Retail Indi News: Livpure Partners with Blinkit to Offer Quick Delivery of Personal Air Coolers

boAt has introduced the boAt Lunar Oasis smartwatch, featuring a vibrant 1.43'' AMOLED display, advanced Bluetooth calling, and real-time health monitoring, aimed at enhancing the retail experience in India.

boAt's Lunar Oasis smartwatch stands out with its 1.43" AMOLED display and dynamic user interface. It is equipped with a QR Tray for quick scanning, Turn-By-Turn Navigation, and an Emergency SOS feature. Its premium metal build ensures both elegance and durability. Advanced Bluetooth calling, Always-on Display, and a Functional Crown add to the smartwatch's convenience. Designed to withstand the elements, the boAt Lunar Oasis boasts IP68 dust, sweat, and splash resistance, making it suitable for various activities. Real-time Heart Rate and Blood Oxygen Monitoring help users stay on top of their health.

The smartwatch offers intuitive navigation through its features, including checking notifications, tracking fitness goals, and customizing watch faces.

The boAt Lunar Oasis is powered by a custom-designed Hi-Tech SIFLI chipset, featuring an in-house X1 processor that combines high performance, energy efficiency, and advanced graphics. The 2.5D 1.43” Super AMOLED display (466x466 ppi, 600-Nit) provides crisp and bright visuals. The dynamic UI includes live backgrounds, smooth transitions, and customizable themes.

The DIY Watch Face Studio allows users to create vibrant, animated watch faces to match their mood and outfit. The smartwatch's design is further enhanced by a magnetic silicone strap.

With onboard GPS and turn-by-turn navigation powered by MapmyIndia, the boAt Lunar Oasis offers precise directions, making it ideal for exploring new cities or hiking trails.

The boAt Crest App continuously monitors health with high-precision sensors, tracking heart rate, sleep, SpO2 levels, and stress. Activity trackers and sedentary alerts help maintain an active lifestyle. Features like Fitness Buddies, Wellness Crew, Custom Run plans, 700+ Active Modes, and achievement badges keep users motivated.

The Lunar Oasis allows users to answer voice calls, receive app notifications, reply to texts, and hail an Uber—all from their wrist. It also offers music and camera control, weather updates, and more. Emergency SOS mode and QR Code Tray add convenience.

The Lunar Oasis has an IP68-rated exterior, making it resistant to sweat and rain. Its large battery and energy-efficient chipset provide up to 7 days of battery life, or up to 3 days with frequent Bluetooth calling.

The boAt Lunar Oasis smartwatch is available with three attractive color straps: Olive Green Magnetic Silicone Strap, Active Black Silicone Strap, and Black Metal Strap. It is now on sale, starting at INR 3,299, and can be purchased from boAt-lifestyle.com, Flipkart, and Amazon.

Harjeet Kohli, Joint Managing Director of Bharti Enterprises, commented, "We are confident that Abhinav will successfully scale up our operations platform in India, both in the B2B and B2C space, building on the strong organic growth across categories."

Abhinav Kapoor's extensive experience in sales and distribution within the FMCG/Consumer Businesses sector makes him a valuable asset as Del Monte Foods aims to deliver sustainable growth and profitability.

Consistent Infosystems, a rapidly growing IT brand known for its products in the IT, Surveillance, Electronics, and Home Entertainment sectors, has announced the launch of a new range of wired and wireless keyboards, mouse, and wireless combo series. These products, designed for superior performance, durability, and user comfort, include the Voice, Glory, Radium, Classic Silver, Classic Gold, Speedo, Dezire, and Fusion series. The new range caters to both casual work and professional gaming needs, featuring advanced engineering and cutting-edge technology.

The new keyboards from Consistent Infosystems feature wireless connectivity with easy plug-and-play USB dongle connectivity, an ergonomic design for optimal wrist comfort, and smart, silent buttons with 12 Fn shortcut keys. They also boast versatile compatibility with Windows XP and Windows Vista and UV-printed keycaps for long-lasting durability. Complementing the keyboards, the new mouse range is designed for high performance with durability tested up to 10 million clicks, seamless 2.4GHz plug-and-play connectivity, multiple functional buttons, a high precision 1600 DPI sensor, and a wireless range of 10 meters. The ambidextrous design ensures comfort for both left and right-handed users.

Yogesh Agrawal, CEO and Co-Founder, CONSISTENT INFOSYSTEMS PRIVATE LIMITED said, "With the launch of our new range of gaming, wired keyboards and mouse, we aim to empower gamers with the tools they need to dominate the virtual battlefield. Our commitment to quality and innovation ensures that gamers can rely on Consistent Infosystems to deliver top-tier gaming peripherals."

The new range of keyboards and mouse from Consistent Infosystems is now available nationwide through Consistent branches, with prices starting from Rs 650. CONSISTENT Infosystems Private Limited stands as a premier provider of IT hardware, security, and surveillance equipment, print consumables, and electronics and home entertainment products in India.

The company boasts over 20 branches, a diverse portfolio of more than 300 products, and a network of 55+ service centers. With a team of over 300 direct employees, CONSISTENT exports to more than 9 countries and collaborates with over 3500 channel partners across India, ensuring comprehensive customer satisfaction.

Shopsy by Flipkart, India's fast-growing hyper-value e-commerce platform, recently concluded the fifth edition of its Grand Shopsy Mela, a significant shopping event that ran from June 11-16. The event witnessed a 50 percent increase in customers, with 43 percent being first-time e-commerce shoppers. This shopping carnival saw participation from sellers across India, catering to millions of customers, particularly in retail and tier II and III markets.

The Grand Shopsy Mela aimed to cater to the value-conscious consumers in tier II and III markets by offering over 16 crore products with free delivery. The event saw enthusiastic shopping for fashion, household items, kids' collections, and budget mobiles. Top-selling products for men included shorts, sports shoes, and flip-flops, while women favored ethnic sets, sarees, and earrings. Cities like Lucknow, Patna, Nagpur, Kanpur, and Visakhapatnam contributed significantly to the sales, with notable demand also coming from Cuttack, Guwahati, Bhagalpur, and Bankura. Over 60 percent of new users were from Tier III+ cities.

To enhance customer satisfaction, Shopsy offered exciting deals every hour, such as Jhatpat deals, Price Crash deals, and Grand Loot hours, with products like trendy t-shirts starting at Rs 79, kurtis from Rs 80, and men's shoes from Rs 129. New users benefited from special first-time purchase coupons. The platform also improved its shopping experience with innovations in technology, including voice search, image search, and AI chatbot. Cash on delivery and free delivery options further simplified the ordering process.

During the Grand Shopsy Mela, many sellers experienced a 2x-3x surge in growth. Sellers from Rajkot, Ghaziabad, Panipat, and Jaipur were top contributors. The household category saw the highest demand, driving significant revenue for sellers in this segment.

Prathyusha Agarwal, Business Head at Shopsy said, "We are elated with the continuous success of the Grand Shopsy Mela, our biggest sale event. Every year it has gone bigger and we have seen customers looking forward to it. This also reflects the trust customers place in us as the ultimate hyper-value shopping destination. As we progress in our mission to deliver exceptional value, we remain committed to end-to-end innovation—wide selection to seamless browsing experience. Through thorough market analysis, we will continue to innovate and adapt to changing consumer preferences, ensuring our growth trajectory remains strong.”

Shopsy aims to continue offering a wide range of affordable and engaging products while maintaining its reputation as a reliable and value-based platform.

Panasonic Life Solutions India (PLSIND), a prominent technology company, has unveiled the eSignCard – an advanced digital tent card display system developed by Panasonic’s System Solutions Division (SSD). This innovative solution enables businesses of all scales to deploy eSignCards that can wirelessly update information in real-time via a centralized cloud-based system accessible from smartphones. Powered by battery and leveraging Panasonic’s collaboration with E Ink, the eSignCard utilizes energy-efficient ePaper technology. It finds applications across various sectors such as corporate offices, educational institutions, hospitals, conference rooms, hotel banquets, retail stores, cafes, and restaurants.

Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India said, “As the need for agile technology among small as well as large businesses and institutions takes centre-stage, innovative displays and communication solutions have become pivotal. Businesses are increasingly adopting the concept of a paperless workspace where technology is being used to improve operational efficiency and reduce environmental impact. At Panasonic, we look to deliver best-in-class customer experience, with sustainable and efficient solutions. Our eSignCard is an easy-to-use solution that allows multiple layers of access through secure servers and cloud-based systems that make communicating information to multiple customers and users possible with a single click and in real time. Our long-standing collaboration with E Ink, on eSignCard and previously on Room book Plus and Electronic Shelf Labels, has helped us develop a solution that reduces energy consumption and offers a paper-like display.”

JM Hung, VP of E Ink Holdings said, “Our ePaper technology is at the heart of the eSignCard and provides a blue-light-free reflective display that mimics the natural appearance of paper while consuming minimal power. Our ongoing collaboration is a commitment to creating products that not only enhance the user experience but also offer environmental benefits. The eSignCard is a shared vision of a more efficient future, where technology serves as a bridge to a sustainable world.” 

Panasonic India’s System Solutions Division (SSD) focuses on developing and delivering cutting-edge solutions tailored to enterprise needs, leveraging the connectivity of Panasonic’s networked products. SSD plays a crucial role in providing technology solutions across government and commercial enterprises, encompassing unified business communications, mobile computing, security and public safety solutions, retail point-of-sale systems, industrial automation, and professional audio-visual systems.

iD Fresh Food, a leading brand in fresh, natural food products, is set to expand its presence across India with launches in 11 new cities. This strategic move targets tier II and tier III markets across six states, aiming to cater to the growing consumer demand for preservative-free and natural food products. The new cities include Goa, Indore, Ahmedabad, Surat, Vadodara, Dehradun, Panchkula, Chandigarh, Jaipur, Lucknow, and Bhopal.

Consumers in these cities will soon have access to a variety of iD Fresh Food’s popular offerings, including Idly Dosa batter, Malabar Parota, Wheat Lachha Paratha, Paneer, Curd, and Coffee.

"With the current expansion and new products in the pipeline, we're well on course to achieve our revenue targets for FY 25. Expanding to 11 cities is a strategic decision to explore opportunities in Tier I and Tier II cities of India. Apart from the strategic plans and investments, innovation will continue to be at the core of our offerings, fostering the growth of our business in domestic and global markets,” said Rajat Diwaker, CEO (India), iD Fresh Food.

iD Fresh Food has been at the forefront of the 'fresh food' revolution in India, emphasizing homemade-style preparation without chemicals, preservatives, or artificial additives. The company's mission is to provide consumers with a taste reminiscent of traditional homemade food, ensuring it reaches every consumer in the healthiest way possible.

PC Musthafa, Global CEO and Co-Founder of iD Fresh Food stated, "As we prepare for international expansion and our IPO journey, our key focus will continue to be on delivering world-class products and ensuring they are accessible to everyone. While we are thrilled with the love iD Fresh has received across India, our expansion into newer cities emphasizes our commitment to lead the movement on fresh and clean food in India. Our aim is to become the market leader in these regions within the next 12 to 18 months. We are excited and looking forward to receiving the same warmth and appreciation we have enjoyed so far."

This expansion aligns with iD Fresh Food’s broader growth strategy to enhance the accessibility and availability of its products nationwide. The company plans to establish distribution centers in select cities within the next one to two months, ensuring that their products are available through both online and offline channels.

The introduction of iD Fresh Food’s products in these new markets will not only cater to the rising demand for natural food options but also reinforce the brand's commitment to quality and innovation in the retail sector across India.

JioMart, the e-marketplace arm of Reliance Retail, has announced a strategic collaboration with JASCOLAMPF, a State Govt Emporium from Jharkhand, and JHARCRAFT, a government undertaking from Jharkhand. This partnership aligns with JioMart's vision to empower small-scale sellers, including artisans and traditional weavers, thereby facilitating their growth in the retail sector across India.

The collaboration brings numerous artisans from towns and cities across Jharkhand, such as Gumla, Saraikela, and Palamau, into the JioMart marketplace. These artisans can now showcase their handcrafted products to customers nationwide, expanding their business reach. 

Rakesh Kumar Singh, Managing Director of JASCOLAMPF said, "The artisans, handloom weavers, and craftspersons of Jharkhand possess remarkable skills passed down through generations, embodying the region's rich cultural legacy. Collaborating with them promises a profound immersion into Jharkhand's vibrant crafts and timeless traditions. Not only will this association elevate local artisans and weavers, but it will also extend its benefits to other MSME (Micro, Small, and Medium Enterprises) manufacturers in Jharkhand over time. Through shared knowledge and opportunities, this synergy will catalyse growth, innovation, and a deeper appreciation for the intricate craftsmanship that defines Jharkhand's identity."

Ashwini Sahay, Deputy General Manager of JHARCRAFT added, "We are excited to launch on an indigenous platform like JioMart that understands the peculiar needs of homegrown products. For us, this launch signifies our commitment to enriching the JioMart marketplace with diverse art forms from Jharkhand, thereby benefiting craftsmen and preserving India's cultural richness."

The partnership provides artisans access to a platform that offers training, higher visibility, and dedicated marketing support. JioMart's customers can now purchase a variety of GI-tagged products, including wood products, bamboo items, Dhokra artefacts, terracotta items, Lac bangles, Cotton handloom, Applique work, Zardozi work, Tasar handloom sarees, men's shirts, unstitched dress materials, hand-crafted bags, bed sheets, paintings, and home décor items.

Since its inception in 2022, JioMart has empowered over 20,000 artisans and weavers nationwide. By partnering with governmental bodies like JASCOLAMPF and JHARCRAFT, it continues to bridge the digital divide and bolster the prosperity of the artisan community. Initiatives like Craft Mela further underscore JioMart's commitment to supporting local art and promoting the ethos of 'vocal for local,' which resonates with the vision of Aatmanirbhar Bharat.

This collaboration signifies a significant step in bringing the traditional craftsmanship of Jharkhand to a broader audience, fostering growth and innovation while preserving India's cultural heritage.

ShopClues, the Indian e-commerce platform owned by Singapore-based Qoo10, is advancing its rebranding efforts as a cross-border e-commerce platform by targeting the North American and European markets. This move comes after Qoo10 acquired Wish, a US-based online marketplace known as the world’s most downloaded e-commerce app.

Qoo10's acquisition of Wish enhances its global business portfolio, which includes brands like Timon, Wemakeprice, Interpark Commerce, ShopClues India, and QXpress. Founded in 2010 by Piotr Szulczewski and Danny Zhang, Wish offers products in living, fashion, beauty, and electronics to shoppers in around 200 countries. About 80 percent of its revenue comes from Europe and the US.

Anuraag Gambhir, MD of ShopClues said, "The acquisition by our parent company Qoo10 of Wish has opened new doors for us to expand and consolidate our cross-border trade business. We can now move on to the next phase of growth and expansion through access to the North American and European markets, and seamlessly establish the cross-border e-commerce channel between India and these regions. We already have a strong presence in Asian countries like Singapore, Korea, and Japan and look forward to taking our ‘Make in India’ products to many more countries across the world."

Last September, Qoo10 announced it would invest $20 million (approximately Rs 165 crore) over 12 months to strengthen its cross-border e-commerce division. In the first phase, the company enabled the online sale of Indian products via the ShopClues platform to Asian countries and vice versa. ShopClues, which currently handles around 2000 cross-border orders daily to countries like Korea, Japan, and Singapore, also plans to introduce international brands to India from Southeast Asia. All orders are serviced through QXpress, the logistics arm of Qoo10.

Admiral, a distinguished American brand with a 90-year legacy in Appliances and Electronics, is celebrating ‘9 decades of Excellence’ this year. The brand is excited to announce its entry into the Indian market in collaboration with Flipkart, a leading retail platform. Flipkart’s service arm, Jeeves, will provide comprehensive after-sales service for Admiral’s product range in India.

