{D2C 100} Joker & Witch: New-Age Style

Barista Coffee, a name synonymous with rich aromas and finely crafted brews, has embarked on a transformative journey by venturing into the home brewing segment. With its newly launched Coffee Capsules and Coffee Machines, Barista aims to revolutionize how Indians experience coffee in the comfort of their homes.

As Rajat Agrawal, CEO, Barista Coffee, expressed, “Barista is all set to bring this new line of coffee Capsules and coffee machines to the customers, making it easier than ever to enjoy the Barista experience at home. Our goal was to create a convenient yet authentic coffee experience that embodies the quality and craftsmanship Barista is known for. We believe these offerings will be warmly received by our coffee-loving community and will set new standards in the home-brewing market.”

This bold step not only expands Barista's portfolio but also promises to deliver the same quality and craftsmanship that coffee aficionados have come to love over the years. As Rajiv Khurana, AVP Business Development, Barista Coffee, puts it, “It’s more of a plug-and-play product, something convenient, easy to use, and perfect for home or travel.”

Redefining Convenience with Coffee Capsules and Machines

Barista's Coffee Capsules, priced at an exclusive introductory rate of Rs 500 for a pack of two blends—Classic and Dark Roast—are designed to offer an unparalleled coffee experience. The Coffee Machine, launched at Rs 15,999 (with a special offer price of Rs 12,000), is engineered to deliver barista-quality coffee at the push of a button.

“The good thing about our new machines and capsules is that the taste will be consistent throughout. Every brew captures the essence of Barista,” notes Rajiv Khurana. This assurance of quality and user-friendly design underscores Barista’s commitment to providing a seamless coffee experience for Indian households.

A Blend Perfected for Indian Palates

For over two decades, Barista has been a pioneer in the Indian coffee scene, known for its medium-to-dark roasts made from 100 percent Arabica beans. The Coffee Capsules follow this legacy by offering two distinct blends:

• Classic Roast: A smooth, balanced flavor ideal for any time of the day.
• Dark Roast: Intense and aromatic with notes of walnut, perfect for a bold coffee experience.

“Our blends are curated to cater to the Indian palate, ensuring they deliver the sharpness and aroma coffee lovers crave,” Rajiv explains. This thoughtful curation is a testament to Barista’s deep understanding of its audience.

Meeting the Rise of Home Brewing

The home brewing segment has seen exponential growth in recent years, driven by consumers’ desire for premium, café-like experiences at home. Rajiv points out, “Today, coffee consumption is not just about the beverage; it’s an experience. With our machines and capsules, we bring that experience into homes.”

Barista's expansion into this segment aligns with broader consumer trends. The convenience, affordability, and customization offered by these products cater to a diverse audience—from seasoned coffee enthusiasts to novices exploring the world of brewing.

Barista's Coffee Machine is more than just an appliance; it's a versatile companion for both home and travel. Compact and stylish, it offers convenience without compromising on quality. “It’s like carrying a hair dryer—lightweight, compact, and travel-friendly. It’s the perfect companion for people on the go,” Rajiv remarks.

The ease of operation and consistent taste make it ideal for gatherings with family and friends. As Rajiv aptly puts it, “It’s all about bringing people together over a great cup of coffee, anytime, anywhere.”

The Future of Home Brewing

Barista's new range isn’t just about convenience; it reflects the brand's commitment to sustainability and quality. By leveraging advanced brewing technology and sustainable practices, Barista ensures a superior coffee experience that’s also environmentally conscious.

“Our focus has always been on quality and sustainability. With this launch, we’ve innovated to ensure our products resonate with the growing demand for healthier, more sustainable coffee options,” Rajiv emphasizes.

Barista is optimistic about the future of its home brewing segment. “In the next one to two years, we see significant growth in this category. Coffee is no longer just a drink; it’s becoming a part of daily routines and lifestyle choices,” shares Rajiv.

Plans are underway to expand availability across metros and non-metro cities, ensuring that Barista’s premium products reach a broader audience. Additionally, the company is exploring the possibility of introducing new flavors and enhancing its D2C (direct-to-consumer) model based on consumer feedback.

More Than Just Coffee

Currently, Barista’s Coffee Capsules and Machines are available at select Barista cafes in Delhi NCR, Chandigarh, Mumbai, Kolkata, and Bengaluru, as well as through its e-commerce platform. This ensures accessibility for coffee enthusiasts eager to bring home the Barista experience.

