Entertainment

Hasbro & Mattel have been engaged in an on and off relationship to create a merger that could possibly be one of the largest in toy industry so far.As per reports by Bloomberg, talks between the...

Clay Craft India – one of the largest fine bone china tableware manufacturers of India has joined hands with Celebrity Chef Sanjeev Kapoor to develop and launch a premium range of Tableware products...

Disney's Consumer Products business in India has signed close to 50 brands associations with the latest film Star Wars — the Force Awakens, slated to release in India on December 25, matching the re...

Ecommerce players have fit themselves between the demand and price clashes and demographics and most importantly, have recognised brand licensing and merchandising industry as an integral part of...

Learn while you play seems to be the strategy of the toy licensing industry here which is attempting to aggressively expand its reach. And not just chance toys, the market offers a platter of toys rel...

After marking its presence in South-East Asian market, Chhota Bheem is soon going to venture into countries in Africa and West Asia. With this, Green Gold Animation Pvt. Ltd., the creators of Chho...

Gaming is swiftly making its presence felt both as a digital property as well as licensing category and sensing the change, investors are welcoming game developers with open hands and huge funds....

Disney India's consumer products unit has signed up with bevy of brand to promote Avengers: Age of Ultron, which is considered the highest ever for any film – Hollywood or Bollywood - released in In...

Superheroes are back in town with the opening of ‘Avengers: Age of Ultron’ and there has been a flurry of activities pertaining to merchandise for Iron Man, the incredible Hulk, Thor and Capta...

Harry Shearer, the actor and voice artist popular for being the voice of principle Seymour Skinner, Mr. Burns and dozens more in The Simpsons has decided to end his 25-year long relation with the show...