Vishal Saxena, CEO for MEA and South Asia region stated, “Admiral is proud and delighted about its collaboration with the wholesale arm of Flipkart. India being one of the fastest growing economies in the world, Admiral is focused on capturing market share aggressively in various product categories.” He further added that in the first phase, Admiral and Flipkart will introduce a wide range of products including LED TVs, Air conditioners, Refrigerators and Washing Machines to the discerning consumers of India.

Vishal Saxena further added that Admiral has plans to introduce multiple product categories in the second phase that will further strengthen Admiral’s presence in India.

Kunal Gupta, VP, Large Appliances at Flipkart said, "As they foray into the Indian market, Flipkart is pleased to be one of the partners for Admiral America Corporation Pvt Ltd. Combining the varied range of Admiral America’s products and our strong footprint in the Indian market, we believe this will add significant value to the shopping experience of consumers and create an impactful journey ahead.”  

The Admiral range is expected to be available for purchase on Flipkart by the end of June 2024.

As schools and colleges gear up for the Back to School/Campus season, Wildcraft India, a leading outdoor brand in the retail sector, has announced a strategic partnership with top quick commerce platforms Swiggy Instamart and Zepto. This collaboration aims to make Wildcraft’s popular school backpacks and travel accessories easily accessible for students across India, enhancing their shopping experience.

Wildcraft India’s consumer-centric approach is reflected in this partnership, ensuring that its products are available wherever customers prefer to shop. This tie-up guarantees that students can conveniently purchase Wildcraft’s offerings with just a click. Apart from backpacks, the brand is also launching school accessories, travel accessories, clothing accessories, and its outdoor apparel range.

Siddharth Sood, Co-Founder of Wildcraft said, “Back-to-school is a peak time for kids and parents shopping for new things. We are thrilled that our partnership with leading quick commerce platforms will now make our most-loved Wildcraft backpacks accessible in a 10-minute, hassle-free order and delivery. Our partnership with Swiggy and Zepto reaffirms our commitment to our target consumers, offering them the best shopping experience and ensuring that our customers can access high-quality Wildcraft products quickly and easily.”

Wildcraft products are available on Swiggy Mall/Swiggy Instamart and Zepto in major cities, including Delhi, Gurugram, Faridabad, Bangalore, Mumbai, Pune, Hyderabad, Kolkata, and Chennai, bringing Wildcraft’s school backpacks to a wider audience for quick delivery.

Phani Kishan, CEO of Swiggy Instamart added, "During the back-to-school season, we understand the need for convenience, especially amidst the hustle and bustle. Our partnership with Wildcraft is about making life easier for parents and students. By offering Wildcraft's top-notch products through Swiggy Instamart, we ensure that essential school gear is just a click away. This collaboration is not just about delivering backpacks; it's about delivering peace of mind and a seamless shopping experience."

Vinay Dhanani, President of Zepto, shared, "At Zepto, we understand that the back-to-school season can be overwhelming for parents and students alike. That’s why we’re committed to providing a wide range of essential school supplies at unbeatable prices, ensuring you get everything you need—from chart paper and maps to a complete set of back-to-school necessities—delivered in just 10 minutes. By partnering with Wildcraft, we’re not just delivering high-quality products; we’re giving parents more time to spend with their children. This season, let Zepto be your go-to for all back-to-school needs, making your life easier and more convenient."

This collaboration with Swiggy Instamart and Zepto highlights Wildcraft’s dedication to meeting the evolving needs of consumers in the retail market. The partnership aims to provide a seamless and convenient shopping experience, ensuring that students have access to essential school supplies as they prepare for the new academic year.

In a significant retail development for India, Isntree, a popular South Korean green beauty brand, is launching exclusively on Nykaa, the country's leading beauty and lifestyle platform. Known for its eco-friendly practices and dedication to sustainability, Isntree aims to provide effective skincare solutions rooted in nature. This partnership reinforces Nykaa's commitment to bringing the best global beauty solutions to Indian consumers and its pioneering role in introducing K-beauty to the Indian market.

Isntree combines functionality with sustainability, using natural ingredients to create high-functionality products that offer comprehensive skincare benefits. The brand’s product portfolio includes 12 different ingredient lines, each addressing specific concerns such as blemish care, moisturizing, and brightening.

Isntree CEO Jinwoo Kim expressed said, "We are incredibly excited to bring Isntree to the Indian market through our exclusive partnership with Nykaa. Our commitment to sustainability and effective skin care aligns perfectly with Nykaa's vision of providing high-quality, innovative beauty solutions. We look forward to seeing Indian consumers embrace our products and experience the benefits of nature-inspired skincare."

Anchit Nayar, Executive Director and CEO of Nykaa Beauty said, “We are thrilled to forge this exclusive partnership with Isntree. Since Nykaa introduced K-beauty to India, we have witnessed an overwhelming response to Korean brands, products, and skincare trends. Consumers appreciate their unparalleled efficacy and the genuine innovation they bring to their daily skincare regime, combined with our consistent efforts to drive education about ingredients and routines. Isntree is a perfect complement to this ethos, and we are excited to see our consumers explore these exceptional products.”

Nykaa has been instrumental in popularizing Korean beauty products in India, sparking a nationwide trend that continues to grow. It offers a wide range of Korean brands on its platform, including AHC, COSRX, Innisfree, Laneige, Sulwhasoo, and TONYMOLY. The addition of Isntree underscores Nykaa’s strategy to enhance its portfolio with internationally acclaimed brands that promise high efficacy and unique beauty philosophy.

3TENX is making its mark in the hair care industry, introducing products with a commitment to triple efficacy and tenfold benefits. This new venture in the retail and beauty sector in India focuses on providing superior performance and holistic hair health. From nourishment to strength, shine to manageability, 3TENX aims to revolutionize hair care, helping individuals achieve their best hair.

The brand's unique selling point is its promise of ten real benefits from each product. These range from hydration to damage repair, offering results that speak for themselves. It's about more than just aesthetics; 3TENX aims to boost confidence by enhancing hair health.

The vision of 3TENX is to integrate professional-grade hair care into daily routines, simplifying beauty and enhancing confidence. The brand’s mission is to redefine the hair care experience by offering high-quality, professional-grade products at accessible prices. Their commitment to innovation and expertise sets them apart in the retail market.

What distinguishes 3TENX is its dedication to expertly crafted formulations developed by industry professionals. The brand's holistic approach ensures that every product contributes to overall hair health and appearance. 3TENX products cater to all age groups, acknowledging the diverse needs of its customer base. They aim to simplify life and make beauty effortless for everyone.

The brand also prioritizes ethical and sustainable practices in its product development and manufacturing processes. From sustainable sourcing to cruelty-free production and environmentally conscious packaging, 3TENX is committed to responsible choices for a better future. Additionally, all 3TENX products are sulfate-free, paraben-free, cruelty-free, and non-toxic, ensuring both excellent results and a commitment to consumer well-being and the environment.

The story of 3TENX is driven by the passion and innovation of its founders, Aankith and Megha Arora. Their journey from India to the global stage reflects a dedication to excellence and originality in the beauty industry. 3TENX is not just a brand; it is a promise of genuine, science-based hair care for all. Join 3TENX in transforming hair care, one strand at a time.

Swiggy Instamart, India's leading quick commerce delivery platform, is now offering an exciting range of toys from Hamleys, known as the world's best toy shop, delivering them to consumers' doorsteps in just 10 minutes. This partnership marks Hamleys' entry into the quick commerce retail space in India.

Customers in all metro areas can now access Hamleys products through Swiggy Instamart. The extensive collection includes action figures, arts and crafts, baby and toddler toys, board games, dolls, puzzles, musical toys, outdoor games, educational toys, soft toys, and toy vehicles and guns. This variety ensures options for every age group, providing children and adults alike with ample choices for entertainment and learning.

Since adding toys as a category earlier this year, Swiggy Instamart has experienced a 300x increase in orders. The inclusion of Hamleys, featuring popular brands such as Disney, Mattel (Barbie), Kingdom of Play, Simba, Mattel Games, Paw Patrol, Hot Wheels, and Play-Doh, allows users to receive premium quality toys delivered in minutes.

