Protouch Ventures Expands Lip Care Range, Unveils Plumping Device and Nourishing Drops

Supertails, a leading tech-enabled pet-care brand, celebrates its third anniversary by highlighting significant growth and innovation in the pet care retail sector in India. To mark this occasion, Supertails introduced India’s first pet awards show, Pawscars, offering pet parents a platform to showcase and celebrate their pets' antics, tricks, and heartwarming moments.

In conjunction with the anniversary, Supertails launched the "Big Birthday Bash Sale" from 26th May to 3rd June, featuring discounts, offers, giveaways, and gifts for pet parents. Recognizing the desire to showcase beloved pets, Supertails created Pawscars, receiving over 5000 entries in categories such as Master of Mischief, Naptime Ninja, and The Scratch Machine. This event underscores Supertails' mission to build a thriving pet parent community in India.

The anniversary also taps into the trend of pet influencers. With the Big Birthday Bash campaign, Supertails partnered with over 200 pet influencers, called Superstars, collectively reaching over 5 million pet lovers. These influencers received custom birthday boxes from the brand.

Varun Sadana, Aman Tekriwal, and Vineet Khanna, the Co-Founders of Supertails added, “Three years already! It feels like it was just yesterday when we kicked off this ambitious journey. We are more excited than ever to witness firsthand the growth of the pet care community in India. Our journey over the past three years has been nothing short of incredible. With Supertails’ Big Birthday Bash and Pawscars 2024 marking our third anniversary, we are more committed than ever to building a strong, supportive community of pet parents. We love showing off our pets and their unique quirks, and we realized this was a shared sentiment within the community. Our mission remains strong to support first-time pet parents in India, providing the necessary knowledge, resources, and support. We invite all pet parents to join us in celebrating the special moments that make our bond with our beloved pets unique and heartwarming.”

Since June 2021, Supertails has aimed to create the ultimate pet care ecosystem, with over 80 percent of its business coming from repeat customers. Over the past year, the company has seen remarkable growth, especially in tier II and III cities. To enhance customer experience, Supertails recently introduced Supertails Pharmacy, becoming a full-stack platform offering pet supplies, online vet consultations, and behavior training. As the largest provider of teleconsultations in India, with over 1 lakh successful consultations, Supertails has established itself as a reliable platform for pet parents at every stage of their journey.

Mumbai-based apparel brand House of Masaba has made a grand entrance into Chandigarh with the opening of its first flagship store in the city. The launch event was a glamorous affair, hosted by renowned digital creators Meera Bachan and Suhani Bachan, alongside other prominent influencers from Chandigarh, adding to the excitement and buzz.

The expansive store, covering 2,451 square feet, is strategically located on Madhya Marg in Sector 7, a prime area in Chandigarh. This new flagship outlet promises to offer an exquisite shopping experience with its Festive and Pret collections, alongside an impressive array of cosmetics and beauty products from LoveChild by Masaba. The thoughtfully curated collections are designed to cater to the diverse tastes and preferences of the modern Indian consumer.

The Chandigarh store marks another milestone in House of Masaba's journey of growth and expansion. The brand now boasts a total of 15 stores across India, including four in Delhi, four in Mumbai, two in Bengaluru, and one each in Ahmedabad, Hyderabad, Gurugram, Kolkata, and Ludhiana. Each store is a testament to the brand's commitment to quality, style, and customer satisfaction.

House of Masaba's presence is not just limited to physical stores; the brand has also established a strong international presence through its online platform.

The Chandigarh flagship store is set to become a favorite destination for fashion lovers in the city, offering them a chance to explore and indulge in the luxurious world of House of Masaba. With its innovative designs, vibrant collections, and a strong emphasis on customer experience, the brand continues to revolutionize the Indian fashion landscape, making style accessible to all.

Shopsy, the rapidly growing hyper-value e-commerce platform by Flipkart, has launched an exciting Kids' Collection just in time for the upcoming summer break. From fashion wearables to entertainment, utility items, and more, Shopsy offers an extensive range of products catering to every need of young ones. With over 100 verticals including toys, school essentials, and party decorations, Shopsy ensures affordability with prices starting as low as Rs 25.

Top categories feature learning toys from Rs 49, kids' dresses from Rs 150, ethnic wear from Rs 129, soft toys from Rs 85, and school essentials from Rs 25. Responding to the growing demand for kids' fashion, toys, stationery, and hobby kits, Shopsy has expanded its offerings to cater to the vibrant world of children.

The launch of the kids' collection has gained significant traction, particularly in regions like Cuttack, Varanasi, Guwahati, and Muzaffarpur. Shopsy plans to further enhance and diversify its offerings in the coming months to ensure continued satisfaction for its expanding customer base. Popular products in the collection include kids' combo sets of T-shirts and bottoms, learning toys, and stationary items. Customers enjoy free delivery and standard shipping within 5-7 days on their orders, with easy returns for added convenience.

Kapil Thirani, Head of Shopsy, said, “At Shopsy, we are constantly exploring new avenues to connect with our diverse customers, and our recent expansion into the kids category is a testament to this. Through diligent monitoring and analysis of consumer behaviors, we gained insights into the timeless appeal of children's products. The Indian market is seeing an increasing demand for Kids' products across multiple categories, positioning it as a promising hub for this segment. We understand the challenges in Indian households where kids outgrow their clothes and demand new toys each season. We are taking this challenge head on by onboarding sellers offering a large variety at attractive prices, so that these changing needs don't hurt the pocket. At Shopsy, we aspire to emerge as the ultimate destination for parents seeking convenience without compromise. We are already off to a great start and are eager to keep growing and evolving in the months ahead.”

Flipkart's marketplace boasts a registered user base exceeding 500 million, featuring a staggering array of over 150 million products spanning across 80+ categories. Currently, the platform hosts over 1.4 million sellers, that includes Shopsy sellers as well.

Ryze, the nicotine gum brand under Fertin Pharma, a global leader, has joined forces with digital commerce specialist firm 100days to fuel its ambitious launch and growth strategies in the Indian market. Fertin Pharma A/S stands as the world’s largest contract development and manufacturing organization for nicotine gums, leveraging over 25 years of expertise in developing and producing nicotine products, including nicotine replacement therapy items.

In its imminent debut, Ryze aims to spearhead a significant movement towards healthier lifestyles among smokers by providing solutions to aid in quitting the habit. Ryze has meticulously researched the Indian market and is introducing its nicotine gums in flavors tailored to the Indian palate, such as mint, fruit, saunf, pudina, and paan. Through its launch, Ryze endeavors to revolutionize the journey to quitting tobacco, empowering individuals in India to reclaim their health and well-being.

Headquartered in Gurugram, 100Days.co, a subsidiary of Visage Lines founded by Shantanu Deshpande (which also owns Bombay Shaving Company and Bombae brands), is a comprehensive e-commerce solutions provider. It serves as a strategic partner to numerous global brands, facilitating rapid scaling of their direct-to-consumer (DTC) business through marketing, logistics, and technological solutions.

Their collaboration with Ryze involves developing and overseeing Ryze's DTC e-commerce store, providing comprehensive support from marketing execution to technology infrastructure, warehousing, and last-mile delivery services.

A spokesperson from Ryze stated “The partnership with 100days enables us to tap into their deep expertise of launching and scaling direct-to-consumer channels for new age brands. In them, we have a partner that will provide strategic and execution horsepower for our ambitious go-to-market plans, so that our superior product can reach out to a large audience in a relatively short time”. 

"We're excited to partner with Ryze Nicotine Gums to introduce their innovative tobacco replacement solutions to the Indian consumer. With our expertise in scaling digital commerce for top brands, we are pumped to support Ryze and make a positive impact on as many lives as possible, one nicotine gum at a time," commented Maninder Singh, Co-Founder and head at 100Days.co. 

boAt, India’s leading audio and wearables brand has unveiled its latest addition to its acclaimed Airdopes lineup — the Airdopes 311 Pro TWS Earbuds. These state-of-the-art earbuds are engineered to revolutionize your audio experience, enhancing the way you enjoy music, podcasts, and calls.

The Airdopes 311 Pro features BEAST™ Mode, providing ultra-low latency of just 50ms. With Insta Wake N Pair (IWP™) technology, the earbuds automatically pair as soon as you open the case lid, ensuring an instant and convenient connection. Experience true wireless freedom with advanced Bluetooth v5.3 technology, offering an uninterrupted and immersive music experience wherever you are. Enjoy crystal-clear calls with dual microphones enhanced by ENx™ Technology, ensuring your voice is heard perfectly whether you’re in a crowded area or a quiet room. Stay updated effortlessly with the one-touch voice assistant feature, allowing you to access Google or Siri for weather updates, news, or cricket scores with a single press.

With an innovative ASAP™ Charge technology, just 10 minutes of charging provides an impressive 150 minutes of playtime. This allows you to quickly recharge and jump back into your favorite music, podcasts, or any other audio that powers your day. Benefit from the convenience of Type C charging, a universal high-speed charging connector, ensuring you can charge faster and get back to your music without missing a beat. Additionally, don't let rain or sweat hold you back. The Airdopes 311 Pro features IPX4 water and sweat resistance, making them durable enough to withstand intense workouts and daily runs, so you can stay focused on your activity, not the elements.

Available in four vibrant colors—Lavender Rush, Space Grey, Dusk Blue, and Active Black—the boAt Airdopes 311 Pro is now on sale. For the first two days, they are priced at just Rs. 999, with the price rising to Rs 1,199 after the launch period. Don't miss out—get your pair before they sell out on boat-lifestyle.com, Amazon.in, and Flipkart.com.

Under the Imagine umbrella, boAt emerged and revolutionized the audio industry, becoming the #1 wearables brand in the country according to the latest IDC data on shipments. boAt's product lineup features stylish, innovative, and distinctive lifestyle-oriented products designed at appealing price points, aimed at a young and extensive audience in India.

High Street Essentials (HSE), the parent company of renowned women’s fashion brands Indya and FabAlley, has secured funding of Rs. 50 Crore through a combination of equity and debt infusion. The funding round was spearheaded by Sangita Jindal, Chairperson of JSW Foundation, with participation from esteemed family offices such as SRF Group, Krishna Bodanapu of Cyient Technologies, and Timmy Sarna from Pure Home + Living.

This financial injection empowers Indya to strategically expand its premium occasion wear range, "Weddings By Indya," and devise a growth strategy to make a significant impact in the occasion and wedding wear market. "Weddings By Indya" presents a curated collection tailored to the discerning tastes of India’s dynamic wedding segment, offering meticulously crafted ensembles for various ceremonies. Indya is democratizing luxury fashion by forging strategic partnerships with renowned Indian designers including Rohit Gandhi, Rahul Khanna, Varun Bahl, Ashish N Soni, and Nikhil Thampi. These collaborations bring designer sophistication to fashion enthusiasts at accessible high-street prices. 

Sangita Jindal, Chairperson, JSW Foundation said, “Indya’s core strength lies in their unique designs that cater to the Indian as well as global diaspora. Shivani & Anurag have built strong back-end capabilities and this investment will empower them to fuel Indya’s global expansion while allowing them to take a larger share of the vast Indian wedding wear market. Beyond the investment, we are both committed to take India’s heritage textile artistry to the global markets.” 

The wedding wear market in India holds a significant value of US$ 15 billion. To capitalize on this growing segment, Indya intends to broaden its business presence across the country by opening 10 new wedding stores in the current financial year. Presently, Indya operates through 12 exclusive brand outlets in 8 cities and has a presence in 150 large format retail outlets, including Lifestyle, Shoppers Stop, Centro, and Ethnicity. Its global reach is expanding steadily, with a second store recently opened in Malaysia, and plans underway to establish outlets in the USA and South Africa within the next 18 months.

Nevertheless, Indya's most substantial sales volumes originate from its international direct-to-consumer e-commerce operations, which span over 43 countries. With a customer base exceeding 1.5 million worldwide, this segment has achieved a remarkable 50 percent year-on-year growth.

"We see an immense opportunity to build a strong presence for Wedding By Indya in the US$15Billion wedding wearmarket, a large part of which is still unorganized. Backed by the unwavering support of our investors like Mrs Sangita Jindal, we are poised to aggressively expand, and build the biggest and most loved brand in the wedding wear industry,” stated Shivani Poddar and Anurag Murali, Co-founders, HSE. 

In April 2024, High Street Essentials achieved EBITDA profitability, with the brand Indya experiencing a growth rate exceeding 30 percent year-on-year. For the fiscal year 2025, the company has set an ambitious target of achieving a 50 percent year-on-year growth while maintaining positive PAT.

For over three decades, Sangita Jindal and the JSW Group have fostered synergistic relationships between women entrepreneurs and traditional craft communities. Beyond financial investment, Indya presents a strategic opportunity to collaborate with these artisans for the sourcing and integration of India’s heritage designs into luxury wedding ensembles.

As students prepare to head back to school, Lavie Sport, a brand renowned for its stylish and multifunctional bags, has launched its latest ‘Back To School’ collection. This new range of backpacks promises to blend style with practicality, making them a must-have for students of all ages.

Lavie Sport's new collection features a variety of designs that cater to different tastes and needs. Among the standout offerings is the Chevron Backpack, which combines trendy prints with practical features like multiple compartments and a padded laptop sleeve. Made with water-resistant polyester fabric, it ensures durability and style, available in colors like Black, Teal, and Navy.

For those seeking both convenience and a bit of urban flair, the Vector Backpack is an ideal choice. Its graffiti-style print, rain cover, and spacious compartments are designed to meet the needs of busy students. The durable construction ensures it can withstand the rigors of a hectic school year.

The collection also includes the Camo Backpack, perfect for students on the go. With its sleek camouflage print, multiple compartments, and added comforts like a padded front panel and laptop sleeve, it’s designed to be both functional and fashionable.

Adding a touch of elegance to school gear, the Cherry Blossom Backpack features a charming floral print. It combines style with ample storage space, making it ideal for carrying school essentials while adding a dash of sophistication to any outfit.

Rounding out the collection is the Tinybloom Backpack, which stands out with its vibrant floral design and practical features. Large compartments, multiple pockets, and a comfortable mesh-padded back ensure it meets the demands of daily school life.

Lavie Sport’s commitment to quality and innovative design is evident in this collection. Each backpack is crafted to support students in their academic journey, providing not only storage solutions but also allowing them to express their personal style. Whether navigating the school halls or heading out on weekend adventures, these backpacks are designed to be a reliable companion.

Premium tea brand Freshleaf has secured Rs 1 crore in seed funding, led by Inflection Point Ventures. The funds will be used to expand marketing efforts, increase production capacity, and enhance research and development for new products. This strategic investment aims to strengthen Freshleaf's retail presence in India, meet growing demand, and introduce exciting new teas to the market.

The funding will help Freshleaf offer high-quality teas that enhance the tea-drinking experience for modern consumers. With innovative flavors and a commitment to accessibility, Freshleaf aims to become a leading name in the competitive beverage market.

Balkirat Singh, Co-Founder and CEO of Freshleaf, brings his expertise as a Chartered Accountant and former finance and sales professional to drive growth and ensure strategic financial and sales management for the company. Muneet Arora, Co-Founder and CMO, uses her design background and passion for tea to oversee marketing and product development, ensuring innovative, high-quality blends that strengthen Freshleaf's market position.

Vikram Ramasubramanian, Partner at Inflection Point Ventures stated, “Freshleaf aligns perfectly with our commitment to supporting innovative businesses that prioritize quality and health. Freshleaf’s unique approach to crafting premium teas combined with health benefits presents an exciting opportunity for us to contribute to a startup that is set to redefine the tea industry. We believe in Freshleaf’s dedication to foster a culture of health, wellness, and taste.”

Since its inception in 2022, Freshleaf has quickly built a strong offline presence, now reaching over 550 stores across 40 cities in India. The company offers a range of flavors in both sparkling and traditional teas, catering to diverse tastes and preferences. By incorporating health-enhancing elements in select products, such as added vitamins and electrolytes, Freshleaf strives to deliver premium quality tea at an affordable price starting from Rs 130. The brand focuses on providing value to health-conscious consumers who seek an affordable yet premium tea experience.

Balkirat Singh, Co-Founder and CEO of Freshleaf, said, “At Freshleaf, we are committed to our mission of fundamentally transforming the global tea experience. Our partnership with IPV is a clear sign of what we can achieve together. We're setting out to reimagine how tea is enjoyed, making every sip a blend of tradition and innovation.”

Muneet Arora, Co-Founder and CMO added, "We're pushing boundaries with unique blends that excite today’s consumer, providing convenience and exceptional taste. Everyone deserves the finest quality tea at an accessible price, and we're committed to making the tea experience modern and delightful for all.”

Freshleaf has introduced 18 unique products, including innovative options like sparkling tea, which have captivated customers and fostered brand loyalty. Through strategic marketing initiatives, such as interactive tastings, the company has effectively enhanced its brand recognition and engagement with its customer base. Freshleaf is now venturing into modern retail and quick commerce while extending its reach into the UAE market, aiming to enhance accessibility and market presence, thus solidifying its position as a leading tea provider.

In 2023, the Indian tea market was valued at around Rs 9,277 crore ($11.1 billion) and is estimated to reach about Rs 12,277 crore ($14.7 billion) by 2032, with an annual growth rate of 3.18 percent. Globally, the tea market was approximately Rs 41,355 crore ($49.53 billion) in 2023 and is forecasted to grow to around Rs 82,094 crore ($98.29 billion) by 2033, with an expected yearly growth rate of 7.09 percent.

In an era where e-commerce is more vibrant than ever, whpjewellers.com is quickly emerging as a leader in India's direct-to-consumer jewelry sector. Dedicated to providing a seamless and convenient shopping experience, this platform is poised to become a household name across the country. With a comprehensive collection for women, men, and children, whpjewellers.com offers a one-stop shop for every style and occasion, making a significant mark in the retail industry in India.

The platform's offerings include gold and diamond rings, earrings, pendants, necklaces, mangalsutras, bangles, and bracelets. Men can find elegant chains, rings, and bracelets that epitomize sophistication. The children's line features delicate designs in earrings, pendants, and bracelets. Additionally, the brand introduces Anayra, a line of Sterling 92.5 Silver Jewelry designed for younger women. The Silver collection also includes a variety of puja articles, from utensils to idols. Another significant collection, 9Ratna, offers a diverse range of colored gemstones.

whpjewellers.com is committed to providing a secure and user-friendly shopping experience. Features such as safe payment systems, quick delivery options within 24-48 hours, flexible payment plans including EMIs and insurance, bespoke jewelry services, try@home options, and a dedicated customer care team highlight the company's customer-centric approach. Aditya Pethe, the founder of whpjewellers.com, emphasized the growth potential of the Indian online jewelry market, stating, "In 2019, the market was valued at $850 million and is expected to surge to $3.7 billion by 2025, growing at a CAGR of 28 percent. We are poised to capture a significant market share with our unique, tailored offerings."

