Fashion & Lifestyle

As kids are gradually catching up with the latest vogue and acquiring fashion-related products, licensing for kids’ apparel segment is seeing a new growth horizon, both in monetary terms as well as ...

Ask any young boy, whether he is in New York or Ranchi, how does he like to start his morning routine? And, don’t be too surprised if he highlights that he wants to watch his favourite Power Rangers...

A sports kit by Nike and Apple? Yes, this is how co-branding is being cashed in on by brands to generate sales in conjunction with making their brands popular. The need of the hour is adding value to ...

In a chat with License India, Sanjay Vakharia, Director - Marketing, Spykar talks about the the brand's licensing and merchandising program and ways to balance retail of the licensed merc...

It’s an icon that transcends the globe and is present on a wide range of day-to-day products - Smiley, and it also symbolises ‘happiness’ and ‘good news’.This icon was introduced by Frankl...

Vrinda Oberai :VO: What is your take on the licensing activities in India? Where do you see India five years down the line?Michelle Minieri :MM: On one hand, entrepreneurs and manufacturers in In...

Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...

Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...

Vrinda Oberai :VO: What are your expectations from the two recent deals you’ve cracked?Ronak Sheth :RS: We have very high expectations from the two brands as they are both doing very well in th...

Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...