R&B, the clothing and lifestyle brand under Apparel Group India Private Limited, has further expanded its footprint in India with the opening of its 27th store in the country. The newly launched outlet is located in Bengaluru’s fast-growing Sarjapur neighbourhood, strengthening the brand’s presence in the southern market.
Announcing the milestone on LinkedIn, the brand shared, “Step into a world of style at R&B, where you’ll find a wide selection of fashion for women, men, and kids, along with beauty products, accessories, and more. The store features a modern layout, cutting-edge fixtures, and interactive digital screens—designed to elevate every step of your shopping experience. This milestone is a reflection of our continued commitment to expanding our presence and serving customers where it matters most.”
Spread across three levels, the high street store features a sleek glass façade and houses a comprehensive selection of fashion and lifestyle products for women, men, and children. The collection primarily focuses on western and casual wear, with a dedicated section for fusion style offerings that cater to modern Indian consumers.
In line with its product expansion strategy, R&B also recently launched a new printed nightwear line for women. Announced via Facebook, the collection features loose silhouettes and floral patterns, designed to provide comfort and breathability for the warmer months. This launch underscores the brand’s ongoing efforts to cater to evolving customer needs with seasonally relevant collections.
With its Sarjapur store, R&B continues its aggressive growth trajectory in the Indian market. The brand’s expansion strategy focuses on combining style-forward product lines with tech-enabled in-store experiences to deliver a seamless shopping journey.
The Bengaluru store serves as a key retail touchpoint as R&B strengthens its presence across major metros in India. As the brand looks to scale further, it is strategically positioning itself to become a leading player in India's fast-growing affordable fashion segment.


























































