Recently, whpjewellers.com celebrated a milestone by securing $10 million in its first round of funding from a Singapore-based investment firm. This capital infusion underscores investor confidence in the company's potential and strategic direction. As it continues to expand and innovate its offerings, whpjewellers.com remains dedicated to providing "Something Special for Everyone," solidifying its position as a premier destination for jewelry shopping in India.

India’s first psychodermatology brand, Sereko, has launched a 24-hour hydration sunscreen designed to benefit both your skin and mind. This ultralight creme gel formula delivers extended sun protection while nourishing your skin and calming your mind.

Enriched with the healing properties of Cica and Marine Algae, this SPF 50 | PA++++ sunscreen features key ingredients like Allantoin and Hyaluronic Acid, which reduce skin irritation and ensure long-lasting moisture retention. Suitable for all skin types, Sereko’s sunscreen protects against premature aging, UVA/UVB rays, and blue light without leaving a white cast. Its lightweight, easily blendable formula provides broad-spectrum sun protection and glides on smoothly, leaving no greasy residue.

Malvika Jain, Founder, Sereko said, "In our journey of ushering in the concept of psychodermatology in India, we are thrilled to launch our newest addition and  your companion for a stress-free & calming summer - the 24h hydration sunscreen. At Sereko, we believe in skincare that goes beyond the surface, enriching both the body and the mind. With our sunscreen, we aimed to create a product that will become a staple in our consumers’ skin care routine, encouraging them to look towards the bright side without any fear and serving the dual purpose of calming your mind and healing your skin from within. Sereko's sunscreen is the perfect addition to your daily regime, giving you a happy mind and happy skin.”

The Sereko 24H Hydration Sunscreen is priced at Rs 599 and can be purchased on Sereko’s website. It is also available on popular marketplaces such as Nykaa, Amazon, Flipkart, Myntra, and Purplle.

Italian dermatological skincare brand Rilastil is all set to enter India this month, the company announced recently. Rilastil is set to introduce a selection of top-tier dermatological solutions tailored for the Indian market, covering depigmentation, hydration, acne treatment, facial cleansers, and sun protection. These offerings will be accessible at designated medical clinics, pharmacies, and through e-commerce channels. 

“Introducing our product range in India is a momentous occasion for the brand, representing a significant milestone as we connect with a new cohort of discerning consumers,” said Giorgio Berni, Managing Director, Asia Pacific.

The announcement stated that Rilastil has become the exclusive skincare partner for the women's football and basketball teams of FC Barcelona.

“Bringing beauty to India isn’t just about importing products; it’s about introducing transformative experiences that empower individuals to embrace their unique beauty and confidence, redefining standards and inspiring self-expression across the nation,” said Karan Narula, Head of India Operations.

Established in 1972, Rilastil is under the ownership of the Italian corporate firm Ganassini Group. The brand provides various products including moisturizers, sunscreens with SPF 30 and 50+, and depigmentation concentrate drops.

Berger Paints India announced a 19.68 percent rise in its consolidated net profit, reaching Rs 222.62 crore for the fourth quarter concluding in March 2024. According to a regulatory filing by Berger Paints India, the company had achieved a consolidated net profit of Rs 186.01 crore during the same quarter the previous year.

In the quarter in review, consolidated revenue from operations amounted to Rs 2,520.28 crore, compared to Rs 2,443.63 crore recorded in the corresponding period of the preceding year. In the fourth quarter, total expenses rose to Rs 2,274.13 crore from Rs 2,178.58 crore in the previous year. For the fiscal year ending March 31, 2024, the company reported a consolidated net profit of Rs 1,169.82 crore, marking an increase from Rs 860.4 crore in the preceding year. In FY24, consolidated revenue from operations amounted to Rs 11,198.92 crore, up from Rs 10,567.84 crore in FY23.

During the meeting held on Wednesday, the company's board of directors proposed a dividend of Rs 3.50 per equity share with a face value of Re 1 each for the financial year 2023-24, subject to approval at the upcoming annual general meeting.

"We gained market share again in FY24 and as a milestone crossed Rs 10,000 crore in revenue and PAT of Rs 1,000 crore on a stand-alone basis, a significant event on our 100th year in India," said Abhijit Roy, MD and CEO, Berger Paints India.

Roy further explained how the company delivered a double-digit improvement in profitability with all the business lines delivering well with strong double-digit volume growths and improvements in profitability especially in the industrial segment.

“We remain confident of an improved demand scenario in the upcoming year and have prepared for the same with the launch of multiple innovative new products in the paint, coatings and waterproofing segments to ensure that we provide relevant solutions to the changing needs of our customers," Roy. 

Powerlook, the fashion brand, is aiming to achieve a gross merchandise value (GMV) of Rs 300 crore in the current financial year, reflecting a growth rate of over two-fold compared to the previous year. Primarily marketing its products on major e-commerce platforms such as Myntra and Flipkart, the brand attained a GMV of Rs 130 crore in the preceding financial year. GMV denotes the total worth of products sold through a customer-to-customer exchange platform over a specific period.

Additionally, Powerlook stated that it maintains a strong presence in the offline market, generating substantial operating revenue.

Raghav Pawar, co-founder, Powerlook stated, “The brand's focus is on customer satisfaction and delivering products on time. By prioritizing quality products and personalized shopping experiences, the brand continuously endeavours to exceed customer expectations,” said Raghav Pawar.

The men's fashion brand recorded 35-40 percent growth quarter-on-quarter last year, Pawar said. It achieved a 30 percent quarterly increase in sales and revenue. 

“Powerlook's focused marketing campaigns, strategic collaborations with renowned influencers, and a dynamic pricing strategy and customer retention policy have propelled growth,” Raghav Pawar commented.

The brand has utilized social media platforms like Instagram and Facebook to interact with its audience and establish a strong online presence.

Plate & Peony, a renowned brand offering meticulously crafted pieces to elevate the dining experience has unveiled its latest collection of tablecloths. Whether it’s a casual family meal or a formal dinner party, the brand offers to shop tablecloth pieces that set the stage, adding texture, colour, and style to any gathering.

Plate & Peonie elevates dining into a refined experience. Their collection features stunning tablecloths in various shades like blue, peach, palm leaf, and beyond, each adorned with sophisticated designs to enrich every dining occasion. 

                                         

A delightful peach-themed tablecloth! Adorned with lovely shades of peach and a stunning blue pattern, it brings vibrancy to any dining table

This hand block printed tablecloth, adorned with leaf motifs, brings a delightful burst of color to any setting.

The pricing for the Plate & Peony dining collection starts at Rs 9,675 and goes up to Rs. 17K and above. 

Plate and Peonie beckon individuals, whether they're arranging an intimate dinner for two or orchestrating a lavish celebration, to narrate a story of love and elegance with their exquisite tablecloths. The brand represents sophistication in cutlery and tableware, providing meticulously crafted pieces that enhance dining experiences. Committed to timeless design and flawless craftsmanship, the collections showcase intricate patterns and vibrant colors.
 

EVM, a renowned computing and mobility products manufacturing brand has unveiled the EnMag15 Power Bank featuring a 10,000mAh capacity and Magsafe/ Qi compatibility for Apple device owners.

The newly launched power bank will provide Apple device users with seamless wireless and PD charging support for their gadgets. EVM provides an extensive array of top-notch IT and telecom products, encompassing internal and external SSDs, RAM, wireless headsets, GAN chargers, and beyond, tailored to meet the varied requirements of tech enthusiasts.

The EnMag 15 redefines the conventional notion of power banks by seamlessly integrating state-of-the-art technology. It boasts an extraordinary 15W wireless output and lightning-fast 22.5W PD Fast Charging capability. The latest edition is ready to shop on online platforms like Flipkart for Rs. 1,899 and nearest retail stores. EVM ensures integrated protection against over-voltage and overheating, ensuring your devices are charged securely and swiftly.

The EnMag15 is effortlessly portable, weighing a mere 195 grams and measuring just 1.7cm thick, ensuring convenience wherever you travel.

“We are striving to provide portable power options in more compact sizeand premium looks. EnMag 15 is our 4th SKU in the Magsafe/Qi segment– a compact powerhouse meticulously designed to complement the fast-paced, diverse lifestyle of our Indian consumers. With cutting-edge PD charging capabilities and seamless MagSafeand Qi compatibility, it's a game-changer in every sense. Its sleek and stylish design is a testament to how powerbanks look, function, and feel in today's world,” commented Ankit Shah, COO of EVM India. 

Convenient magnetic wireless charging, perfect for travelers seeking efficiency and practicality. With a robust 15W maximum wireless output, it charges wirelessly equipped TWS and Magsafe& Qi-compatible iPhones. 

the EnMag15 Power Bank employs cutting-edge technology to prevent short circuits and electromagnetic interference, safeguarding your electronics. It also prevents battery overheating by managing heat discharge effectively. With every EnMag15 Power Bank purchase, customers enjoy a two-year warranty and exceptional after-sales service. 

The EVM brand is already established in the Indian market, particularly in the B2B sector, with a robust distribution network spanning the country. Additionally, the company boasts an extensive network of over 500 service centers.

Natch, a leading healthy snacking brand in India, has partnered with Swiggy Instamart to deliver its nutritious snacks quickly to customers in Mumbai. This collaboration aims to provide retail consumers with a convenient way to enjoy tasty and healthy snacks.

Natch's range includes various options to suit different tastes. For those craving a sweet and spicy treat, the Thai rice chips come in sweet chili and sesame flavors. The brand also offers chickpea puffs with a vegan cheddar taste for those looking for a plant-based cheesy option. Additionally, their Thai mango slices are available in classic and chili varieties, offering a tropical twist. All Natch products are natural and plant-based, free from artificial flavors and preservatives, aligning with the brand's focus on consumer wellness.

Matthew Taff, Co-Founder and CEO of Natch Snacks said, "We are thrilled to announce that this is just the beginning of Natch's exciting journey into the world of quick commerce. Our loyal consumers can expect unparalleled convenience and exceptional service as we launch five of our best-selling products in Mumbai. We are confident in the amazing response we will receive and are excited to expand our product offerings and availability in the near future."

To celebrate the launch, Natch is offering a discount of 15-20 percent off the MRP on all their products on Swiggy Instamart for the first three months. This promotion provides an excellent opportunity for customers to stock up on their favorite healthy snacks or try new options at an attractive price.

In addition to Mumbai, Natch plans to expand its availability on Swiggy Instamart to other major cities, including Gurgaon, Delhi, Hyderabad, Pune, Chennai, Bangalore, and Ahmedabad. Download the Swiggy Instamart app today to experience the convenience of having Natch snacks delivered straight to your door in Mumbai.

Eggoz Nutrition, India's leading egg-focused retail brand, has launched a new product, Egg Bhurji Momoz, to promote farm-fresh and chemical-free eggs. This launch marks Eggoz's entry into the frozen snacks market, offering a unique blend of flavors aimed at pleasing consumers' palates.

Egg Bhurji Momoz stands out as the first product to feature egg bhurji stuffing inside momos, setting a new benchmark for healthy snacking options. This product draws inspiration from Anda Bhurji, a popular dish across India. The momos are filled with juicy, flavorful Anda Bhurji, making them a delicious and nutritious snack choice. These momos are easy to prepare, ready to serve in just five minutes. Each pack includes a spicy dip, adding extra flavor and excitement to the snacking experience.

Abhishek Negi, Co-Founder and CEO of Eggoz Nutrition stated, "At Eggoz, our mission has always been to promote nutritious eating choices without compromising on taste. With the introduction of Egg Bhurji Momoz, we continue to innovate and cater to the evolving preferences of our consumers. We are proud to offer a snack that not only delights the taste buds but also provides a nutritious boost, aligning with our commitment to quality and health. We are planning to launch more wholesome egg-snacking options this year.”

Eggoz Nutrition ensures the quality and safety of its products by using eggs produced with herbal hen feed that undergoes 11 rigorous safety checks. This commitment to excellence has contributed to Eggoz's significant success in the market. The brand recently surpassed Rs 100 crore in net annual recurring revenue (ARR) sales within three years of its launch. Its strong market presence in Delhi NCR and Bangalore further cements its status as a trusted and preferred brand for fresh eggs in India.

Egg Bhurji Momoz are available for purchase on the Eggoz website and through popular online platforms such as Blinkit, Swiggy Instamart, and Zepto. They can also be found at various retail shops, ensuring easy access for consumers across different channels.

Swiss Beauty has launched its new GenZ makeup collection called CRAZE. This collection is designed to meet the on-the-go needs of the younger generation with versatile beauty products. Featuring trendy packaging, formulas infused with GenZ slang, and multifunctional items, CRAZE celebrates the passion and self-expression of today’s youth. It offers bold colors and innovative formulations for the face, lips, and eyes.

The CRAZE collection includes a variety of makeup essentials, from eye makeup products like eyeshadows and blush palettes to mascaras, lip balms, and 12-hour stay lip crayons. In the face category, products such as primers and fixers are available. Each product is designed to be multi-functional and high-performing, making the latest beauty trends accessible to young consumers.

Saahil Nayar, CEO of Swiss Beauty said, "Our CRAZE makeup range caters to the vibrant and dynamic Gen Z, who are making their mark in the world, whether they're stepping into college, graduating, or entering the workforce. It reflects the free spirit of Gen Z with its vibrant colors, versatile formulas, and quirky personality. The collection lets young women experiment, explore, and express their individuality through makeup. With 11 years of presence in the Indian beauty industry, Swiss Beauty is attuned to the pulse of the Indian market and aims to cater to the unmet needs of Gen Z for color cosmetics with CRAZE. The versatile, multifunctional, and trendy makeup products are especially designed to speak to and for Gen Z. Gen Z is the fastest-growing segment for beauty and personal care in India. As a youth-focused brand, we want to build authentic connections with these consumers through our quality, innovation, and trendiness."

Swiss Beauty CRAZE has established a network of retail touchpoints across 550+ cities and has a strong presence in over 120+ beauty-assisted outlets across India. CRAZE products are available at leading marketplaces, including Nykaa, Amazon, Myntra, and Purplle. Additionally, the newly launched micro website serves as a one-stop shop for trending makeup products, showcasing unique and innovative formulations.

moha:, a prominent skincare brand known for its natural formulations, has announced a partnership with renowned cricket star Surya Kumar Yadav, also known as SKY. Yadav's rapid ascent in cricket and his widespread popularity align with moha:'s commitment to excellence and innovation in personal care within India's retail market.

Surya Kumar Yadav commented, "I am happy to join forces with moha:, known for its wide range of ayurvedic offerings. As an athlete, prioritizing sun protection and foot care are integral components of my regimen, and their products excel as the go-to solution for fulfilling these vital needs.”

Dr. Ram H. Shroff, Director of Charak Pharma, the parent company of moha said, "We are delighted to join forces with SKY as we share common values of trust, reliability, and excellence. moha: Sunscreen Spray, a first-of-its-kind Indian Sunscreen Spray is a testament to our commitment to innovation and quality.”

moha: has established a strong presence in the skincare industry by combining traditional Ayurvedic wisdom with modern scientific advancements. Their product range includes face washes, moisturizers, and hair care essentials, all designed to promote overall skin health and wellness. This partnership between moha: and Surya Kumar Yadav signifies a new phase of innovation and performance in personal care, promising high-quality products endorsed by SKY and supported by moha:'s legacy of excellence.

Social media influencer Harshita Gupta has entered the retail sector in India with the launch of her new label, 'Chikankari Hues', in collaboration with her husband, Shrey Chhabra. The label, introduced today, gives a modern twist to the traditional Mughal-era embroidery style from Lucknow, presenting over forty unique styles in various colors to appeal to women of all ages.

Harshita Gupta, the founder of 'Chikankari Hues' said, "There are two solid reasons why I founded the label: One is purely for my undying love for Chikankari, since my roots belong to Lucknow. Fun fact - my husband and I wore an ensemble with Chikankari on the day of our wedding and so the craft certainly holds a special spot in our hearts. Secondly, to create a one-stop destination where true connoisseurs of Chikankari can make a purchase, as the label is experimenting with the craft like never before, keeping master craftsmen busy at work and ensuring the continuation of this rich legacy (supposedly dating back to Nur Jahan) in-lieu of justifiable wages for the beautiful work that they create."

Harshita, originally from Lucknow, began her career as a radio jockey at a well-known radio station. With the rise of digital media, she transitioned to content creation, which eventually became her full-time career. Today, she has millions of followers on various social media platforms and was featured in the 2023 Forbes List of the Top 100 Digital Stars of India.

BEYOBO, a leader in cross-border commerce, has secured Rs 6.7 crore in pre Series A2 funding, witnessing an oversubscription of 300 percent. The funding, spearheaded by Indian Angel Network and backed by International Startup Foundation and SAN Angels, underscores the burgeoning confidence in BEYOBO's market potential and business strategy.

The raised capital will be allocated towards expanding the platform's repertoire of international brands available in India and enhancing its technological infrastructure.

BEYOBO operates as an online marketplace facilitating cross-border trade for Indian SMEs seeking imported goods and global brands aiming to tap into the Indian market. With a focus on sourcing competitively priced products globally, tailored for Indian businesses, BEYOBO simplifies international trade and enriches the Indian retail landscape.

Anil Agrawal, CEO and Co-Founder, BEYOBO said, "Our journey so far has been phenomenal. The overwhelming interest from our investors and customers not only fuels our financial resources but also reaffirms our strategic direction. We are not just creating a platform; we are building a category that will redefine how cross-border transactions are perceived and executed globally, backed by our own 20-year experience in the domain. Our sights are firmly set on achieving profitability as we gear up for a Series A round, and the future looks incredibly bright.”

Hiren Turakhia, Lead, Indian Angel Network said, “Our journey with BEYOBO has been marked by a deep understanding of their solid business model and an impeccable Founder-Market Fit. Their relentless pursuit of excellence and innovation makes us confident in their ability to lead the cross-border commerce landscape."