Rajiv concludes, “We’re just getting started. The initial response will guide us in shaping the future of this segment. Our goal is to make premium coffee accessible and enjoyable for everyone.”

Barista Coffee has always been more than just a brand—it’s an experience. With this new venture into home brewing, Barista reinforces its position as a trailblazer in the coffee industry. As Rajiv eloquently puts it, “The recall of Barista coffee is unmatched. Once you experience it, you’re hooked.”

By seamlessly blending innovation, quality, and convenience, Barista’s Coffee Capsules and Machines promise to elevate the coffee culture in India, one brew at a time.

As you're planning your next shopping spree, it's a happy coincidence that India boasts some of the largest retail havens in the world. In 2024, you can elevate your retail therapy with a visit to the top 10 biggest shopping malls across the nation.

These colossal emporiums don't just offer a variety of stores but also provide a haven for entertainment and gourmet dining. From the sprawling walkways of Sarath City Capital Mall in Hyderabad to the architectural grandeur of Lulu Mall in Lucknow, each mall promises a unique experience.

Whether you're seeking the latest fashion trends at the DLF Mall of India in Noida or looking to unwind at the Ambience Mall in Gurgaon, you'll find these destinations cater to every whim.

So, grab your shopping bags and prepare for an indulgent journey through India's grandest malls.

Top 10 Biggest Shopping Malls in India 2024

Here is a list of the 10 largest shopping malls in India as of latest data.

Sarath City Capital Mall (Hyderabad, Telangana) 

As you explore Sarath City Capital Mall in Hyderabad, you'll discover it's one of the largest shopping malls in India, boasting a vast array of retail outlets and entertainment options. With floors upon floors of fashion, electronics, home goods, and more, you're sure to find whatever you're looking for.

• Mall Size: 27,00,000 Sq. Ft.
• Construction Cost: ₹2,500 crores
• Mall Location: Gachibowli, Hyderabad, Telangana
• Owner/Company Name: Sarath Group
• Year of Opening: 2017
• Total No. Of Shops/Outlets in the Mall: 300+

It's not just a shopper's paradise; foodies rejoice at the extensive selection of eateries, from fast food to fine dining.

You're in for a treat with the entertainment on offer here. Catch the latest films at the multiplex cinema, or challenge your friends at the gaming zone. There's even a skating rink and a bowling alley to round out a day full of fun.

If you're with family, the kids won't feel left out. The mall houses a large play area that keeps the little ones engaged while you indulge in some retail therapy. And don't worry about parking; there's plenty of space for your vehicle.

Lulu Mall (Lucknow, Uttar Pradesh)

While you might be impressed by Sarath City Capital Mall's offerings, Lulu Mall in Lucknow is another shopping marvel you shouldn't miss. Standing as a testament to modern architecture and a shopper's paradise, Lulu Mall has quickly become a go-to destination in the heart of Uttar Pradesh. You'll find a plethora of options for shopping, dining, and entertainment, making it a perfect spot for a family outing or a day out with friends.

• Mall Size: 2.2 million Sq. Ft.
• Construction Cost: ₹2,000 Crore
• Mall Location: Amar Shaheed Path, Lucknow, Uttar Pradesh
• Owner/Company Name: Lulu Group International
• Year of Opening: 2019
• Total No. Of Shops/Outlets in the Mall: 225+

Here's what sets Lulu Mall apart:

1. Diverse Shopping Outlets: Home to more than 200 national and international brands, you're guaranteed to find everything you're looking for, whether it's fashion, electronics, or home decor.

2. Culinary Delights: With over 25 food and beverage outlets, your taste buds are in for a treat. Indulge in local delicacies and global cuisines all under one roof.

3. Entertainment Galore: A state-of-the-art multiplex, a fun-filled amusement center, and a spacious gaming zone ensure there's never a dull moment.

4. Accessibility and Convenience: Easy access via public transportation and ample parking make your visit hassle-free.

Lulu Mall isn't just a shopping destination; it's an experience that caters to all your senses and preferences. Don't miss out on the chance to indulge in the grandeur and excitement it offers.

