Disney

"A woman who doesn't wear perfume has no future," said Gabrielle 'Coco' Chanel, the famous French fashion designer who introduced the iconic women's perfume, Chanel No. 5 way back in 1921.This bests...

Hasbro & Mattel have been engaged in an on and off relationship to create a merger that could possibly be one of the largest in toy industry so far.As per reports by Bloomberg, talks between the...

Fashion industry has been a major contributor to the Indian retail, and is now being seen as the most lucrative segment by licensors to mark their presence.Fashion being one of the most luc...

The old advertising tagline for Las Vegas holds that “What Happens in Vegas Stays in Vegas.” However, as far as the global licensing business is concerned, what happened in Vegas at Licensing Expo...

Superheroes are back in town with the opening of ‘Avengers: Age of Ultron’ and there has been a flurry of activities pertaining to merchandise for Iron Man, the incredible Hulk, Thor and Capta...

Disney's famous aspirational brand - Hannah Montana has undoubtedly established itself as one of the leading tween icons in the country. Keeping the potential in mind, Disney has recently joined hands...

The fast moving consumer products' (FMCG) market is growing and experiencing expansion like never before. One major source behind their growth remains to be licensing besides co-branding, which acts l...

It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...