Bikky Khosla, Lead, Indian Angel Network added, "We see BEYOBO as a fast growing force in the cross border commerce category. Our decision to invest in the last 3 rounds including the current one is a testament to our belief in the Company’s potential and execution of their vision. We believe that BEYOBO is in a position to capitalise on its early mover advantage backed by an experienced team, which will lead them to capturing a sizeable market share in the cross-border e-comm category.” 

With India's B2B e-commerce market witnessing unprecedented growth, BEYOBO's innovative approach and robust performance position it as a key player in reshaping the country's digital commerce landscape.

Good Glamm Group, South Asia's prominent beauty and personal care conglomerate has announced Shivam Pandey's elevation as Head of Supply Chain. In his new role, Shivam will lead the development of a customer-centric supply chain strategy focused on delivering added value to consumers and driving sustainable growth for the organization.

With more than 12 years of experience in the FMCG and E-commerce sectors, Shivam brings a wealth of expertise to his new position. His diverse background in supply chain management positions him well to optimize resources, enhance operational efficiency, and foster team collaboration.

During his tenure of 1.5 years at Good Glamm Group, Shivam has demonstrated remarkable leadership as the head of warehouse and procurement, implementing cost-saving measures and streamlining processes. His track record in spearheading automation initiatives across critical areas such as storage, distribution, and payment realization highlights his dedication to innovation and operational excellence.

"The growth opportunities for me at the Good Glamm Group have been tremendous and I am honored and excited to take on the role of Head of Supply Chain. I look forward to leveraging my experience and collaborating with our talented teams to further enhance our supply chain capabilities, delivering superior value to our customers and driving sustainable growth for the organization," said Shivam Pandey, Head of Supply Chain, Good Glamm Group.

Kartik Rao, Group Chief People Officer and SVP of Founder Initiatives at Good Glamm Group added, "At Good Glamm Group, we believe in the potential of our employees and their ability to drive the company's success. Shivam has been an invaluable asset to our organization and we believe that under his leadership, our supply chain will further strengthen our supply chain operations and contribute to the overall growth and success of the organization."

Good Glamm Group looks forward to the positive impact of Shivam Pandey's appointment on the company's supply chain operations and overall business growth.

The Derma Co a leading brand designed by dermatologists at Honasa Consumer, has recently announced its partnership with Dr. Vanita Rattan, a respectful doctor and influencer from the UK. This joint venture has led to the debut of a new skincare range called Skin Renew, aiming to meet the skincare needs of the Indian population. 

This is the first time a domestic brand has partnered with an international cosmetic platform to formulate a skincare line particularly tailored for the Indian market. Considering the challenges posed by the Indian climate, the Skin Renew range features powerful ingredients like peptides, retinol, vitamin C, niacinamide, and glycerin, all aiming at rejuvenating your skin and designed to unclog pores, prevent breakouts, and promote clear, blemish-free skin. The range also has targeted ingredients such as vitamin C, lactic acid, and other potent ingredients to even out skin tone, reduce dark spots, and restore a radiant complexion.

The newly introduced skincare range offers five products including facewash, toner, moisturizer, retinol cream serum, and exfoliator. Skin Renew Peptide anti-pollution facewash is a multi-tasking cleanser that washes off all traces of pollution from the skin. It accelerates skin renewal and boosts collagen. With Niacinamide being the main ingredient, the facewash minimizes pores, and Salicylic Acid sloughs off dead skin cells. 

The Skin Renew Peptide Hydrating Toner delivers instant hydration, unclogs pores, and boosts collagen. This toner features Hyaluronic Acid, Salicylic Acid, and Peptides that keep your skin plump and hydrated. The peptides meanwhile accelerate skin renewal and cellular turnover. 

The peptide exfoliator serum targets dullness, bumpy texture, and blemishes. Featuring acne-fighting properties of Lactic Acid, Salicylic Acid, and Vitamin C, the serum removes dead skin cells and unclog pores. Ingredients like peptides activate skin regeneration and boost skin elasticity. 

The serum cream formulated with peptide unveils fresher and smoother skin. Formulated with 0.2% Encapsulated Retinol, the product slowly penetrates into the skin and targets signs of aging such as dullness and dark spots. The moisturizer offered in the range nourishes your skin and helps in skin renewal. It forms a protective shield on your skin and prevents moisture loss. 

HYPHEN, a direct-to-consumer skincare brand born from a collaboration between PEP Technologies and Celebrity Entrepreneur Kriti Sanon, is making waves in the Indian retail market with its latest venture. The brand's new line, the Ultimate Acne Care Range, marks its foray into addressing specific skincare concerns.

Recognizing the widespread demand for acne solutions among consumers, HYPHEN has introduced a comprehensive range of products designed to combat acne effectively. Featuring a Clarifying Acne Cleanser, Acne Defence Serum, and Acne Fix Spot Corrector, the range boasts a blend of potent acne-fighting actives and natural ingredients.

Incorporating a refreshing blue hue into its packaging, the new range not only conveys a sense of calm but also enhances its visual appeal. Each product is carefully formulated with a combination of active ingredients such as Salicylic acid, Azelaic Acid, Tea Tree Oil, and Niacinamide, catering to various skincare needs.

Kriti Sanon, Co-Founder and Chief Customer Officer of HYPHEN said, “For years, many have faced the ongoing battle of acne. Anti-acne products that don't strip the skin of moisture or cause irritation are a universal need in the pursuit of clear, balanced skin. Interestingly, ever since we launched HYPHEN, we've received a lot of messages from our customers asking us to launch a line of products specifically for acne. A huge number of comments showed a strong demand for effective acne solutions. Using this feedback and detailed consumer research, we launched HYPHEN’s Anti-Acne range.  Our team at HYPHEN has created a complete and holistic range that fights acne while keeping the skin balanced and healthy. I’m excited to share the new product line that has made a significant difference in my skincare routine with everyone!”

Vaishali Gupta, Co-Founder and Chief Growth Officer of HYPHEN said, ”Our goal with this new anti-acne skincare range is clear -- we want to empower both men and women in their fight against acne with high-quality, effective solutions. We have created products with innovative formulas to not only address current breakouts but also prevent future ones to help our consumers retain confidence in their skin!” 

In addition to its gender-neutral approach, HYPHEN has launched the #MenNeedSkinCare campaign to raise awareness about skincare among men. By meticulously considering diverse skin types in product development, HYPHEN ensures its Anti-Acne range is suitable for all.

With a track record of delivering accessible and effective skincare solutions, HYPHEN continues to revolutionize the skincare industry. Available for purchase on its website and major e-commerce platforms like Nykaa, Amazon, and Flipkart, the brand's new Anti-Acne range is set to make a significant impact in the Indian retail market.

ICON, a leading internet-first direct-to-consumer startup specializing in luggage and travel accessories (LTA), has successfully raised $1.2 million in seed funding. The investment round, spearheaded by DSG Consumer Partners with participation from various angel investors, marks a significant milestone for the company.

Focusing on the mass premium segment within the LTA category, ICON offers a diverse product portfolio including hard luggage, backpacks, and handbags. The newly acquired capital will fuel ICON's efforts to enhance its product range, expand its team, strengthen its distribution channels, and innovate further.

Mohammad Patel, CEO, ICON said, “India is at the inflection point, and travel is taking off. Travel has bounced back post the COVID drawdown and, along with it, consumer spending on travel-related consumer goods purchases. An increase in consumer expenditure on lifestyle, growing per capita income, and a surge in business and leisure trips are few of the many tailwinds driving this consumption category. We believe that Indian consumers deserve superiorly built products with better aesthetics, design, and utility at an affordable price. We see a clear opportunity to build products with superior quality, design and functionality and are very excited about the opportunity.”

ICON is helmed by seasoned entrepreneurs – Mohammad Patel, Poojan Shah, Fazal Lakhani, and Aakash Mehta – who have witnessed considerable success in their previous venture, health food startup MyFitness. The startup was acquired by Mensa Brands in 2022, the year’s largest D2C cash acquisition (read here). Noting critical gaps in the LTA category, the founder quartet set its sights on leading the Indian luggage revolution through ICON, whose “ICONic” product line combines style, functionality, and durability to meet the evolving needs of the modern fashion-conscious traveler.

“We have been in touch with Mohammad and the team since their MyFitness days. They built a category-defining brand in an extremely capital-efficient manner and had a fantastic cash exit. We are excited to be their Day Zero partner as they set out to build a category-defining brand in the luggage category – a category that is set to explode in India.  India is set to become the 4th-largest global spender in travel by 2030. Domestic and international tourism will boom in the coming decades The growing demand for fashionable, high-utility aspirational products is underserved. We are excited to partner with Team ICON to address this gap by offering fashionable products with superior functionality for the modern Indian traveler,” said Hariharan Premkumar, MD and Head of India at DSG Consumer Partners.

Each product offered by ICON is meticulously designed to withstand the rigors of travel, incorporating innovative features such as wide-handle trolleys, smart bags with power bank slots and Bluetooth-enabled trackers, and premium materials sourced from around the globe.

With the post-pandemic travel renaissance driving a surge in demand for luggage, ICON is well-positioned to capitalize on this trend. The Indian tours and travel industry is expected to witness healthy growth in the coming years, with branded players like ICON playing a significant role in shaping consumer preferences.

As luggage evolves from a travel necessity to a lifestyle product, ICON aims to lead the way in transforming travel experiences, both globally and locally, by seamlessly blending technology with style and functionality.

Terra, the globally leading premium eco-conscious baby & mother care products manufacturer has recently announced to expand its business into new international markets, including Taiwan, Canada, UAE, and Mexico.

The brand is recognized for its commitment to sustainability and eco-conscious practices and is praised all over for its Biodegradable Baby Wipes and Plant-Based Diapers. Terra has specialization in ideating revolutionary eco-conscious wipes and Diapers, thoughtfully created to uphold faster biodegradability. 

The wipes offered by the brand are made of 100 percent bamboo as opposed to nasty chemicals. Also, they offer a gentle and safe solution for individuals of all ages, especially for mothers and newborn babies. 

"We are excited to introduce TERRA's eco-conscious baby & mother care products to new regions around the globe, following the success that we have recorded in our home markets – New Zealand & India, as well as the established markets in wellness including the USA, Japan, and Chile. Our commitment to sustainability and innovation drives us to continuously expand our reach, offering consumers everywhere the opportunity to make a conscious choice for themselves and the planet. We are excited to become the conscious choice label in the sustainable baby care sector globally," said Tapasya Sharma at Terra. 

Terra has been a subsidiary of Zeta Group, which is a New Zealand-owned and operated FMCG manufacturer specializing in baby & mother care hygiene products including diapers and wipes.

Eternz, a curated vertical marketplace for jewellery, has raised a pre-seed round of $1.15 million, led by Kae Capital, with participation from Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab. Eternz curates designs from high-quality national and international brands, offering a unique jewellery buying experience online through innovative technology. Arthi Ramalingam, an IIM Ahmedabad graduate with prior experience at Udaan, founded Eternz to address the challenge of discovering high-quality jewellery online.

The global online jewellery market is projected to increase by $36.23 billion and grow at a CAGR of 16 percent between 2022 and 2027. With a surge in domestic jewellery brands, consumers seek diverse options. Eternz helps these brands acquire customers by providing a dedicated, trustworthy platform and plans to enhance the customer experience for better conversions.

Specializing in fashion and silver jewellery, Eternz aims to expand its collection to include gold and diamond jewellery. By collaborating with exceptional brands and designers, Eternz facilitates discovery and growth in this evolving market. With the recent funding, Eternz intends to target urban customers across India and establish partnerships with international brands.

While primarily an online platform, Eternz plans to launch an offline experience center to provide consumers with a tactile experience of the jewellery. This move aligns with their commitment to offering a comprehensive and personalized retail experience to their customers in India.

Arthi Ramalingam, Founder and CEO shared, “As a platform, we are solving for trust and discovery that consumers face while purchasing jewellery online. There is a huge trust deficit online and consumers shy away from buying even if they like the designs. At Eternz we want to be the go-to trusted platform for jewellery purchases. Our objective is to offer meticulously curated designs for every occasion, backed by our high quality assurance ensuring an unparalleled jewellery discovery and shopping experience for our customers using technology. Through strategic partnerships with brands, we aim to enhance their distribution by providing high-intent customers.”

Sunitha Viswanathan, Partner at Kae Capital added, “Jewellery has become one of the strong pillars in the fashion industry. While in India, bridal jewellery historically has driven growth, we are now seeing Millenials and Gen Z purchase jewellery for daily wear. Jewellery wear is no longer restricted to only occasions. We liked Eternz’s approach of a curated vertical marketplace offering customers a trusted and unique experience. We believe they will become the platform of choice for brands looking to scale their online presence.”

WOW Skin Science, a prominent beauty and wellness brand in India, has unveiled its updated product range called 'Activated Naturals.' This enhanced product line is the outcome of extensive market research aimed at understanding consumer preferences and requirements. It merges the safety of natural ingredients with the effectiveness of advanced scientific formulations to cater to a diverse range of personal care needs.

In a recent study conducted by McKinsey and Company, it was revealed that contemporary consumers, especially millennials and Gen Z, exhibit a strong allegiance to brands that resonate with their values and evolving tastes. Today's consumers demand products that not only contain natural ingredients but also deliver quick and noticeable results. Recognizing this trend, WOW Skin Science recognized the necessity for formulations that are both safe and highly effective.

Through rigorous research and validation from consumers, WOW Skin Science has revamped its product offerings to deliver superior performance with modern formulations infused with scientifically proven actives. The new range includes innovative blends such as Onion + Collagen, Rosemary + Biotin, Vitamin C + Niacinamide, ACV + Salicylic Acid, ACV + Olamine, and WOW Sunscreen featuring Aloe Vera, Glutathione, Calamine, and Hyaluronic Acid. These advanced formulations offer high-performance solutions for a comprehensive beauty regimen covering hair care, skin care, and sun protection needs.

Manish Chowdhary, Co-Founder, WOW Skin Science said, "Our new Activated Naturals range is a breakthrough in beauty and skin care. By harnessing the power of curated natural ingredients and combining them with cutting-edge scientific actives, we have formulated products that not only enhance your personal care routine but also deliver exceptional results, giving you the WOW effect you deserve. We are thrilled to introduce this innovative range to our customers, empowering them to achieve their specific beauty goals and embrace their healthiest, most radiant selves.”

Mrunmay Mehta, CEO, WOW Skin Science said, “Based on robust customer research and feedback, we recognize that the power of nature-backed products alone isn't always sufficient to achieve desired results. Therefore, each product in this new range is meticulously crafted by blending nature's best with science-backed actives. This approach enhances the effectiveness of natural ingredients and showcases our commitment to delivering targeted, high-performance and at the same time safe personal care solutions.”

The revamped WOW Skin Science offerings are now available across 20+ online marketplaces, as well as leading offline retailers like DMart and Reliance Retail, apart from 35,000 offline stores.

Laneige, a skincare brand specializing in moisture research, has appointed social media sensation Sara Tendulkar as its Brand Ambassador in India. Sara's authentic presence on social media aligns with Laneige's mission to promote natural and sustainable beauty in the country.

Sara Tendulkar embodies Laneige's values of embracing individuality and inner beauty, resonating with the brand's belief that everyone deserves to shine with their unique glow. Alongside Sara's appointment, Laneige introduced its Bouncy and Firm Sleeping Mask, emphasizing its commitment to innovative skincare solutions.

Paul Lee, MD and Country Head of Amorepacific India, expressed Laneige's pride in welcoming Sara Paul Lee, Managing Director and Country Head of Amorepacific India added, "Laneige proudly announces Sara Tendulkar as its Brand Ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances. With Sara onboard, Laneige aims to connect with a broader audience."

Mini Sood Banerjee, Assistant Director and Head of Marketing and Training Amorepacific India said, "As Laneige's journey evolves, we are thrilled to welcome Sara Tendulkar into our family as the embodiment of timeless grace and modern elegance. Her vibrant spirit and innate charm perfectly resonate with Laneige's commitment to empowering individuals to embrace their unique beauty. Together, we embark on a new chapter, celebrating authenticity and the transformative power of skincare."

Sally Lee, Brand General Manager of Laneige India said, "We are delighted to announce Sara Tendulkar as the new Brand Ambassador for Laneige. Sara's luminous charm and timeless elegance resonate deeply with our brand's values. Sara's deeper integration into the Laneige experience marks a remarkable milestone, fostering deeper connections with a burgeoning generation of consumers."

Laneige, renowned for its expertise in moisture research, offers intelligent skincare solutions for all skin types. With products designed to address various skin concerns caused by stress and environmental factors, Laneige aims to awaken the skin's ultimate moisture potential. The partnership between Laneige and Sara Tendulkar is poised to make a significant impact on the skincare industry in India, providing consumers with access to innovative and high-quality skincare products tailored to their specific needs.

ellementry, a prominent homeware and gifting brand committed to sustainable living, has recently concluded its latest funding round, aiming to accelerate its expansion efforts and enrich its product offerings, production capabilities, and market presence both within India and internationally. The infusion of funds reflects the company's focus on research and development to foster innovation and sustainability across its product range.

Established in 2018 by entrepreneur Ayush Baid and Creative Head Riddhima Khandelwal, ellementry has rapidly emerged as a trailblazer in the homeware market. Its mission to curate high-quality products blending functionality with aesthetic appeal has garnered widespread acclaim. Leveraging in-house manufacturing across diverse materials like terracotta, ceramic, wood, and papier mâché, the brand has earned recognition for its commitment to sustainability and consumer-centric design.

ellementry operates through both online and offline channels, with a presence in 16 stores across 13 Indian cities and on various online platforms such as Amazon, Tata Cliq, and Myntra. Since its inception, the company has fulfilled over 4 lakh orders and amassed a customer base exceeding 2.5 lakhs. With a presence in 12 countries spanning the USA, Europe, and the Middle East, ellementry aims to double its customer base within the next 12 months.

Looking ahead, ellementry plans to introduce new products in the textile and home decor segments ahead of Diwali. Its in-house manufacturing units facilitate timely additions to the product collection, which currently boasts over 1000 SKUs. Despite market challenges, ellementry has achieved a double-digit growth percentage in the last financial year, signaling its resilience and potential for further expansion in India's vibrant homeware retail sector.

Ayush Baid, Founder and CEO of ellementry said, “We are looking forward to this association and what it brings with it. Innovating and creating handcrafted homeware and gifting solutions for people to experience and appreciate. We can’t wait for more people to experience all that ellementry has in store.”