Lulu Mall (Thiruvananthapuram, Kerala)

Venture further south to experience Lulu Mall in Thiruvananthapuram, Kerala, where you'll discover an equally impressive array of shops, eateries, and entertainment options to explore. This sprawling complex isn't just a shopper's paradise; it's a complete lifestyle destination where you can spend hours on end without a dull moment.

• Mall Size: 2.7 million Sq. Ft.
• Construction Cost: ₹1,700 Crore
• Mall Location: Akkulam, Thiruvananthapuram, Kerala
• Owner/Company Name: Lulu Group International
• Year of Opening: 2014
• Total No. Of Shops/Outlets in the Mall: 200+

As you meander through the wide corridors, you'll stumble upon a vast selection of international and local brands, appealing to both the fashion-forward and those looking for traditional Indian attire. Don't miss the chance to indulge in the culinary delights at the food court, where flavors from around the world meet to satiate your taste buds.

But shopping and eating aren't all that's on offer. Lulu Mall also houses a multiplex cinema, where you can catch the latest blockbusters in plush comfort. For the little ones, there's a dedicated play area that'll keep them entertained, giving you more time to shop at leisure.

Parking woes? They've got you covered with ample parking space. And with events and promotions happening throughout the year, there's always a good time to visit. Lulu Mall in Thiruvananthapuram is more than a mall—it's a vibrant hub for shopping, relaxation, and entertainment.

DLF Mall of India (Noida, Uttar Pradesh)

Continuing your journey through India's retail extravaganzas, you'll find yourself at the DLF Mall of India in Noida, a monumental shopping and leisure destination that redefines the urban shopping experience. Sprawling across a vast area, this mall isn't just about size; it's about the variety and quality of the shopping, dining, and entertainment options on offer.

• Mall Size: 2 million Sq. Ft.
• Construction Cost: ₹1,800 Crore
• Mall Location: Sector 18, Noida, Uttar Pradesh
• Owner/Company Name: DLF Group
• Year of Opening: 2010
• Total No. Of Shops/Outlets in the Mall: 330+

Here's why the DLF Mall of India stands out:

1. Diverse Retail Mix: With over 330 brands, including international fashion giants and local labels, you're spoilt for choice, whether you're updating your wardrobe, searching for tech gadgets, or hunting for home decor.

2. Culinary Delights: Savor flavors from around the globe at one of the 75 food and beverage options, ranging from fine dining restaurants to quick bites in the food court.

3. Entertainment for All: Catch the latest blockbuster at one of the 7-screen multiplex cinema, or enjoy family time at the indoor entertainment zone that's packed with games and attractions.

4. Strategic Location: Easily accessible from Delhi, the mall is situated in a prime location in Noida, making it a convenient shopping haven for both locals and tourists.

Ambience Mall (Gurgaon, Haryana)

Amid the bustling cityscape of Gurgaon, Haryana, you'll discover Ambience Mall, a shopping paradise that boasts an impressive array of retail outlets, eateries, and entertainment facilities. This sprawling complex isn't just a place to shop; it's a destination where you can immerse yourself in a world of fashion, food, and fun.

• Mall Size: 1.7 million Sq. Ft.
• Construction Cost: ₹1,200 Crore
• Mall Location: National Highway 8, Gurgaon, Haryana
• Owner/Company Name: Ambience Mall Developers Pvt. Ltd.
• Year of Opening: 2007
• Total No. Of Shops/Outlets in the Mall: 230+

With over 250 stores, you've got a plethora of options, from high-end fashion brands to local artisan boutiques. Whether you're updating your wardrobe or searching for the perfect gift, you're sure to find it here. And when hunger strikes, you're in luck. Ambience Mall houses a multitude of cuisines within its food court and fine dining restaurants, ensuring that there's something to satisfy every palate.

You won't just be walking from store to store; you'll experience a vibrant mix of cultural events, live performances, and a state-of-the-art multiplex cinema. It's the perfect place to unwind after a day of retail therapy. For the kids, or even the young at heart, there's an enticing gaming zone and a bowling alley that promise hours of entertainment.

DB City Mall (Bhopal, Madhya Pradesh)

Next on our list is DB City Mall, the largest shopping hub in Bhopal, where you'll find a diverse mix of over 135 retail stores to explore and enjoy. This sprawling complex isn't just a shopper's paradise; it's a complete entertainment package. Whether you're looking to update your wardrobe, catch the latest movie, or satisfy your cravings, DB City Mall has got you covered.

