in FY23 to Rs. 198.79 crore in FY24. Despite its rapid expansion, Pilgrim has maintained controlled losses, which increased by just 14 percent to RS. 26.34 crore during this period.

With a current gross Annual Run Rate (ARR) of Rs. 800 crore, Pilgrim has set its sights on reaching Rs. 1,000 crore ARR by the end of 2025.

Coffeeverse, a specialty coffee brand known for its Ahmedabad café Roastery Cultúr, is expanding its reach across India with the launch of an e-commerce platform. This move positions the brand in India’s competitive hot beverage market, offering consumers access to coffee sourced from regions like Chikmagalur, Coorg, and Tamil Nadu. Additionally, the company plans to expand its distribution through Amazon, Nature’s Basket, Homeground, and physical stores in Goa, Pune, Hyderabad, and Bengaluru.

At Coffeeverse, coffee is sourced as 100 percent single-origin Arabica directly from estates, with offerings that include Coffee Beans, Ground Coffee, and Instant Pours. The brand’s selection features blends such as Cappuccino Blend and Anaerobic Fermented Naturals, along with seasonal micro-lots introduced every month. It also provides brewing equipment like French Press and Aeropress Clear, along with merchandise such as tote bags and personalized brewing gift boxes.

Coffeeverse is also driving industry impact through its ‘Women in Coffee’ initiative, collaborating with industry leaders like Komal Sable from South India Coffee Company and Chandini Purnesh of Harley Estate. Other key partners include Poornima Jairaj, who works with specialty roasters, Hamsini Appudurai, who focuses on traceability at Sangameshwar Coffee Estates, and Unnamalai Thyagarajan, who operates Balmaadi Estate with biodynamic farming practices. The initiative supports sustainability, equitable supply chains, and inclusivity in the coffee industry.

“The launch of Coffeeverse’s e-commerce platform marks a significant step in making high-quality, specialty coffee more accessible across India. Our focus is on delivering freshly roasted coffee, premium brewing equipment, and the knowledge to enhance every coffee experience. Coffee is not just a beverage but a craft, and with this platform, we aim to build a community that values quality, sustainability, and the art of brewing,” said Shikhar Pattani, Founder of Coffeeverse.

In addition to expanding product availability, the brand is investing in consumer education through blogs, events, and workshops. It has also introduced eco-friendly packaging to reduce plastic use. With a focus on small-batch roasting and direct sourcing, Coffeeverse aims to strengthen its position in India’s growing specialty coffee segment.

Men’s apparel brand The Bear House has secured a Rs 3 crore investment on the latest episode of Shark Tank India, aired on March 13th on Sony LIV. Co-founders Tanvi and Harsh Somaiya presented their business, which specializes in smart casuals, and received investment from Shark Namita Thapar, Executive Director of Emcure Pharmaceuticals. The deal includes Rs 1 crore for a 1 percent equity stake and Rs 2 crore as debt.

The pitch attracted interest from multiple Sharks, including Aman Gupta, Anupam Mittal, Viraj Bahl, and Kunal Bahl. Kunal Bahl offered Rs 3 crore for a 3 percent equity stake at a Rs 100 crore valuation. However, the founders opted for Namita Thapar’s offer, aligning better with their business strategy.

The brand, inspired by European fashion and designed for hybrid work cultures, has gained traction in India's retail sector. “Being on Shark Tank and earning the trust and support of the judges is a pivotal moment for The Bear House team! Having them experience our garments and believe in our business model through this investment validates our vision—giving Indian men the freedom to express their unique selves through our clothes, no matter where they go or what they do. This experience has solidified our reputation as a powerhouse in the menswear segment,” said Tanvi Somaiya, Co-Founder of The Bear House.

Harsh Somaiya, Co-Founder added, “Our philosophy has always been simple—our product is our brand ambassador!”

The Bear House has expanded its offline retail presence in India this year, opening stores in Delhi, Bengaluru, and Hyderabad, with plans to enter Mumbai, Pune, and Chennai. The company expects to surpass Rs 140 crore in net revenue this year, maintaining over 40 percent year-on-year growth.

The brand has a strong online presence, holding the top spot in the casual shirts category on Myntra. It is also available on Flipkart, Ajio, Tata Cliq, Nykaa, and Amazon, while expanding its reach through hyperlocal quick-commerce platforms like Zepto.

Namita Thapar said, “Your story sounds too good to be true—but it’s not just a story, it’s your reality. Despite facing setbacks, you’ve emerged stronger, with a smile on your face and integrity intact. That resilience and commitment make me want to believe in you.”

Thapar upheld the Rs 100 crore valuation, structuring the investment with Rs 1 crore for a 1 percent equity stake and Rs 2 crore as debt at a 10 percent interest rate, repayable over five years.

Portronics, one of the renowned names in innovative consumer electronics, has announced its foray into the personal care segment with the launch of ZIFRO, a high-speed hair dryer designed to deliver salon-quality styling at home. Featuring a Magnetic Nozzle, advanced brushless motor, intelligent temperature control, and negative ion technology, ZIFRO ensures fast, efficient, and damage-free drying, redefining hair care for modern consumers.

The hair dryer is equipped with a 1600W Maximum Power Output for quick and efficient drying, while its 110,000RPM Brushless Motor generates a 22 m/s strong airflow, ensuring faster drying and smooth styling for all hair types.

ZIFRO's Intelligent Temperature Control continuously monitors and adjusts heat levels to prevent overheating and protect hair from damage. Meanwhile, its Negative Ion Technology neutralizes static, reduces frizz, and enhances shine, leaving hair silky smooth. The Intelligent Real-Time Display allows users to easily adjust temperature and speed settings for precise, customized styling. Additionally, the Low Noise Operation ensures a quiet and comfortable experience, making it ideal for home and shared spaces.

Jasmeet Singh, Founder & Director, Portronics said, "At Portronics, we are committed to bringing innovation to everyday products that enhance user experience. With the launch of ZIFRO, we are stepping into the personal care segment with a product that blends technology, convenience, and superior performance. Our focus is on providing solutions that simplify personal grooming while ensuring professional results. We believe ZIFRO will set a new benchmark in hair care, making salon-like styling accessible to everyone."

The Lightweight & Portable Design ensures easy handling and travel-friendliness without compromising power. The Portronics ZIFRO High-Speed Hair Dryer is available at an introductory price of Rs. 3,999 and comes with a 12-month warranty for a worry-free experience.

Nykaa Fashion has expanded its menswear offerings with the launch of The Indian Garage Co. (TIGC), one of the country’s fastest-growing direct-to-consumer (D2C) fashion brands. With over 2,000 styles, TIGC aims to redefine men’s fashion by blending global trends with Indian sensibilities, offering a versatile and fashion-forward wardrobe for modern consumers.

Designed for Gen Z and millennial trendsetters, TIGC introduces a fresh perspective to menswear on Nykaa Fashion. The brand’s collection includes anime-inspired oversized streetwear, breezy linen ensembles, sleek satin shirts, stretch chinos, and tailored formals—ensuring a seamless transition from work to leisure. 

Founded in 2012 by Anant Tanted, The Indian Garage Co. has established itself as a leading name in India’s fast-growing D2C fashion sector. Looking ahead, TIGC plans to launch over 100 exclusive brand outlets in the next five years, with international expansion also on the horizon.

Adwaita Nayar, Executive Director, CEO of Nykaa Fashion, and Head of Owned Brands, said, "At Nykaa Fashion, we are committed to curating the best of both Indian and global brands, providing our customers with access to the most desirable and cutting-edge styles. The launch of TIGC on Nykaa Fashion brings a bold new dimension to our ever-growing menswear portfolio, fusing high-street fashion with versatile essentials that are reshaping the future of modern menswear. As a one-stop fashion destination, we continue to expand our offerings, making trend-driven, high-quality styles more accessible than ever before."

Anant Tanted, Founder & CEO, The Indian Garage Co., shared, "As a digital-first brand, The Indian Garage Co. has always adapted to the evolving consumer landscape. Our collaboration with Nykaa Fashion is a strategic step in bringing our bold, trend-driven styles even closer to our customers. This collaboration strengthens our digital presence and reinforces our commitment to making contemporary, stylish apparel easily accessible across India."

To mark this milestone, TIGC and Nykaa Fashion have launched the 'Too Cool for School' campaign, a high-energy digital initiative celebrating confidence and individuality. The campaign incorporates influencer collaborations, interactive social media activations, and targeted digital marketing on platforms like YouTube and Instagram to drive engagement.

Additionally, TIGC is rolling out an exclusive giveaway campaign, inviting fashion enthusiasts to participate and win exciting prizes, further reinforcing its commitment to audience engagement.

Smart accessories brand Noise has officially announced its global expansion, beginning with the Gulf Cooperation Council (GCC) region. Strengthening its presence in international markets, the brand has partnered with leading distributors and retailers in the Middle East as part of its first phase of expansion.

To establish a strong foothold in the region, Noise has collaborated with Lime Concepts, enabling its products to be available at Virgin Mega Stores, a premier lifestyle and electronics retailer in the GCC. This partnership will allow customers to experience Noise’s premium range of smart accessories firsthand.

“After leading India’s wearable revolution for over a decade, we are thrilled to take our innovation and offerings to international markets. This global expansion marks the realization of our vision and the next bold chapter in our journey to become a leading force in smart wearables worldwide,” said Gaurav Khatri, Co-founder, Noise. 

The GCC market is a strategic choice for Noise’s international expansion, given its rapidly growing demand for smart wearables. The region is home to one of the world’s youngest and most tech-savvy demographics, with over 50 percent of the population under the age of 25.

Gaurav further added, “Our goal has always been to create technology that seamlessly integrates and enhances users’ everyday lives, and we are excited to introduce the best of Noise to consumers around the globe. As we enter new regions, starting with the GCC through strong strategic partnerships, we are poised to replicate our success story on a global scale as a ‘Made in India, Made for the World’ brand.”

Noise will introduce its complete product lineup in the GCC, including smartwatches, smart rings, and audio devices. Among the featured offerings are the Luna Ring, the Master Buds with Sound by Bose, and the ColorFit Pro Series, catering to the evolving needs of modern consumers.

Steadfast Nutrition, one of the well-known brands in sports and wellness nutrition, has introduced an innovative supplement Shilajit, formulated with a blend of naturally occurring mineral shilajit, Swarna Vark (24K gold), and powerful Ayurvedic herbs such as ashwagandha, kali musli, and gokhru. Drawing from India’s rich heritage of alternative medicine, the supplement aims to enhance vitality, boost energy levels, combat fatigue, and support overall fitness.

What sets this formulation apart is its high concentration of fulvic acid (75 percent), one of the highest in the market, ensuring optimal efficacy. Fulvic acid, naturally found in shilajit, is responsible for many of its antioxidant and anti-inflammatory benefits.

Aman Puri, Founder, Steadfast Nutrition said, “Ayurvedic formulations would play a key role in promoting health and wellness in the coming decade. With this launch, we want to tap into India’s rich tradition of alternative medicines and herbs and incorporate these science and research-backed herbs in our products as an effective solution for various health problems. Shilajit is a potent and very safe dietary supplement. Each ingredient is backed by research for antioxidant and anti-inflammatory properties. Shilajit is backed by science as a “revitalizer” that promotes physical and mental energy, enhances physical performance, and relieves fatigue. It has been known and used for centuries by Ayurvedic medicine, as a rejuvenator and as an antiageing compound. The combination of shilajit and ashwagandha is highly effective since both are known for their ability to reduce fatigue and stress levels and improve stamina, muscle strength, and cognitive function. Kali Musli (Curculigo orchioides) and Gokhru are adaptogens known for their rejuvenating properties, while gold has been revered in Ayurvedic traditions for its ability to boost immunity, enhance vitality, reduce inflammation, and support overall well-being.”

Steadfast Nutrition’s Shilajit supplement contains 850 mg of shilajit, 60 mg of ashwagandha, 45 mg of kali musli, 45 mg of gokhru, and 0.2 mg of gold, ensuring a well-balanced formulation for optimal health benefits.

Sourced directly from the Himalayas, Steadfast Nutrition’s Shilajit is now available at over 500 offline retail stores across India, on the brand’s D2C website, and major e-commerce platforms including Amazon, Flipkart, and Myntra.

This launch further reinforces Steadfast Nutrition’s commitment to blending Ayurveda with modern scientific research, delivering high-quality, natural supplements that cater to evolving consumer needs.

Interio, the home and office furniture brand from the Godrej Enterprises Group, is set to expand its mattress category significantly to cater to the evolving needs of modern Indian households. As part of its expansion strategy, the brand plans to onboard 10 new mattress distributors and over 150 retailers across India, leveraging rising disposable incomes and the increasing demand for wellness-driven living spaces.