Anisha Singh, Partner at She Capital added, “ellementry's dedication to design, functionality, and ethical practices aligns perfectly with the growing demand for conscious consumerism, particularly among women. We are confident that ellementry will become the leading destination for those seeking to create beautiful and sustainable homes."

In a strategic move aimed at expanding its market presence, SLN Coffee has appointed Sahib Singh as its new CEO. This decision reflects the SLN Group's determination to enhance its position in the global coffee market.

Bringing with him a wealth of experience from his tenure at Hindustan Unilever Limited (HUL) and Unilever, Sahib Singh is expected to leverage his expertise to bolster SLN Coffee's market position and propel its brand Levista to greater heights. Levista's strong foothold in South India, coupled with its increasing popularity in the Far East and Middle East, underscores its global potential.

Sahib Singh stated, "I am very excited to join SLN Coffee Group. Levista has already achieved significant success in the market, and I am eager to build on this momentum. My goal is to steer SLN Coffee Group towards becoming a successful multinational corporation with world-class operations, leveraging the brand's strengths and exploring new avenues for growth."

SLN Coffee's decision to appoint Sahib Singh underscores its commitment to harnessing top-tier talent to drive its ambitious growth agenda. SLN Coffee directors, SLN Sathappan and SLN Vishwanath, emphasized Singh's industry knowledge, strategic acumen, and leadership qualities, citing him as the ideal candidate to lead Levista into its next phase of expansion.

With Levista's innovative product offerings and cafés garnering consumer interest, SLN Coffee aims to establish itself as a market leader in shaping the future of coffee consumption.

In a significant collaboration within the Indian retail skincare sector, The Derma Co. joins forces with Dr. Vanita Rattan (Dr. V), a well-known figure in the UK for her expertise in skincare formulation. This collaboration marks the launch of Skin Renew by The Derma Co. X Dr. V, a pioneering skincare range meticulously crafted by Dr. V to address the specific needs of the Indian population.

This unique partnership not only demonstrates a deep understanding of the evolving needs of today's consumers but also represents the first instance of an Indian brand teaming up with an international cosmetic formulator to develop a skincare line tailored specifically for the Indian market. With consumers increasingly seeking expert-driven solutions, this collaboration is timely, leveraging Dr. V's reputation and expertise to enhance credibility.

The Skin Renew Range includes five essential products – Face Wash, Toner, Moisturizer, Retinol Cream Serum, and Exfoliator – targeting key areas such as barrier repair, brightening, and anti-acne solutions. Incorporating ingredients like peptides, retinol, vitamin C, niacinamide, and glycerin, the range addresses challenges posed by factors like heat, pollution, and UV rays, offering solutions for skin renewal.

Specifically designed to combat common concerns like hyperpigmentation, dullness, and acne prevalent in India's tropical climate, the range integrates ingredients such as salicylic acid, lactic acid, and retinol to unclog pores, even out skin tone, and prevent breakouts, promoting clear, blemish-free skin.

Ghazal Alagh, Chief Innovation Officer and Co-Founder, Honasa Consumer Limited said, “We are thrilled to join hands with Dr Vanita Rattan, in this one-of-its-kind collaboration along with the launch a range crafted for Indian skin and weather. Skin Renew by Dr V, range has been formulated along with Dr Vanita using best ingredients appropriate for the Indian consumer. This collaboration underscores our commitment to provide the best products to our consumers. We are confident that this collaboration is going to add value to our commitment to excellence in the skincare industry.”

Dr Vanita Rattan (Dr V) comments, “I have always been passionate about formulating skincare products for colored skin, and the partnership with The Derma Co., has made my dream to craft for India, a reality. Over the past eighteen months, we've worked tirelessly to create the Skin Renew Range, tailored specifically for Indian consumers. The choice of ingredients is the first of its kind and brings in a unique blend of ingredients in formulations and textures, ideal for this weather. What sets us apart is that the range offers a blend of ten necessary and potent actives in precise percentages, packaged correctly and layered in the right order, effectively meeting the skincare needs of today's consumers. I am confident that the consumers will love the products and will enjoy their skin renewal journey.”

Libas, a leading ethnic fashion brand, has joined forces with GoKwik, an e-commerce enabler, to bolster its direct-to-consumer (D2C) reach and drive growth in India. The collaboration aims to optimize the checkout experience for shoppers and improve accessibility across all regions of India, leveraging GoKwik's expertise in e-commerce enablement.

Through this partnership, Libas seeks to enhance its digital growth by providing a seamless shopping experience, including one-time OTP login, pre-filled addresses, multiple discount offerings, and extensive payment options. Already, the brand has witnessed a 10 percent increase in conversions and prepaid transactions, demonstrating the early benefits of the partnership.

Sidhant Keshwani, founder and CEO of Libas said, "We are excited to partner with GoKwik to expand our brand's presence in the digital sphere. With their e-commerce enablement expertise, we aim to deepen our online footprint and reach a wider audience."

Keshwani emphasized the importance of offering a hassle-free shopping experience to customers, aligning with Libas' long-term goal of establishing a robust omnichannel presence.

Through GoKwik's KwikCheckout solution, shoppers can enjoy a one-click checkout experience, eliminating the need to log in repeatedly. Additionally, GoKwik's network pre-fills up to 85 percent of addresses, reducing drop-offs during the checkout process.

Chirag Taneja, Co-Founder and CEO of GoKwik, highlighted Libas' significant online sales growth and expressed excitement about building a strong partnership to further increase the brand's online revenue share through its D2C website.

With over 1500 e-commerce brands in its network, including Lenskart, Neemans, and Levis, GoKwik covers various categories, contributing to the online shopping space's diversity.

Media reports indicate that Libas achieved revenues of Rs.500 crore in the financial year 2024. In FY 2025, the brand aims to sustain growth by 60-70 percent, bolstering its offline and D2C presence while seeking its first round of funding. Additionally, Libas recently appointed Kiara Advani as its brand ambassador.

Kylie Cosmetics, the renowned beauty brand founded by Kylie Jenner, is set to debut in India, marking a significant step in its global expansion. Teaming up with House of Beauty, a leading omnichannel beauty specialist in India, Kylie Cosmetics' entry into the Indian market has long been anticipated by beauty enthusiasts. Starting from April 25, 2024, Kylie Cosmetics will be exclusively available at 25 Sephora India stores nationwide and online at sephora.in.

“I am thrilled to introduce Kylie Cosmetics in India. I created Kylie Cosmetics to offer my fans access to the makeup products that I personally use and love, and I am excited to share my collection with all my fans in India,” said Kylie Jenner, Founder of Kylie Cosmetics. 

Since its inception in 2015 with the launch of Kylie Lip Kits, Kylie Jenner, supported by Coty, has expanded her beauty empire globally, offering a wide range of products across eye, complexion, and lip categories, crafted with clean formulations and vegan ingredients to meet the demands of beauty enthusiasts worldwide.

The launch collection in India includes popular products like Matte and Velvet Lip Kits, Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer, and Tinted Butter Balm. With the launch of its exclusive collection in India, Kylie Cosmetics aims to cater to the diverse beauty needs of Indian consumers, providing them with access to high-quality, trend-setting makeup products that have garnered international acclaim.

In the beauty industry, terms like "natural" and "organic" have gained significant traction, appealing to consumers who prioritize traditional skincare approaches. However, amidst these labels lies a complex landscape where understanding product compositions can be challenging.

Driven by a commitment to transparency and efficacy, Robin Gupta and Prakher Mathur established Conscious Chemist in 2020. The brand aims to revolutionize the skincare industry by offering science-backed solutions at affordable prices. With a focus on providing effective and environmentally safe skincare, Conscious Chemist combines the best of science and nature in its product line.

"We believe in providing skincare solutions that are effective and safe for the environment and all skin types. Our goal is to dispel misconceptions about chemicals in cosmetics by offering solutions backed by solid data and transparency,” said Robin Gupta, CEO and Co-Founder of Conscious Chemist. 

Conscious Chemist's latest product, Azicalm Moisturiser, showcases its commitment to innovation. Formulated with a potent 10 percent Azelaic acid blend, Azicalm caters to individuals with rosacea-prone skin, providing soothing relief while addressing various skincare needs.

"We believe that chemicals are good when used responsibly and with purpose. Our new product exemplifies the brand's positioning that "Life is Chemistry, Aur Chemicals Ache Hain," said Prakher Mathur, Co-Founder of Conscious Chemist. 

With 29 Made Safe certified products in its portfolio, Conscious Chemist demonstrates its dedication to delivering noticeable skincare improvements while prioritizing environmental sustainability. As the brand continues to expand its product offerings, it remains committed to its core values of functionality, sustainability, and consumer trust. The launch of Azicalm Moisturiser signifies another milestone in Conscious Chemist's journey towards redefining skincare with intelligence and integrity.

Viah Beauty, recognized for its innovative skincare formulations designed specifically for Indian skin concerns, has announced its official launch in India. Addressing prevalent skincare issues among Indian consumers, Viah Beauty unveils a lineup of premium summer skincare products crafted with luxe ingredients. 

The brand's commitment to excellence and innovation is evident in its products, featuring ingredients like White Truffle, Lime Caviar, Oubaku, and Jiou Liquid. These premium ingredients are blended at an affordable price range, ensuring optimal results for all skin types and concerns. The newly launched summer skincare range targets common issues such as acne, pollution, pigmentation, dark circles, and wrinkles.

Riddhamn Baahri, Co-Founder, Viah Beauty said, "We are excited to bring Viah Beauty to India. India's skincare market is rapidly expanding, reflecting a growing trend towards increased focus on personal grooming and wellness. Our mission is to provide Indian consumers with luxurious skincare solutions tailored to effectively address their unique skin concerns. With our range of affordable premium formulations, we aim to make high-quality skincare accessible to all without compromising on efficacy."

Viah Beauty products are clinically tested, free from minerals, parabens, sulphates, and 100 percent cruelty-free. They are available on their website, offering skincare enthusiasts a transformational experience with affordable luxury.

Guduchi Ayurveda, a prominent name in the Ayurveda sector known for its proficiency in treating lifestyle ailments, has introduced a series of six health juices designed to tackle prevalent health issues. This innovative range blends ancient Ayurvedic wisdom with modern nutritional science to provide comprehensive wellness solutions.

The lineup comprises Weight Loss Plus, Diabetes Plus, Ova Plus, Ortho Plus, Immunity Plus, and Digestive Plus. Each Rs 180 health juice purchase includes a complimentary premium Aloe Vera Gel infused with Vitamin C, valued at Rs 180, making it a cost-effective addition. Crafted from 100 percent natural ingredients and subjected to rigorous quality checks, these specialized juices offer targeted remedies for common health concerns such as obesity, diabetes, PCOS, arthritis, immunity, and digestive health.

Prashanth Vastred, MD, Guduchi Ayurveda said, "In today's fast-paced world, it's essential to have convenient yet effective solutions for maintaining health and vitality. Guduchi Ayurveda aims with this launch is to expand the reach of Ayurvedic products by ensuring they are readily available in supermarkets, general trade stores, and modern trade channels. Moreover, we have meticulously priced our health drinks to remain affordable without compromising on quality. We are confident in the strong sales potential of these products, driven by their accessibility and effectiveness in addressing prevalent lifestyle disorders. Our target is to achieve Rs 40 crore in sales over the next 18 months, specifically targeting the Karnataka market."

The brand already offers an extensive range of over 256 Ayurvedic medicines tailored to various health conditions. Many of these products have demonstrated superior efficacy compared to modern medicines in specific conditions and have surpassed other Ayurveda brands. Situated in the serene environs of Udupi, Karnataka, the brand's advanced manufacturing facility upholds the highest quality standards, underscoring its commitment to authenticity and excellence.

Renowned Bollywood actors Richa Chadha and Ali Faizal have unveiled Ehaab Couture, a fashion label, in partnership with Lucknow-based designer Yasmin Saeed. This fashion line celebrates India's traditional Chikankari embroidery, with the name "Ehaab" derived from the word "ehb," signifying spiritual favor, reflecting the brand's commitment to elevating Chikankari craftsmanship.

"Chikankari is a timeless art form from Lucknow, and with Ehaab, we aim to infuse each piece with love and soul, honoring the artisans who painstakingly create every stitch," shared Ali Faizal.

Ehaab Couture is dedicated to preserving the heritage of Chikankari and supporting the skilled artisans behind this exquisite couture.

"Our collaboration with Lucknow's artisans is founded on compassion and reverence. Ehaab Couture invites you to embrace the beauty of handmade craftsmanship and join us in our mission to safeguard India's cultural heritage," expressed Richa Chadha.

The collection presents a variety of meticulously crafted Chikankari kurtis and kurta sets, showcasing vibrant colors and timeless neutrals. Inspired by Lucknow's rich culture, Ehaab's fashion range embodies tradition, nostalgia, and timeless elegance.

Bummer, a clothing company, has raised 9.25 Crores in a Pre-Series A1 funding round. The funding spearheaded by Gruhas Collective Consumer Fund marks one of its first investments as a fund. Fluid Ventures is consistent with its strategic backing to the company which made its initial investment in December 2022.

It further added that the investments will help the brand to target a formidable $100 million company within the next 5 years.  

Expecting to generate 50 percent of revenues from key cities like Ahmedabad, Indore, Hyderabad, Chandigarh, Bhopal, and Jaipur, the focus is on amplifying brand awareness and expanding into Tier II, III, and IV cities across India.   

Bummer is focusing on sustainable growth to reach EBITDA breakeven within 12 months. It is actively seeking to recruit seasoned key management personnel (KMPs) to drive expansion into new channels, including offline retail. While Bummer’s immediate focus remains on India for the next 24 months, the vision extends beyond borders, as it views Southeast Asia and the Middle East as potential global markets for the product.

The company said that it will conduct smaller, intermittent pilots in the global market to gauge potential opportunities. Currently, its global expansion efforts will be conservative, with less than 5 percent of the budget allocated to these pilots.   

Sulay Lavsi, the Founder and CEO of Bummer said, "In an industry marked by minimal growth and dominated by a few major players for decades, we see ourselves as a disruptor of this category. Together, we are committed to propelling the brand’s growth with skilled teams, and a strong trustful brand image and we're set to revolutionize this stagnant category, elevating its fashion appeal along with sustainability."

Highlander (a Brand Studio Lifestyle venture), a Gen Z-oriented fast-fashion clothing brand, has opened its exclusive retail outlet in Ahmedabad. This marks a significant milestone for the brand as it expands its presence beyond online platforms into the physical retail space. The store houses the latest trending range from Highlander, comprising shirts, t-shirts, jeans, cargo, shorts, and casual trousers, all priced below Rs 899.

Commenting on the strategic expansion, Shyam Prasad, CEO of Brand Studio Lifestyle said, “Gen Z consumers are highly aspirational in fashion, are adept on social media, and anticipate fantastic trends at competitive prices. Our goal at Brand Studio Lifestyle is to serve these customers with the latest trends and fashions at their convenience, either online or offline. We also intend to open large-format offline retail outlets portraying all our brands, such as Highlander, Tokyo Talkies, Vishudh, Locomotive, Ketch, and Hoop, pan-India, to engage better with our customers and to establish a stronger brand presence across their preferred purchasing channels.”

Executing over 80,000 online orders daily, Highlander has established a strong connection with its core audience. And, this store launch aims to help bolster its growth plans.

Launching Highlander’s first brick-and-mortar establishment in Ahmedabad, India, fortifies its commitment to providing cutting-edge fashion to the burgeoning Gen Z demographic. The store offers a meticulously curated selection of apparel, all priced competitively below Rs 899 to meet the demands of discerning consumers. This milestone underscores Highlander's evolution from an online powerhouse to a multifaceted fashion destination.

Britannia NutriChoice, one of India’s leading biscuit brands, has forayed into health tech with its NutriPlus app. The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.

A recent report by the Indian Council of Medical Research (ICMR) highlights a significant trend in the prevalence of metabolic non-communicable diseases (NCDs) across the country. According to the findings, in 2021 alone, an alarming 101 million individuals were diagnosed with diabetes, while 136 million were identified as having prediabetes. Additionally, a staggering 315 million were found to be grappling with hypertension and other related conditions. This escalating burden not only imposes immense challenges on affected individuals but also places a substantial strain on the nation's healthcare infrastructure, particularly in densely populated countries like India.

Quantified health empowers people across cultures, languages, and geographies to live long and healthy lives. Aktivo Labs technology allows for continuous monitoring of health metrics, enabling early detection of potential health issues. By identifying health risks early, interventions can be implemented to prevent the progression of diseases, reducing the overall burden on healthcare systems.

Developed by a team of esteemed doctors and scientists from Aktivo Labs, the NutriPlus app harnesses evidence-based technology to empower users in their pursuit of well-being.

The NutriPlus app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status.

This single health score highlights areas for improvement, giving individuals a clear understanding of their wellness journey. Notably, NutriPlus stands out by not relying on wearables; all that is required is a smartphone to track and manage one’s physical activity and nutrition. The NutriPlus app also offers a comprehensive weekly health assessment, empowering users with tailored insights regardless of their demographic.

Prof. Richard Siow, Director of Ageing Research at King’s College London, UK commented, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs. This will be achieved through providing democratized access to the science-backed NutriPlus platform to routinely track personal wellness scores. At the population level, this may contribute to slowing the increase in the incidence of non-communicable diseases in India and mitigate the associated societal and economic burden of health care.”

Commenting on the launch, Amit Doshi, Chief Marketing Officer, Britannia Industries said, “Britannia NutriChoice caters to the growing segment of consumers who actively seek better snacking options. Consumers can download the NutriPlus app by scanning a QR code across a range of Britannia NutriChoice packs, which reach crores of households in India. We believe in the invisible power of small, everyday choices and the NutriPlus app is one such step to partner millions of Indians in their pursuit of wellbeing and better lifestyles.”

Gourab Mukherjee, CEO & Co-Founder, Aktivo Labs commented, “It is our endeavor at Aktivolabs to empower forward-thinking organizations like Britannia to deploy innovative technologies to improve the health of the community they serve. We are excited about the journey ahead and see how Britannia unlocks the power of real-time digital health data to help Indians lead healthier happier lives.”

Furthermore, the NutriPlus app doesn't just enable consumers to monitor their progress; it celebrates achievements and encourages participation. As users progress through different levels of NutriScore - Starter, Achiever, Star, and Pro - they unlock exciting rewards and incentives. From exclusive vouchers redeemable at popular fitness outlets to standing a chance of winning an international holiday upon reaching 20,000 points, the app ensures that every milestone in their wellness journey is met with well-deserved recognition and motivation.