• Mall Size: 1.5 million Sq. Ft.
• Construction Cost: ₹1,000 Crore
• Mall Location: MP Nagar, Bhopal, Madhya Pradesh
• Owner/Company Name: DB Realty Ltd.
• Year of Opening: 2011
• Total No. Of Shops/Outlets in the Mall: 180+

Here's what makes this mall a must-visit destination:

1. Fashion Outlets: From high-street brands to designer labels, the mall is a hotspot for fashion enthusiasts. You can hunt for the latest trends or invest in timeless pieces.

2. Culinary Delights: With a multitude of dining options, ranging from fast food to fine dining, your taste buds are in for a treat. The food court is a mosaic of local and international cuisines.

3. Entertainment Zones: A state-of-the-art multiplex, gaming arcade, and kids' play area ensure that all age groups have something to look forward to.

4. Accessibility and Convenience: Centrally located with ample parking space, the mall is easily accessible. Plus, with a seamless blend of shopping, dining, and entertainment, it's the perfect place to spend your entire day.

World Trade Park (Jaipur, Rajasthan)

As you journey further into India's vast retail landscape, you'll encounter World Trade Park in Jaipur, a monumental mall that stands as a beacon of modern shopping and entertainment. This architectural marvel isn't just a treat for the eyes; it's also a hub for fashionistas and technology enthusiasts alike.

• Mall Size: 1.2 million Sq. Ft.
• Construction Cost: ₹700 Crore
• Mall Location: Jhotwara, Jaipur, Rajasthan
• Owner/Company Name: World Trade Park Ltd.
• Year of Opening: 2007
• Total No. Of Shops/Outlets in the Mall: 150+

Spread over 2.4 million square feet, World Trade Park makes shopping an experience unlike any other. You'll find a plethora of international and Indian brands under its expansive roof. From high-end fashion to quirky local crafts, there's something for everyone's taste and budget.

The mall's unique zoning concept, which includes different areas like the Street Market, Kid's Zone, and Fashion Street, makes it easy for you to navigate through its vast offerings. You're not just shopping; you're on a journey through diverse retail worlds.

Beyond the retail therapy, World Trade Park offers a range of entertainment options. Catch the latest blockbuster at the multiplex or indulge in a gastronomic adventure at the food court, which boasts a selection of global cuisines.

And if you're in Jaipur for business, the mall's office spaces and the high-tech business center provide a seamless work environment. Whether you're here to shop, dine, work, or play, World Trade Park is a destination that you can't afford to miss.

HiLITE Mall (Calicut, Kerala)

You'll discover an array of shopping delights at HiLITE Mall in Calicut, Kerala, sprawling across 1.6 million square feet of retail space. This shopper's paradise isn't just about size; it's about the experience that awaits you. As you step into the mall, you're greeted by a vast selection of brands, eateries, and entertainment options that cater to every possible whim.

• Mall Size: 1 million Sq. Ft.
• Construction Cost: ₹500 Crore
• Mall Location: HiLITE City, Calicut, Kerala
• Owner/Company Name: HiLITE Builders Pvt. Ltd.
• Year of Opening: 2014
• Total No. Of Shops/Outlets in the Mall: 120+

To get a sense of what makes HiLITE Mall stand out, consider these four highlights:

1. Diverse Retail Outlets: With over 200 stores, you have access to a range of international and domestic brands, ensuring you can shop for everything from high-end fashion to everyday essentials.

2. Culinary Journey: The food court and stand-alone restaurants offer a variety of cuisines, from traditional Kerala dishes to international flavors, providing a treat for your taste buds.

3. Entertainment Galore: Catch the latest movies at the multiplex, or enjoy the gaming zone with family and friends for a fun-filled day out.

4. Strategic Location: Situated off the National Highway and close to residential areas, HiLITE Mall is easily accessible, making it a convenient shopping destination for locals and tourists alike.

In short, HiLITE Mall is more than just a shopping center; it's a lifestyle hub where you can shop, dine, and unwind.

Amanora Mall (Pune, Maharashtra)

While HiLITE Mall offers an impressive array of shopping experiences in Kerala, Amanora Mall in Pune, Maharashtra, stands out as a modern marvel in retail, boasting a unique blend of shopping, entertainment, and dining options across its expansive space. You'll find that Amanora isn't just a shopping destination; it's a lifestyle experience designed to captivate your senses and cater to every whim.