Dev Sarkar, Senior Vice President and Head of Consumer Business, Interio said, “As India's mattress market is projected to reach USD 3.48 billion by 2030, we're witnessing a significant shift in consumer preferences. Today's Indian homes are evolving into multifunctional spaces where quality rest has become non-negotiable. The industry trends showcase growing demand for orthopaedic mattresses that alleviate joint and back pain, as well as memory foam products that provide optimal support and comfort.”

“The distinct trend toward thicker mattresses, with 5-inch and 6-inch variants now outpacing the historically popular 4-inch models, reflects how modern Indian families are prioritizing enhanced comfort and support. Additionally, we are seeing increased interest in temperature-regulating technologies, particularly important in India's diverse climate conditions. At Interio, we are committed to addressing these evolving needs through innovation, while continuing to enhance our sustainable and personalized sleep solutions,” Dev Sarkar further added.

To strengthen its presence in the market, Interio is set to enhance its mattress portfolio across various price segments while expanding into complementary categories such as sofa beds, mattress bases, and posture-supporting accessories. The brand’s sleep solutions incorporate advanced foam compositions, ergonomic designs, and cutting-edge technologies, including the 3D Silver Mesh for breathability and temperature regulation, as well as Pressure Neutralising Zones for tailored body support.

Looking ahead, Interio’s focus for FY26 will be on its premium mattress range, featuring the Superlatx, Mist Pro, and Orthomatic collections. With innovation and wellness at its core, the brand continues to push the boundaries of comfort and sustainability in the Indian sleep solutions market.

Ayurvedic beauty brand indē wild has secured $5 million in a seed extension round, led by Unilever Ventures, with additional participation from SoGal Ventures and True Global Ventures. The fresh funding will accelerate the brand’s expansion into the U.S. market while further deepening its growing partnership with SEPHORA.

Founded by Diipa Khosla, indē wild has rapidly established itself as a global force in Ayurvedic skincare, blending traditional Indian beauty rituals with modern scientific formulations. Over the past 18 months, the brand has witnessed an impressive 400 percent growth in India, a testament to its increasing popularity and demand. One of its standout products, Champi Hair Oil, has become a market leader, ranking as the #1 bestseller on Nykaa, with one unit selling every minute.

“This funding is more than just a financial milestone… it’s a vote of confidence in what we’re building,” expressed Khosla.

Despite initial skepticism from investors about its niche positioning, indē wild has successfully carved out a space for Indian beauty on the global stage. By maintaining its core identity and staying true to its roots, the brand has demonstrated that authentic Ayurvedic skincare can resonate with international consumers without dilution.

With this latest funding round, indē wild is gearing up to scale operations, expand its global footprint, and introduce its innovative range of skincare and haircare products to a wider audience. By combining heritage-driven beauty with cutting-edge research, the brand continues to redefine how Indian skincare is perceived worldwide.

As it prepares for its next phase of growth, indē wild remains committed to its mission of delivering high-performance, Ayurvedic-inspired solutions to conscious beauty consumers across the globe.

Elista, one of the leading Indian consumer electronics brands known for its diverse range of innovative technology products, is expanding its portfolio with the launch of a new storage solutions segment. To lead this strategic expansion, the company has appointed Sanjay Kumar as Director (Sales) – Storage Solutions, marking a key milestone in Elista’s journey of growth and innovation.

With over 27 years of experience in the IT flash storage industry, Kumar brings a wealth of expertise in product sales, business strategy, and market expansion. His extensive experience includes leadership roles at OSCOO, Moser Baer, and Beetel, where he played a crucial role in driving revenue growth and introducing cutting-edge products in competitive markets. At Elista, he will be responsible for spearheading the growth of the storage solutions category while contributing to the company’s broader global expansion objectives.

Pawan Kumar, CEO, Elista said, “We are pleased to have Sanjay Kumar join us as we expand into the storage solutions category. His extensive experience and strategic approach will be pivotal in establishing this segment as a vital part of our diverse portfolio. The storage solutions market is evolving rapidly, and with Sanjay’s leadership, we aim to deliver innovative, high-quality products that address both consumer and business needs. His insights will also help us strengthen our presence in key markets and align with Elista’s long-term vision of growth and excellence.”

Since its inception in 2020, Elista, a part of the TeknoDome Group, has transformed from a startup into a global brand, now present in over 18 countries. With ambitious plans to expand to 35 countries in the next two years and a revenue target of Rs 1,500 crore by 2026, the company remains focused on delivering innovative and affordable technology to consumers worldwide.

The introduction of storage solutions further strengthens Elista’s portfolio, positioning the brand to meet evolving consumer demands while leveraging emerging market opportunities. With a commitment to high-performance, reliable products, this new category aligns with Elista’s vision of providing cutting-edge technology solutions for a rapidly changing digital landscape.

Amazon India has launched its dedicated Holi Store, offering a wide selection of festive essentials to help customers prepare for the celebrations. The store features a diverse range of products, including traditional apparel, organic gulal, festive sweets like Gujiya, high-tech electronics, premium skincare essentials, and stylish home décor. The Holi Store will be live until March 14, 2025.

Enhancing the shopping experience, Amazon introduces Rufus, an AI-powered shopping assistant that provides personalized recommendations and instant answers. Customers can simply ask Rufus for the best gulal, water guns, or party decorations and receive tailored suggestions based on their preferences. 

To ensure a safe and vibrant Holi, the store offers eco-friendly, non-toxic gulal made from natural ingredients, with prices starting at Rs. 28. Water toys and pichkaris, starting at Rs. 49, add to the festive fun with choices like the RJ Holi Combo Set of Pichkari and Balloons, Nivasam Toys Summer Water Magic Balloon, and themed water guns such as the GRAPHENE Spider-Man and Frozen Holi Tank Pichkari Water Guns. 

To complement the celebrations, customers can indulge in festive treats such as Unibic Swaadesi Dry Fruit Coconut Gujiya, Karachi Sweet Pistha Petha, and Auric Instant Ayurvedic Thandai Powder, ensuring a delightful Holi feast.

For those looking to capture their Holi moments, the store offers a range of cutting-edge smartphones. Customers can also upgrade their entertainment experience with Amazon’s smart devices, including the Amazon Fire TV Stick HD and Fire TV Stick 4K for seamless streaming and Alexa voice controls. 

To make Holi preparations effortless, the store includes smart kitchen tools and cleaning solutions. Customers can also find essential beauty and skincare products to stay fresh and stylish post-celebration.

Amazon Pay enhances convenience with additional savings and flexible payment options. Prime members receive 5 percent cashback, while non-Prime members earn 3 percent back using the Amazon Pay ICICI credit card. Amazon Prime members can enjoy exclusive benefits such as Same-Day and Next-Day Delivery on Holi essentials, unlimited entertainment on Prime Video and Prime Music, free e-books, and gaming perks.

Libas, one of India’s leading fashion brands, has expanded its reach by launching on Myntra’s M-Now, a rapid delivery service that allows customers to receive their orders in as little as 30 minutes. This move aligns with Libas’ commitment to offering a seamless and accessible shopping experience, catering to the evolving preferences of today’s consumers.

As part of the initial rollout, 150 specially curated styles of Libas’ best-selling kurta sets are now available through Myntra M-Now, ensuring fashion enthusiasts can shop for elegant Indian wear on demand. The launch begins in Bengaluru, one of India’s fastest-growing fashion hubs, providing instant access to stylish and versatile ethnic outfits without long delivery wait times.

Sidhant Keshwani, Founder & CEO, Libas shared, “Libas has shared a strong and enduring partnership with Myntra for over a decade, growing together as a leading force in the ethnic wear segment. Expanding this association through Myntra’s M-Now reflects our commitment to evolving with consumer needs and enhancing accessibility. At Libas, innovation drives our approach, and this collaboration marks a significant step in redefining how customers experience fashion—seamless, and effortlessly integrated into their lifestyles. Strengthening our relationship with Myntra, this initiative reinforces our shared vision of delivering unparalleled convenience without compromising on style and quality.”

Sharon Pais, Chief Business Officer, Myntra said, “At Myntra, we are constantly innovating to redefine the fashion shopping experience by merging convenience, speed, and style. With Libas now being available on M-Now, we are further empowering our customers to access Indian wear starting 30 minutes. This renewed association reflects our shared vision with Libas to deliver an unparalleled experience to millions of customers, enabling them to eliminate trade-offs between fashion and speed.”

This collaboration is part of Libas’ broader strategy to enhance its omnichannel presence and adapt to evolving consumer shopping habits. By integrating faster delivery options through key retail partners, the brand is focused on delivering a more efficient and enjoyable shopping experience while solidifying its leadership in India’s fashion industry.

Myntra’s M-Now, a first-of-its-kind expedited delivery service, is currently operational in Bengaluru and offers a wide range of fashion, beauty, accessories, and home products from premium and luxury brands. The platform aims to bridge the gap between online shopping and instant fashion gratification, with plans to expand its product range to over one lakh styles in the near future.

Recode Studios, one of India’s leading beauty and skincare brands, has officially launched its newest store in Guwahati. Strategically located at Sarojini Complex, GS Road, opposite Aayakar Bhawan, Christian Basti, PIN 781006, this expansion brings Recode Studios' extensive range of high-quality cosmetics and skincare products closer to customers in Assam and the Northeast.

Renowned for its innovation and affordability, Recode Studios has built a strong reputation for delivering premium beauty solutions that cater to a diverse range of beauty needs. The Guwahati store will feature a carefully curated selection of cosmetics, including foundations, lipsticks, eyeliners, and skincare essentials, ensuring that beauty enthusiasts can find everything they need under one roof.

Dheeraj Bansal, Co-Founder, Recode Studios said, "We are excited to introduce Recode Studios to Guwahati and provide beauty lovers with access to our premium range of cosmetics. Our goal is to make high-quality beauty products available to everyone, and this store is a step forward in our journey to reach more customers across India."

Recode Studios has been aggressively expanding its retail presence, with stores in major cities, reinforcing its commitment to making professional-quality beauty products accessible across the country. With this launch, the brand aims to meet the rising demand for premium yet affordable beauty solutions in Assam.

Visitors to the new store can look forward to expert beauty advice, personalized recommendations, and an immersive experience with the latest beauty trends. Recode Studios continues to strengthen both its online and offline presence, ensuring seamless access to beauty essentials for customers nationwide.

Founded in 2018, Recode Studios is a cosmetics brand committed to quality and innovation, providing a diverse range of makeup products. With a focus on delivering exceptional beauty experiences, the brand strives to inspire and empower individuals to embrace and express their unique beauty.

Zing, a Gurugram-based 10-minute food delivery app, has launched its 'Quick Delivery Promise', a bold initiative that guarantees food delivery within 10 minutes, failing which customers receive a full refund. Backed by Azhar Iqubal, founder of Inshorts and a judge on Shark Tank India, Zing is looking to redefine speed and convenience in the food delivery industry. By leveraging technology and strategically placed cloud kitchens, the company aims to capture a larger share of the growing quick commerce market.

Zing operates on an advanced ecosystem that combines hyper-local cloud kitchens, AI-driven demand forecasting, and real-time delivery tracking to ensure ultra-fast meal preparation and efficient doorstep delivery. This streamlined approach allows Zing to maintain food freshness while drastically reducing wait times. The Quick Delivery Promise is designed to enhance both speed and reliability, setting a new benchmark in food delivery. Initially rolled out for loyal customers, the service will soon be available to all users, reflecting the company's ambition to make ultra-fast food delivery the industry standard.

"We are thrilled to introduce the Quick Delivery Promise, which embodies our mission to redefine convenience and reliability in food delivery. Our focus on fresh meals, combined with cutting-edge technology and strategically placed cloud kitchens, allows us to deliver on our promise of speed without compromising on quality. We believe this initiative will further enhance our customer experience and set us apart in the competitive landscape of quick commerce,” shared Tarun Arora, Co-founder and CEO, Zing.

The launch of the Quick Delivery Promise is accompanied by limited-time discounts and mystery freebies, adding an element of excitement for customers and further reinforcing Zing's commitment to delivering value beyond just speed. With a growing customer base and increasing demand for instant food solutions, Zing's innovative approach is expected to reshape the food delivery sector, challenging competitors to keep up with evolving consumer expectations.

Mokobara, the travel and lifestyle brand, has further strengthened its retail presence in North India with the opening of a new store in Delhi NCR. Situated in the Inner Circle of Connaught Place, this latest outlet marks Mokobara’s sixth store in the Delhi-NCR region and its 28th store across India.