Phani Kishan Addepalli, CEO of Swiggy Instamart said, "We are incredibly excited to bring top-quality toys from a brand as iconic as Hamleys to customers through Swiggy Instamart. This combines Hamleys' legacy of providing exceptional toys with Swiggy Instamart's unparalleled convenience, delivered within minutes."

This initiative not only enhances convenience for parents but also expands Swiggy Instamart's retail product range, making it a comprehensive solution for household needs. Hamleys' range of toys is now available for quick delivery, bringing joy and excitement to customers' doorsteps across India.

Noise, a leading connected lifestyle brand in India, experienced a notable increase in sales this Father's Day, particularly in the retail and quick commerce sectors. The brand reported a 4x increase in sales through quick commerce platforms and a 1.6x rise on its website, showcasing strong consumer preference for its smartwatches and audio products.

Father's Day offered an opportunity for customers to gift technology that combines functionality and style, highlighting the trust and preference for Noise's products. This surge in sales reinforces Noise's position as a preferred brand in the wearables market, reflecting the growing trend of consumers seeking advanced tech solutions for their loved ones' well-being.

The response on quick commerce platforms indicates a growing demand for convenience, with customers opting for last-minute purchases that Noise efficiently catered to. The brand's range of smartwatches and audio products, such as the Noise ColorFit Ultra 3, Noise ColorFit Icon 2, Noise ColorFit Thrive, Noise ColorFit Pro 5 Series, Noise Buds X Prime, Noise Buds VS102+, and Noise Pure Pods, stood out for their advanced features and varied use cases.

These products appealed to consumers by offering health monitoring, Bluetooth calling, and seamless auditory experiences, contributing to the sales spike. The success of the Father's Day campaign demonstrates Noise's ability to meet dynamic consumer demands and its commitment to providing high-quality, tech-driven lifestyle solutions.

As Noise continues to solidify its market leadership in India, the brand remains dedicated to making technology accessible and delivering products that resonate with a broad audience. The Father's Day sales surge exemplifies Noise's ongoing efforts to cater to diverse lifestyle needs through innovative technological solutions.

Helios has announced an exclusive partnership with Charriol, the Swiss luxury watchmaker, marking a significant expansion of its international offerings in the Indian retail market. Known for its exquisite craftsmanship and heritage rooted in ancient Celtic artistry, Charriol joins Helios's impressive collection of over forty global brands.

A report by Bain and Company highlights the potential growth of India’s luxury market, projecting it to reach 3.5 times its current size by 2030. This surge is driven by urbanization, higher disposable incomes, and a growing middle and upper-middle class, prompting Helios to focus on premiumization. This move aligns with Helios’s commitment to offering a diverse portfolio of global luxury brands, providing Indian consumers with access to coveted timepieces worldwide. With over 240 stores, Helios continues to be a gateway for international brands entering the expanding Indian market.

Suparna Mitra, CEO of the Watches and Wearables Division at Titan Company Ltd stated, “We are delighted to introduce Charriol to our meticulously curated collection at Helios, marking a significant advancement in our strategic expansion within the premium category. With the continued expansion of our international portfolio, we aim to build on our growth momentum of 35 percent for the year 2024-25. Charriol watches, with their Swiss lineage and craftsmanship combined with modern technology, perfectly align with our mission to cater to the discerning tastes of our consumers. This partnership not only strengthens our portfolio but also strategically reinforces Helios’s position as a preferred destination for premium timepieces from across the globe.”

Coralie Charriol, CEO and Creative Director of Charriol said, “We are very excited to bring Charriol to India, a market with immense potential and a strong affinity for fine craftsmanship. With India's growing affluence and aspirational buying trends, our unique, high-quality products featuring the signature Celtic cable motif and Swiss craftsmanship are well-positioned to resonate with discerning Indian consumers. The strategic partnership with Helios from Titan Company Ltd. will help us reach our target audience and deliver exceptional customer experiences. We are committed to long-term growth and look forward to becoming a valued part of the Indian luxury landscape.”

As Helios continues to expand, the launch of Charriol marks the beginning of strategic efforts to bring more international luxury brands to India. With plans to open 40 new stores by FY’25, Helios is dedicated to enhancing its presence in the premium watch segment and meeting the evolving tastes of Indian consumers.

Nykaa, India's premier omnichannel beauty and fashion retailer, recently showcased its impressive growth trajectory and ambitious future strategies at the Annual Investor Day 2024. The company's senior management provided insights into Nykaa's current robust status and outlined its vision for the future, emphasizing innovation, customer-centric approaches, and market expansion to cement its leadership in the beauty and fashion industry.

Falguni Nayar, Executive Chairperson, Founder and CEO Nykaa said, “Nykaa’s success so far has been rooted in driving quality growth by foreseeing the potential in the lifestyle ecosystem and making future-forward investments. Our conviction and efforts in beauty over the last decade is now reflected in a market bound to become a 90 billion-dollar market over the next 15 years, with Nykaa continuing its industry-leading growth. The results of our more recent investments in Fashion and eB2B are reflected in the past year through the much improved profitability in both businesses. Both are expected to continue to expand margins rapidly in the next two to three years, leading to a positive improvement in Nykaa’s consolidated margins.”

Unprecedented Growth in Beauty and Personal Care: The Indian beauty market, currently valued at $19 billion, is forecasted to surge by fivefold, presenting a lucrative $90 billion opportunity for Nykaa. With the e-commerce segment projected to grow from $3 billion to $40 billion by 2037, Nykaa has emerged as a key player, leveraging its omnichannel model to capture market share. Looking ahead, Nykaa aims for a mid-to-late 20s compounded annual growth rate (CAGR) in its beauty business until FY28.

Key Metrics Showcasing Nykaa Beauty's Growth: Nykaa has established dominance in the beauty segment, boasting a 30 percent+ online market share in India. With 187 stores across 68 cities and a rapidly expanding Nykaa Global Store, the company has witnessed substantial growth in both physical and digital realms. Notably, Nykaa's eB2B distribution platform, Superstore, has seen remarkable success, serving approximately 200,000 retailers across 1000 cities and achieving significant margin improvements.

Nykaa Fashion's Growth Trajectory: Nykaa Fashion has swiftly emerged as a leading fashion platform in India, offering over 3,200 brands and generating a GMV of over $400 million in FY24. With a focus on profitability, Nykaa Fashion aims to grow 2.5x-3x over the next three years, bolstered by strategic partnerships and an extensive premium assortment. Noteworthy achievements include a 20 percent market share in the women's online premium market and partnerships with international brands like Revolve and Footlocker.

Consumer Brands Business and Global Expansion: Nykaa's consumer brands business has witnessed rapid growth, with notable brands like Dot and Key and Nykd by Nykaa garnering significant traction. The company's foray into international markets, particularly the GCC region with the launch of Nysaa, reflects its global growth aspirations.

ESG Commitments and Technology Advancements: Inclusivity, sustainability, and community engagement are central to Nykaa's operations, evident in its diverse product offerings, sustainable packaging, and CSR initiatives supporting education and women empowerment. Leveraging advanced ML/AI technologies, Nykaa creates personalized customer experiences and optimizes ad selection, driving growth for strategic partners and consumer brands.

Nykaa's Annual Investor Day 2024 showcased its unwavering commitment to innovation, customer satisfaction, and sustainable growth, positioning the company as a leader in India's dynamic beauty and fashion retail landscape.

Classmate, India's leading notebook brand, has introduced the Augmented Reality (AR) Series for its Brown Cover Notebooks. This launch aims to transform the standard brown cover notebooks by integrating AR technology, creating an interactive learning environment for students. The new series is part of Classmate's commitment to enhancing the learning experience for students across India, a significant step in retail innovation within the education sector.

Each notebook in the Classmate AR Series includes a QR code that grants access to various AR modules covering topics such as marine life, space, mathematics, and chemistry. These modules are designed to make learning more engaging and enjoyable by incorporating gamified elements that encourage students to delve deeper into complex concepts.