• Mall Size: 1 million Sq. Ft.
• Construction Cost: ₹400 Crore
• Mall Location: Hadapsar, Pune, Maharashtra
• Owner/Company Name: Amanora Township Developers Pvt. Ltd.
• Year of Opening: 2010
• Total No. Of Shops/Outlets in the Mall: 100+

As you wander through its wide corridors, you're treated to a variety of international and Indian brands, ensuring you've got access to the latest trends and products. You're not just shopping; you're indulging in a retail adventure that takes you from high-end fashion to everyday essentials, all under one roof.

When it's time to take a break, you've got a plethora of food choices at your fingertips. From quick bites to fine dining, Amanora's food courts and restaurants serve up a storm of flavors that tantalize your taste buds. And let's not forget the entertainment; with a multiplex cinema, gaming zones, and live events, you're guaranteed a fun-filled day out.

Amanora Mall isn't just big; it's a destination that promises a memorable experience with every visit. So, go ahead, dive into the excitement and see what all the buzz is about!

Ambience Mall (Vasant Kunj, Delhi)

Stepping into Ambience Mall in Vasant Kunj, Delhi, you're immediately engulfed by its vast array of retail options, from luxury boutiques to eclectic local shops. It's not just a shopping destination; it's a lifestyle experience.

• Mall Size: 750,000 Sq. Ft.
• Construction Cost: ₹350 Crore
• Mall Location: Nelson Mandela Marg, Vasant Kunj, Delhi
• Owner/Company Name: Ambience Mall Developers Pvt. Ltd.
• Year of Opening: 2008
• Total No. Of Shops/Outlets in the Mall: 90+

Here's what you can expect:

1. Endless Shopping: With over 200 stores, you'll find everything from high-end fashion brands to Indian ethnic wear. It's a paradise for shopaholics, with options to suit every taste and budget.

2. Entertainment Galore: Catch the latest blockbusters at the multiplex, indulge in the gaming arcade, or enjoy the buzz of the bustling food court. Ambience Mall ensures that you're entertained every step of the way.

3. Diverse Dining: Whether you're craving gourmet delicacies or street food flavors, the mall's array of restaurants and cafes cater to all your culinary desires.

4. Convenient Location: Easily accessible by metro and road, the mall's prime location in South Delhi makes it a favorite for both locals and tourists.

As you navigate through its expansive corridors, you'll understand why Ambience Mall stands out in the Indian retail landscape. It's not just about shopping; it's about creating memories in a place where every visit offers something new to discover.

Biggest Malls in India 2024 (Statewise)

Conclusion

You've just explored the grandeur of India's top shopping destinations! Whether you're hunting for high-end brands at Sarath City Capital Mall, soaking up the opulence at Lulu Malls, or reveling in the vastness of DLF Mall of India, these titanic temples of retail offer more than just shopping—they're an experience.

From Ambience Malls' luxury to World Trade Park's innovation, and from HiLITE's regional charm to Amanora's urban vibe, each mall promises a unique adventure.

Happy shopping!

Sleepy Owl as a brand promotes locally sourced coffee beans that leave a taste of real good coffee in every sip. The brand specializes in cold brew packs, hot brew bags, ready-to-drink cold brew bottles, cold coffee cans, ground coffee, premium instant coffee, and a range of merchandise.

Sleepy Owl’s vision is to disrupt the at-home coffee industry in India and give its patrons the best quality coffee in a convenient format. Early on in its journey, the brand recognized the gap in the market - the need for good quality coffee at home, made with minimal effort. This is also the story behind the innovation of its Hot Brew Bags and Cold Brew Packs. These pouches holding 100 percent Arabica Ground Coffee minimized the effort of making fresh ground coffee at home. They require no equipment or extensive knowledge of brewing. Hence, allowing Sleepy Owl to address the knowledge gap between Indian coffee consumers and brewing real coffee with their product innovation.

Sleepy Owl is currently present in over 2,200 general and modern retail stores across all metros and the majority of Tier-I cities such as Delhi-NCR, Mumbai, Pune, Indore, Bhopal, Chandigarh, and Jammu amongst others.

