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This is what will work in licensing industry
WGSN, the global trend authority for fashion and the creative industries with more than 6,000 clients across the world has dived further into the South Asia with increased local content, credits to t...
The big business of licensing in mobile accessories
Apparently a new mobile phone is like a new car in many ways – a prized possession, a thing to flaunt and incomplete without accessories. Amidst the rising popularity of smartphones, it is the mobil...
This is why Myntra is an ideal licensee for brands in India
No questions that eCommerce has been the growth driver in fashion segment that has been dealing with the issues of distribution despite aspirational consumers. Especially in the case...
  • By - gargi
  • / 8 MIN READ
How this brewing brand is expanding through licensing?
Dutch brewing company Heineken International has unveiled a new carry-on bag in collaboration with Tumi - the upscale chain known for luggage & briefcases for its annual #Heineken100 program.The...
Rubans aims 40% growth through licensing
Rubans – a brand born out of an amalgamation of creativity and business acumen has bagged the licensing rights of French fashion label Marie Claire for fashion Jewelry. The brand not only in...
How Style Quotient is pulling Gen Y through licensing?
Being Human – The Salman Khan Foundation has tied up with Style Quotient Jewellery Pvt. Ltd. to launch an enthralling range of fine diamond Jewelry. 20 per cent of all the Jewelr...
  • By - gargi
  • / 5 MIN READ
Tangerine monetising from power of Masterchef Sanjeev Kapoor
Tangerine, the designer brand for home solutions category, also a part of Indian Home Variations & Distributions LLP, has been appointed as the authorised licensee for Sanjeev Kapoor branded produ...
What made established brands reckon power of licensing?
Limited edition capsule collections have been a sweet spot for Disney India, given its successful stints with Satya Paul, Jack & Jones, Coach, UNIQLO, Marc Jacobs, Forever 21 among others. Carryin...
M&B ahead of times in Indian licensing market
Being ahead of times is one salient feature on which M&B Footwear is burgeoning. And this was pretty much evident in the attitude of Bhai Ajinder Singh, the managing director, who was at the venue...
  • By - gargi
  • / 9 MIN READ
Smelling the business through licensing
"A woman who doesn't wear perfume has no future," said Gabrielle 'Coco' Chanel, the famous French fashion designer who introduced the iconic women's perfume, Chanel No. 5 way back in 1921.This bests...