Students can immerse themselves in experiences like exploring a vibrant and colorful underwater environment powered by augmented reality. They will learn about marine life and the marvels of the ocean in a way that is both educational and entertaining.

Vikas Gupta, Chief Executive of the Education and Stationery Products Business Division at ITC Ltd, stated, “Under Classmate’s innovative offering, the classic brown notebook has undergone a remarkable transformation, shedding its boring image to unveil a world of vibrant and colorful possibilities for students. It is like holding a notebook brimming with boundless wonders and knowledge. With the introduction of the Augmented Reality Series for Brown Cover Notebooks, Classmate reaffirms its commitment to making education a fun, enjoyable, and immersive experience for students across India.”

To promote the new series and demonstrate that brown cover notebooks can be exciting, Classmate organized a unique engagement event at Bandra Carter Road in Mumbai. A life-size brown notebook cover was installed over the glass façade of a 30ft long tunnel aquarium. When children and parents scanned the QR code on the life-size cover, they witnessed a magical transformation revealing an enchanting ocean world within the aquarium. This event drew significant participation and excitement among the attendees.

In addition to the physical event, Classmate launched a digital campaign featuring a creative video and the hashtag #Browncoverisnomoreboring. The video captures the excitement of children and parents experiencing marine life through AR technology.

Beyond marine life, the Classmate AR notebooks cover a wide range of topics, including space, mathematics, chemistry, and physics. This initiative aligns with Classmate’s ongoing efforts to make learning interactive and engaging. Over the years, Classmate has introduced various innovative features such as "Did You Know" sections and puzzles, and DIY Origami notebooks, continuously pushing the boundaries of educational resources in the retail market.

As a strategic move to broaden its offerings in India's flourishing video streaming sector, Amazon has reached an agreement to acquire MX Player. With MX Player joining Amazon's repertoire alongside services such as Prime Video and MiniTV, the US tech behemoth aims to further solidify its presence in the market. Following the acquisition, it is anticipated that Amazon will continue to maintain the MX Player brand.

“We are always looking for ways to introduce new products and services that help improve customers’ lives. We’re excited to continue to entertain India with the great local originals and exclusive content available across our Prime Video and MiniTV services in India,” said a spokesperson for Amazon India.

The agreement, finalized recently according to insiders, values MX Player between $50-100 million. Karan Bedi, CEO of MX Player, is expected to join Amazon as part of the deal. MX Player holds a prominent position in India's video streaming landscape, boasting a 15 percent market share in terms of monthly active users as of April, as per a USB report.

MX Player, owned by Times Internet, the digital wing of The Times of India Group, which also publishes The Economic Times, has become one of the top video streaming apps in the country.

While Amazon's Prime Video caters to subscribers of its Prime program, MiniTV is accessible to all users free of charge. With the acquisition of MX Player, Amazon aims to tap into new user segments, facilitating their engagement and transactions on the platform. This move aligns with Amazon's strategy to expand its user base in India, particularly targeting customers in non-metro areas.

Last year, it was reported that Sony was also in discussions to acquire MX Player. Times Internet acquired MX Player in 2018, and in 2022, it sold the short-video platform MX Takatak to the vernacular social media platform ShareChat.

Swiggy Instamart, India’s leading quick commerce platform, has launched "Handpicked," a curated selection of fresh, high-quality products. This new category aims to offer consumers a range of exceptional items known for their quality, taste, and authenticity. Retail consumers in India can find the "Handpicked" section at the bottom right corner of the Swiggy Instamart app, featuring specific labels across curated products.

The "Handpicked" collection includes local, regional, and select new-age brands, clean-label products, freshly prepared items, and gourmet offerings. This selection caters to consumers looking for alternatives to mass-produced goods, focusing on small-batch and healthier options. 

Items in the "Handpicked" category range from locally sourced products like handmade paneer and freshly baked breads and cakes from brands like Iyengar’s, to hard-to-find items such as sourdough bread from Brik Oven. The collection also includes homemade items like laddoos and chikki made with quality ingredients, unique batters like Adai and Pesarattu, and authentic global cuisine ingredients like spices and sauces from brands like ORIKA and Masterchow. Additionally, the fruit and vegetable selection includes locally harvested and seasonal produce.

Phani Kishan, CEO of Swiggy Instamart said, “Making a conscious lifestyle choice to eat better through clean, small batched, and authentic products is a growing phenomenon in Indian households that are most often not met with the right access and availability. Customers are increasingly looking for such items, especially for their children. Each product on Handpicked is chosen for its outstanding quality, taste, and the story behind it. We work closely with local partners to rigorously evaluate products for quality and consistency, and only then list them as Handpicked on Instamart. These products are the best in their segment in terms of freshness, originality, and authenticity. The icing on the cake is it will be delivered on-demand for the first time, and that too in just ten minutes.”

Currently available in Bangalore, "Handpicked" will soon expand to Delhi and Mumbai. The collection features over 500 unique products from both local and popular brands like Iyengar's, Sweet Karam Coffee, The Whole Truth, NOTO, Masterchow, and Blue Tokai. Starting today, Instamart consumers can begin purchasing "Handpicked" items and experience exceptional products delivered within 10 minutes.

Bath and Body Works has announced a collaboration with Accenture to modernize, transform, and simplify its core digital and technology platforms. This multi-year program aligns with Bath and Body Works’ strategy to enhance its brand and utilize the latest technologies in digital, MarTech, AI, and generative AI (gen AI) to drive growth in the retail sector in India and globally.

Gina Boswell, CEO of Bath and Body Works, said, “Our collaboration with Accenture is about having a strong technology foundation and scaling the power of digital, data, and AI to deliver new levels of customer experiences, agility, and performance. This will help us accelerate profitable growth by enhancing our operations, elevating our brand, and engaging our customers differently through personalized and seamless experiences that keep them coming back.”

As part of this growth vision, Bath and Body Works will work with Accenture to create innovative capabilities, such as a digital Fragrance Finder, a gen AI-powered conversational experience to help customers find the perfect fragrance tailored to their individual preferences. This initiative comes as Accenture’s Consumer Pulse 2024 research reveals that 51 percent of consumers are already open to using conversational AI solutions.

“We are focused on leveraging our core strengths in fragrance and augmenting these with cutting-edge technology and AI experiences such as native mobile, headless commerce, MarTech, and transformer-based neural networks to deliver hyper-relevant and immersive experiences to customers with greater precision,” said Thilina Gunasinghe, Chief Digital and Technology Officer of Bath and Body Works.

Julie Sweet, Chair and CEO of Accenture added, “Our collaboration with Bath and Body Works on its continuous reinvention will help this beloved brand continue to raise the bar on the retail customer experience. Together, we will build a strong digital core of cloud, data, and AI and innovative gen AI solutions that can help Bath and Body Works create value, foster growth, and continually delight their customers in new ways.”

Accenture Song recently launched a report titled “Generative AI for Customer Growth” that found companies applying gen AI to customer-related initiatives can expect to achieve 25 percent higher revenue after five years compared to companies focusing only on productivity.

Uber has introduced a new service, Uber Store Pickups, enabling customers in India to have items they've purchased from local retail stores delivered directly to their doorsteps. To use the service, customers need to follow a simple process. After buying an item online or by phone for pickup, users can open the Uber app, select "Package" on the home screen, and choose "Store Pickup" to request a driver to pick up their order.

For a seamless pickup, customers should provide their order number or receipt, ensure the items don’t require an ID or additional payment for pickup, and confirm that the items:

• Are already paid for or have a provision to pay directly to the store
• Are valued at Rs 5000 or less
• Weigh 5 kg or less

Here’s a step-by-step guide on how Store Pickup trips work:

1. Purchase your items: Buy items online or over the phone directly from any retailer.
2. Ensure items are ready: Make sure the items are ready for pickup and the retailer does not require the driver to present your photo ID or make any additional payment.
3. Use the Uber app: Open the Uber app, select "Package" on the home screen, then choose "Store Pickup" and follow the in-app instructions. Upload your order confirmation number or receipt for the driver.
4. Track your pickup: Track your Store Pickup in real-time in the app and get notified once your driver has picked up your item and is on the way to delivery.