“Words fail me in expressing the excitement and pride I feel as I share the news of our latest flagship store launch right in the heart of Dilli. This iconic store is our 6th store in Delhi-NCR and 28th store Pan India,” said Ayushi Yadav, Head of Business development, Mokobara.

Mokobara first expanded into North India in December 2023, launching its inaugural store at MGF Metropolitan Mall, Gurugram. Since then, the brand has continued its growth in the region with stores in Khan Market, Lajpat Nagar, Vasant Vihar, and DLF Cyber City.

Founded in early 2020 by Sangeet Agarwal and Navin Parwal, Mokobara started as a direct-to-consumer (D2C) online luggage brand. The Bengaluru-based company offers a diverse range of products, including travel bags, briefcases, totes, slings, wallets, and accessories.

The brand made its brick-and-mortar debut in May 2023 with its first physical store at Phoenix Marketcity, Whitefield, Bengaluru. Since then, Mokobara has expanded its retail footprint in major cities such as Bengaluru, Chennai, Hyderabad, Gurugram, Mumbai, Amritsar, and Pune.

Beyond its physical stores, Mokobara continues to serve customers through its e-commerce platform and major online marketplaces, including Flipkart, Myntra, Amazon, and Nykaa, solidifying its presence in the Indian travel and lifestyle segment.

With its latest store opening in Delhi, Mokobara is further cementing its position as a premium travel and lifestyle brand that blends functionality, innovation, and style. As the brand continues to expand, its commitment to enhancing travel experiences for Indian consumers remains at the forefront of its growth strategy.

Banana Club, a direct-to-consumer (D2C) fashion brand known for its stylish and contemporary menswear, has launched its first store in Mumbai. This milestone marks the brand’s continued expansion in India, strengthening its presence in the offline retail market.

Located on the first floor of R City Mall in Ghatkopar West, the new store becomes Banana Club’s 10th outlet nationwide, further cementing its growing influence in men’s fashion. The store is designed to offer a premium shopping experience, featuring a curated selection of the brand’s signature apparel, blending style, comfort, and affordability.

“Super excited to announce the launch of Banana Club’s 10th store at R City Mall, Mumbai. This milestone would not be possible without the love and support of our customers who have made Banana Club what it is today – and the incredible team that brings it all to life every day,” stated Prashant Lalwani, Co-Founder, Banana Club.

Banana Club was founded in 2012 by Nilesh Bafna and Prashant Lalwani, starting as a small offline store in Bengaluru. Over the years, the brand has gained popularity for its trendy yet functional menswear, steadily expanding its reach. Today, it operates 10 retail stores across Bengaluru, Hyderabad, and Mumbai, offering a diverse range of casual and contemporary fashion for modern men.

Beyond its physical stores, Banana Club has also built a strong online presence through leading e-commerce platforms such as Myntra and Ajio, catering to fashion-forward consumers across India. With its latest expansion into Mumbai, the brand aims to enhance accessibility and provide customers with a seamless shopping experience, both online and offline.

With a focus on quality, affordability, and evolving fashion trends, Banana Club continues to make its mark in the Indian menswear market, promising more exciting developments in the near future.

Handpickd, India’s first match-making platform for fruits and vegetables, has reached EBITDA profitability in Gurugram and is now expanding into Bangalore. Launched in April 2024 by Anant Goel, co-founder of Milkbasket, along with Nitin and Sahil (also ex-Milkbasket), Handpickd offers consumers the ability to buy fresh produce in any quantity and quality of their choice—replicating the experience of offline shopping and making it a preferred option for households in Gurugram.

Anant Goel, known for disrupting the online grocery space with Milkbasket, is now revolutionizing the fresh produce segment with Handpickd’s unique supply chain and technology-driven approach.

“Our entry into Bangalore is a strategic step in scaling Handpickd’s match-making platform to new markets. We hypothesised that we do not know what is a good quality for a given family. Every family is unique, and so is their F&V. They tell us what they like, we match-make and deliver exactly that to them! And we now know that we can do it at scale and profitably. Our advanced technology, processes, and unique learnings from every order we deliver are our core differentiators, and with every order, we just keep getting better at it,” shared Anant Goel, Founder, Handpickd.

The platform has already made a significant impact, with customers spending an average of Rs. 4,000 per month on fruits and vegetables through Handpickd—ten times the spending on quick commerce channels and five times that of traditional e-grocers. “For the first time, the online spend on fresh produce for a family has exceeded that of offline,” Goel added.

Following its success in Gurugram, the expansion to Bangalore will allow Handpickd to fine-tune its operations and address any potential gaps in its supply chain. The company’s unique match-making system ensures that families receive fresh, hand-selected fruits and vegetables within 7-8 hours of harvest. With a zero-inventory model, the platform eliminates waste, making it profitable even at a small scale.

Looking ahead, Handpickd is planning an aggressive expansion strategy, with a goal of entering 30 new micro-markets by the end of 2025.

Swish, a 10-minute food delivery startup, has successfully raised Rs. 122.32 crore (approximately $14 million) in its Series A funding round, just three months after securing a $2 million seed investment. The funding round was led by Hara Global Capital and Accel India, with participation from other prominent investors. According to the company's regulatory filings accessed via the Registrar of Companies (RoC), Swish’s board approved a special resolution to issue 4,762 Series A compulsory convertible preference shares at an issue price of Rs. 2,56,334 per share, raising a total of Rs. 112.3 crore ($14 million).

As part of this round, Hara Global Capital contributed Rs. 69.56 crore, while Accel India invested Rs. 52.18 crore. Additionally, well-known investors such as Kunal Shah-led QED Innovation, Unacademy CEO Gaurav Munjal, and SoftBank investment advisor Sumer Juneja also participated in the funding, contributing Rs. 20.5 lakh, Rs. 5 lakh, and Rs. 30.7 lakh, respectively. The post-funding valuation of Swish is estimated to be around Rs. 522 crore ($60 million). 

Following this investment, the shareholding structure of Swish has seen a shift, with Hara Global Capital now holding a 13.33 percent stake in the company, while Accel India owns 27.24 percent. Meanwhile, Swish’s co-founders—Aniket Sunil Shah, Sureshkumar Sarana, and Ujjwal Sukheja—each retain a 16.38 percent stake in the company post-funding.

Founded in 2024, Swish is making waves in the instant food delivery market with its 10-minute delivery model, operating within a 1.5–2 km radius. The startup ensures fresh, hygienic, and efficiently prepared meals through a network of cloud kitchens, which it calls ‘delight centers’. By adopting a full-stack approach, Swish optimizes its entire supply chain, setting itself apart in the rapidly growing quick commerce segment.

The instant food delivery space has seen increasing competition, with major players like Zomato, Swiggy, and Zepto already dominating the market. Zomato-owned Blinkit recently introduced Bistro, a standalone instant food delivery app, further intensifying the competition. In December 2024, Bhavish Aggarwal’s Ola entered the segment, while emerging startups like Magicpin and Zing have been gaining momentum. Additionally, cloud kitchen unicorn Rebel Foods has launched its own quick-service app, QuickiES, adding yet another competitor to the mix.

With strong financial backing and a hyper-efficient delivery model, Swish is positioning itself as a key player in India’s evolving quick commerce industry. As demand for instant food delivery surges, the startup aims to expand its operations and solidify its presence in the market.

Miraggio, one of the renowned handbag brands, is expanding into handbag accessories with the introduction of its Bag Charms Collection. As bag personalization emerges as a leading fashion trend, this new collection offers fashion enthusiasts an effortless way to enhance their everyday accessories with a touch of playful elegance.

With statement bag charms becoming a must-have, Miraggio’s latest category expansion enables consumers to express their individuality and refresh their handbags with trendy, stylish accents. This launch represents a significant step in personalized accessorizing, blending contemporary trends with Miraggio’s signature aesthetic.

In a pioneering move for the industry, Miraggio’s bag charms will also be available on Zepto, making it the first brand to introduce bag charms on a quick commerce platform. 

Miraggio initially introduced bag charms as part of its highly anticipated Denice 2.0 launch, offering a limited-edition charm box to amplify the collection. The response was overwhelming, with fashion enthusiasts eager to own the charms, even at full price, despite them being a complimentary offering for a limited time. 

In a short span, Miraggio has already sold 1,500 bag charms, demonstrating strong initial market traction. The Indian fashion accessories market is witnessing robust growth, with the bag charm segment poised for significant expansion, fueled by increasing demand for personalized embellishments. Market estimates place the segment between Rs. 50-100 crores (approximately $6-12 million USD), with projections indicating an annual growth rate of 15-20 percent.

Mohit Jain, Founder & CEO, Miraggio said, "At Miraggio, we believe accessories are more than just adornments—they are extensions of personal identity, a canvas for self-expression. The overwhelmingly positive response to our bag charms reaffirms our vision of making fashion more personal, stylish, and accessible. As the first brand to offer bag charms on Zepto, we are redefining convenience, bringing statement accessories to consumers faster than ever before."

Miraggio’s bag charm collection embraces the latest trends, featuring bows, hearts, flowers, and cords—design elements that align with evolving fashion preferences. Best-selling designs such as the Cupid Charm Set, Daisy Charm, Puffy Pup, and Blushin’ Bow Charm have already garnered significant consumer interest and popularity.

KLF Nirmal, a recognized name in coconut-based FMCG products, has launched its latest innovation—KLF Nirmal Oudh Coconut Hair Oil—marking the introduction of India’s first-ever Oudh-infused coconut hair oil. This pioneering product blends the deep nourishment of coconut oil with the luxurious essence of Oudh, elevating everyday hair care into an indulgent experience.

Oudh, often referred to as “liquid gold,” has long been revered for its rich, long-lasting fragrance, making it one of the most sought-after ingredients in the world of perfumery. By merging pure Oudh extract with premium coconut oil sourced from Kerala, KLF Nirmal has crafted a hair oil that not only deeply moisturizes and strengthens hair but also leaves behind an enchanting, lingering fragrance.

‘As India’s first Oudh Coconut Hair Oil, crafting the perfect packaging for our Oudh Coconut Hair Oil was both a challenge and an opportunity. We chose an elegant dark green and gold color combination, complemented by a classic font, to ensure the product stands out in the hair oil segment, embodying both luxury and exclusivity," said Ashik Jose, Marketing Lead, KLF Nirmal.

Formulated for both men and women, the non-sticky, lightweight oil absorbs easily, providing nourishment without leaving a greasy residue. Suitable for all hair types, the blend offers a perfect balance of care and sophistication, making it ideal for both daily use and special occasions.

"We are thrilled to introduce the KLF Nirmal Oudh Coconut Hair Oil to our valued customers. This product embodies our commitment to innovation and quality, bringing together the nourishing benefits of coconut oil and the luxurious essence of Oudh. As the first brand to launch an Oudh-infused coconut hair oil in India, we are excited to offer a unique and premium hair care solution. As coconut experts, we're always on the lookout for exciting new coconut-based products to bring to our customers," said George John, Business Head -  KLF Nirmal.

KLF Nirmal Oudh Coconut Hair Oil is now available for purchase through the official KLF Nirmal website, leading e-commerce platforms, and select retail outlets nationwide.

Men’s premium innerwear and lifestyle brand XYXX is set to raise Rs. 30 crore ($3.6 million) in a fresh funding round led by Niveshaay Sambhav Fund, with additional participation from Anicut Capital, DSG Consumer Fund, and Sauce Continuity Fund.

As per the company’s regulatory filings accessed from the Registrar of Companies, XYXX’s board has approved a special resolution to issue 1,81,818 Series B2 CCPS at Rs. 1,650 per share to raise the capital.

Niveshaay Sambhav Fund will contribute Rs. 9.93 crore, followed by investments of Rs. 7.95 crore from Anicut Capital, Rs. 4.96 crore from Sauce Continuity Fund, and Rs. 1.99 crore from DSG Consumer Partners. The remaining funds will be infused by Singularity Growth, Selenium Trust, Veena Merchants, and Arun Venkatachalam HUF.

The funding will primarily be allocated toward capital expenditure and working capital requirements to support XYXX’s ongoing operations. Following this round, the company is estimated to reach a valuation of approximately Rs. 820 crore.

Established as a premium lifestyle brand, XYXX specializes in high-quality innerwear, loungewear, and athleisure, distributing its products through a vast network of over 18,000 retailers across 50 cities. The brand has also strengthened its presence across online marketplaces and claims to be among the top three innerwear brands in the segment.

In FY23, XYXX inaugurated its first exclusive store in central Mumbai and is now gearing up to expand its retail footprint with upcoming stores in Indore and Bangalore.

