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POPxo dwells into brand licensing
POPxo is one of the largest digital communities for women focused towards creating a safe and empowering space for their readers. They boast a total of 43 million active users and 250 partner brands. ...
This is how DUKE aims to take a leap in business through licensing
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
  • By - gargi
  • / 6 MIN READ
How this computer engineer is making the most of brand licensing?
After completing engineering, Anubhav Gupta started a daily deals aggregation portal. The deals industry hit the bottom in no time, but by that time Gupta had his hands on the know-how of ...
Creating a home-grown sportswear label
Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process...
Penetrating deeper into Indian retail through licensing
Established in 1989 in East End of London, Carlton is renowned for manufacturing ladies fashion shoes. Since then the brand has evolved into a complete British lifestyle brand, adding acce...
  • By - gargi
  • / 4 MIN READ
Absorba bullish about the kids segment in India
For French brand Absorba, this is just the right time for the baby boom in the India, given the increasing awareness amongst consumers for kids’ fashion. The brand is going to foray soon in India th...
  • By - gargi
  • / 5 MIN READ
Licensing a win-win for all
Started off as a corporate gifting brand, Swiss Military has scaled up by leaps and bounds and is looking to become lifestyle brand in affordable luxury segment through brand licensing, told Anuj Sawh...
Epic Brands: Expediting growth through licensing
Started in 2015, Epic Brands has grown by leaps and bounds in a short span of time, and a major credit goes to Marie Claire apparel range, that Epic Brands has licensing rights for....
Superhero Toy Store: Tapping the needs of ‘man child’
The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is wha...
The trick to licensing
Licensing and merchandising for kids’ apparel is catching trend, with character adorning the apparel range. While many put the character on piece of cloth, Saugato Bhowmic...
  • By - gargi
  • / 8 MIN READ