Bikano, a prominent name in India's snack industry, has set its sights on the southern market with the introduction of its latest offerings - the "Madras" and "Tasty Saga" Flavor Mixtures. This move signifies Bikano's commitment to catering to diverse regional tastes and exploring new markets.

According to Manish Aggarwal, Director of Bikano, "The launch of 'Madras' and 'Tasty Saga' Flavor Mixtures is a significant milestone for Bikano as we venture into the southern market. We aim to innovate and adapt to meet the evolving preferences of our customers while expanding our market presence."

Kush Aggarwal, Head of Marketing at Bikano, highlighted the growing demand for mixtures in the snacks category, emphasizing Bikano's confidence in capturing a larger market share. "With an annual growth rate of 25 percent, the mixture segment presents a lucrative opportunity for us. We are optimistic about increasing our market share from 5-6 percent to 8-10 percent in the near future," he stated.

Targeting a diverse demographic aged between 25 to 55 years old, Bikano's "Madras" and "Tasty Saga" Flavor Mixtures are poised to appeal to a broad audience. Available initially in a convenient 200gm pack size at competitive prices, the products aim to ensure accessibility to a wide range of consumers.

To promote the new offerings, Bikano plans to employ various marketing strategies including online advertisements, direct marketing, and product sampling. The company aims to attract around 1 lakh customers per month for the two products.

Looking ahead, Bikano remains committed to growth and innovation, with a target turnover of 1800 crores by FY 2023-24. With strategic initiatives such as expanding manufacturing facilities and focusing on frozen products, Bikano aims to strengthen its global presence and achieve sustainable growth.

The Good Glamm Group, the leading direct-to-consumer (DTC) beauty and personal care conglomerate in South Asia, has appointed Kamal Lath as its new Group Chief Financial Officer. With over 23 years of global experience and an academic background from Harvard Business School, Lath brings a wealth of financial expertise and strategic leadership to his new role.

As the Group CFO, Kamal Lath will spearhead the financial strategy and execution, playing a crucial role in driving the company's next phase of growth. With his extensive experience in global markets, Lath will also contribute significantly to the group's international expansion plans, leveraging his track record in scaling businesses, fundraising, and M&A integration.

Before joining Good Glamm Group, Kamal held key positions at prominent organizations like Case New Holland (CNH), L&T Mindtree, and d.light, where he served as Global CFO. His background also includes a stint as a Venture Partner at Avaana Capital, a sustainability-focused Venture Capital Fund, reflecting his commitment to innovation and responsible business practices.

“I'm excited to join Good Glamm Group as Group CFO, bringing my global financial experience to drive growth and innovation. It's an exciting time in the D2C startup space, and joining Good Glamm Group as it gears up for major international expansion is thrilling. I look forward to working with a visionary team dedicated to shaping the future of beauty and personal care, and together, we'll aim for success and operational excellence,” said Kamal Lath, Group CFO, Good Glamm Group

Darpan Sanghvi, Group Founder and CEO, Good Glamm Group said, “Kamal's extensive experience and proven track record in finance and business leadership make him an invaluable addition to our team. He brings with him a wealth of global financial knowledge that will help the group strategically further its international expansion plans. We are confident that his vision and expertise will fuel our continued growth and success.”

Kamal Lath's academic qualifications as a Chartered Accountant and Certified Public Accountant (USA), coupled with his Harvard Business School education, complement his professional achievements. His diverse expertise in corporate strategy, P&L management, and cross-cultural collaboration makes him a valuable addition to the Good Glamm Group's leadership team.

Bunny Corset, a renowned label specializing in high-quality corsets that seamlessly blend functionality with style, has announced its integration into Myntra, one of India's leading e-commerce platforms. This strategic move aims to enhance accessibility to Bunny Corset's product line for consumers seeking fashionable options.

By teaming up with Myntra, Bunny Corset seeks to reinforce its position as a top choice for premium corsetry and fashion apparel. With this collaboration, fashion enthusiasts across India can now explore Bunny Corset's diverse collection, ranging from timeless designs to innovative fusion elements.

"We are thrilled to bring Bunny Corset's cutting-edge designs to Myntra's fashion-forward customers. Myntra, being a platform for all fashion choices, is the perfect avenue for us to showcase our creations. Our goal has always been to empower women to look and feel their confident best through well-designed, silhouette-flattering garments. Through this partnership we will be able to reach a wider audience furthering our commitment to celebrating individuality and style," said Suman Bharti, Founder, Bunny Corset.

With an extensive range of sizes and styles available, patrons can easily discover the perfect corset to complement their preferences and body shapes. The collection encompasses under-bust corsets, over-bust corsets, corset belts, and more, each exemplifying the brand's dedication to creativity, sophistication, and uniqueness.

Moira Beauty, a brand celebrated for its blend of eastern beauty traditions and western cosmetics expertise, is making strides in the Indian retail sector. Originating amidst the vibrant beauty scene of the city, Moira Beauty has swiftly carved a niche for itself in the realms of makeup and skincare.

Ekta Cosmetics has recently forged a partnership with Nykaa to bring Moira to the forefront of India's retail landscape. This move comes in response to the overwhelming reception Moira has garnered from Indian consumers. Nykaa, renowned as one of the nation's leading omnichannel beauty and lifestyle retailers, caters to a discerning clientele, making it an ideal platform for Moira's debut.

The collaboration between Ekta Cosmetics and Nykaa signifies a significant milestone for Moira Beauty's journey in India. It not only expands Moira's reach but also solidifies its position in the competitive Indian retail market. With Nykaa's extensive reach and reputation for quality, Moira is poised to capture the attention of beauty enthusiasts across the country. The partnership with Nykaa represents a strategic move for Moira Beauty, aligning with its vision to offer innovative beauty solutions to Indian consumers. As Moira prepares to embark on this new chapter with Nykaa, it anticipates continued success and growth within the dynamic Indian retail landscape.

Ravi Mittal, MD of Ekta Cosmetics Ltd said, "We are thrilled about this collaboration as it will enable more customers to join the Moira family. Many have already experienced and loved our premium products and services, and Nykaa will further amplify the same. We are looking forward to growing even more in the Indian market."

La Pink has introduced its revolutionary range of beauty products featuring the goodness of white haldi, marking the debut of the country's first 100 percent microplastic-free formulations. With an extensive presence across leading marketplaces such as Nykaa, Amazon, Flipkart, and others, La Pink aims to make its premium beauty line accessible to a diverse audience, elevating the shopping experience for consumers.

“We're thrilled to bring La Pink's premium beauty line, featuring the best of French formulations with ingredients like white haldi, to these marketplaces. The brand's integration into these marketplaces signifies a pivotal moment in La Pink's position in the market, offering consumers an elevated shopping journey. With a focus on unique ingredients and innovation, our product range exemplifies purity, creativity, and meets rigorous international standards. Our customers must brace themselves for accessibility of the much anticipated, best and safest products as personal care becomes more integrated into daily life conveniently, anytime, and anywhere. We are proud to have seen a positive exponential growth with projections of 10 crore worth of sales this financial year that has instilled confidence in us, testimony of which is how our products were sold out within 2 days of their listing on Nykaa, " said Nitin Jain, Founder of La Pink.

La Pink's expansion across various platforms signifies a historic moment in the beauty industry, offering consumers an array of face, body, and hair care products developed using high-quality imported ingredients. Embracing innovation, La Pink revolutionizes the skincare and haircare market with its microplastic-free formulations, addressing a crucial aspect often overlooked in personal care products. These vegan, sulphate and paraben-free formulations, dermatologically tested for the Indian market, are crafted by French experts, utilizing natural ingredients sourced from France, the USA, and Switzerland.

Subko, a trailblazing brand in specialty coffee, artisanal baked goods, and 'pod to bar' chocolate, has achieved a significant milestone with a successful $10 million fundraising round, spearheaded by Nikhil Kamath. This funding round elevates the company's post-money valuation to approximately $34 million, highlighting its strong position in the retail market.

The fundraising round demonstrates widespread support from a diverse group of investors, including the Blume Founders Fund, The Gauri Khan Family Trust, Priya and John Abraham, Sangita Jindal, Srinivas and Pallavi Dempo, and The Mehta International Mauritius Limited Group, alongside close family and friends of the Founders from various continents. This broad backing underscores the confidence in Subko's vision and leadership, starting from its early seed round.

Rahul Reddy, the Founder, CEO, and Creative Director of Subko said, "Nikhil's participation is not just an investment but a testament to our brand's potential. His genuine desire to enable the growth of homegrown Indian brands and ability to intertwine complex value judgments in consumer markets aligns perfectly with our mission. I am also deeply grateful to all the investors as well who have supported us before Nikhil’s arrival on board. Furthermore, we are committed to facilitating the careful, calibrated and quality-first expansion of Subko's unique craft café experiences to select Indian cities and potentially to global capitals, showcasing South Asian craftsmanship and the might of the region’s agricultural raw material. This is the vision under which we laid down the foundations of Subko and this mission has remained steadfast ever since.”

The investment will fuel various initiatives, including talent acquisition, the development of tech-driven customer experiences, product and design research and development, and the enhancement of farm-level infrastructure for specialty green coffee and fine cacao beans. Additionally, Subko plans to introduce new 'ready-to-drink' coffee products and launch flagship experience cafés in different formats across chosen cities in India and beyond.

Nikhil Kamath, Entrepreneur and Investor said, “I am deeply impressed by Subko's commitment to showcasing the finest Indian craftsmanship on a global platform. It is paramount that a distinctive Indian brand like Subko leads the way in delivering our unique, curated experiences to the world. My journey with Subko, transitioning from a customer to an investor, has given me unique insights into the brand's evolution and potential. I am eagerly looking forward to witnessing the brand's narrative unfold and flourish in the coming years.”

Yoga and Wellness startup Wiselife Wellness India Private Limited has seen an exponential jump in its sales since the company received a Rs 1.2 crore deal with four Shark Tanks On “Shark Tank India 3”.

The company started in October 2020 as India’s first homegrown company that provides premium attractively designed, good quality, affordable, and eco-friendly Yoga Mats as its current primary product has also seen a 50 X jump in its website visits since the announcement.

Elated at the growth entrepreneur Prateek Kedia, Founder, Wiselife Wellness India Private Limited said, “We are now seeing sales of Rs 15 lakh/day. We were prepared for growth but always wanted to inspire people to focus on their health and wellness. This visibility will help us in taking our message to more and more people.”

The Wiselife comprehensive range of yoga and home fitness gear is made from premium Eco-friendly materials like natural rubber, natural cork, microfiber fabric & thermoplastic elastomer (TPE). These products when used in the showcase have features including - professional grip, superior cushioning, flat unrolling, and extremely durable.

Not just health, Wiselife India Wellness has already taken steps to reduce its carbon footprint by incorporating responsible manufacturing practices in its operations.

Earlier in March, Wiselife Wellness India founders Prateek Kedia and Shreya Bansal were successful in convincing Sharks Ritesh Agarwal (Founder and CEO of OYO Rooms),  Aman Gupta (Co-Founder and CMO of boAt), Namita Thapar (Executive Director of Emcure Pharmaceuticals Ltd) and Anupam Mittal (Founder and CEO of Shaadi.com) for a Rs 30 Lakh investment for a 1 percent equity.

Indian everyday fine jewellery brand, Zavya, has named former Snapdeal senior leadership team member, Ravi Malani, as its new co-founder. This move reflects Zavya's commitment to diversifying its product offerings and strengthening its core business.

Ravi Malani, co-founder of Zavya shared, “I’m thrilled to become a part of Zavya’s goal of fabricating everyday fine jewellery accessible and elegant for all women. The Indian fine jewellery landscape presents an excellent opportunity for Zavya. With this association, I am looking to strengthen existing silver jewellery categories and foray into areas like gold and lab-grown diamond market.”

With both Ravi Malani, an IIT Kharagpur alumnus, and Poem Kabra, an IIT Delhi and IIM Lucknow alumna, at the helm, Zavya is poised for significant expansion. Leveraging their combined expertise, Zavya plans to bolster its brand identity, forge strategic partnerships with celebrities, and optimize its omnichannel retailing experience. Malani's extensive experience at Snapdeal, particularly in performance marketing, analytics, and growth strategies, will play a crucial role in shaping Zavya's strategic direction and team management.

Poem Kabra, founder and CEO of Zavya said, ”I'm thrilled to welcome Ravi as Zavya's co-founder and COO. His e-commerce expertise aligns with our vision and will drive Zavya towards becoming a leader in the fine jewellery Market. Ravi's skills complement mine, enhancing our strategic decisions to expand and diversify our product range, form strategic partnerships, and offer a seamless omnichannel experience for our customers. We're confident that Ravi's track record at Snapdeal will significantly contribute to Zavya's pioneering success in the industry.”

Since its inception in 2021, Zavya has filled a niche in the 1k to 5k jewellery segment, prioritizing accessibility, durability, skin-friendliness, and quality. With a focus on providing a satisfying customer experience, the brand has built a robust digital presence, with over half of its revenue coming from its website, achieving a net sales Annual Recurring Revenue (ARR) of 30 crore. As a modern 925 silver jewellery brand, Zavya remains committed to strengthening its core business while exploring avenues for growth in the luxury fine jewellery segment.

India's leading furniture cloud factory, Relso, has raised $840K co-led by prominent angel-investing platforms Ventures Catalysts and Inflection Point Ventures. The funding round also saw the participation of notable investors such as Ramakant Sharma (Livspace Founder and Global COO), Shantanu Deshpande (Bombay Shaving Co. Founder), and Saurabh Jain (Livspace India CEO).

The Bengaluru-based startup aims to utilize the raised capital to execute its global expansion strategy, recruit talent, expand its team and verticals, and support its growth and innovation goals. This is in line with its vision to establish a global presence in the furniture manufacturing and export sector.

Founded in early 2023 by IITians Anshul Choubey, Abhinav Agarwal, and Jay Trivedi, Relso is deeply committed to the 'Make in India and Sell Globally' philosophy. The co-founders bring diverse expertise and extensive entrepreneurial experience, positioning Relso to overcome challenges across various industries.

Dr. Apoorva Ranjan Sharma, MD and CEO of Venture Catalysts, expressed confidence in Relso's potential to revolutionize the furniture sector. He highlighted Relso's impressive execution track record and its role in propelling India to lead the global furniture market.

Mitesh Shah, Co-Founder of Inflection Point Ventures, emphasized Relso's innovative approach to furniture manufacturing. He praised Relso's cloud-based solutions for prioritizing quality, sustainability, design flexibility, and competitive pricing.

Anshul Choubey, Co-Founder and CEO of Relso, expressed gratitude to Venture Catalysts, IPV, and other investors for their support. He outlined the company's plans to enhance its export strategies, technology platform, and supply chains, solidifying Relso's position as a top choice for clients' export requirements.

Relso's disruptive approach to furniture manufacturing focuses on meeting the specific needs of the mid-market segment. By offering tailored design solutions, accommodating low minimum order quantities (MOQs), and ensuring reliability and scalability, Relso has become a preferred partner for discerning customers in the burgeoning B2B commerce space. With the global Furniture market projected to generate substantial revenue in the coming years, Relso is well-positioned to capitalize on growth opportunities and further establish itself as a key player in the industry.

India's leading furniture cloud factory, Relso, has raised $840K co-led by prominent angel-investing platforms Ventures Catalysts and Inflection Point Ventures. The funding round also witnessed the participation of notable investors such as Ramakant Sharma (Livspace Founder and Global COO), Shantanu Deshpande (Bombay Shaving Co. Founder), and Saurabh Jain (Livspace India CEO).

The Bengaluru-based startup intends to utilize the raised capital to execute its global expansion strategy, recruit talent, expand its team and verticals, and support its growth and innovation goals. This aligns with its vision to establish a global presence in the furniture manufacturing and export sector.

Founded in early 2023 by IITians Anshul Choubey, Abhinav Agarwal, and Jay Trivedi, Relso is deeply rooted in the 'Make in India and Sell Globally' philosophy. The co-founders bring diverse expertise and extensive entrepreneurial experience, positioning Relso to overcome challenges across various industries.

Dr Apoorva Ranjan Sharma, MD and CEO of Venture Catalysts said, "At Venture Catalysts, we are committed to identifying and nurturing India's most promising startups with the potential to redefine industries and transcend borders. In just a year of operations, Relso has swiftly emerged as a game-changer in the furniture sector, harnessing the power of technology and ingenuity to redefine traditional paradigms and boasts of an impressive execution track record. Relso is poised to propel India to the forefront of the global furniture market, replacing the current leader, China. We are thrilled to partner with Relso on this transformative journey and look forward to supporting their growth and success.”

Mitesh Shah, Co-Founder, Inflection Point Ventures said, “Traditional furniture manufacturing processes not only neglect sustainability standards but also entail significant resource consumption, lengthy lead time and limited design flexibility. By embracing cloud-based manufacturing solutions, Relso is revolutionizing the customer experience by prioritizing quality and sustainability throughout the design-to-delivery process, offering latest designs with flexibility to change and competitive pricing. IPV’s investment in Relso is a testament to its firm belief in the transformative power of innovation.” 

Anshul Choubey, Co-Founder and CEO of Relso said, “Venture Catalysts and IPV along with other investors have focused on meticulously understanding our business, along with providing invaluable insights and fostering a deep understanding of our goals. With this fundraise, we aim to supercharge our export GTM strategies, bolster our tech platform, and expand our supply chains. This infusion of capital will propel Relso and India as the top choice for our clients’ export needs, furthering our mission and vision for the future."

Relso's disruptive approach to furniture manufacturing focuses on meeting the specific needs of the mid-market segment. By offering tailored design solutions, accommodating low minimum order quantities (MOQs), and ensuring reliability and scalability, Relso has become a preferred partner for discerning customers in the burgeoning B2B commerce space.

With the global Furniture market projected to generate substantial revenue in the coming years, Relso is well-positioned to capitalize on growth opportunities and further establish itself as a key player in the industry.

The creators of India's first AI Cooking Assistant, upliance.ai, have experienced a notable uptick in demand after their recent feature on Season 3 of Shark Tank and a timely infusion of Rs 34 crore funding from Khosla Ventures. With sales surpassing 200 units priced at Rs 23999 each, the brand has witnessed a remarkable 243 percent increase in sales, now valued at Rs 143 crore, exceeding its initial valuation of Rs 100 crore.