Since its inception, XYXX has raised a total of Rs. 250 crore, including a Rs. 110 crore investment from Amazon Smbhav Venture Fund in May 2023. Data from startup intelligence platform TheKredible indicates that, prior to this round, Sauce.vc was the largest external stakeholder, followed by DSG Consumer Fund and Amazon Smbhav Venture Fund.

The company has demonstrated strong financial performance, achieving a 25 percent year-on-year revenue growth, with earnings rising from Rs. 105 crore in FY23 to Rs. 131 crore in FY24. Additionally, XYXX has managed to reduce its losses by 22.2 percent, bringing them down to Rs. 35 crore in FY24.

Astroyogi, one of India's leading astrology platforms, has announced its strategic expansion into the retail sector with the launch of 'Yogii by Astroyogi.' This new venture aims to address the pressing need for authenticated spiritual products in a market traditionally plagued by unregulated and low-quality offerings. By introducing Yogii, Astroyogi is setting new standards in quality assurance, reliability, and authenticity within the spiritual products industry.

For generations, spiritual practitioners have struggled with the prevalence of adulterated and counterfeit products. Yogii by Astroyogi directly addresses these concerns by implementing rigorous verification processes and establishing quality benchmarks previously absent in the sector. With an entry into the astro-spiritual products market, valued at over Rs. 60 billion, Yogii is poised to redefine trust in spiritual retail.

The brand offers a meticulously curated selection of certified spiritual essentials, including ethically sourced Rudraksha beads and malas from Nepal and Indonesia. Each piece comes with a guarantee certificate verifying its origin, type, and energy properties, ensuring authenticity and effectiveness. Additionally, Yogii provides a diverse range of healing crystals, available in various forms such as bracelets, pyramids, and raw stones, all expert-verified to facilitate precise energy balancing and healing.

Beyond its focus on quality, Yogii also embraces social responsibility through its Karma and Destiny Initiative. A significant portion of every sale supports the education of underprivileged children in rural India, reinforcing the brand’s commitment to combining spiritual well-being with meaningful social impact.

Meena Kapoor, Founder, Astroyogi said, "Spirituality and astrology are both deeply personal dimensions. Therefore, the tools we use must be genuine and trustworthy. With Yogii, we are organizing a fragmented market by offering products that come with a promise of authenticity, quality, and ethical sourcing. Whether it's a Rudraksha, a healing crystal, or eco-friendly puja essentials, we ensure every product meets the highest standards."

Astroyogi, which began its journey in 2001 as a pioneer in online astrology services in India, has evolved significantly under the leadership of COO Aditya Kapoor. Transitioning to an App-First model in 2016, the platform expanded its digital reach and set new industry standards for authentic spiritual consultations. Today, it stands as India’s second-largest faithtech platform, serving over 3 million global users with a network of 5,000+ verified professionals offering services in more than 11 languages.

Suta, the beloved homegrown brand, has achieved yet another milestone with the grand opening of its 14th exclusive store in Bandra West, Mumbai. What began as a small dream has now flourished into a thriving community, and this new space is a testament to that journey.

Located at Shop No. 8, Silver Pearl Building, Waterfield Road, Opposite China Gate Restaurant, the Bandra store is more than just a retail destination. It is an immersive space that embodies the warmth, love, and connection that Suta has always stood for, offering customers a unique shopping experience in the heart of Mumbai.

From its humble beginnings in a garage to now operating 14 stores across India, Suta’s growth has been shaped by the unwavering support and trust of its dedicated community. Each new store represents more than just expansion—it signifies a space where people can feel at home, connect, and celebrate the beauty of draping.

Sujata Biswas, Co-founder, Suta shared, “This store is incredibly special for us. Bandra has an energy that makes you feel like you belong, and that’s exactly what we want people to feel when they step into Suta. This isn’t just a store; it’s a dream that has come to life.”

Taniya Biswas, Co-founder, Suta added, “Every new store reminds us of how far we’ve come and how much love we’ve received. Bandra feels like home already, and we are thrilled to welcome our community into this space.”

With the launch of the Bandra store, Suta now has three stores in Mumbai, including locations in Thane and Kalina (Santacruz East). Beyond Mumbai, Suta’s presence extends across 11 more cities, including Kolkata, Bengaluru, Pune, Kochi, Hyderabad, Chennai, Delhi, Ahmedabad, Bhubaneswar, and Trivandrum—each store a cherished part of the brand’s remarkable journey.

Suta’s journey has always been about people, stories, and shared love. This new store is an invitation to be part of that experience—come, explore, and celebrate the joy of draping with Suta.

Frido (Freedom to do More), a pioneering brand in mobility solutions, has announced the launch of its latest innovation—the Frido Prime Electric Wheelchair on the occasion of International Wheelchair Day on March 1st.

Founded in 2022 by Ganesh Sonawane (CEO & Co-Founder) and Arif Minaj Khan (COO & Co-Founder), Frido began as a prototype designed for a national-level wheelchair table tennis player. Today, it has evolved into a globally expanding brand, exporting to eight countries and preparing for imminent launches in the UAE, UK, and USA. The brand’s collaborations with Royal Challengers Bangalore and CultFit further reinforce its commitment to enhancing everyday wellness and accessibility.

The Frido Prime Electric Wheelchair is designed with portability in mind, featuring a foldable structure that allows for easy transport and storage. It is equipped with a high-performance 24V lithium battery, offering up to 15 km per charge and a top speed of 6 km/hr, ensuring smart mobility for users. Safety remains a priority, with heavy-duty tires providing stability across various terrains, an ambidextrous joystick ensuring precise control, and a voice-guided SOS system for emergencies. Additionally, the wheelchair offers dual-mode flexibility, allowing users to seamlessly switch between electric and manual modes for uninterrupted mobility. Designed for accessibility, it supports a weight capacity of up to 100 kg, ensuring reliability for a diverse range of users.

Arif Minaj Khan, COO & Co-Founder, Frido shared, "As we continue to innovate, we also recognize the importance of giving back. Partnering with Aaji Care Old Age Homes allows us to extend our impact beyond products—bringing comfort and independence to those who need it most. True mobility is about enabling people to live with dignity and freedom, and this initiative is a step towards making that a reality for many.”

As India’s wheelchair market is projected to grow from Rs. 1,800+ crore in 2024 to Rs. 2,900+ crore by 2030, Frido is at the forefront of redefining mobility solutions.

Nandini Ghungrudkar, Medical Administrator at Aaji Care shared, "People celebrate different days, but it is equally important to recognize International Wheelchair Day. Wheelchairs have been a source of empowerment, giving individuals—whether elderly, those with dementia, or people with disabilities—the ability to move freely rather than being confined to their beds. Frido’s initiative in celebrating this day is truly commendable, as it not only highlights the importance of mobility but also helps break the stigma surrounding it."

Ganesh Sonawane, CEO & Co-Founder, Frido said, “At Frido, we believe that mobility is not just about movement—it’s about dignity, confidence, and the ability to lead life on one’s own terms. With the launch of the Frido Electric Prime Wheelchair, we are pushing the boundaries of innovation to create a world where mobility limitations do not define a person’s potential. This is more than just a product—it is a promise to continue breaking barriers and bringing meaningful change to lives across the globe.”

With its latest innovation, Frido continues to push the boundaries of mobility solutions, reinforcing its mission to make freedom of movement a reality for all.

Maharishi Ayurveda has introduced Kumkumadi Tailam, a skincare formulation that blends ancient Ayurvedic wisdom with modern skincare needs. At a time when pollution, stress, and irregular sleep cycles contribute to premature skin ageing, this traditional Ayurvedic oil offers a holistic solution, working from within to restore the skin’s natural radiance and vitality.

Unlike mass-produced face oils, Kumkumadi Tailam is prepared following the revered Ashtanga Hridayam scriptures and is enriched with handpicked Kashmiri saffron, known for its high crocin content that enhances skin brightness. The formulation also features Red Sandalwood and Manjistha, ingredients recognized in Ayurveda for their detoxifying properties, which help reduce pigmentation and promote an even skin tone. The oil is lightweight and non-greasy, thanks to a sesame oil base, making it suitable for all skin types and daily use.

Maharishi Ayurveda emphasizes its commitment to purity and authenticity, using 100 percent natural, sustainably sourced ingredients. The formulation is dermatologist-tested and free from synthetic additives. According to Ayurvedic principles, skin health reflects the body’s internal balance, involving Agni (digestive fire), doshas (Vata, Pitta, Kapha), and dhatus (tissues). Kumkumadi Tailam helps restore this balance, enhancing Varna—the skin’s texture, glow, and overall health—while targeting concerns like dullness, pigmentation, and premature ageing.

Regular application of the oil is said to fade dark spots, improve elasticity, and prevent fine lines, helping to maintain youthful skin. It also deeply hydrates, leaving the skin soft, supple, and protected from pollution and environmental stressors. To incorporate it into a skincare routine, users are advised to cleanse and dry the face before applying 3-4 drops. Massaging it in circular motions allows for better absorption, and it can be used daily, either alone or under makeup and sunscreen.

Maharishi Ayurveda’s Kumkumadi Tailam is now available in a 10ml bottle at an introductory price of Rs. 699. With its launch, the brand brings an authentic Ayurvedic skincare experience to those looking for a natural and effective solution for healthier, radiant skin.

Mumbai witnessed the grand launch of Volfsbane, one of the premium streetwear brands by fashion designer Ishika Jain, at the iconic Famous Studio. The event showcased an impressive blend of urban luxury, redefining the boundaries of contemporary street fashion with a sophisticated edge.

Adding to the glamour of the evening, Bollywood superstar Suniel Shetty attended as a special guest. Recognized for his deep association with fashion and fitness, Shetty praised the brand’s innovative approach, he stated, “Volfsbane brings a fresh perspective to high-end streetwear, seamlessly blending comfort with style. It’s exciting to see such innovation in the Indian fashion industry.”

The launch was an immersive experience, featuring live graffiti artists, a creatively designed photo booth, and an electrifying flash mob performance, culminating in a dramatic curtain-raiser for the collection. The debut collection reflected a fusion of bold aesthetics, premium fabrics, and contemporary design, setting a new benchmark for luxury streetwear in India.

Ishika Jain, Founder, Volfsbane expressed, “Volfsbane is more than just a fashion label; it’s a movement that embraces individuality and self-expression. We are thrilled to introduce our collection to the world and look forward to seeing it resonate with streetwear enthusiasts and luxury fashion lovers alike.”

The event was attended by several prominent figures from the film and political industries, including Maharashtra’s Minister of Transport, Pratap Sarnaik, actor Bhushan Patil, and director Joe Rajan, among others. Their presence further reinforced Volfsbane’s arrival as a formidable player in the high-end streetwear space.

With its debut making waves, Volfsbane is now available for purchase through its official website, Volfsbane.com. Poised to make a lasting impact on India’s luxury fashion scene, the brand aims to cater to those who appreciate streetwear that combines style with substance.

Amantyacare, the skincare brand rooted in the philosophy of "Nurture Every Generation," has received pre-seed funding from celebrated Indian cricketer Rishabh Pant. This investment marks a major milestone for the brand, enabling it to expand its product portfolio while reinforcing its commitment to holistic beauty, sustainability, and innovation in the skincare industry.

Setting itself apart in the Indian skincare market, Amantyacare blends Ayurveda with modern science to offer solution-driven formulations tailored specifically for Indian skin. The brand’s product lineup includes face care essentials such as Aloe Vera & Turmeric Face Gel, Aloe Vera & Neem Face Gel, Aloe Vera Saffron & Kumkumadi Face Gel, Revitalising Toner, and Hydrating Toner. Additionally, it has pioneered Melt & Pour Body Oil Candles, merging aromatherapy with skincare, available in variants like Romantica (Rose & Patchouli), Cocoliss (Chocolate & Vanilla), Citronella (Lemon & Orange), Botanique (Tea Tree & Lemongrass), and Majestique (Sandalwood & Turmeric).

"I am excited to partner with Amantyacare, a brand that truly understands the needs of Indian consumers. Their commitment to combining traditional ingredients with modern formulations, while maintaining affordability and sustainability, perfectly aligns with my vision of supporting innovative Indian brands that can make a global impact. Their dedication to conscious beauty resonates with modern consumers, and I am excited to support their journey as they bring innovative and inclusive skincare solutions to the market,” said Rishabh Pant.

Founded by Meenal Khanna Kwatra, Amantyacare is built on principles of sustainability and ethical skincare. The brand is PETA-certified cruelty-free and incorporates eco-friendly packaging, including reusable glass containers and recycled materials, to minimize environmental impact. By leveraging Ayurvedic wisdom alongside scientific advancements, Amantyacare addresses common skincare concerns such as pigmentation, acne, and sensitivity while ensuring affordability. Unlike many luxury brands, Amantyacare offers high-quality skincare solutions priced under Rs. 2,000, making them accessible to consumers in both Tier I and Tier II cities.

