Bollywood is often described as the ‘lifeline’ of the country and its popularity across various consumers segments is also well documented. And, despite the production of more than a 1, 000 movies...
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...
Vrinda Oberai :VO: Which are the regions/countries where Symfollies is present currently with respect to business activities?Johan Casselman :JC: Symfollies is now sold in all continents to many ...
The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million (nearly Rs 1800 crore) in annual sales and that’s largely due to strong deman...
Persistence pays dividends could be easily described as the motto of Rajiv Chilaka and Samir Jain, CEO and Director, respectively of Green Gold Animation, and developers of the blockbuster Chhota Bhee...
Vrinda Oberai :Vrinda Oberai (VO): How important, in your opinion, is the kid’s wear market in India, when it comes to opportunities for Licensing and Merchandising (L&M)?Sandeep Dahiya :Sa...
Penthouse Magazine is often an integral part of teenage boys and young adults, and it was originally published by Bob Guccione in ’69, in the USA. Guccione’s ‘brazen’ approach helped this maga...
Sweta Pal :Who are your major retail partners?Roshini Bakshi :We want our fans across India to experience our brand and we reach them via different formats including hypermarkets, departmental st...
Sid Maurer, an 87-year old New York-based painter, gained international recognition for his portraits of international and Indian celebrities including Elvis Presley and Shah Rukh Khan, respectively, ...