This association also underlines Wella’s ambition to shape the future of hairstyling with innovation-driven solutions — from vibrant color transformations to advanced hair care products.
The new collection will span a wide range of magical offerings, including bath elixirs, essential body care products, face masks, lip balms, and themed accessories.
This exciting comeback is facilitated through a strategic partnership with Beautindia, with the brand’s product line set to retail exclusively on Nykaa.
A new television commercial featuring Pannu has also been released, positioning the product as a daily-use moisturiser suited for sun exposure and hydration.
Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.
To commemorate this partnership and celebrate its fifth anniversary, Fable & Mane is set to launch a major campaign in April, starring Kareena Kapoor Khan.