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Movie merchandising for Moolah
Bollywood is often described as the ‘lifeline’ of the country and its popularity across various consumers segments is also well documented. And, despite the production of more than a 1, 000 movies...
  • By - gargi
  • / 7 MIN READ
Appealing to Young Hearts
It’s an opportunity that no marketing manager would like to ignore, the growing popularity of various characters and cartoons amongst young children and pre-teenagers, and the potential to leverage ...
  • By - gargi
  • / 5 MIN READ
Licensing has a bright future in India
In a candid conversation with License India, Uday Mathur, Managing Director, Euro Book...
Symfollies made way to many kinds of product categories
Vrinda Oberai :VO: Which are the regions/countries where Symfollies is present currently with respect to business activities?Johan Casselman :JC: Symfollies is now sold in all continents to many ...
  • By - gargi
  • / 9 MIN READ
‘Pester Power’ Dominates licensing
The domestic fashion-related licensing industry has grown aggressively over the past years to reach nearly $ 300 million (nearly Rs 1800 crore) in annual sales and that’s largely due to strong deman...
  • By - gargi
  • / 7 MIN READ
The ‘Superhero’ of Merchandising
Persistence pays dividends could be easily described as the motto of Rajiv Chilaka and Samir Jain, CEO and Director, respectively of Green Gold Animation, and developers of the blockbuster Chhota Bhee...
In Focus: Character licensing
Vrinda Oberai :Vrinda Oberai (VO): How important, in your opinion, is the kid’s wear market in India, when it comes to opportunities for Licensing and Merchandising (L&M)?Sandeep Dahiya :Sa...
Penthouse: A Man’s World
Penthouse Magazine is often an integral part of teenage boys and young adults, and it was originally published by Bob Guccione in ’69, in the USA. Guccione’s ‘brazen’ approach helped this maga...
A complete family brand: Disney
Sweta Pal :Who are your major retail partners?Roshini Bakshi :We want our fans across India to experience our brand and we reach them via different formats including hypermarkets, departmental st...
Art Licensing Grows Bigger in India
Sid Maurer, an 87-year old New York-based painter, gained international recognition for his portraits of international and Indian celebrities including Elvis Presley and Shah Rukh Khan, respectively, ...