“We view our own D2C site more as a brand-building channel, rather than a primary sales destination, partially owing to the escalating cost of customer acquisition. Approximately 60 percent of all online sales come from repeat purchases. Quick commerce and offline retail are the channels expected to deliver the best results for growth,” AjaiThandi, Co-Founder of Sleepy Owl Coffee said.

Started in 2015, mCaffeine is the first homegrown start-up to create caffeine-infused personal care products for a premium millennial audience. Currently, the brand offers 55 caffeine-infused products, including bathing bars, shampoos, scrubs, oils, etc. Having sold upwards of 10 million products to date, the brand has achieved cult status within the Indian D2C personal care industry.

mCaffeine has raised approx $41 million across three funding rounds and is profitable on every unit sold. Having a current GMV run rate of Rs 540 crore, the brand’s 90 percent of sales are driven via online portals and 10 percent offline.

“45 percent of the online sales come from our own D2C website while the rest are from eCommerce platforms. We aim to strengthen our offline presence and increase our sales over the next 4-6 years,” Tarun Sharma, Co-Founder and CEO, mCaffeine stated.

Future Outlook

The brand is currently present in 12,000 stores in the general and modern trade. These stores include large retailers such as Wellness Forever and Health & Glow. It plans to expand its reach to 25,000 stores in India by the end of the next year, and 1,00,000 stores in the next five years.

“We plan to launch 15-20 products by the end of 2023. We will also be expanding to 12 countries across the globe in the next 3 years,” Sharma asserted.

mCaffeine also plans to acquire small brands from the beauty industry (across national and international markets).

Founded by Suraj Chaudhari, Mihir Vaidya, and Harish Amritkar, Zlade aims to make premium quality razors and blades affordable and accessible across India.

“The current market scenario presents the Indian consumer with limited options, either exorbitantly priced premium brand name razors or cheap ones that compromise on quality and design. Zlade provides shaving razors made in Europe, coated with Titanium and Chromium our razors last longer and stay sharper” said SurajChaudhari, Co-founder, and Co-CEO, Zlade.

Since its inception in 2015, Zlade has witnessed a 3.8x year-on-year growth, with a turnover of Rs 5.7 crore in FY 21. The brand has raised funding of Rs 12 crore.

The company seeks to capitalize on the booming market trends which valued the Indian men’s grooming products market which is set to reach $3.3 billion by 2022.

With an aim to establish Zlade as the market leader in the razor and blades business, the brand plans on taking a leadership position in the Manscaping category, which was first introduced by Zlade in India.

“We aim to achieve our goals via increasing our retail distribution and launching the celebrity campaign in October this year,” added Chaudhari.

Being omnichannel, Zlade is currently present in approximately 7,000 retail touchpoints including General and Modern Trade outlets and all online marketplaces including its D2C website.

India’s first mattress-in-a-box company SleepyCat is one of the internet's highest-rated mattress brands. SleepyCat’s product portfolio includes mattresses, pillows, comforters, protectors, weighted blankets, DIY beds, and pet beds to choose from.

Since its launch in 2017, SleepyCat follows a D2C business model, with 100 percent digital distribution via its website, store, and other marketplaces like Amazon, Flipkart, Pepperfry, CRED, Bajaj, and FinServe. The brand has been growing at a rate of almost 1.5-2x annually, for the last 2 years with over 2 lakh customers.

“Our business model is to have a 100 percent online system with D2C being a major source, and in-house manufacturing set up. This helps us to maintain excellence in quality while at the same time passing on savings of logistics costs to the consumer. So we are able to deliver great quality at direct-from-factory prices,” commented Kabir Siddiq, CEO, and Founder, SleepyCat.

In August 2021, SleepyCat raised $3.8 million in a round led by Saama Capital, with participation from existing investors, DSG Consumer Partners, and Sharrp Ventures (Mariwala family office). The brand’s current Annual Recurring Revenue is Rs 80 crore, and it aims to grow sustainably while maintaining profitability.

“We aim to be a Rs 200 crore business in the next two years with double the product range and stronger bottom line,” added Siddiq.

Incepted in 2019, The Pant Project is a brand known for its custom-made bottom-wear. Owing to the market size for premium bottomwear the brand is targeting Indian customers who are looking for high-quality pants, through its pure D2C business model.