This service aims to provide a convenient and efficient solution for retail shopping in India, making it easier for customers to receive their purchased items without making a trip to the store.

Primebook, a growing brand in the affordable Android laptop market, is set to launch its innovative laptops on Amazon starting June 3rd, 2024. Previously available only on Flipkart, this expansion to Amazon's platform marks a significant milestone, making Primebook devices more accessible to a wider audience in the retail sector.

Primebook laptops will be available on Amazon with both WiFi and 4G connectivity options, providing users seamless internet access and a variety of educational resources. Designed to bridge the digital divide, these laptops offer affordable yet high-quality computing solutions for learners of all ages. Primebook's mission is to reduce barriers to access and promote connected learning experiences.

Chitranshu Mahant, Co-Founder of Primebook, remarked, "We are thrilled to unveil Primebook's cutting-edge laptops on Amazon, a move that will significantly enhance accessibility for learners worldwide. Our research shows that 85 percent of learners face barriers due to the high cost of traditional laptops, and with Primebook's economical Android laptops, we aim to bridge this gap. Our products offer a remarkable price-to-performance ratio, with 30 percent faster processing speeds compared to competing models in our segment. Additionally, our rigorous testing ensures that Primebook laptops meet stringent safety standards, providing users with a secure learning environment."

Primebook's commitment to adapting business practices based on accessibility and quality sets it apart in the market. The brand's laptops are positioned to cater to learners in lower tiers, empowering them with connected computing devices for their educational needs.

Ospree Duty Free in Mumbai is teaming up with Ardbeg, the renowned Islay whisky from LVMH, to celebrate the launch of the limited edition Ardbeg Spectacular. This event is notable as the first-ever Ardbeg Day celebration in India and the first Ardbeg Day celebration within travel retail globally.

Ardbeg Day, traditionally held on the final Saturday of Islay’s Festival of Music and Malt (Fèis Ìle), is a global celebration of the brand. This year, the event reaches into the Asian market with a special showcase in India, organized by Ospree Duty Free, a venue with a significant number of Ardbeg enthusiasts.

Ardbeg, part of Moët Hennessy India’s portfolio, is a luxury single malt scotch whisky. Ardbeg Master Blender Gillian Macdonald describes it as "a high-flying spirit" with notes of mint chocolate, incense, lavender, smoked nuts, salted caramel, and tar. The limited edition Ardbeg Spectacular, aged in port casks, is available exclusively at Ospree Duty Free for Rs11,100.

To mark the launch, Ardbeg introduced its ‘Dark Circus’ at Ospree Duty Free, inviting travelers to engage in various activities, and interactive games, and enjoy peaty delights throughout June. The event includes a chance for one lucky winner to visit the Ardbeg distillery in Scotland. Additionally, shoppers can participate in a ‘Spin the Wheel’ game for guaranteed gifts and offers, including brand merchandise such as t-shirts, keychains, and luggage tags.

Avishek Bambi Das, CEO of Ospree Duty Free said, “We are honoured and excited to host the inaugural Ardbeg Day Travel Retail celebration at Ospree Duty Free, Mumbai. Ardbeg is renowned as one of the most distinguished whiskies, and the opportunity to feature their Dark Circus event at our store is truly exciting. This event offers travellers a unique and memorable experience, aligning perfectly with our commitment to providing exceptional offerings. We are proud to be the chosen venue for the first-ever travel retail Ardbeg Day in India and look forward to welcoming guests with great zeal and enthusiasm throughout June.”

Smriti Sekhsaria, Marketing Director at Moet Hennessy India said, “We are delighted to bring Ardbeg Day celebrations to India, for the very first time at Travel Retail! Ardbeg has a strong base of loyalists in the country, and we are thrilled to bring to them a wonderful flavour adventure with Spectacular. Join us for a smoky Ardbeg adventure throughout June in our Dark Circus at Ospree Duty Free, Mumbai International Airport where Ardbeg enthusiasts and curious travellers can expect to cartwheel into a whirlwind of smoky wonder!”

Vivo is gearing up to unveil its foldable phone, the X Fold3 Pro, produced in its factory located in Greater Noida, as the Chinese smartphone manufacturer seeks to capture a larger portion of the premium market in India.

The company noted a growing trend of "premiumization" in the Indian smartphone market and anticipates this trend to persist in the future, alongside the overall expansion and growth of the market.

“We are at a stage where customers trust our brand and are ready give us the opportunity to launch a device like the fold. We are also at a stage where we are able to solve some of the existing issues in the fold segment. The device has been manufactured in our own factory in Greater Noida,” commented Geetaj Channana, Head of Corporate Strategy, Vivo India.

The company has not disclosed its sales target or the pricing details for the upcoming devices. The upcoming device is manufactured in India, and the company is primarily targeting existing foldable device users, premium urban consumers, and even users of high-end "candybar" phones with its new offering.

The X Fold3 Pro will mark Vivo's highest-priced offering in the Indian market. Its debut on June 6th will position Vivo against competitors such as Samsung and others in India's rapidly growing premium segment.

Geetaj Channana further added, “So far as competition is concerned, we have charted our own path… All our premium devices… the ‘X series’ devices… have stood-out on their own. We always over-index on design and camera…that will continue to be our core strength and we are going to move forward in that.” 

The new device boasts an ultra-slim design, with a folded thickness of 11.2mm and an unfolded thickness of 5.2mm. It features a 5700mAh battery and is powered by the Qualcomm Snapdragon 8 Gen 3 processor.

Lava International Ltd, the pioneering mobile manufacturer from India, has announced the appointment of Rajesh Sethi to the key position of Group Chief Financial Officer (CFO), signaling a strategic move towards fortifying its financial management and strategic planning framework.

With a remarkable track record spanning over 27 years, Rajesh Sethi brings a wealth of expertise and experience to his new role. As the Group CFO, he will be entrusted with the crucial responsibility of overseeing Lava's financial operations, streamlining and enhancing existing financial systems and processes, and formulating and executing robust fiscal strategies that align seamlessly with the company's ambitious growth plans.

Sethi's appointment follows a significant juncture for Lava, marked by the recent restructuring of its board, prompted by the departure of the former Chairman and Managing Director, Hari Om Rai. This strategic move underscores the company's commitment to reinforcing its leadership team with top-tier talent capable of driving sustained growth and innovation.

“We are happy to have Rajesh Sethi as the Group CFO to play a key role in achieving our goals. His expertise and a wealth of experience in driving financial success will be instrumental in accelerating Lava’s future growth,” said Sunil Raina, Executive Director, Lava.

Prior to joining Lava, Sethi held the position of Group CFO at Ster Group, a conglomerate headquartered in Iraq. His diverse professional journey also includes notable tenures with industry stalwarts such as Bharti Airtel, Telenor Group, and Essar Group. Each experience has equipped him with invaluable insights and a multifaceted skill set, poised to drive innovation and sustainable growth at Lava International Ltd.

With Sethi at the financial helm, Lava is poised to embark on a trajectory of enhanced financial performance, strategic agility, and enduring value creation. His appointment underscores the company's commitment to nurturing top-tier talent and fostering a culture of excellence, setting the stage for continued success in an ever-evolving industry landscape.

ace turtle, a prominent technology-native retail company in India, has announced the appointment of Karandeep Singh Jaiya as the new Chief Business Officer. Karandeep will oversee business operations for a cluster of brands, aiming to expand ace turtle's fashion and toys portfolio while fostering innovation and enhancing the customer shopping experience nationwide.

Karandeep brings 25 years of extensive retail experience across India and the UAE. His expertise covers P&L management, buying and merchandising, and retail operations across various categories, including apparel, homeware, beauty products, fashion, and electronics. Additionally, he has a proven track record in developing buying and revenue strategies for e-commerce platforms.