Following their appearance on the investment show, the company gained widespread attention across online platforms, particularly within the customer community and digital Key Opinion Leaders (KOLs). Website traffic surged by 13 times in unique visitors, while social media engagement soared, with a 120-fold growth in monthly followers on Instagram and a notable spike on their YouTube channel.

Mahek Mody and Mohit Sharma, Co-Founders said, "We are thrilled to witness the heightened interest in our products following our feature on Shark Tank. The substantial increase in both sales and social media engagement serves as a strong affirmation of the value we bring to Indian homes, reinforcing our steadfast vision for the future. This positive momentum propels us towards an expansive trajectory; our goal is comprehensive growth. Looking ahead, our focus is on expanding into new markets, increasing revenue, and achieving economies of scale, ultimately driving profitability company-wide."

With over 900 units already sold and a solidified market position, the Bengaluru-based brand is strategically moving towards accelerating product expansion, with significant investments in tooling and advanced manufacturing techniques. Leveraging the raised capital, they aim to build an agile and skilled team while exploring collaborations with content creators to enhance marketing efforts. The strategic expansion plan includes scaling manufacturing and establishing a robust presence in over 10,000 retail stores nationwide, supported by 30 company-owned experience centers. This forward-looking vision marks the next significant chapter in upliance.ai's journey within the dynamic realm of innovative home tech solutions.

Backed by notable investors like Rainmatter, Rukam Capital, Draper Associates, and now Khosla Ventures, upliance.ai is positioned to emerge as India's fastest-growing Direct-to-Consumer (D2C) hardware startup.

London-based fashion brand Urbanic, known for its innovative approach to fashion, has closed a $150 million Series C fundraising round, with support from investors including Mirabaud Lifestyle Impact and Innovation Fund from Switzerland, D1 Capital Partners from New York, JAM Fund, and other global investors along with European luxury fashion families. Previous backers such as Nexus Venture Partners and Sequoia Capital have also participated in this round. The funding will be directed towards advancing Urbanic's mission of transforming the fashion sector by harnessing its proprietary AI technology and socially responsible practices across the retail chain.

Urbanic's advanced technology-driven platform utilizes AI and machine learning algorithms, powered by its unique large language model (LLM), to generate fashion designs, AI-generated creative content, and enhance overall supply chain efficiency within the fashion industry.

James Wellwood, a partner at Urbanic based in London said, "Since our inception in 2019, Urbanic has been dedicated to the idea that fashion can be both affordable and socially responsible without compromising on style. We remain committed to leveraging cutting-edge technology and fostering partnerships with manufacturers and suppliers who uphold the highest standards of international labor conditions, prioritizing the well-being of both people and the planet. The support from our investors will significantly accelerate our efforts to introduce new designs and clothing to customers across our global markets."

In alignment with its commitment to social responsibility, Urbanic has launched several initiatives aimed at making a positive impact. One such initiative is the Urbanic Oasis program, developed in collaboration with the NGO Florestas Inteligentes, which aims to plant one million trees in Latin America within the next five years, expanding into more developing countries. Additionally, Urbanic has partnered with the Earth Angels Welfare Foundation to launch a program focused on teaching English to children and youth in economically disadvantaged areas. Moreover, the company is actively involved with Pequeños Hermanos Mexico, a non-profit organization dedicated to providing education to underprivileged children. Urbanic is also exploring the adoption of biodegradable and recycled materials for its packaging to reduce plastic waste and aims to achieve plastic neutrality.

Visage Lines Personal Care Pvt Ltd, the parent company of Bombay Shaving Company and Bombae, has named Durgesh Chugh as their Chief Sales Officer for India and international markets.

Bringing over 25 years of extensive experience in omni-channel marketing and sales operations within the FMCG sector, Durgesh's appointment comes as Bombay Shaving Company aims to expand its offline presence in India and core hair removal categories across more than 1 lakh retail stores.

Before joining Bombay Shaving Company, Durgesh held significant leadership roles at renowned companies such as Colgate Palmolive, Marico Limited, TBO Holidays, and Emami Ltd. During his tenure, he spearheaded innovative sales strategies and business development initiatives, contributing to the sustained growth of prominent Indian brands. His strategic approach to product innovation and tailored go-to-market strategies for diverse geographic regions in India has been instrumental in driving the success for various renowned brands.
 
Durgesh Chugh said, "I'm excited to join Bombay Shaving Company at this stage of its journey. The brand and its innovative approach to established products and categories is loved by the new Indian shopper. Both Bombay Shaving Company and Bombae have done well to achieve significant market and shelf share in tough categories and difficult offline retail environments in a short time. I'm looking forward to working with Shantanu, Deepak and the exceptional team to create strong channel salience for the brand and a long-term roadmap for continuous consumer access and delight.”

Deepak Gupta, Co-Founder and COO, Bombay Shaving Company (VLPCPL) said, "We are thrilled to welcome Durgesh to the leadership team and the BSC family. Offline Sales is complex and challenging in India. Durgesh's formidable experience, strategic foresight and strong channel relationships gives us immense confidence as we look to take the brand to 5 crore Indian bathrooms in this next phase of growth. On behalf of the entire team at Bombay Shaving Company, I wish Durgesh the very best in this new journey with us."

The Organic World (TOW), India's premier destination for organic and natural groceries, has unveiled a groundbreaking expansion in its personal care and hygiene line. In response to a burgeoning demand for sustainable options, TOW has introduced six innovative categories, aiming to revolutionize the way Indians approach daily self-care routines.

The Indian beauty and personal care market soared to a staggering $28.0 billion in 2023, with projections indicating a remarkable growth trajectory, expected to reach $46.6 billion by 2032. This surge is propelled by an escalating consumer preference for natural and organic alternatives, coupled with the increasing prevalence of e-commerce platforms.

Gaurav Manchanda, Founder & MD of The Organic World, expressed his enthusiasm about this pivotal expansion, stating, "Since our inception in 2017, we've witnessed an extraordinary surge in demand for organic and natural products. This expansion into sustainable personal care and hygiene products is a natural progression in our commitment to offering consumers safer, chemical-free choices."

With meticulous attention to consumer insights, TOW has identified six key categories ripe for innovation: diapers, sanitary pads, face tissues, combs, beauty care, and bamboo products. These offerings cater to discerning consumers seeking eco-friendly alternatives without compromising on quality or efficacy.

TOW's latest offerings encompass a diverse range of products, including biodegradable diapers for environmentally conscious parents, eco-friendly sanitary pads, unbleached face tissues, sustainable bamboo combs, and a comprehensive selection of beauty care essentials. These additions align seamlessly with TOW's mission to empower consumers with healthier, sustainable options.

Vandana Kamath, Category Head at The Organic World, emphasized the growing consumer consciousness driving this paradigm shift, stating, "Today's consumers are increasingly mindful of the impact of their choices on personal health and the environment. Our new product line reflects our unwavering commitment to providing accessible, affordable solutions that resonate with consumer values."

All new products will be available both online and in The Organic World stores, with prices ranging from Rs 40 to Rs 3000, ensuring accessibility across diverse consumer segments. With 17 existing stores in Bangalore, TOW plans to expand its footprint across South India through a franchising model, with a target of 100 stores by 2025.

As India's leading Responsible Retailer, TOW continues to champion local brands, SMEs, and women entrepreneurs, providing them with a platform to thrive in a competitive market landscape. With this bold expansion, TOW reaffirms its commitment to shaping a healthier, more sustainable future for consumers across India.

La Pink, a pioneering name in personal care, marks a significant milestone with its foray into the body care domain, unveiling an exquisite range of shower gels. This expansion underscores La Pink's commitment to redefining beauty and skincare in India with innovative, microplastics-free formulations.

Crafted by French experts, La Pink's latest offerings represent a fusion of natural ingredients sourced from France, the USA, and Switzerland. Nitin Jain, Founder of La Pink, emphasized, "Our mission is to spearhead India's skincare revolution by offering products like our White Haldi-infused shower gels, which not only cleanse but deeply hydrate, soothe, and impart a radiant glow."

The Shower Gel Collection features three distinctive variants priced at Rs. 395 each, promising a rejuvenating bathing experience. The Lily Blossom Shower Gel blends Lily and Daisy Flower extracts for serene, nourished skin, while the Tea & Lemon variant invigorates with green tea extracts. Additionally, the Coffee Shower Gel promotes supple, tan-free skin.

Jain highlighted the brand's commitment to sustainability and quality, stating, "Our products are 100 percent free of microplastics, Paraben/Sulphate/SLS-free, Vegan, dermatologically tested, Cruelty-Free, and FDA Approved." La Pink's expansion into body care follows the success of its 78 skincare products, with plans for further diversification across categories in the pipeline.

La Pink's comprehensive range is available online on its official website, Amazon, and Flipkart, as well as in select retail outlets across Madhya Pradesh, Punjab, and Haryana. The brand aims to extend its presence to new markets and regions soon, promising enriching experiences for all.

Livpure, a prominent player in India's home and living consumer product sector, has introduced the game-changing Allura range of water purifiers, redefining standards in the market. This innovative range not only offers cutting-edge technology and elegant design but also boasts an unprecedented 30-month free maintenance service, a first in the industry.

Available now on major e-commerce platforms such as Amazon and Flipkart, as well as select Modern Retail Chains, Allura and Allura Premia promise customers unmatched peace of mind with their comprehensive 30-month warranty. Livpure's Managing Director, Rakesh Kaul, emphasized the company's commitment to providing hassle-free solutions to customers, stating, "With Allura, we have combined top-notch aesthetics, cutting-edge technology, and unparalleled convenience to deliver water that is not only 100 percent pure but also comes with the added benefit of hassle-free 30 months of maintenance. One needs to just GET IT, SET IT & FORGET IT!”

The Allura range addresses common challenges faced by households in maintaining water purifiers, offering relief from recurring costs that could total up to Rs. 5000 annually. Both variants, Allura and Allura Premia, come equipped with advanced features including an 8-stage purification process for Allura and 10-stage filtration for Allura Premia, ensuring the purest and healthiest water. With a storage capacity of 7 liters, these models ensure purified water is readily available whenever needed.

Livpure's move aims to make clean drinking water more accessible and affordable to consumers. Alongside their Water as a Service offering, which provides IoT-enabled water purifiers installed at homes for as low as Rs. 399 per month, the introduction of Allura signifies Livpure's dedication to enhancing lives with innovative solutions.

This launch is expected to drive significant sales for Livpure as it expands distribution channels to make the Allura range accessible nationwide in the coming months, revolutionizing the water purification market with its unmatched features and services.

HYPHEN, a collaboration between PEP Technologies and celebrity entrepreneur Kriti Sanon, has launched the Ultra Light Water Sunscreen SPF 50 PA++++ in India. This groundbreaking sunscreen stands out for its unique fluid texture, incorporating advanced UV and Blue Light Protection technologies to simplify sun protection.

In response to growing consumer demand for lightweight sun care products that blend seamlessly into skincare routines, HYPHEN developed the Ultra Light Water Sunscreen SPF 50 PA++++. This innovative formula addresses common issues with traditional sunscreens, offering a lightweight, non-greasy texture that leaves the skin feeling fresh and healthy.

Crafted with 5 percent antioxidants for photodamage protection, 1 percent hyaluronic acid for long-lasting hydration, and additional ingredients like Cica Extracts, Chamomile, and Aloe Vera to soothe and moisturize the skin, this sunscreen offers comprehensive protection and skincare benefits. It is fragrance-free, non-comedogenic, and provides a radiant finish without leaving a white cast.

Kriti Sanon, Co-Founder and Chief Customer Officer at HYPHEN said, “We at HYPHEN are committed to continuous innovation, iteration, and going the extra mile to enhance both our products and the overall experience for our customers. After the success of All I Need Sunscreen and reading some consumer demands for an even lighter sunscreen, we at HYPHEN decided to expand our sunscreen portfolio and developed the Ultra Light Water Sunscreen. It has a one-of-a-kind fluid texture, and I’ve been using the sunscreen for all my shoots lately. I am super excited to see consumer reactions to our new launch!”

HYPHEN's dedication to delivering effective skincare solutions is evident in its recent product launches, including the Retinal Reset Serum and a range of Cleansers, which have received positive feedback from consumers. With the introduction of the Ultra Light Water Sunscreen SPF 50 PA++++, HYPHEN reinforces its position as a leader in innovative skincare solutions.

Available on HYPHEN's official website and major e-commerce platforms like Nykaa, Amazon, and Flipkart, the Ultra Light Water Sunscreen SPF 50 PA++++ offers consumers a reliable and lightweight sun protection option for the summer months.

Amidst the rising prominence of skincare and wellness, Clinikally, backed by Y-Combinator, introduces ‘Clinikally Luxe’—a luxury skincare and haircare segment. This recent addition follows Clinikally's substantial growth in dermatology, nutrition, and wellness, offering a handpicked selection of premium brands to Indian consumers seeking transformative luxury supported by scientific research.

With Clinikally Luxe, the digital health platform brings exclusive luxury skincare and haircare brands, previously unavailable in India, directly to consumers. Offering cutting-edge solutions not easily found elsewhere, Clinikally Luxe presents an opportunity for customers to elevate their skincare and haircare routines into indulgent rituals.

Arjun Soin, Founder of Clinikally said, “Witnessing Indian consumers embrace premiumization like never before, paved the way for the unique opportunity for Clinikally to add a dedicated luxury platform curated by India's leading dermatologists. Valuing the repeated requests of our esteemed users, Clinikally Luxe’s curated collection is rooted in redefining luxury, evoking a profound sense of serenity and indulgence. We are thrilled to launch India's first premium online destination dedicated to high-end dermatology and nutrition with Clinikally Luxe, something that many of our highest value users have repeatedly asked for us to incorporate.”

In a market dominated by generic solutions, Clinikally offers personalized treatment plans featuring indulgent products delivered straight to customers' doorsteps. The Luxe Segment reflects the brand's commitment to providing consumers with access to transformative luxury guided by dermatological expertise.

To enhance the customer experience, Clinikally introduces its invite-only Elite Club Membership, offering omnichannel shopping and dermatological consultations. Leveraging advanced technologies such as chatbot services, prime delivery options, exclusive offers, and early access to new launches, Clinikally ensures a seamless shopping experience for its discerning clientele.

Clinikally's Luxe segment blends luxury with science, catering to sophisticated users who value exclusivity and innovation. Customers gain access to renowned brands like Trilogy, COSRX, IsClinical, Eve Lom, ISDIN, Phillip B, and more, each selected meticulously to meet Clinikally's high standards of quality and authenticity.

Standing out in a competitive market, Clinikally remains committed to offering top-notch products and authenticity. Only brands using pharmaceutical-grade ingredients and meeting rigorous quality standards make it to the Luxe list, ensuring customers receive safe and effective solutions vetted by Clinikally's panel of doctors.

Cureskin, an AI-powered dermatology platform offering clinically proven skin and hair health solutions, has secured $20 million in Series B funding. Led by HealthQuad, a prominent digital health-focused venture capital fund in India, the round saw participation from existing investors including JSW Ventures, Khosla Ventures, and Sharrp Ventures. This latest funding brings Cureskin's total investment to $26 million, driving its mission to broaden access to quality dermatological care across India.

India faces a significant shortage of qualified dermatologists, leaving many individuals without adequate skin care. Simultaneously, there is a growing demand for dermatological solutions in India, driven by its youthful and ambitious population.

Cureskin aims to address this gap in the market by leveraging AI technology to extend the reach of dermatologists. Through its mobile app, Cureskin has provided treatment to over 1.5 million customers for various skin and hair conditions, including acne, hyperpigmentation, post-acne issues, and hair loss. Notably, over 80 percent of Cureskin's customers reside in Tier II and III cities, highlighting the platform's impact on underserved regions.

Guna Kakulapati, CEO and Co-Founder of Cureskin said, “We are delighted to have earned the backing of HealthQuad alongside our existing partners. This investment reaffirms the growing demand for accessible expertise and quality care to solve skin and hair problems for people in India. These funds will help further enhance our AI capabilities, accelerate our growth, and expand solution offerings. We aim to provide optimal skin and hair health to millions of individuals across the country.”

The domestic market is flooded with many beauty and personal care brands making it difficult for consumers to make product choices that are right for their skin and can effectively solve their concerns. Cureskin stands apart by offering dermal-prescribed, continuously monitored, high-efficacy personalized solutions to every consumer at affordable prices.

Dr. Pinak Shrikhande, Managing Director, HealthQuad said, “Lack of qualified dermatologists in Tier lll+ towns and lack of product knowledge leads to ineffective self-treatments. Cureskin is a comprehensive digital-first platform focused on customised skin and hair care treatments solving for the lack of access to dermatologists with a deep AI-led diagnosis while providing high-quality outcome-driven regimens at affordable prices. We are proud to be partners in Cureskin’s journey to create impact as it scales.”

"We are excited to be part of Cureskin and are deeply aligned with its vision of creating impact through widening access to qualified dermatological care pan-India. With more than 70 percent of the Company’s users currently coming from Tier lll+ locations, Cureskin is aligned with HealthQuad’s mission of solving the accessibility, affordability and quality issues in healthcare in India. We remain committed to partnering with transformational digital-first companies creating impact for the underserved,” added Charles–Antoine Janssen, Chief Investment Officer, HealthQuad.

JSW Ventures Managing Partner Sachin Tagra said, "The company has demonstrated exemplary execution capabilities. This capital will help the company continue scaling its operations, innovate further on AI development to build a stronger technology moat, and expand its distribution capabilities."

Veda Corporate Advisors acted as Exclusive Advisors to Cureskin for the transaction.

Venture Catalysts has recently spearheaded undisclosed funding in a seed round for eco-friendly lab-grown diamond brand Fiona Diamonds. This investment, led by Venture Catalysts, AC Ventures, Anikarth Ventures, Shantanu Deshpande of Bombay Shaving Company, Eco Brilliance, and Suraj Nalan, marks a significant step forward for Fiona Diamonds in its mission to revolutionize the ethical luxury market.

Founded in the 20XX by Parag Agrawal and Saurabh Agrawal, two visionary entrepreneurs with backgrounds in engineering, Fiona Diamonds sets itself apart by promoting ethical sourcing and sustainability. Their curated selection of exquisite solitaire jewelry crafted with lab-grown diamonds has gained traction among discerning customers who prioritize ethical consumption.

