Entertainment

Sweta Pal :Kindly highlight your licensing strategy, given the varied characters in your portfolio.Saugato Bhowmik :We have a portfolio of icons and a key target segment for us include children a...

Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...

Promotional licensing is en vogue and brands in numerous categories including FMCG, personal care, food and grocery (F&G), are leveraging this strategy to quickly boost sales of their products. An...

LicenceIndia :What are the key trends in the broader licensing industry?Anand Singh :The character-based licensing segment is set to grow aggressively over the next few years, and with increased a...

Payal :What has been your experience in neighbouring countries for similar licensing deals?Bradley Caines :It’s been a great start of the year for ‘Joey and Joy’. We have signed our first de...

Chhota Bheem is one of the most popular icons, and also has an aggressive merchandising strategy. Rajiv Chilaka, CEO and Samir Jain, Director, Green Gold Animation shared their strate...