Nitin Chhabra, CEO of ace turtle, stated, "Our brands are in a strong growth phase with tremendous potential. We are delighted to have Karandeep onboard and believe his business acumen, rich experience, and leadership will be critical in driving the business of our brands across India."

Before joining ace turtle, Karandeep served as Brand Head for Jack and Jones at Bestseller India, where he significantly grew the brand's market presence. His experience includes key leadership roles in India and the Middle East. Notably, he managed a $180 million business as Business Head at Lifestyle, Landmark Group, Dubai, overseeing 180 stores and e-commerce channels across the GCC. Early in his career, he spent 14 years at Shoppers Stop, leading their buying and merchandising functions and successfully revitalizing their denim business.

Karandeep's appointment marks a strategic move for ace turtle as the company continues to strengthen its market position and drive growth in the retail sector in India.

Karandeep Singh Jaiya, Chief Business Officer, ace turtle said, “As the retail industry shifts to tech-driven omnichannel mode in India, ace turtle stands at the forefront of innovation in this realm. I am deeply inspired by the company's relentless pursuit of retail innovation, setting new standards in the industry by utilising its proprietary technology, through data science from design to fulfilment to meet the ever-evolving needs of the customers. I look forward to partnering with the talented team at ace turtle and helping deliver business growth, seamless operations and exceptional value to our consumers.”

WickedGud, the FMCG brand focused on providing healthier food options in India, has announced the launch of its latest product, Cup Noodles. This launch on the retail quick commerce platform Swiggy Instamart represents a significant step in WickedGud's mission to offer families convenient, delicious, and healthy meals delivered in just 10 minutes.

In today’s retail landscape, where Gen Z greatly influences household purchasing decisions, mothers often face the challenge of providing nutritious meals without sacrificing taste. WickedGud addresses this issue by offering a healthier alternative to traditional pasta, instant noodles, and chips. Their products are made from fresh, nutrient-rich multi-grain ingredients like dal, chawal, chana, atta, oats, and jowar.

WickedGud’s new Cup Noodles are designed to stand out in the instant food market. They adhere to the brand's promise of "Wicked Taste and Gud Ingredients," featuring:

1. Real Food Ingredients: No Maida (refined flour), No Palm Oil, and No Added MSG.
2. Nutritional Value: Made with whole wheat for a satisfying and nutritious base.
3. Convenience and Flavor: Ready in minutes and available in two flavors, masala and desi-manchow.
4. Affordability: Priced at Rs 60 for a 67-70 gram cup, making healthy eating accessible.

Bhuman Dani, Founder and CEO of WickedGud, stated, “We are thrilled to unveil our latest addition, the Cup Noodles range, as part of our ongoing mission to un-junk India's kitchens. Consumer packaged foods are dominated by maida, oil, sugar, and harmful chemicals. All the empty calories, carbs, and artificial elements that one can’t even pronounce made me think twice before consuming them, let alone my family. And when I realized I wasn’t alone, I thought I should change this. WickedGud believes in creating a ‘habitual indulgence’ – a delicious and convenient option that doesn't compromise on health.”

Actor and Investor Shilpa Shetty added, “As a working mom myself, I understand the struggle of finding convenient, quick meal options for my family, especially when on the go. WickedGud's new Cup Noodles are a game-changer! They're not only delicious and quick to prepare, but they're also made with real, wholesome ingredients that I can trust. Finally, a convenient meal option that doesn't compromise on taste or nutrition.”

Phani Kishan, CEO of Swiggy Instamart, remarked, “Swiggy Instamart has emerged as the platform of choice for consumers who seek varied and nutritious options delivered in 10 minutes. It is our constant endeavor to increase the selection and quality of health-focused products available. The new range of healthy cuppa noodles by WickedGud is sure to delight health-conscious users who can now indulge in them guilt-free. Being on Instamart gives this healthier version of noodles access to users across the country, keeping them top-of-mind in the fast-growing quick commerce segment.”

WickedGud aims to empower Indian mothers to provide nutritious meals without compromise. Their innovative products offer families a way to enjoy delicious and convenient meals while maintaining their well-being.
 

Flipkart, a major player in India’s e-commerce retail market, has announced a 1.6X year-on-year growth in its grocery segment. This milestone highlights Flipkart’s dedication to delivering a comprehensive online shopping experience to consumers across India, offering a wide selection of daily essentials at competitive prices.

Flipkart Grocery focuses on providing fresh produce at affordable prices. To ensure consumer trust, products include manufacturing and expiry dates, ensuring transparency and freshness. The platform is expanding its reach in major metros like Bangalore, Chennai, Kolkata, Mumbai, and New Delhi, as well as in tier 2+ towns, with growing consumer bases in cities such as Aurangabad, Bankura, Bokaro, Chhatarpur, Guwahati, Jamshedpur, Krishnanagar, and Visakhapatnam.

Flipkart Grocery stands out as the only e-commerce company offering next-day delivery in over 200 cities, including major metros and smaller towns like Anantapur, Berhampore, Gorakhpur, Moradabad, Nagaon, Saharsa, Shimoga, and Vellore. Products start at a price range of Rs. 5, appealing to consumers focused on affordability and solidifying Flipkart Grocery’s status as a value destination.

High-performing categories include essential staples such as oil, ghee, and atta, as well as FMCG products like tea, coffee, detergents, and personal care items. Premium categories also saw notable growth, with liquid detergents growing by 1.8X, and both dry fruits and energy drinks by 1.5X.

To meet rising demand, Flipkart has enhanced its grocery supply chain infrastructure with 11 grocery fulfillment centers in key locations, including Ahmedabad, Bhubaneswar, Chennai, Hubli, Hyderabad, Kolkata, Ludhiana, Malda, Patna, Sonipat in Delhi NCR, and Visakhapatnam. These centers, covering over 12.14 lakh sq. ft. and a capacity of close to 20.9 lakh units, process 1.6 lakh grocery orders daily.

Flipkart has optimized its operations with home-grown technology to cater to the increased demand for online groceries. Features such as voice-enabled shopping, zero-interest credit, and open-box delivery have been pivotal in enhancing the customer shopping experience. Data insights are leveraged to offer competitive prices, locate customer hubs for proximity, and ensure real-time delivery monitoring.

In its sustainability efforts, over 50 percent of Flipkart’s grocery deliveries are now made using electric vehicles (EVs), marking a 140 percent year-on-year increase. Leading in states like New Delhi, West Bengal, Maharashtra, Karnataka, Telangana, and Tamil Nadu, Flipkart focuses on a greener future. Other initiatives include delivering groceries in reusable totes and using eco-friendly packaging materials to reduce waste and minimize environmental impact.

Hari Kumar G, Vice President, Head of Grocery, Flipkart said, “Flipkart's growth in the grocery category reflects our unwavering commitment to building innovation and customer-centricity for emerging categories while offering the right value to consumers for their everyday grocery needs. As we expand our footprint and enhance our service offerings, we remain dedicated to delivering unparalleled convenience to millions of customers across India."

At Flipkart, we are determined to set new standards in the digital grocery landscape, ensuring that Flipkart continues to be the preferred choice for customers, and we stay focused on making e-grocery accessible to all customers nationwide. With a dynamic team and a customer-first approach, we are poised to revolutionize how India shops for groceries online.”
 

Pluugin E-commerce, a prominent player in global markets like Southeast Asia (SEA), SAARC, and Middle East and North Africa (MENA), is extending its footprint to India. The company serves as a borderless e-commerce facilitator, aiding brands in broadening their reach across international borders.

Based in Dubai, United Arab Emirates (UAE), Pluugin operates offices across SEA, SAARC countries, and MENA. Established in 2022, the company has witnessed a remarkable 100 percent year-on-year growth, underscoring the escalating demand for e-commerce integration in brands' business strategies and Pluugin's proficiency in the field. It boasts a prestigious clientele spanning various sectors, including FMCG, consumer electronics, small appliances, health and wellness, personal care, beverages, confectionery, power tools, and baby and mom care.