The brand has served more than 30,000 customers across India since October 2020. “We have served customers in all parts of the country, primarily from Tier I and Tier II cities. Our customers range from 25-65-year-olds, with our core audience being working professionals in their 30s or 40s,” commented Dhruv Toshniwal, CEO and Founder, The Pant Project.

A 100 percent digital brand, The Pant Project has tried its fits with extensive product research before launch and since October 2020, has served over 50,000 pants to customers. The brand further aims to become a Rs 100 crore ARR brand within the next 2 years.

“We have built a solid team and brand foundations to reach our goal. We will continue to launch new styles and colors of pants and grow our product range, as well as expand our distribution channels to reach our goal,” added Toshniwal.

The Pant Project is currently available via its D2C platform and aims to expand its presence via digital marketplaces and offline stores.

With exotic ingredients ranging from Volcanic Lava Ash from Jeju Islands, Korea, to Red Vine from Bordeaux, France, Pilgrim brings consumers beauty ingredients and rituals from faraway places. All Pilgrim products are FDA-approved, 100 percent vegan, and free from toxins like parabens, sulfates, and mineral oils – common offenders on beauty product labels.

The brand’s target group is predominantly women, aged 18 to 35 years, spread across the country. Its products are tailored to solve a very specific need for a consumer. For instance, a consumer with acne-prone oily skin and acne-prone dry skin has different needs and a different set of ingredients and formulations are required to resolve these skin concerns.

Pilgrim is a digitally native brand; its products are available only online.

“Our D2C website contributes 35 percent of total sales, while other marketplaces and online channels contribute 65 percent. Only 35 percent of our sales come from the Top 10 cities while 65 percent from Tier-I, II, and III cities and towns,” Anurag Kedia, CEO and Co-Founder, and Gagandeep Makker, Co-Founder, Pilgrim said.

Pilgrim plans to achieve an Annualized Run Rate (ARR) of Rs 150 crore by December 2022 with an NPS of 50+ across all ranges. By December 2025, it aims to achieve an ARR of Rs 1,000 crore.

Pilgrim also looks to launch in the US and Europe by 2023 through Amazon. 

DaMENSCH was launched with the vision of redefining the standards of quality, aspiration, and comfort for modern men. With innovation at its core, the brand offers a range of innerwear that includes odor-canceling underwear, and thermos-regulating vests made from a curated composition of sustainable bamboo fibers to name a few.

Following an omnichannel model, the brand’s target audience includes 40 million men between the age of 15 to 34. Since its launch, DaMENSCH has witnessed a 3.3x year-on-year growth and has shipped over 100,000 products.

“Our product line reflects the brand’s ideology of innovation which started with an exceptional range of innerwear, and now creating the world’s first outerwear fashion collection with a 500-day warranty,” said Anurag Saboo, Co-founder and Director, DaMENSCH.

The brand has raised $16.4 million in series B funding from A91 Partners along with the participation of existing investors such as Saama Capital, Matrix Partners, and Whiteboard Capital.

DaMENSCH is set to launch The Innerwear Therapy Campaign featuring a new creative way of advertising and marketing, combining the latest technological offerings in ad promotions. A completely digital brand, it plans to expand offline in October 2022. Furthermore, it aims to continue 3x year or year growth offline and aims to target Rs 500 crore by 2027.

GoodDot provides alternatives to animal meat, without sacrificing taste, promoting a more sustainable food system for the world. Having sold hundreds of crores worth of plant-based meat, the brand believes to have proven India as possibly one of the largest markets for the same. The plant-based meat market in India is expected to touch $500 million in the next 3 years.

“We believe that the main reason why most people eat meat is its taste. If a product could be created which not only tasted like meat but was an ethical, healthier, and environmentally sustainable alternative to animal meat, people would happily make the switch,” said Abhishek Sinha, CEO, and Co-Founder, GoodDot.

5 years since its inception, the brand has been growing almost 100 percent year on year since 2017. Available in B2C, B2B, and D2C, GoodDot is also present across RCM stores, Reliance, D-Mart, etc; while supplying to B2B clients including Domino’s, JW Marriott, Leela, Radisson, Sofitel, Trident, etc.

With Olympic gold-medalist, Neeraj Chopra the brand has grown further and has a presence all across India, including in smaller towns. GoodDot aims to enter the international market starting with the US and Europe while maintaining its position in the Indian market.