Reimagining India’s Big-Screen Experience: Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited, on Scaling Premium Cinema, Expanding Screen Footprint & Shaping the Future of Theatrical Entertainment.

The merger of PVR INOX Limited has created India’s largest multiplex chain, reshaping the country’s exhibition industry with new growth opportunities in premium cinema formats, technology adoption, diversified content, and market expansion.

In this exclusive conversation, **Sanjeev Kumar Bijli, Executive Director of PVR INOX Limited, discusses how the merger has strengthened operational efficiencies and opened new strategic avenues for the company.

From expanding immersive formats like IMAX, 4DX, Director’s Cut, Luxe, and Insignia to experimenting with anime screenings, film re-releases, and concert films, the company is redefining the movie-going experience in India.

Bijli also shares insights into:

The premiumization strategy transforming multiplex experiences

How AI tools and chatbots are improving operational efficiency and customer convenience

The growing role of food & beverage revenues in cinemas

Experiments with gaming zones and retail inside multiplexes

Sustainability initiatives, including solar-powered cinemas and plastic recycling

Expansion into Tier II, III, and IV cities in India’s underscreened market

With plans to add 100–150 screens annually, PVR INOX Limited aims to deepen its footprint across India while enhancing the cinematic experience through innovation and scale.

Watch the full interview to understand the future of cinema exhibition in India and how the PVR INOX merger is reshaping the entertainment landscape.