Meenal Khanna Kwatra, Founder, Amantyacare explained, “This partnership with Rishabh Pant is a validation of our mission to make conscious beauty accessible to all. With this investment, we plan to expand our product line, strengthen our market presence, and continue innovating in the space of sustainable skincare.”

With this strategic funding, Amantyacare is poised to accelerate product innovation, strengthen its footprint in the market, and further its mission of making premium, sustainable skincare accessible to all.

India’s skincare industry is experiencing rapid growth, with revenue projected to reach USD 10.48 billion by the end of 2025 and an annual growth rate of 3.64 percent (CAGR 2025-2030), according to Statista. Amantyacare’s expansion plans align with this upward trajectory, with upcoming product lines including acne-care, pre-aging solutions, and skincare-infused makeup.

Quick commerce platform Blinkit has started delivering Apple products, including the MacBook Air, iPad, and AirPods, within 10 minutes in select Indian cities. The announcement was made by the company’s Founder and CEO, Albinder Dhindsa. This initiative is expected to redefine premium product accessibility in the quick commerce segment.

“We’ve started delivering in – Delhi NCR, Mumbai, Hyderabad, Pune, Lucknow, Ahmedabad, Chandigarh, Chennai, Jaipur, Bengaluru and Kolkata,” stated Albinder Dhindsa.

Blinkit, which operates under food delivery giant Zomato, has been expanding its offerings beyond groceries and daily essentials, now venturing into high-value electronics. The move to deliver Apple products in record time highlights the company’s commitment to broadening its quick commerce portfolio and catering to evolving consumer demands.

However, this expansion comes amid financial challenges. In the quarter ending December 31, 2024, Zomato’s quick commerce segment recorded a Rs. 103 crore loss, primarily due to substantial investments aimed at accelerating Blinkit’s growth.

In a letter to shareholders, Zomato acknowledged that while these investments are crucial for scaling operations, losses in the quick commerce segment are likely to continue in the short term. The company remains optimistic that as the market matures, profitability will improve.

The quick commerce sector in India has become increasingly competitive, with players like Zepto, Swiggy Instamart, and BigBasket Now also expanding aggressively. While this heightened competition has driven customer awareness and adoption of quick commerce services, it has also led to pricing pressures and increased operational costs for companies in the space.

Dhindsa commented on this evolving landscape, noting that the intensified competition has momentarily slowed margin expansion. However, he emphasized that this phase is expected to be temporary, with long-term growth prospects remaining strong.

With its latest move to deliver premium Apple products in just 10 minutes, Blinkit is not only pushing the boundaries of quick commerce but also positioning itself as a key player in the evolving e-commerce landscape, where speed and convenience are becoming paramount.

Snitch, one of India’s leading men’s fast-fashion brands, continues its rapid expansion with the launch of its 11th store in Bengaluru at M5 City Mall. This opening marks the brand’s 46th store nationwide, reinforcing its commitment to redefining men’s fashion across India.

Located in one of Bengaluru’s premier shopping destinations, the new Snitch store offers a cutting-edge retail experience, combining contemporary aesthetics with its signature trendsetting designs. Spanning 4,500 sq. ft., the store is a haven for fashion-forward men seeking stylish, high-quality, and accessible menswear that reflects their individuality.

As a city known for its dynamic fashion landscape, Bengaluru presents the perfect setting for Snitch to advance its mission of empowering men to express themselves through bold and versatile fashion. The store houses an extensive collection, ranging from sleek occasion wear to effortlessly cool casuals, catering to the modern man’s evolving wardrobe needs.

Siddharth Dungarwal, CEO and Founder, Snitch shared, “Bengaluru has always been at the forefront of evolving fashion trends, and we are thrilled to introduce yet another Snitch store to this dynamic city. Our presence in M5 City Mall is more than just a retail expansion – it’s about creating an experience where men can find fashion that resonates with their personality and lifestyle. We are confident that Bengaluru’s style-conscious consumers will embrace Snitch’s bold and contemporary designs.”

This new store launch is a pivotal step in Snitch’s ambitious retail growth strategy, with a vision to reach 100 stores across India by the end of FY 2025. While the brand maintains a strong online presence through its D2C platform, snitch.co.com, its brick-and-mortar expansion is seamlessly bridging the gap between digital and physical retail, enhancing the overall shopping experience.

With its latest store at M5 City Mall, Bengaluru, Snitch is poised to elevate men’s fashion in the southern market, offering an exceptional blend of style, quality, and affordability.

Home décor brand Ritualistic has successfully raised $1 million in a combination of primary and secondary funding from prominent entrepreneurs and angel investors, Deep Bajaj and Mohit Bajaj. With a vision to bring Indian traditions into modern homes, Ritualistic plans to expand its product offerings, strengthen distribution channels both online and offline, and invest in marketing strategies to enhance brand visibility and customer engagement.

Additionally, the company aims to collaborate with temples, museums, and cultural institutions to deepen its cultural influence and preserve traditional Indian artistry.

Deep Bajaj said, “Ritualistic beautifully captures the essence of Indian traditions while making it relevant for modern homes. We are excited to support the brand’s journey as it scales and brings Indian artistry to a larger audience.”

Ritualistic was founded by husband-and-wife duo Shashank and Neha Jain, who were inspired by their shared passion for Indian art, culture, and craftsmanship. Their vision was to create home décor that celebrates India’s rich heritage while catering to the aesthetic preferences of contemporary consumers.

Shashank Jain stated, “Our mission has always been to celebrate Indian traditions through unique and meaningful products. With this strategic partnership, we are confident that Ritualistic will reach more homes and hearts.”

The investment was facilitated by Done Deal, a platform known for connecting high-potential startups with investors. This marks the second successful collaboration between the Bajajs and Done Deal, underscoring their commitment to backing innovative brands with strong cultural and commercial potential.

Ritualistic stands out in the home décor space by blending traditional craftsmanship with contemporary design sensibilities. The brand offers a wide range of products, including handcrafted wall plates, spiritual décor, and heritage-inspired essentials, each thoughtfully designed to add an element of culture and elegance to living spaces.

With this fresh infusion of funds, Ritualistic is poised for accelerated growth, aiming to reach a larger audience, reinforce its brand positioning, and make Indian heritage more accessible to modern households.

Namdhari Seeds has announced the acquisition of 100 percent of Axia Vegetable Seeds' open field vegetable seed business, strengthening its position in the global vegetable seeds market.

The acquisition includes key vegetable species such as tomatoes, hot and sweet peppers, melons, watermelons, cucumbers, squash, and eggplant. Axia’s open field business for these crops has been marketed under the US Agriseeds brand across North America, South America, the Middle East, Africa, and Europe. Namdhari will continue to operate under the US Agriseeds brand in these markets, maintaining relationships with existing customers and distributors. As part of this deal, Catalyst Seeds, New World Seeds, and California Hybrids will now come under the Namdhari Seeds umbrella.

Gurmukh Roopra, CEO, Namdhari’s shared, “The acquisition of US Agriseeds marks a pivotal step in the Namdhari Seeds journey to expand its footprint and become a significant player in the global vegetable seeds market. Integrating the strong brand heritage of US Agriseeds with our expertise in breeding and innovation, we aim to continue to deliver customized, high-performing products to more farmers globally. This reflects our commitment to empowering growers with better choices and advancing global food security.”

Alois Van Vliet, CEO, Axia stated, “I am pleased with this transaction as it will allow us to fully focus on our protected culture seed business globally, and we look forward to cooperating and working with Namdhari’s in the months and years ahead on production, marker technology and research.”

Founded in 2010 with just four members, Axia has since grown into a team of over 100 professionals dedicated to breeding and developing new vegetable varieties. The company’s research and development facilities emphasize taste, quality, and high yields, making it a recognized name in the seed industry.

With this acquisition, Namdhari Seeds aims to further strengthen its breeding capabilities, expand its global reach, and continue delivering innovative solutions to farmers worldwide.

Mattlook Cosmetics, one of India’s fastest-growing color cosmetics brands, has partnered with Swiggy Instamart, to provide customers with high-quality makeup products delivered in under 10 minutes. This collaboration marks a significant milestone in Mattlook’s mission to make beauty more accessible and convenient than ever before.

Established in 2017, Mattlook Cosmetics has rapidly emerged as a key player in the beauty industry. With a presence in 15,000 general trade outlets across 22 states, the brand has built a strong distribution network, solidifying its foothold in India. Offering an extensive portfolio of over 1,200 SKUs, Mattlook caters to the diverse beauty needs and preferences of consumers nationwide.

Yashu Jain, Co-founder and CMO, Mattlook Cosmetics said, “Collaborating with Swiggy Instamart we look at redefining the way customers shop for beauty care products. The last-minute beauty emergencies are taken care of and our high-performance products are available to consumers at the right time, anywhere, through this partnership. As we continue toward our goal of becoming a Rs 500 crore brand by 2028, we look forward to expansion, increasing our product portfolio, and strategic partnerships like this helping us reach our goal.”

Swiggy Instamart will feature Mattlook’s best-selling range of makeup products across face, lip, and eye categories. Customers will now have instant access to top-selling items, including mattifying primers, high-definition concealers, transfer-proof lipsticks, eyeliners, and more, all with lightning-fast delivery.

Hari Kumar G, Senior VP & Chief Business Officer, Swiggy Instamart expressed, “We are thrilled to onboard Mattlook Cosmetics to our platform, enabling customers to experience the joy of effortless beauty shopping. This collaboration reinforces our commitment to offering a diverse selection of high quality products delivered at unmatched speed.” 

While Mattlook has already established a robust offline presence, the brand is also focused on expanding its digital footprint to meet the growing demand for quick and seamless shopping experiences. The partnership with Swiggy Instamart exemplifies Mattlook’s dedication to bridging the gap between traditional and modern retail channels, ensuring that beauty enthusiasts across India can conveniently access their favorite products from the comfort of their homes.

WellBe Foods, one of the well-known direct-to-consumer (D2C) brands from the Nimida Group, renowned for its clean-label snacks under the motto ‘Deliciously Good, Honestly Made, No Nasties,’ is embarking on a significant expansion across India. The brand is set to introduce its range of healthier traditional Indian snacks in 15 major cities, reinforcing its commitment to providing consumers with snacks free from harmful additives.

This ambitious expansion aligns with WellBe’s strategic goal of reaching over 38,000 stores, spanning general trade (GT), modern trade (MT), specialty and alternative modern trade (SAMT), and regional retail chains, by March 2026. Having established a strong presence in Bengaluru, Chennai, and Hyderabad, the brand is now targeting Tier I and Tier II cities, including Kolkata, Delhi, Ghaziabad, Gurugram, Chandigarh, Ernakulam, Thiruvananthapuram, Mumbai, Pune, Coimbatore, Puducherry, Mysuru, Mangaluru, Vijayawada, and Vizag.

WellBe Foods’ success in Bengaluru, Hyderabad, and Chennai, where it has seen an impressive 50 percent year-on-year growth, has fueled its nationwide expansion strategy. Building on this momentum, the brand is also expanding its product portfolio, introducing a wider range of traditional Indian snacks, including wafers, banana chips, air-fried snacks, chikkis, and millet-based offerings.

Gaurav Manchanda, Founder and Director, Wellbe Foods said, “Consumer demand for clean, preservative-free snacks is growing exponentially. Our success in the Bengaluru, Chennai, and Hyderabad markets has reinforced our belief that there is a vast untapped demand for healthier alternatives to traditional snacks. This expansion allows us to bring our ‘No Nasties’ promise to more consumers while also reshaping the general trade snack segment in India and organizing the unorganized. We are committed to leveraging technology, innovation, and strategic retail partnerships to ensure our products reach every corner of the country.”

WellBe Foods remains steadfast in its mission to use natural ingredients, completely avoiding maida and eliminating seven harmful additives—artificial colors, flavors, sweeteners, synthetic preservatives and antioxidants, chemically refined oil, and high fructose syrup. This dedication sets a new benchmark for the Indian snacking industry.

Since its inception in 2020, WellBe Foods has steadily expanded its footprint across India with strong support from key retail partners, including The Organic World, Lulu, Spar, Nature’s Basket, Ratnadeep, Pothy’s, More, MK Retail, Grace Supermarket, and Ushodaya. Additionally, the brand has a growing presence online through platforms such as www.wellbefoods.com, Instamart, Zepto, and Amazon Fresh. This combination of an expanding offline retail network and increasing online availability is driving the brand’s rapid growth in the Indian market.