Dr. Apoorva Ranjan Sharma, MD and CEO of Venture Catalysts said, "With a market poised for exponential growth and evolving consumer preferences towards ethical and sustainable options, Fiona Diamonds has been growing at 40 percent year on year with an efficient inventory turn around ratio.  With sentiment of jewelry as an asset class fading away amongst Millenials and and GenZs who are more inclined towards Eco Friendly and Sustainable options for Diamonds, Fiona has a first mover advantage in not only disrupting the traditional diamond industry but also paving the way for a more ethical and transparent future in luxury retail.”

With flagship stores in Mumbai, Delhi, and Bangalore, as well as a presence in 10 Shoppers Stop locations across key cities, Fiona Diamonds has emerged as a digital-first brand with a loyal customer base exceeding 10,000.

Parag Agrawal, CEO and Co-Founder of Fiona Diamonds said, "Fiona Diamonds represents a movement towards a more sustainable and inclusive future. With Venture Catalysts' strategic investment, we are poised to accelerate our growth trajectory and establish Fiona Diamonds as a category innovator in the diamond jewelry segment. By leveraging our existing infrastructure and expanding our product offerings, we aim to triple our revenue in the first year, unlocking new avenues of growth and opportunity."

In a market where lab-grown diamonds hold a significant share, Fiona Diamonds capitalizes on this trend, positioning itself as a pioneer in the segment. With the Indian government's support for the lab-grown diamond industry and changing consumer sentiments favoring sustainability, Fiona Diamonds is poised to lead the way in luxury jewelry retailing, both domestically and globally.

Winston India, the innovative lifestyle brand, has experienced an impressive fivefold increase in revenue, profit, and sales following its feature on Shark Tank. This remarkable growth underscores the brand's dedication to excellence, strategic foresight, and invaluable mentorship from industry experts.

In the wake of its Shark Tank debut, Winston India has significantly expanded its retail presence across various platforms including Vanity Wagon, Tata 1Mg, Jio Mart, Tira Beauty, Net Mets, Ajio, BlinkIt, and Cred. This expansion has coincided with a substantial rise in the customer base, soaring from 15,000-20,000 customers to an impressive 100,000. Notably, the trimmers and skincare category have emerged as the flagship segment, leading the pack as the best-selling products within the Winston India portfolio.

Himanshu Adhlaka the Co-Founder of Winston India said, “The experience on Shark Tank and the subsequent growth have been nothing short of phenomenal. We are immensely grateful for the mentorship provided by Vineeta and Anupam, their guidance helped us strategise, plan, and network. They not only helped us with better industry insights but also suggested where we should invest, and where we should not. This has been instrumental in guiding us on the right path.”

Vineeta Singh, Co-Founder and CEO of Sugar Cosmetics and Investing Shark in Winston India further congratulates the team said, “Congratulations team Winston on 1 year since Shark Tank. It was amazing to collaborate with Winston India and bring the brand from 5 crore to 15 crore, and I am sure 100 crore is not far away. Good Luck!”

Anupam Mittal, Founder of Shaadi.com and Investing Shark, Winston India congratulates the team said, “Congratulations Winston India on this epic journey from Shark Tank and beyond. We are very proud to see how much your brand has grown and can't wait to see it dominate the personal care market in the country.”

To commemorate this significant milestone and show appreciation to its loyal customer base, Winston India is currently hosting the Winston Shark Tank Sale on its website, offering discounts of up to 70 percent off on Singles, up to Rs 4000 off on combos, and unveiling unlimited hidden freebies.

Looking ahead, Winston India is focused on enhancing customer satisfaction, driving continuous product development, and expanding its presence in the dynamic e-commerce landscape. The brand also anticipates exclusive launches with leading e-commerce platforms, signaling the next phase of Winston India's success journey.

Type Beauty, a high-performance makeup brand, has solidified its position in the safe and inclusive beauty sector, earning recognition as a go-to makeup line in its one-year milestone journey. Recently, the brand introduced a new range of mascaras, named LASH OUT, featuring three distinct variants: Lash Out Lengthening Mascara, designed for maximum length application; Lash Out Volumizing Mascara, crafted for maximum volume application; and Lash Out Curling Mascara, equipped with a C-shaped curling wand for a dramatic, long-lasting curl.

Each mascara variant incorporates a multi-peptide complex and arginine to stimulate lash growth and condition lashes, respectively. The waterproof formula ensures prolonged wear. All the mascaras are available at an MRP of 699 at Type Beauty Inc.

Ananya Kapur, Founder of Type Beauty Inc stated, "Type Beauty Inc. is proud to redefine beauty standards with our revolutionary mascara trio – Lash Out. With potent blends of Multi-Peptide complex and Arginine, our mascaras offer unparalleled length, volume, and curls while nurturing lashes. We're excited to empower individuals to elevate their lash game with confidence and style, especially on Women’s Day. Lash Out is our gift to you, celebrating your beauty."

To unveil the new product line, Type Beauty partnered with Buen Delhi as the venue partner for the "Lash Out Mascaras" range launch. Held on Women’s Day, the event was attended by successful and inspiring women entrepreneurs and the media.

Sagar Garg, Owner of Buen, expressed, "It was a pleasure to host Type Beauty’s Launch at Buen’s. Our team was full of spirits and zeal to make Type’s Launch a huge success. On the occasion of Women's Day, it was a delight to be around such successful and empowered women who are now a leading face in industries. We felt equally motivated and inspired having witnessed the unfolding.”

The Women’s Day launch garnered positive feedback from invited established women entrepreneurs, beauty media, and influencers, reaffirming Type’s position as an innovator and its commitment to delivering high-quality beauty solutions.

Leading direct-to-consumer (D2C) caffeine beverage brand, Bevzilla, has introduced its latest product, The Beauty Coffee, enriched with Marine Collagen, Biotin, and Vitamin E.

Traditionally, beauty and skincare have been linked to topical products and dietary superfoods. However, Bevzilla's Beauty Coffee offers a contemporary approach, integrating beauty benefits into a cup of coffee. Positioned as a luxurious addition to daily routines, this hassle-free coffee provides a touch of indulgence while emphasizing beauty priorities.

Amidst the prevalent coffee culture, Bevzilla introduces a unique consumer-centric beverage featuring Marine Collagen and Biotin, aimed at enhancing skin elasticity and strengthening hair and nails. Seamlessly fitting into busy lifestyles, the coffee maintains rich flavors of Arabica beans while delivering beauty benefits. The distinctive blend of Arabica beans, Marine Collagen, Biotin, and Vitamin E promises radiant skin and stronger hair, differentiating it from conventional beauty products. The Beauty Coffee package comprises 30 sachets.

Divisha Chaudhary, Co-Founder of Bevzilla stated, “The Beauty Coffee caters to those passionate about wellness and skincare. Crafted for individuals who prioritize self-care, our product offers an easy and gratifying means to effortlessly enhance natural beauty. We believe in helping you elevate your daily routine with Beauty Coffee—a near-perfect balance of indulgence and skincare, ensuring each sip is a step towards radiant well-being.”

Sanchit Garg, Co-Founder of Bevzilla added, “When formulating Beauty Coffee, we envisioned something more grandiose than just a beverage. We put together a luxurious and indulgent beauty ritual into each sip. We believe that by seamlessly integrating our coffee into your daily routine, consumers can effortlessly elevate their self-care practices with the sufficiency of biotin and collagen. With no compromise on taste, 'Beauty Coffee retains the richness of arabica beans and the inherent beauty benefits of its ingredients. This coffee is your hack to a flavorful skincare practice!”

Expressing commitment to growth through flavorful caffeine, Bevzilla aims to make morning caffeine intake healthier and hassle-free. The brand assures that its expertise in the beverage industry converges into a cup of coffee that goes beyond offering a mere caffeine boost.

Earthraga, a prominent direct-to-consumer brand committed to natural and organic skincare solutions, has strategically expanded its reach by joining two leading online retail platforms, Nykaa and Tata CLiQ Palette. This move aims to enhance accessibility to Earthraga's eco-conscious beauty products for consumers in India actively seeking sustainable skincare options.

The Indian skincare market, currently ranking as the fifth-largest globally, has undergone significant transformation, witnessing a notable surge in indigenous beauty startups providing unique, locally-inspired skincare solutions.

This strategic collaboration signifies Earthraga's dedication to offering sustainable, nature-inspired skincare choices to a broader audience. With an established presence on major e-commerce platforms like Amazon, Flipkart, Vanity Wagon, and Jio Mart, the brand is keen on strengthening its digital footprint to expand its consumer base. By leveraging the convenience and accessibility of e-commerce channels, Earthraga aims to meet the changing preferences of Indian consumers in search of innovative and eco-conscious beauty solutions.

“Our collaboration with Nykaa and Tata CLiQ Palette marks an exciting milestone for Earthraga. As we continue our mission to champion sustainable, nature-inspired skincare, we're enthusiastic about empowering more individuals to make conscious choices for themselves and the planet. Our products stand out for their unparalleled botanical extracts and natural formulations, coupled with affordability, ensuring that conscious skincare choices are accessible to all. With a steadfast focus on sustainability and efficacy, we've meticulously crafted a range that delivers results without compromising on ethics or the environment,” said Ganesh Kamath, Co-Founder, Earthraga.

Customers can now explore Earthraga's diverse range of personal and beauty products, characterized by cleanliness, safety, and cruelty-free practices. Free from artificial fragrances and harmful chemicals such as Sulphates, Silicones, and Parabens, these products prioritize both skin well-being and environmental sustainability.

Bummer, the contemporary innerwear brand, has successfully raised Rs 9.25 crore in a Pre-Series A1 funding round led by Gruhas Collective Consumer Fund, marking one of their initial investments as a fund. The continued support from Fluid Ventures, an existing investor since December 2022, underscores Bummer's promising growth trajectory.

This funding round plays a crucial role in positioning Bummer as a robust $100 million company within the next 5 years. The focus is on amplifying brand awareness and expanding retail presence into Tier ll, lll, and 4 cities across India, aiming to generate 50 percent of revenues from key cities like Ahmedabad, Indore, Hyderabad, Chandigarh, Bhopal, and Jaipur. With plans to establish a robust marketing foundation and an omnichannel brand presence through offline expansion, Bummer aims to reach EBITDA breakeven within 12 months. The company is actively recruiting seasoned key management personnel (KMPs) to drive expansion into new channels, including offline retail.

While the immediate focus remains on India for the next 24 months, Bummer envisions a global presence, targeting potential markets in Southeast Asia and the Middle East. Global expansion efforts will be approached conservatively, with less than 5 percent of the budget allocated to intermittent pilots in the global market.

Sulay Lavsi, the Founder and CEO of Bummer said, "We're embarking on an elevating chapter for Bummer, and this Pre-Series A1 funding round marks a significant milestone in our journey. The support and leadership from Gruhas Collective Consumer Fund and Fluid Ventures fuel our vision of expanding with a skilled managerial team. We see ourselves as a disruptor of this category in an industry marked by minimal growth and dominated by a few major players for decades. Together, we are committed to propelling the brand’s growth with skilled teams, and a strong trustful brand image and we're set to revolutionize this stagnant category, elevating its fashion appeal along with sustainability."

Abhijeet Pai, Co-founder of Gruhas and General Partner- GCCF said, "Team Bummer has crafted a brand that resonates with the young at heart and comfort first consumer in a rapidly evolving domain: the underwear and loungewear space. Bummer is disrupting the longstanding monopoly held by a handful of players in the men’s underwear Category. We believe that Bummer’s innovative approach, coupled with its quality products and edgy new-age design is perfectly positioned to capture the Gen-Z market. With our first investment from the GCCF fund, we look forward to supporting brands that actively shape the future of their respective industries.”

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network said, “At Collective Artists Network, we are committed to being the torchbearers of pop culture in India. Bummer’s approach resonates harmoniously with our ethos, and we firmly believe that the creator economy is poised for explosive growth. We are enthusiastic about contributing to their narrative in the consumer space and shaping the future landscape of creative expression.”

With the newly secured funds, Bummer is gearing up for an exciting growth phase, continuing its mission to provide comfortable, sustainable, and fashionable choices to its audiences.

Vobble, an audio OTT platform tailored for children aged 4-12, recently made waves on Season 3 of Shark Tank India, securing a significant investment of Rs 25 lakhs from Namita Thapar, the Executive Director of Emcure Pharmaceuticals and a prominent business leader.

In 2022, faced with the challenges posed by the COVID-19 pandemic, mothers Neha Sharma and Sowmya Jagannath transformed their concerns about increasing screen time for children into Vobble. Positioned as India’s inaugural child-centric immersive audio platform, Vobble goes beyond being a business—it's a heartfelt response to the parental predicament.

Vobble's content, produced in-house, offers a diverse range of original stories, podcasts, news, and music tailored exclusively for young audiences. Ensuring engagement and age-appropriate material, the platform provides a secure child-centric environment that is regularly updated. Collaborations with esteemed publishers like HarperCollins, Scholastic, and Amar Chitra Katha underscore the quality and reliability of Vobble's offerings.

More than just entertainment, Vobble fosters positive life habits and learning skills through its content. The platform's news and quiz-based podcasts captivate and inform, broadening young minds. The music selection includes habit-forming songs, such as bedtime affirmations and routines for daily activities like brushing teeth. Furthermore, many of the heartwarming story series aim to cultivate emotional intelligence and values.

Neha Sharma, Co-Founder and CEO of Vobble said, "Namita Thapar's enthusiasm for Vobble is a wonderful endorsement of our mission to provide screen-free alternatives for children worldwide. We would like to become a global audio powerhouse in kids audio content and this is only the beginning!"

Sowmya Jagannath, Co-Founder and CPO of Vobble said, “At Vobble, we are passionate about building products that kids will love and parents will trust. We are using new age technologies in a safe way to personalize content for children. By building Vobble along with communities and children we want to create the best possible Kids’ audio experience.”

Parents eager to introduce their children to the world of audio immersion can opt for a Vobble starter pack, featuring a 3-month or 6-month subscription priced at Rs 2900 or Rs 3500, respectively. Each pack includes a subscription to the Vobble app, kid-safe headphones, and stimulating activity books. For those preferring digital-only options, Vobble offers subscription plans starting at just Rs 250/month.

Venture Catalysts spearheaded a $400,000 funding in a Seed round for FreeStand, a B2B marketing platform revolutionizing targeted and measurable product sampling campaigns for leading Indian FMCG enterprises. The funding round, led by Venture Catalysts and Nocking Point Advisors, included participation from IIM-Calcutta Innovation Park, SucSEED Indovation, and strategic angel investors Guneet Singh and Varun Singh Hooda.

Co-founded by Sneh Soni, Kavach Chandra, and Konark Sharma, FreeStand simplifies the execution of product sampling campaigns for FMCG brands by organizing and providing hundreds of sampling channels. This ensures that product samples reach the right end customer while offering brands a unique dashboard for measuring campaign performance.

The platform has gained traction among major FMCG players like HUL, Nestle, Reckitt Benckiser, L’Oreal, Nivea, Piramal Healthcare, Cipla Health, and Emami, showcasing the efficiency of its standardized sampling experience and accurate calculation of ROIs.

Dr. Apoorva Ranjan Sharma, MD and CEO of Venture Catalysts said, “We are thrilled to announce our investment in FreeStand. As per various industry sources, in India, an estimated 20,000 products are sampled annually. With each brand distributing an average 300,000 samples across online and offline sales channels, this market is expected to grow to $1.5 billion - $3 billion by 2027 and this allows FreeStand’s innovative platform to emerge as a game-changer, offering a seamless and data-driven approach to executing sampling campaigns.” 

FreeStand's capabilities extend across multiple channels like Ad-Networks, E-Commerce, and QuickCommerce. With the new capital, the company plans to expand its offerings to include event and retail sampling channels and leverage AI to enhance and simplify the product experience for FMCG marketers.

Konark Sharma, Co-Founder and CEO of FreeStand shared, “FreeStand’s tech supercharges what FMCG brands can accomplish with product sampling. Brands today can utilise the FreeStand platform to sample across multiple channels like Ad-Networks, E-Commerce and Quick Commerce, with the help of this capital we will be expanding our offering to include event and retail sampling channels. We will also be leveraging AI capabilities to enhance and further simplify our product experience for FMCG marketers.”

Sneh Soni, Co-Founder and Head of Business Operations at FreeStand further added, “Setting up a sampling campaign takes at least 20-30 days for an FMCG brand today, with the help of the FreeStand platform, brands are now able to find the right sampling channel/partner in less than 3 minutes. We’re excited to have the backing of Vcats, and Nocking Point in this round, and this capital will help us further expand our data and integrations with various sampling channel partners to enable FMCG brands to gain a greater ROI from their sampling campaigns.” 

Kavach Chandra, CTO and Co-Founder said, “Sampling, today is one of the most effective ways of getting your product to the right consumer. Tech allows us to capture and encapsulate the scale of all that is possible with this marketing activity and with this capital, we will unlock new and higher levels of scale, bringing intelligence to the entire ecosystem of sampling for all the stakeholders involved.”

With achievements making it a trusted platform for Fortune 500 enterprises like Hindustan Unilever, Loreal, Nestle, and Reckitt Benckiser, FreeStand continues to provide targeted and data-driven sampling capabilities through both online and offline platforms, including Swiggy, Flipkart, Zepto, Meta Platforms, modern retail chains, and other channels.

India's largest organic and natural grocery retailer, The Organic World (TOW), is enhancing its personal care and hygiene product offerings by introducing six new categories. Focused on addressing the market demand for sustainable options, TOW aims to provide Indian consumers with environmentally friendly, biodegradable, and chemical-free choices in their everyday personal care routines.

The beauty and personal care market in India, reaching $ 28.0 billion in 2023, is expected to grow to $ 46.6 billion by 2032, showcasing a CAGR of 5.6 percent. Driven by increasing consumer preference for natural and organic products, as well as the widespread use of e-commerce platforms, this growth trend presents a significant market opportunity.

As a pioneering player in this sector, TOW has been encouraging Indian consumers to make conscious choices in food, personal care, and home care products, free from harmful chemicals. Through thorough customer research, TOW identified six product categories with substantial unmet needs: diapers, sanitary pads, face tissues, combs, beauty care, and bamboo products.

TOW's latest product offerings respond directly to these unmet needs, providing biodegradable and eco-friendly diapers, environmentally friendly sanitary pads, unbleached and gentle face tissues, sustainable bamboo combs, and a range of bamboo products, including 100 percent biodegradable toothbrushes and beauty care essentials like lipsticks, eyeliner, and face packs.

