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Top 6 Toy Brands Taking Over with Blockbuster Collaborations
y combining McFarlane’s collector appeal with Hasbro’s storied IPs, this alliance exemplifies how collaboration can elevate two powerhouse brands, redefining fan engagement and making comic culture both accessible and collectible.
Disney’s Taking Over: 2025 Best Brand Collabs Revealed
Inspired by the fans’ unwavering love for the movie, Claire’s, an American retailer of accessories, jewelry, and toys, launched a collection featuring the beloved alien character.
5 Disney Icons That Took Merchandising to Billion-Dollar Heights
Disney characters have been seen embarking on magical adventures, overcoming challenges, confronting villains, and experiencing personal growth in a way that captivates audiences of all generations.
Top 5 Beauty Brand Collabs That Took 2024 by Storm – See Which Ones You Missed!
From celebrity power to unique storytelling, these partnerships are proof of the magic that happens when top-tier beauty meets star power.
Why the ₹70,350 Crore Reliance-Disney Deal Is the Biggest Shake-Up in Indian Entertainment History
In a game-changing move that’s set to redefine India’s entertainment landscape, Reliance Industries Limited (RIL) and Disney have joined forces in a staggering ₹70,350 crore merger.
Disney CEO Bob Iger's Marvel ‘Mutiny’, Says Focus is on Quality and not Quantity
Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.
From Chikoo & Bunty to TMKOC, Gaming Industry Sees Surge in Licensing Deals
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
PITCHING STRONG ON HOME TURF
Often touted as ‘in its nascent stage,’ the brand licensing industry of India has come off age and is now witnessing a disruption fueled by increasing influx of Indian IPs into licensing arena. An...
  • By - gargi
  • / 8 MIN READ
The business of pop culture merchandise in India
If you have grown up in India, Suppandi, Kaalia, and Shikari Shambu, probably swoosh you down the nostalgia lane.But beyond these classics, comic strips have been surrounding us from everywhere else...
  • By - gargi
  • / 7 MIN READ
This is how Disney’s ‘Cars 3’ plans to vroom in L&M industry of India
With the release of the second sequel its billion-dollar franchise Cars, Disney India is yet again soaring on the animation landscape with credits to ...
  • By - gargi
  • / 5 MIN READ