Cupid Limited, a manufacturer of male and female condoms, personal lubricants, and other FMCG products, has secured a Rs 42 crore purchase order from the Medical Stores Department, Government of Tanzania. The order, which falls under an international framework agreement, is scheduled for execution between May and July 2025. This deal reinforces Cupid Limited’s presence in the India retail sector and international markets.

Aditya Halwasiya, Chairman and MD, Cupid Limited said, “This is great news for us, and the Call-Off Order from the Medical Stores Department, Tanzania, is a testament to the strong relationships cultivated over the last 15 months by the new team at Cupid.”

The company is focused on expanding both its B2C and B2B businesses in India and international markets, with an emphasis on sustainable and profitable growth across its product categories.

Consumer electronics giant boAt has received board approval to move forward with its initial public offering (IPO). The board has authorized amendments to its articles of association (AoA), paving the way for the IPO, according to the company's regulatory filing with the Ministry of Corporate Affairs (MCA).

“The company is proposing to undertake an initial public offer of the equity shares of face value of Rs. 1 each of the company comprising of fresh issuance of equity shares by the company and an offer for sale of equity shares by certain existing shareholders…. and list the equity shares on one or more of the stock exchanges,” the resolution passed by the board read, as per the filing.

As per the filing, the IPO will include a fresh issue of equity shares worth up to Rs. 500 Cr.

This development follows reports that boAt is planning to submit its draft red herring prospectus (DRHP) confidentially for its upcoming IPO. The company is expected to launch its Rs. 2,000 Cr ($231 Mn) IPO in the financial year ending March 2026 (FY26).

boAt has reportedly enlisted ICICI Securities, Goldman Sachs, and Nomura as lead bankers for the public issue. The company is aiming for a valuation exceeding $1.5 Bn, though the final valuation will be determined later.

This marks boAt’s second attempt at going public. The company initially filed for an IPO in 2022 but postponed the plan due to unfavorable market conditions. Instead, it secured Rs. 500 Cr in funding from investors like Warburg Pincus and Malabar Investments during the same year.

The proceeds from the IPO are expected to fuel boAt’s expansion, particularly in offline markets and smaller cities.

On the financial front, boAt reported a decline in its consolidated operating revenue, which fell over 7 percent to Rs. 3,117.7 Cr in FY24 from Rs. 3,376.8 Cr in FY23. The wearables category, in particular, saw a steep decline, with sales plummeting nearly 40 percent to Rs. 550.3 Cr from Rs. 910.6 Cr in the previous fiscal year. However, the company managed to reduce its losses by 38 percent, narrowing them to Rs. 79.7 Cr from Rs. 129.4 Cr in FY23.

Founded in 2015 by Aman Gupta and Sameer Mehta, boAt operates in the audio and wearables market, offering products such as headphones, smartwatches, and speakers. The company is backed by investors including Qualcomm Ventures, Ranveer Singh, and Warburg Pincus, and has raised approximately $177 Mn in funding to date.

Earthful, one of the leading plant-based nutrition brands, has successfully raised Rs. 5 Cr in its latest funding round, led by seasoned entrepreneur Srinivasan Namala, who previously built Porus Labs and exited to Bain Capital for over Rs. 2,400 crores. Ritesh Agarwal, Founder of OYO Rooms, will also be participating following his investment commitment on Shark Tank India Season 4. With this latest investment, Earthful has raised over $1 million in funding to date.

Founded in 2020 by IIT Kharagpur alumnae and sisters Veda Gogineni and Sai Sudha G., Earthful is dedicated to offering 100 percent natural, plant-based nutrition supplements free from chemicals and additives. The brand focuses on science-backed formulations to address daily nutrition gaps across various age groups, along with targeted solutions for skin, hair, sleep, and PCOS. Notably, Earthful is among the first in India to introduce a 100 percent natural multivitamin specifically for menopausal women. Their product range also includes plant-based proteins and a junk-free, natural Kids’ chocolaty milk mix powder.

Veda Gogineni, Co-founder, Earthful shared, “This funding will help us bring Earthful’s clean, effective nutrition to more households across India. We believe wellness should be simple, transparent, and never compromise on purity or taste. The loyalty of our repeat customers speaks volumes about their trust in our brand and products.”

The newly acquired funds will be allocated towards research and development of new products and strengthening brand presence. Earthful also plans to build a strong leadership team across marketing and operations to accelerate its next phase of growth.

Over the past 12 months, Earthful has recorded an impressive 3x growth, reaching over 1 lakh customers with a strong 40-50 percent repeat purchase rate. The company currently operates at a Rs. 15 Cr annual revenue run rate, with 70-75 percent of its sales coming directly from its website, reflecting deep consumer trust and loyalty.

Srinivasan Namala, Founder, Porus Labs stated, “I believe that over the next 5-7 years, the nutraceutical market in India will experience significant growth, driven by a rising number of health-conscious Indians. Earthful, with its strong brand values and commitment to clean, plant-based nutrition, is well positioned to capitalize on this opportunity.”

To support its rapid business expansion, Earthful is ramping up production and warehouse operations. The company is set to launch 3-4 new products every quarter, backed by significant investment in research and development. Staying true to its mission of making clean, plant-based nutrition both accessible and delicious, Earthful has recently introduced Japanese Matcha and Coffee Mocha protein flavors, all completely natural and free from additives and preservatives. Additionally, the company has launched a Kids’ Milk Mix powder, a nutritious blend of millets, plant-based protein, calcium, and Vitamin D3, made with real cocoa.

The Indian Garage Co. (TIGC), is accelerating its offline expansion with the opening of two new Exclusive Brand Outlets (EBOs) in Hyderabad and one in Kochi. As part of its ambitious mission to open 10 stores in 10 weeks, these openings mark a key milestone in the brand’s efforts to bring a cutting-edge, immersive shopping experience to fashion enthusiasts across India.

The brand inaugurated its first Hyderabad store in Vanasthalipuram on December 7th, 2024. The 2,300-square-foot outlet received an enthusiastic response, drawing over 1,000 customers on its opening day. Following this, The Indian Garage Co. launched its second Hyderabad store at Sarath City Mall on February 15th, 2025, further solidifying its footprint in the city.

The brand also made its debut in Kerala with the launch of its store at the iconic Lulu Mall in Kochi on December 28th, 2024. This opening marks the brand’s first venture into the state and was attended by notable figures such as Shibu Philips, Director of Shopping Malls, Lulu Group India; Reema Reji, General Manager, Lulu Malls India; Vishnu R. Nath, General Manager at Lulu Malls Kochi; Sanu S., Marketing Manager, Lulu Malls Kochi; and Alka Dembla, Head of Retail, The Indian Garage Co.

These new stores feature a carefully curated selection of the brand’s latest collections, seamlessly combining streetwear, old-money aesthetics, and Korean-inspired designs. The aim continues to set the tone for trendsetting styles that resonate with fashion-forward Gen-Z customers looking for something fresh and innovative.

This expansion is a part of the brand's broader offline strategy, supported by a dedicated 20 percent budget allocation, with plans for Exclusive Brand Outlet (EBO) sales to contribute to 30 percent of the brand’s total revenue within the next 3-5 years. TIGC aims to reach 100 stores across India with its offline strategy, not only expanding its retail footprint but also providing opportunities for young fashion entrepreneurs to flourish.

Anant Tanted, Founder & CEO, The Indian Garage Co. stated, “We are delighted to bring The Indian Garage Co.’s distinctive blend of fashion, innovation, and customer-centricity to Hyderabad and Kochi with its EBOs. These launches mark a significant milestone in our journey to make the signature fashion accessible to a wider audience. By creating immersive shopping experiences, we are excited to bring our unique blend of style and innovation to more customers. As we expand our offline presence across India, we remain committed to redefining fashion retail while setting the stage for our entry into international markets.”

Following the Hyderabad and Kochi launches, the brand plans to open new stores in key cities like Lucknow, and Pune, and additional stores in Bengaluru and Kochi, thereby continuing its nationwide expansion strategy.

Alka Dembla, Head of Retail, The Indian Garage Co shared, “At The Indian Garage Co, we are dedicated to crafting unparalleled shopping experiences that seamlessly blend aesthetics with accessibility. The launch of our Exclusive Brand Outlets in Hyderabad and Kochi marks an exciting milestone in our journey to connect with fashion enthusiasts. These stores are a testament to our commitment to creating vibrant spaces where fashion enthusiasts can explore, engage, and shop in style. We are excited about this new chapter and look forward to growing our offline presence in key markets across India.”

The brand’s products are available online via its official website, TIGC.in, as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, Snapdeal, and UAE noon. Additionally, The Indian Garage Co. has a presence in approximately 100 Fashion Factory stores across India.

Jagat Pharma, a renowned name in health and wellness, has announced the launch of its latest dietary supplement, L-Arginine Capsules. Specially formulated to enhance blood circulation, improve muscle stamina, and boost energy levels, this new offering is designed for athletes and individuals leading an active lifestyle.

L-Arginine, a powerful amino acid, plays a crucial role in improving oxygen and nutrient delivery to muscles, thereby increasing stamina, endurance, and overall strength. Ideal for individuals aiming to enhance heart health, optimize metabolism, and accelerate post-workout recovery, this supplement offers a scientifically backed solution for peak physical performance.

Mandeep Singh Basu, Director, Jagat Pharma commented, “At Jagat Pharma, we are committed to providing high-quality supplements that support active individuals in their fitness journeys. Our new L-Arginine Capsules are powerful when it comes to improving circulation, boosting energy, and enhancing muscle recovery. We believe this product will help users achieve their peak potential, whether they are athletes or simply looking to improve their overall health."

To further enhance its benefits, the supplement is enriched with Chromium Picolinate, a key ingredient that optimizes metabolism and supports overall wellness and peak performance.

"Introducing L-arginine capsules highlights our unwavering commitment to innovation, continuously developing cutting-edge solutions to meet the evolving health needs of our customers and enhance their overall wellness,” added Anubhav Kumar (NPD Team).

Jagat Pharma, founded by Mahender Singh Basu, has a legacy of over 44 years in Ayurvedic healthcare. His son, Mandeep Singh Basu, has carried forward this rich heritage, leading the company to develop Ayurvedic solutions for a variety of health concerns.

One of its most acclaimed products, Isotine Eye Drops, is a 100 percent Ayurvedic formulation designed to treat early-stage eye disorders, offering a natural alternative to invasive procedures. Furthermore, Basu Eye Hospital, established in 1980 in Bareilly, has been a pioneer in Ayurvedic eye care, integrating traditional wisdom with modern advancements to provide effective, personalized treatments.

With the launch of L-Arginine Capsules, Jagat Pharma continues its mission to redefine wellness, providing innovative health solutions tailored to the modern lifestyle.

Lyne Originals, a leading brand in smart accessories and audio products, has unveiled two innovative additions to its lineup—the LYNE Powerbox 16 powerbank and the LYNE Rover 25 Bluetooth neckband. Designed to enhance convenience and performance, both products embody Lyne’s commitment to delivering cutting-edge technology with a blend of style and reliability.

The LYNE Powerbox 16 is a compact yet high-performance powerbank tailored for seamless, rapid charging. With a powerful 22.5W PD output and 15W magnetic wireless charging, it supports multiple charging protocols, ensuring compatibility with a variety of devices. Equipped with a 10,000 mAh battery, the Powerbox 16 provides extended power backup, while its LED battery indicator keeps users informed about charge levels. Available in sleek Black and Green variants, this powerbank is designed for those who need fast and efficient charging on the go.

Complementing Lyne’s portfolio of audio innovations, the LYNE Rover 25 Bluetooth Neckband is engineered to redefine the listening experience. Offering up to 40 hours of music playback and 50 hours of talk time, it is ideal for daily use, from long commutes to intensive workout sessions. Featuring a touch function, Bluetooth 5.3 connectivity, a 12m wireless range, and a Type-C charging port, the Rover 25 ensures seamless operation and comfort. The neckband is available in three elegant color options—Blue, Black, and Grey—delivering superior sound quality for users who prioritize both functionality and style.

The LYNE Powerbox 16 and LYNE Rover 25 are priced at Rs. 1,949 and Rs. 899, respectively. Both products are now available for purchase on the brand’s official website, Lyneoriginals.com, as well as through online and offline retail stores across India.

As a brand committed to providing premium-quality smart accessories, Lyne Originals continues to make advanced technology accessible to all, especially the youth who inspire its innovations. By blending superior sound, stylish aesthetics, and affordability, Lyne has rapidly gained popularity among tech enthusiasts and audiophiles. With a strong presence across offline retail outlets in India, Lyne Originals ensures that top-tier sound and cutting-edge smart accessories remain within reach for everyone.

