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Retailers reprise licensing with Capsule Collection
Limit your supply and the demand grows. This is where the art of marketing lies and this is what seamlessly suits the nature of capsule collection - a practice that the licensing fraternity is swearin...
This is how DUKE aims to take a leap in business through licensing
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
  • By - gargi
  • / 6 MIN READ
Marie Claire making it big in retail through licensing
Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. Having created ripples in the Indian retail segme...
  • By - gargi
  • / 7 MIN READ
Kuber goes licensing way for diversification
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
  • By - gargi
  • / 4 MIN READ
Celebs bet big on apparel licensing in India
Since always, fashion has been one of the most favoured segments for licensors, for this segment allows a wider penetration as compared to others. Betting big on this space, a plethora of celebrities ...
Marie Claire Paris forays in salon & wellness segment in India
Delighted by the response in Indian market, French lifestyle brand Marie Claire is betting big on brand licensing strategies to enter newer segments in India.Of late, the brand has entered into t...
  • By - gargi
  • / 5 MIN READ
JACK & JONES unleashes Avengers limited edition collection
Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India hops on to the Avengers bandwagon.Offering Marvel fans the chance to flaunt their love for the invincible supe...
Thomson TV aims to carve a niche in India through licensing
Television brand Thomson has made a comeback to the Indian market through licensing and in no time, it has disrupted the Indian TV market with its sky rocketing sales. The br...
  • By - gargi
  • / 4 MIN READ
Move up the value chain through licensing
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
  • By - gargi
  • / 5 MIN READ
Penetrating deeper into Indian retail through licensing
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding acce...
  • By - gargi
  • / 4 MIN READ