Gaurav Manchanda, Founder and MD, The Organic World said, “Since we started our first store in JP Nagar, Bengaluru, in 2017, there has been a remarkable evolution in the demand for organic and natural products. The acceleration in demand is not just happening at individual stores, but at the industry level, making it a key trend. In terms of personal care and hygiene products, the demand is palpable today, with the increasing shift towards sustainability and the rising awareness of harmful chemicals in daily-use products. TOW plans to add 200 more products in this category over the next two years.”

TOW currently offers over 100 natural and organic products in the personal care and hygiene category, ranging from shampoos, soaps, and hair colors to toothpaste, skincare, and kitchen essentials. As a Responsible Retailer, TOW exclusively partners with brands sharing its vision for chemical-free products. The company actively supports local brands, SMEs, and women entrepreneurs, providing them with a platform to compete against larger retailers.

Vandana Kamath - Category Head, The Organic World noted, “Consumers today are becoming more conscious of the impact of their choices on their health as well as that of the environment. There is a growing focus on sustainability, with consumers opting for natural and organic products that are eco-friendly and promote ethical practices. At TOW, we strive to make better choices that align with our consumer values and contribute to a healthier planet, more accessible and affordable. Our new products in the personal care and hygiene category are a reflection of our unwavering commitment to our consumers.” All the new products will be available online as well in The Organic World stores. The average price range of the products in this category ranges from Rs 40 to Rs 3000." 

All new products will be available both online and in The Organic World stores, with prices ranging from Rs 40 to Rs 3000. TOW presently operates 17 stores in Bengaluru, offering a range of 2000+ products across food, grocery, personal care, and home care, all free from harmful chemicals. The company's ambitious expansion plans involve reaching 100 stores through the franchise model, expanding its footprint across South India by the end of 2025.

Harley's Corner, an innovative brand offering 100 percent preservative-free wet dog food, announces the launch of two new product categories in India, a first for home-grown brands in the country. The new offerings include Puppy Food and Therapeutic Food, expanding the brand's range to meet diverse canine nutritional needs.

The Puppy Food range features specially crafted recipes to support the optimal growth and development of young puppies, providing essential nutrients often lacking in traditional dog food options. 

Alongside the Puppy Food line, Harley's Corner introduces the groundbreaking Therapeutic Food category, addressing specific health concerns and dietary requirements of dogs. The range includes formulas for gastrointestinal health, mobility and joint support, hypoallergenic needs, renal health, and weight management, offering comprehensive solutions for pet parents.

Ishmeet Singh Chandiok, the visionary Founder of Harley's Corner and India’s first Dog chef, expresses enthusiasm for the new product categories, emphasizing the brand's commitment to providing premium options for pet parents. The introduction of Puppy Food and Therapeutic Food reflects Harley's Corner's dedication to offering nutritious and convenient meal solutions for dogs at every life stage.

Committed to using only the highest quality human-grade ingredients, Harley's Corner ensures dogs receive optimal nutrition tailored to their needs. The availability of Puppy Food and Therapeutic Food for pre-order on the Harley's Corner website marks a significant milestone in the brand's mission to lead the pet food industry by providing nourishing meal solutions for dogs of all ages, breeds, and health conditions.

Bengaluru-based Direct-to-Consumer (D2C) luggage brand, Mokobara, has successfully raised $12 million or Rs 100 crore in its Series B funding round, marking its first funding endeavor in 2024. The round was spearheaded by Peak XV Partners (formerly Sequoia Capital India), with participation from existing investors Sauce VC and Saama Capital.

Mokobara's regulatory filings reveal that the company issued 4,183 Series B compulsory convertible preference shares (CCPS) at an issue price of Rs 2,39,110.51 per share, generating Rs 100 crore. Peak XV Partners led the round with Rs 78.26 crore, while Sauce VC and Saama Capital contributed Rs 15.47 crore and Rs 6.29 crore, respectively.

According to a report, Mokobara is now valued at around Rs 700 crore or $84.5 million (post-money), having raised a total of $23.6 million to date. Before this Series B funding, the company secured $3.6 million in October 2023 from Saama Capital, Sauce VC, and Alteria Capital. Founded in 2020 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara specializes in a diverse range of travel accessories, including wallets, travel bags, kits, and sling bags.

Following the allotment of the Series B round, Peak XV Partners now holds 11.18 percent shares, while Saama Capital and Sauce VC possess 14.32 percent and 19.41 percent stakes in the company, respectively. Mokobara reported a substantial increase in revenue from operations, reaching Rs 53.27 crore during FY23, marking a 4.4X surge from Rs 12.18 crore in FY22. However, according to TheKredible, its losses also witnessed an increase, rising by 78.5% to Rs 8.21 crore in FY23 compared to Rs 4.6 crore in FY22.

Zoya introduced the "A Love Affair with Yourself" collection, offering rare symbols of self-love that transcend time and embody the spirit of the Zoya woman. With a focus on meaningful connections between jewelry and the wearer, Zoya's latest campaign elevates the enduring love affair a woman has with herself.

According to Amanpreet Ahluwalia, Business Head, Zoya, each jewelry piece narrates a powerful story of awakening feminine elements, serving as a talisman of self-acceptance and a gesture of self-love. The campaign acknowledges the woman's celebration of her journey, embracing strength, individuality, and fostering a deep connection with herself.

The collection reflects the Zoya woman's infinite femininity through exquisite creations, with the highest standards of craftsmanship at the core of each piece. Notable among them is the "Aeterna" collection, featuring a pink amethyst inspired by platonic solids atop a diamond-studded ring, symbolizing an ocean of feminine energy drawing inspiration from the 'Flower of Life.'

The "Eternal Secret of Life" piece converges sacred symbols of creation, where a custom-cut pink amethyst holds the eternal bloom of the flower of life in rose gold, surrounded by clear baguette diamonds forming the ancient Vesica Piscis.

In the "Refractions of the Infinite" necklace, design and craftsmanship unite to present a golden symbol of the flower of life, intricately crafted behind a custom-cut pink amethyst in rose gold. The vesica piscis on the precipice of a fractal is adorned with brilliant cut diamonds, creating everlasting symmetry.

"My Embrace Bangle" stands as an iconic symbol of self-acceptance, celebrating the entirety of an individual. The seamless union of two precious metals translates the joy of embracing oneself just as they are.

The "Scarlet Macaw Necklace" captures the vibrancy of the scarlet macaw's plumes, featuring a turquoise stone with rows of sapphires, rubies, and diamonds in shifting hues, symbolizing the strength and brilliance akin to the Scarlet Macaw's feathers. The collection reflects Zoya's commitment to providing timeless jewelry pieces that resonate with self-expression and individuality.

Nature Spell has officially launched its product line in India, offering customers access to high-quality natural extracts and potent actives sourced sustainably from around the globe and manufactured in the UK.

Renowned for its premium formulations suitable for all skin and hair types, Nature Spell introduces over 100 products to the Indian market, including the highly acclaimed Rosemary Hair Oil, known for its exceptional hair benefits, and the Growth Complex Hair Growth Range, which harnesses the potency of Indian herbs for healthy hair growth.

Sunny Gandhi, Co-Founder said, “We noticed a gap in the market for products that were not just effective but also sustainable, clean, and most importantly, transparent. This realization led us to the concept of blending the richness of earth's natural goodness with the efficacy of modern high-performance based active ingredients and as a result, build effective products suitable for all hair and skin types.”

Nature Spell's skincare collection boasts efficient formulations suitable for all skin concerns, combining natural extracts, powerful active ingredients, and pre-diluted cold-pressed oils. From facial cleansers to moisturizers and treatments, the range promotes overall skin health and is cruelty-free, with 90% of the products being vegan.

With complete control over the manufacturing process, from ingredient sourcing to packaging design, Nature Spell ensures the highest quality in both product formulation and presentation, capturing customer attention with aesthetically pleasing and eco-friendly packaging.

The brand's entry into the Indian market signifies a shift in the beauty industry, offering a wide range of effective and scientifically backed natural products tailored to diverse skin types. Nature Spell debuts with 22 SKUs in hair, skin, and body care, with plans to introduce an additional 80 SKUs shortly.

Customers can explore Nature Spell's inclusive product range on its Shopify store naturespell.in and major e-commerce platforms like Nykaa, Amazon, Myntra, and Flipkart. Retail availability will also commence soon, providing customers with convenient access to the brand's sustainable beauty offerings.

Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.

“At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.

Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.

GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.

"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik

In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.

Fix My Curl has introduced a new line of hair mists, catering specifically to curly and textured hair in the Indian market. The brand's commitment to addressing unique hair care needs is evident in the launch of three variants—Warm Vanilla, Floral Bouquet, and Crystal Aqua—each promising a delightful olfactory experience for diverse moods and occasions.

Starting at an affordable price of Rs 500 per bottle, the hair mists offer a touch of luxury without breaking the bank. Warm Vanilla, with its notes of brown sugar, vanilla, and musk, evokes the essence of a birthday celebration, while Floral Bouquet takes you on a journey through springtime with scents of rose, bergamot, orchid patchouli, and African orange flower. Crystal Aqua, a lush blend of sea salt, mandarin orange, and ginger, brings a refreshing beach vibe to your hair routine.

Anshita Mehrotra, Founder of Fix My Curls shared, "At Fix My Curls, we're always aiming to make your hair care experience as fun, easy, and affordable as possible! Our hair mists are a new addition to your daily routine, and it smells oh so good. These are easy on the nose, and have been tested for almost 8 months before we launched them, making sure you'd love the scents as much as we do! One for every occasion possible."

The hair mists, in addition to their captivating scents, are formulated with alcohol-free ingredients, making them scalp-friendly and suitable for all age groups. Designed for ease of use, they are travel-friendly and can be applied post-shower or during styling on wet hair, enhancing scent absorption. Lasting up to 3 hours per wear, these hair mists from Fix My Curls elevate the haircare routine with a focus on fragrance enhancement.

Yoho, a D2C brand renowned for its comfortable footwear, has launched India's first-ever hands-free sneakers - Blinc. Available in various colors, including four for men and nine for women, Blinc seamlessly blends style with functionality, ensuring every step is a testament to comfort and convenience. Priced at Rs 4199, users can purchase Blinc at a special introductory launch price of Rs 2,899 from Yoho’s website and leading e-commerce platforms like Amazon, Myntra, Flipkart, and more.

Blinc caters to individuals who seek trendsetting designs without compromising on comfort. Its hands-free mechanism (SpringEaseTM) and elastic quick-wear laces, paired with a lightweight EVA sole, guarantee effortless travel and unparalleled comfort – making it the ultimate choice for those constantly moving. The sneakers, with minimal design and great looks, are a perfect fit for college students, corporate professionals, travelers, and anyone seeking great looks, comfort, and convenience from their footwear.

Prateek Singhal, Co-Founder, Yoho stated, “We saw that there are many aspects in daily life where one prefers footwear that can be put on quickly. While there are many options for that in open footwear, when it comes to closed footwear, even the easy footwear or slip-ons need some kind of adjusting with hands to put on the shoes. Besides, the slip-ons in the market aren’t really that great when it comes to looks. And now with Blinc, after testing countless prototypes, we are ready to offer a hands-free experience like no other."

Ahmad Hushsham, Co-Founder of Yoho, said, “Those who look out for a quick breather after long office hours or road trips will love the comfort and simplicity of Blinc. Slipping them on and off is as effortless as taking a moment to relax. It's almost as if they were custom-made, keeping the shoe-off habits or the love to stay barefoot at home in mind!"

Recognized for its fashionable and orthopedically engineered footwear, Yoho revolutionizes the industry by introducing a seamlessly integrated experience with its hands-free mechanism. Yoho has also engineered a special Footpharma sole in all of its footwear that offers proper gait and posture to the body. Even the slippers offered by the brand feature arch support are already a big hit amongst consumers. The company also offers footwear in big sizes (Size 12-15) catering to the needs of consumers that require big-size footwear.

The company till now has sold over 3 Lac+ footwear across 46 categories across states. Planning to expand its product lineup from 46 to 100 styles, featuring an array of color combinations, the company is eager to introduce some of the most innovative footwear options to the Indian market, making comfort and style accessible to everyone, from college-goers to veterans Additionally, Yoho has also made its mark in brick-and-mortar retail stores, and has entered offline outlets starting October 2023, backed by strong interest from large-format retail chains. The company further aims to use AI-powered manufacturing solutions and capture a piece of the $13.49 billion Indian footwear industry.

UNIREC has announced its participation in Bharat Tex - 2024, a significant event in India's textile industry. This event, driven by Prime Minister Modi's 5F Vision, focuses on a comprehensive farm-to-foreign approach in the textile supply chain, involving fiber, fabric, and fashion.

Known for its commitment to sustainable practices, UNIREC, a pioneering fashion-conscious brand, stands out by manufacturing all its clothing from recycled plastic bottles. Each garment produced by UNIREC contributes to the recycling of 10/12 PET bottles, effectively diverting plastic waste from landfills. Following the Global Recycled Standard (GRS), UNIREC ensures its fabrics meet the highest standards of recycled material, aligning with the overall focus on sustainability at Bharat Tex - 2024.

The UNIREC exhibit at Bharat Tex - 2024 not only showcases the brand's dedication to sustainability but also emphasizes its contribution to India's global textile prowess. The event, featuring over 65 knowledge sessions and more than 100 global panelists, serves as a platform for UNIREC to engage in discussions on critical issues in the textile sector.

Kapil Bhatia, CEO and Founder of UNIREC stated, "At UNIREC, we believe that fashion should not only reflect style but also embody responsibility. Our participation in Bharat Tex - 2024 is a testament to our unwavering commitment to sustainable practices and environmental consciousness. By transforming recycled plastic bottles into stylish garments, we are fostering a movement towards a greener future."

UNIREC's garments, made from recycled fabrics, play a vital role in reducing carbon emissions by 30-40 percent, contributing significantly to the fight against climate change. Additionally, the brand's dedication to sustainability extends to its unique seed paper tags accompanying each garment, encouraging consumers to plant and grow them, further fostering environmental consciousness.

As UNIREC participates in Bharat Tex - 2024, it reaffirms its commitment to the twin pillars of trade and investment while showcasing India's prowess in the textiles sector. The brand invites visitors to explore its sustainable and stylish offerings at the exhibition, urging individuals to join the movement towards a greener and more responsible fashion industry in India.

Indian beauty and wellness brand, Beautywise, has successfully concluded its first funding round, securing a significant Rs 6.5 crore. The brand, which already boasts a strong retail presence in over 500 pharmacies and enjoys endorsements from more than 150 Skin Clinics across India, witnessed a successful funding round led by AC Ventures, co-led by Fluid Ventures, Real-Time Angel Fund (RTAF), and GSF. The strategic investment from Associated Capsule Group (ACG), a leading provider of integrated solutions for pharmaceutical and nutraceutical industries, further underscores Beautywise's growth vision.

The funding, skillfully managed by Capinity Partners, is earmarked for introducing groundbreaking products in the beauty and wellness sector, expanding the team, and strengthening Beautywise's retail footprint globally. Noteworthy is Beautywise's recognition with the Estée Lauder Beauty and You award in November 2023.

Anousha Chauhan, Founder of Beautywise said, "Through Beautywise Supplements, we're pioneering a movement towards trust and transparency in nutrition. This fundraise represents a pivotal step towards realizing our vision of empowering individuals to achieve their authentic beauty and wellness through our dermatology-led, results-driven formulations."

Shreyansh Chauhan, Founder and CEO of Beautywise said, "This funding will enable us to continue developing revolutionary products and to expand our team and retail presence. It will also be used to involve conducting market research, establishing distribution networks, and implementing promotional activities to effectively reach a wider audience and solidify Beautywise's presence in the global market."

Beyond product innovation, the funds will facilitate Beautywise's retail strategy aligned with the growing Beauty Retail, Aesthetic Dermatology Clinics, and premium salons. The surge in online supplement sales, particularly in the Direct-to-Consumer (D2C) sector, has prompted the exploration of a Business-to-Direct-to-Consumer (B2D2C) platform. This innovative approach aims to onboard dermatologists, nutritionists, and beauty professionals, providing various benefits to enhance their offerings and better serve consumers. The company also plans to utilize the funding to expand its presence in the USA, Middle East, and European markets.

Bengaluru-based beauty brand Afforest Green Beauty has introduced India's inaugural Jackfruit Skincare Range, marking a pivotal moment in the brand's dedication to innovative skincare solutions rooted in exotic forest ingredients.

Inspired by the lush green landscapes and healing properties of forests, Afforest Green Beauty specializes in harnessing the potential of natural elements to refresh and rejuvenate the skin. The brand's inception was fueled by a profound admiration for the natural beauty of Coorg, often dubbed the mini-Scotland of India, renowned for its stunning scenery and abundant flora.

Yukta, CEO and Co-Founder, Afforest Green Beauty shared, "Each product is carefully formulated with extracts from plants, herbs, and high-performing plant-based alternative extracts. We do not use any byproduct of animals in our products. We believe that skincare should be accessible to everyone, regardless of skin type, tone, or background."

The Jackfruit Skincare Range is the latest addition to Afforest's portfolio, addressing pigmentation and hyperpigmentation concerns. Infused with vitamin C-rich jackfruit extracts that boost collagen production and vitamin A to combat signs of aging, the range includes a foaming cleanser, gel crème moisturizer, under-eye crème, and bedtime serum, all featuring science-backed botanical extracts for optimal effectiveness.

"As we navigate the road ahead, we will continue to uphold our values of authenticity, transparency, and integrity, ensuring that every product we create reflects our unwavering commitment towards excellence and the environment," said Yukta.

Afforest Green Beauty gained acclaim for its innovative Green Coffee range, propelling the brand to explore more exotic forest ingredients, leading to the development of the Jackfruit Skincare Range.

"Our journey is a testament to the transformative power of perseverance and passion," added Yukta.

With the launch of the Jackfruit Skincare Range, Afforest Green Beauty continues to redefine skincare innovation, offering a fusion of science-backed formulations and exotic forest ingredients to promote healthy, radiant skin.

As a bootstrapped company, Afforest is a meticulously crafted skincare brand with a mission to unveil the timeless secrets of vegan beauty. Inspired by a profound love for forests, it aims to bring the enchanting allure of nature to customers, providing skincare solutions high on efficacy and low on environmental impact. The collection harnesses the power of nature-rich ingredients and clinically proven activities, delivering transformative results while honoring its commitment to sustainability and authenticity.