This Maha Shivratri, Swiggy Instamart is offering devotees a unique spiritual experience by delivering the sacred Tandool Mahaprasad Ladoos directly from the Shri Kashi Vishwanath Temple. In an unprecedented initiative, Swiggy Instamart will ensure that these revered ladoos, traditionally served at the temple, reach devotees in just 10 minutes. Available exclusively on Maha Shivratri, this special offering will be accessible across 40 cities, including Delhi-NCR, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Rajasthan, Goa, and Madhya Pradesh.

Amitesh Jha, CEO, Swiggy Instamart said, “Maha Shivratri is a time of deep devotion, and we are honored to bring this spiritual experience to our users' homes. The Tandool Mahaprasad holds profound significance for devotees during this auspicious time, and we’re making it simpler than ever for them to receive these sacred offerings without compromising on authenticity.”

The Tandool Mahaprasad Ladoos are meticulously prepared at Banas Kashi Sankul in Varanasi, following Satvik practices. Made using Bilwa Patra (leaves) offered to Shri Kashi Vishwanath, the ladoos are crafted with pure ingredients, including Amul organic rice and desi ghee, ensuring they adhere to the temple trust’s specifications. This guarantees that devotees receive the same sacred offering that is traditionally provided at the temple.

Alongside the ladoos, Swiggy Instamart is also making available a wide range of essential items for devotees observing Maha Shivratri. These include handcrafted Lord Shiva polyresin figurines, Shivling & Naag Devta showpieces, Shiv Chalisa (in Hindi), Amul Panchamrit, Amul Kool Thandai, Amul’s range of sweets, fresh fruits, and other fasting essentials, making it a one-stop solution for festive preparations.

Launched in August 2020, Swiggy Instamart has emerged as India’s pioneering quick-commerce platform. Operating in over 84 cities, the platform leverages Swiggy’s advanced technology and dedicated delivery fleet to bring groceries and daily essentials to customers’ doorsteps within 10-15 minutes. This Maha Shivratri, Swiggy Instamart continues to innovate, bridging tradition with modern convenience, and ensuring that devotees can partake in sacred rituals effortlessly.

Saaki, the contemporary fashion brand co-founded by acclaimed actor Samantha Ruth Prabhu and entrepreneur Sushruthi Krishna, has announced its rebranding with the launch of Saaki 2.0. This transformation introduces a refreshed logo, elevated designs, and a renewed commitment to empowering women through fashion and community.

The new logo features a strong thread seamlessly intertwined with the word "Saaki," symbolizing resilience, fortifying bonds, and shared journeys among women. This delicate yet unbreakable thread represents the power of community, where women uplift and empower one another through style, confidence, and ambition.

"Saaki has always been more than just a fashion label for me. It’s about creating a space where women can feel confident, bold, and unstoppable. With Saaki 2.0, our designs are not only getting smart, easy, and on-the-go friendly —we’re deepening our commitment and support to the women who break their moulds,” shared Samantha Ruth Prabhu, Co-founder, Saaki.

Saaki 2.0 introduces a fresh vision that caters to modern women who seamlessly juggle multiple roles, from managing businesses to balancing family and chasing dreams.

"We’ve listened, evolved, and reimagined every detail. Our customers deserve nothing but the best, and Saaki 2.0 is a testament to that—where style meets purpose and authenticity,” stated Sushruthi Krishna.

As part of this initiative, Saaki is also launching Women in Focus, a platform dedicated to celebrating stories of strength and resilience within the community.

Samantha further added, “We’re building a space where women are seen, heard, and celebrated, Your input has shaped this journey, and together, we’ll continue to lift each other up.”

Saaki 2.0 is more than just a fashion evolution—it’s a movement stitched with purpose, excellence, and unwavering support. It is a tribute to the modern woman: the dreamer, the doer, and the builder. With this transformation, Saaki continues to celebrate women who embrace challenges and shape the world with ambition and determination.

The Sock Street, a brand known for its trendsetting and stylish sock designs, has announced an exclusive collaboration with Blinkit, bringing premium, fashion-forward socks straight to customers’ doorsteps. This partnership combines cutting-edge style with Blinkit’s rapid delivery service, making everyday essentials more accessible than ever.

In today’s fast-paced world, where fashion meets functionality, The Sock Street’s curated collection is designed to elevate every step—whether at work, in the gym, or on a casual day out. By teaming up with Blinkit, a leader in quick and reliable delivery, the brand is redefining how consumers shop for everyday essentials, ensuring both style and convenience.

"We are excited to join forces with Blinkit. Our mission had always been to merge style with comfort, and this partnership allowed us to deliver our unique socks collection to customers quickly and efficiently. It wasn’t just about socks—it was about making a statement with every step,” shared Saurabh Srivastava, The Business Head, The Sock Street.

This collaboration aligns with The Sock Street’s commitment to offering stylish, high-quality apparel and Blinkit’s promise of seamless customer service and instant delivery. The latest collection features a wide range of designs catering to different tastes and occasions, ensuring there’s something for everyone. 

Customers can now enjoy hassle-free shopping and quick doorstep delivery without additional fees, making it easier than ever to upgrade their essentials. Whether opting for bold, expressive patterns or sleek, minimalist styles, The Sock Street’s collection is designed to add flair to every step.

Proudly Made in India, The Sock Street is not just about socks—it’s about elevating everyday essentials to a new level of sophistication and performance. With this launch, the brand continues to redefine comfort, quality, and contemporary design, ensuring that every step makes a stylish impact.

Fashor, one of India’s fastest-growing women’s ethnic and fusion-wear brands, is strengthening its retail presence with the launch of new exclusive brand outlets (EBOs) in Bangalore, Chennai, and Coimbatore. Expanding through two store formats—FASHOR LUXE and FASHOR—the brand continues to cater to fashion-forward women by offering a blend of affordability, craftsmanship, and contemporary style.

FASHOR LUXE stores feature limited-edition, high-end ethnic, and fusion wear crafted with premium fabrics and intricate detailing. Designed to resonate with the modern Indian woman who values both tradition and innovation, these stores offer inclusive sizing and frequently updated collections, including workwear, festive attire, and elegant everyday ensembles.

Fashor recently launched its Fashor Luxe store on Commercial Street, Bangalore, on February 16, 2025. Situated in one of the city’s premier fashion districts, the 1,175 sq. ft. store spans two floors, delivering an upscale shopping experience with exclusive premium collections. Given Commercial Street’s reputation as a fashion hub, this location was strategically chosen to attract Bangalore’s discerning shoppers.

Additionally, the brand has opened another Fashor Luxe store in T Nagar, Chennai, one of the city’s most prominent shopping destinations. This store offers a sophisticated retail experience, featuring exquisite ethnic and fusion ensembles that embody elegance while maintaining Fashor’s signature affordability.

Beyond luxury, Fashor has introduced Fashor stores in Kattupakkam, Chennai, and RS Puram, Coimbatore. Notably, the Kattupakkam outlet marks Fashor’s first-ever exclusive brand store, quickly establishing itself as a go-to women’s fashion destination. Meanwhile, the RS Puram store in Coimbatore brings Fashor’s fusion of traditional craftsmanship and contemporary style closer to customers in the region.

Vikram Kankaria, Co-Founder & CEO, Fashor shared, “Our journey is driven by a vision to democratize designer fashion and bring it closer to women across India. With each new store, we are not just expanding our retail presence but also enhancing our customer experience by blending traditional craftsmanship with contemporary trends. Chennai, Coimbatore, and Bangalore are key markets with vibrant fashion cultures, and we are excited to deepen our connection with the women in these cities. We believe that Fashor’s unique designs, inclusive size range, and affordable pricing will resonate strongly with our customers and empower them to express their individuality through fashion.”

Priyanka Kankaria, Co-Founder & Chief Product Officer, Fashor, added, “At Fashor, our mission has always been to celebrate individuality and style. Each store is designed to offer an immersive and personalized shopping experience, reflecting the diverse preferences of modern Indian women. We are thrilled to introduce our Luxe collections in Chennai and Bangalore, bringing a sophisticated yet accessible range of ethnic and fusion wear. Our expansion journey is not just about numbers; it’s about building communities of confident, fashion-forward women who feel empowered through their clothing choices. We are excited to continue this journey and look forward to inspiring more women with our designs.”

Fashor’s retail expansion aligns with its broader omnichannel strategy, bolstered by a $5 million investment from Blume Ventures. The brand has set an ambitious target of launching over 100 exclusive brand outlets across India by 2027.

Expanding beyond portable gadgets, Portronics has ventured into the kitchen appliance segment with the launch of the AnyMeal Multicook Electric Kettle with Steamer. This all-in-one appliance is designed to streamline everyday cooking, offering a perfect blend of functionality, convenience, and style for modern households.

With a 1.5L capacity, the AnyMeal Multicook Electric Kettle is ideal for preparing soups, noodles, pasta, oatmeal, porridge, and more. Powered by 600W, it ensures rapid boiling, steaming, and cooking, catering to the demands of a fast-paced lifestyle.

“At Portronics, we are committed to delivering innovative and user-centric solutions that simplify everyday life. The AnyMeal Multicook Electric Kettle represents a significant step as we expand into kitchen appliances, offering a blend of functionality, quality, and style. We’re excited to bring this versatile product to our customers, making their cooking experience easier and more enjoyable,” said Jasmeet Singh, Founder & Director, Portronics.

The smart kettle features a tempered glass lid for durability, allowing users to monitor their meals while cooking. Additionally, it includes a dedicated egg boiling tray, making it a multifunctional appliance for perfectly boiled eggs. The non-stick-coated inner surface ensures hassle-free cooking and easy cleaning, while the temperature control knob enables precise heat adjustments for different dishes.

Designed for convenience, the kettle has a wide-mouth opening for effortless filling, stirring, and cleaning. A 360° swirl detachable base enhances portability and ease of use, while the cool-touch exterior provides safety by preventing accidental burns. Available in an elegant Beige finish, the AnyMeal Multicook Electric Kettle enhances both functionality and kitchen aesthetics. Compact yet feature-packed, it is an essential addition for those seeking an efficient and versatile cooking solution.

The Portronics AnyMeal Multicook Electric Kettle is priced at an introductory Rs. 1,999 and comes with a 12-month warranty for a hassle-free experience. Customers can purchase it from the official website Portronics.com, as well as leading e-commerce platforms such as Amazon.in, Flipkart.com, and other online and offline stores.

Life n Colors, a direct-to-consumer (D2C) home décor brand, has been redefining luxury interiors since its inception in 2014. Founded by Apourva Sharma and Ashutosh Pandey, the bootstrapped brand specializes in high-end wallpapers, wall art, and home textiles, catering to discerning customers seeking a blend of tradition and modern elegance.

What sets Life n Colors apart is its commitment to merging Indian heritage with international design sensibilities. By collaborating with skilled local artisans, the brand ensures that every piece tells a story—one of craftsmanship, artistry, and cultural richness. Its product range is thoughtfully curated to reflect both classic and contemporary styles, making it a preferred choice for homeowners and interior designers alike.

Expanding its global footprint, Life n Colors now serves customers in over 28 countries, offering bespoke customization services that allow individuals to personalize their living spaces. This dedication to tailored design has positioned the brand as a pioneer in the luxury home décor space.

“Our goal is to create India’s leading global home decor brand, offering premium, art-inspired wallpapers and furnishings. As the world’s first carbon-neutral wallpaper brand, we combine luxury with sustainability to make spaces truly special,” said Apourva Sharma and Ashutosh Pandey, Co-founders, Life n Colors.

With a strong growth trajectory, Life n Colors achieved total sales of Rs. 9 crore in the fiscal year 2023-24. Looking ahead, the brand is set for ambitious expansion, aiming to double its revenue to Rs. 18 crore by the end of FY 2024-25. This impressive target reflects the increasing demand for premium home décor solutions and the company’s commitment to innovation and excellence.

As Life n Colors continues to evolve, it remains steadfast in its mission to bring artful, sustainable luxury into homes worldwide, setting new benchmarks in the home décor industry.

INOX has introduced its latest outdoor façade collection, setting new standards in design, durability, and functionality. The new range, which includes the Fluting Series, Box Profiles, Perforated Panels, and Parametric Range with Special Shaped Panels, aims to redefine urban and commercial landscapes with contemporary aesthetics and high-performance materials.

Renowned for its expertise in modern kitchen and wardrobe solutions, INOX continues to push the boundaries of architectural innovation, offering design elements that seamlessly merge style with structural integrity.

The Fluting Series is crafted to add depth and character to structures, creating a sophisticated texture that enhances architectural appeal. Available in multiple finishes and materials, these panels produce dynamic visual effects throughout the day while maintaining durability against extreme weather conditions.

For those seeking a bold and structured look, Box Profiles offer strong, clean lines that create a striking exterior presence. Suitable for both residential and commercial applications, these profiles provide stability and longevity, with a variety of textures and colors to suit diverse architectural preferences.

Perforated Panels bring a balance of functionality and elegance, optimizing ventilation and natural light while ensuring privacy. Customizable perforation patterns allow architects to create distinctive façade designs, while their high-quality, anti-corrosive materials contribute to noise reduction—making them particularly effective in urban environments.

For designers looking to experiment with intricate curves and futuristic structures, the Parametric Range & Special Shaped Panels offer unparalleled flexibility. Made from high-performance materials, these panels provide advanced design possibilities while ensuring sustainability without compromising strength or durability.

INOX’s latest façade solutions are now available at major architectural and interior design hubs, making them accessible to professionals across various industries. Whether for contemporary residences, commercial skyscrapers, or industrial structures, this collection is tailored to meet diverse project needs.

"With this new outdoor façade collection, we continue to redefine modern architecture, offering solutions that merge aesthetics, durability, and innovation. Our commitment to pushing design boundaries ensures that architects and designers have access to versatile and high-performance materials for their projects," said Naveen Chowdhry, Director, INOX Décor Pvt. Ltd.

This latest launch reinforces INOX’s position as a leader in architectural excellence, empowering architects, designers, and developers to create visually striking and future-ready spaces.

Meesho, the SoftBank-backed e-commerce platform, announced the launch of its dedicated content commerce platform, Creator Club, on Wednesday. The new platform aims to facilitate direct collaboration between content creators and sellers on Meesho, allowing creators to monetise their content.

Prasanna Arunachalam, General Manager of Monetization and Content Commerce, Meesho, stated, “With the launch of Meesho Creator Club, we are doubling down on our mission to democratise internet commerce, empowering creators with the right tools and resources they need to thrive. By driving growth and engagement through authentic, relatable content, our platform is reshaping the future of e-commerce.”

The decision to introduce Creator Club comes after Meesho saw a three-fold increase in order volumes through content commerce during its testing phase in 2024. Content commerce involves marketing products through digital content such as articles, blogs, and short videos.

According to Meesho, the content commerce initiative reached over 14.5 million users in just a year, demonstrating significant potential for growth. The Creator Club will offer opportunities to content creators across all levels, including those from smaller tier 3 and tier 4 cities, providing them with real-time performance analytics, faster payouts, and direct collaboration opportunities with sellers.

Company sources highlighted that the platform aims to eliminate intermediaries who traditionally connect content creators with sellers. Additionally, Meesho plans to broaden the reach of Creator Club by bringing a diverse range of creators on board, catering to micro and nano-influencers as well as more established content creators.

American home fashion retailer Lush Decor has officially entered the Indian market, making its debut at Bharat Tex 2025, a prestigious textile industry event held in New Delhi.

At the event, the brand unveiled a curated selection of home décor products, providing attendees with an immersive shopping experience. To offer an exclusive first look, Lush Decor set up a customer experience kiosk, allowing visitors to explore its collections and shop directly via Amazon USA. Additionally, guests had the opportunity to browse and purchase products through the brand’s direct-to-consumer (D2C) website.

“India, with its rich textile heritage and deep appreciation for timeless yet contemporary decor, has long been an inspiring market for us. This launch is a significant milestone, and I can’t wait to bring Lush Decor’s vision of accessible luxury to Indian homes,” said Jenny Jing Zhu, Founder and Chief Vision Officer, Lush Decor.

Established in 2008 in New Jersey, Lush Decor has built a strong presence in the U.S. through e-commerce platforms and retail stores. The brand continues to expand its global footprint, bringing high-quality home décor solutions to households worldwide.

“India is a dynamic and rapidly growing market for home textiles, making this expansion a natural step in our journey. Our aim is to embrace India’s diverse tastes and offering home decor solutions that truly elevate everyday living,” stated Paola Peretti, Chief Executive Officer, Lush Decor.

The response at Bharat Tex 2025 has been overwhelmingly positive, indicating strong demand for high-quality yet affordable home décor solutions. By combining innovation, craftsmanship, and global accessibility, Lush Decor aims to establish itself as a go-to brand for Indian households seeking chic, comfortable, and practical home décor options.

With a commitment to accessible luxury, Lush Decor’s foray into India marks a new chapter in its global expansion, promising to bring fresh design perspectives to Indian homes while staying true to its core values of style, comfort, and affordability.

Mumbai-based clean-label food brand, The Whole Truth (TWT) has successfully raised $15 million in a Series C funding round, led by Sofina and joined by Z47, Peak XV Partners, and Sauce.VC. The company has also previously received investments from well-known angel investors, including Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods).

Founded by Shashank Mehta, a former Unilever marketer, TWT was born from his personal battle with obesity and the realization that many so-called "healthy" packaged foods contained hidden sugars and artificial additives.

"From day one, our mission has been to build a truth brand—one that fights to bring honesty back to food. We aim to make food real again and extend this philosophy to every category where consumers are being sold half-truths, from protein bars to protein powders and beyond,” said Shashank Mehta.

With the fresh capital infusion, TWT plans to drive innovation, expand into new product categories, and strengthen its distribution network to reach a wider consumer base.

Vikram Vaidyanathan, Managing Director, Z47 stated, “Shashank and the team at The Whole Truth are not just building a brand—they’re leading a movement to restore trust in food. Their growth over the past year proves that this mission resonates deeply with consumers and investors alike. As one of TWT’s earliest backers, we’re excited to double down on our commitment.”

As per Registrar of Companies (RoC) filings, the funding will primarily be allocated toward business development and expansion, with approval granted for the issuance of 45,097 Series C Compulsorily Convertible Preference Shares at a face value of Rs. 50 each, with a premium of Rs. 29,506.55 per share.

The latest fundraising round places TWT at a valuation of Rs. 2,133 crore (~$256 million), marking a 3.5x increase from its previous valuation of $72.6 million, as per Tracxn data. In its Series B round in 2022, the company had secured $15 million from Zerodha’s Nithin Kamath, Peak XV Partners, and Sauce.VC.

TWT has demonstrated strong financial growth, reporting Rs. 70.6 crore in revenue for FY24, nearly doubling from Rs. 36.7 crore in FY23. At the same time, the company has successfully reduced its losses to Rs. 23.8 crore, compared to Rs. 35.5 crore in the previous fiscal year.

Soulflower, India's pioneering farm-to-face beauty brand known for its natural and science-backed formulations, has solidified its position as a dominant player in the hair care segment. According to the latest Nielsen IQ data for the second half of 2024, the brand has recorded an extraordinary year-on-year (YoY) surge of 141 percent in hair oil volume growth, 240 percent in value growth, and 99 percent in price growth, outpacing traditional legacy brands. Soulflower now ranks among the top three hair oil brands, contributing to 43 percent of the category’s growth, driven by the rising popularity of digitally native challenger brands.

“The report highlights a clear shift in consumer preference towards performance-driven, clean beauty products and Soulflower’s superior customer trust and product efficacy. Our growth is a testament to the trust consumers place in clean, transparent, and clinically validated beauty solutions. Soulflower is bridging the gap between nature and science, offering clinically tested products that deliver real results. We invest in developing innovative, natural formulations backed by independent clinical studies and are committed to sustainability, ensuring ethical sourcing and eco-conscious packaging. Our farm-to-face philosophy has resonated with discerning shoppers, especially in metros, and we’re poised to expand this success nationwide,” shared Natasha Tuli, Co-Founder & CEO, Soulflower.

Soulflower’s farm-to-face philosophy—which prioritizes ethical sourcing, sustainability, and eco-conscious packaging—has particularly resonated with urban consumers in metro cities. The brand’s commitment to innovation, clinical validation, and transparency has made it a preferred choice among conscious beauty enthusiasts.

Additionally, with an Average Selling Price (ASP) of Rs. 225 per 100ml, Soulflower has successfully established itself as a premium and highly effective hair care brand. Its products appeal to consumers who seek clean, cruelty-free, and high-efficacy solutions.

“As consumer demand shifts towards clean, cruelty-free and high-efficacy products, Soulflower continues to lead the way and has become India's New Tel (oil) especially, for Gen-Z and Gen-Alpha. We are also the fastest-growing brand in the category, leading digital-driven sales growth. We are thrilled to see our efforts being recognized and look forward to continuing our journey of revolutionizing the beauty landscape. Our growth is driven by our core values of happiness, love, gratitude, and compassion,” concluded Tuli.

Beyond its success in India, Soulflower is the world's largest seller of Rosemary Essential Oil and a trailblazer in the organic farm-to-face movement. With over 15 million products sold, the brand enjoys a strong global presence across India, KSA, UAE, USA, Japan, Singapore, Australia, and the UK.

IGP,  a well-known D2C multi-category gifting platform, reported a significant surge in engagement and sales during its Valentine’s Week campaign, driven by trending gifts such as flowers, chocolates, and personalized items. The campaign surpassed key metrics, reflecting a growing demand for meaningful gifting experiences.

The company executed a 360-degree marketing strategy, integrating digital, social, and offline channels, and introduced exclusive incentives like private plane rides and yacht parties to enhance customer engagement. IGP’s Valentine’s Day report for 2025 revealed 3 lakh orders, with a notable rise in order value compared to the previous year.

“We’re thrilled by the tremendous response to our Valentine’s campaign, surpassing our expectations across key metrics. Flowers emerged as the top-selling item, reflecting the growing demand for thoughtful and meaningful gifts during the Valentine’s season. This campaign has been a testament to IGP's ability to anticipate customer’s needs and offer innovative gifting solutions that resonate with diverse audiences,” explained Tarun Joshi, Founder, IGP. 

The gifting trends showed that nearly 5 million flower stems were sold, with red roses making up 70 percent of purchases. Chocolates, teddy bears, and personalized gifts also saw high demand. The largest order from Dubai was worth Rs. 2.25 lakh, while an Indian customer purchased 1,000 roses for Rs. 50,000.

A shift in customer behavior was observed, with an increase in younger buyers (ages 20-30), particularly in metro cities. Same-day delivery orders surged by 35 percent, indicating a rise in last-minute gifting.

IGP’s marketing efforts, including partnerships with Romedy Now, Big FM, and SUGAR, boosted website traffic to 2 million visitors. Promotional offers, such as limited-time discounts and free delivery, drove additional sales, with 20 percent of customers availing of these deals.

IGP plans to leverage these insights to refine its offerings and enhance engagement for future celebrations, solidifying its leadership in the gifting industry.

Dogsee Chew, one of the leading natural pet treat brands, has raised $8 million in a Series B funding round led by Ektha.com, with participation from promoters and Shivanssh Holdings, Poddar Family Office. This latest investment brings Dogsee’s total funding to $22 million and will drive the company’s ambitious expansion plans.

The funding will support Dogsee’s mission to become the world’s largest Himalayan Chew producer by the end of 2025 while accelerating its global growth strategy.

Founded in 2015, Dogsee Chew has grown into a premium, all-natural pet treat brand, pioneering Himalayan cheese-based chews. Currently available in over 30 countries, the brand has become a preferred choice among pet parents worldwide.

With the new capital, Dogsee plans to scale up manufacturing by expanding its existing factories and constructing a new state-of-the-art production facility. The company also aims to strengthen its Amazon Global Selling strategy to fuel its international growth, particularly in the United States and Canada in 2025.

Sneh Sharma, Co-founder & CMO, Dogsee emphasized, “Dogsee is the only company manufacturing yak chews in the Himalayan hills at this scale, and we are committed to further strengthening our production capabilities in the region. With this funding, we aim to become the largest Himalayan chew manufacturer in the world while ensuring the highest quality standards in every product we deliver."

Bhupendra Khanal, Co-founder & CEO, Dogsee highlighted, “With the premiumization of the pet food category on the rise, the demand for our human-grade chews is exploding. This investment ensures we are well-prepared to meet this demand by scaling production and expanding our presence globally. To make our products more accessible, we also plan to open distribution hubs in key international markets, allowing our retail partners to seamlessly access Dogsee Chews with shorter lead times."

Sreenivasa Musani Reddy, Managing Director, Ektha shared, "Dogsee has built a strong global brand in the natural pet food space, and their dedication to quality and sustainability makes them an exciting investment opportunity. We believe their expansion strategy will not only solidify their market leadership but also set new benchmarks in the pet food industry."

With this latest round of funding, Dogsee Chew is poised to lead the Himalayan Chew market globally, cementing its position as a category leader in natural pet nutrition.