With a suite of comprehensive solutions encompassing digital and on-ground services, Pluugin aims to dissolve industry and geographical boundaries by customizing localized solutions for businesses. Its offerings include end-to-end Logistics Support, Supply Chain and Warehouse Management, Cross-Border Payment Solutions, Marketplace and Platform Management, Risk Management and Regulations, and Data Insights and Market Analysis to provide valuable market-brand insights.

The expansion initiative seeks to generate over 2100 employment opportunities in the local market over the next three years. Currently operational in 12 states, Pluugin aims for 100 percent pan India coverage within the next 12 months. India will also serve as the backend office for its global operations in Bangladesh, Nepal, and Sri Lanka.

Aparna Gupta, Founder and MD, Pluugin E-commerce said, “We truly believe that every brand has the potential to be borderless in today’s e-commerce landscape and we intend to help them leverage it, with a strong focus on MSMEs. We are proud to say that Pluugin has disrupted the ‘e-commerce accelerator’ category with its unique positioning and offerings, currently being the only entity enabling cross-border commerce on such a large magnitude. With our strategic entry into the Indian market, we bring new potential growth opportunities within the e-commerce space, enabling a global presence for all ‘Make In India’ brands.”

India's e-commerce sector, one of the country's fastest-growing markets, is progressively expanding its reach beyond metro cities into tier II and III regions. Valued at $112.93 billion in 2024, the market is projected to soar to $299.01 billion by 2029.

Pee Safe, a notable personal hygiene and wellness brand, has introduced PeePal, an AI-driven chatbot aimed at transforming personal hygiene shopping and educating consumers on best hygiene and self-care practices. By leveraging artificial intelligence (AI) and machine learning (ML), PeePal enhances the retail experience for customers across India.

According to McKinsey, AI technologies could add up to $1 trillion in value annually, with customer service improvements playing a crucial role. The global conversational AI market, growing at a CAGR of 22 percent, is projected to reach nearly $14 billion by 2025. Chatbots like PeePal are leading the way in enterprise AI adoption.

"PeePal is not just a shopping assistant; it's your personalised guide through our Pee Safe ecosystem. It's about making your personal care journey uniquely yours and empowering you with knowledge," said Rithish Kumar, Co-Founder of Pee Safe.

Gopal Dutt Vashisht, Growth Manager at Pee Safe added, "PeePal is not just about accurate decision-making; it's a reliability revolution. While others talk about innovation, we're living it, setting a new standard in the ecosystem—transforming personal care and educating our users along the way."

The PeePal chatbot provides instant responses, streamlining transactions for a seamless shopping experience. This customer-centric approach boosts website traffic as satisfied customers share their positive experiences. Pee Safe's investment in software, hardware, data infrastructure, talent, and training enhances AI effectiveness, leading to increased satisfaction and loyalty, higher sales, reduced costs, and a competitive edge.

In physical stores, smart shelves manage inventory and offer recommendations, while digital signage and self-checkout kiosks enhance the shopping experience. Predictive analytics optimize stock levels, forecast trends, and personalize marketing efforts. Additionally, sentiment analysis monitors customer feedback for continuous improvement.

OnePlus, a global technology brand has collaborated with JioMart Digital, a prominent retailer in India. The partnership will extend the range of OnePlus products to retail outlets across India. With this joint venture, OnePlus products will now reach consumers in over 2000 cities and towns across India, making them more accessible than ever.

As this strategic partnership flourishes and with JioMart Digital's extensive network of stores throughout India, OnePlus is positioned to enhance its presence in tier 3 and 4 cities and beyond. This expansion will lead to deeper market coverage across the nation. Additionally, this collaboration presents a valuable opportunity for a broader Indian consumer base to experience OnePlus devices firsthand. It also empowers retailers across India to continue introducing innovative technology nationwide.

Ranjeet Singh, Director of Sales at OnePlus India, shared “We at OnePlus have continued to have a long-standing successful retail partnership with the JioMart Digital team. Driven by similar values of delivering the best possible experience to our consumers, this partnership has been instrumental in our journey of expanding our retail presence across India, enriching the lives of our users, and strengthening our brand's connection with them. And we remain committed to continuing this journey together, further strengthening our association with our retail partners thanks to JioMart Digital’s rapidly expanding retail network. As we continue to extend our range of OnePlus products across the Jio Mart Digitalstore network, we are positive that our community and consumers at large will continue to truly benefit from this opportunity by being able to easily access and gain a personalized experience of our OnePlus devices at their nearest retail outlets.”

OnePlus recently introduced the latest addition to its lineup, the OnePlus Nord CE4. The device comes in two versions: the 8+128GB variant priced at INR 24,999, and the 8+256GB variant priced at INR 26,999, both offered in captivating color options of Celadon Marble and Dark Chrome. OnePlus believes in cultivating strong bonds and evolving with its community of users and enthusiasts.

Google has announced the launch of the ‘Google Wallet’ app for Android users across India, which will let them securely store essentials such as boarding passes, loyalty cards, event tickets, and public transport passes.

Effective immediately, the digital wallet service complements the existing Google Pay app, offering users a seamless experience for managing both payments and essential documents.

“Google Pay is not going anywhere, it will remain our primary payment app, Google Wallet is specifically tailored for non-payment use cases,” said Ram Papatla, GM and India Engineering Lead, Android at Google.

Papatla also explained the idea behind launching the service, which was to design an open software where carriers, OEMs (original equipment manufacturers), and developers could build amazing products. 

Google has forged partnerships with 20 prominent Indian brands, including Air India, IndiGo, Flipkart, Pine Labs, Kochi Metro, PVR, and INOX, among others, to facilitate the integration of their services with Google Wallet. Additionally, the company has revealed plans to onboard more partners in the coming months, further expanding the app's utility and accessibility.

Google Wallet users will be able to to save movie/event tickets, access boarding passes, store metro tickets, store office/corporate badges, and digitize physical documents.

“Google Wallet offers users a single, organised location for fast, secure access to everyday essentials like boarding passes, loyalty cards, event tickets, public transport passes, gift cards, and more,” Google said.

Papatla further stated that the tech giant is ready to build an all-in-one app that lets both payment and non-payment use cases.

“Google Wallet is built on the foundation of security and privacy and it remains committed to its “promise of providing openness, choice, and safety,” commented Papatla. 

As of now, the Google Wallet is operational in over 80 countries.

Ushodaya Enterprises Private Limited, a food production company based in Hyderabad and a notable part of the Ramoji Group, has announced a strategic investment in FlexiCloud Internet Private Limited, a prominent provider of managed cloud hosting solutions based in Kochi, marking its expansion into Kerala, India. FlexiCloud Internet Private Limited specializes in offering advanced managed cloud hosting solutions focusing on high performance, robust security, and exceptional customer support, catering to clients' complex technology needs.

Founded in 2017 by Vinod Chacko and later joined by Co-Founder Anooja Bashir in 2020, FlexiCloud has gained recognition for its powerful platform designed for high-traffic websites, application hosting, and e-commerce businesses. The investment from Ushodaya Enterprises is set to bolster FlexiCloud's technological infrastructure, expand its research and development efforts, and broaden its market presence, promising an enhanced hosting experience for its clients.

FlexiCloud consolidates various cloud services, offering customized server options, strategic deployment locations, and comprehensive application management, targeting startups and SMEs with reliable, secure, and scalable cloud solutions.

“Our platform is crafted to meet the essential needs of startups and SMEs, providing them with reliable, secure, and scalable cloud solutions,” stated Anooja Bashir, CEO of FlexiCloud.

Karthik Vidyasagar, Chief Investment Adviser at Ushodaya Enterprises said, “We are thrilled to mark our entry into Kerala with this strategic investment. FlexiCloud's dedication to innovation and customer-centric solutions perfectly aligns with our values. We look forward to significant enhancements in our service capabilities through this partnership.”

With the investment, FlexiCloud aims to expand its Platform as a Service (PaaS) offerings in the cloud hosting sector, particularly focusing on integrating artificial intelligence and machine learning technologies to enhance its solutions.

“This investment will greatly strengthen our technological resources, enabling us to offer cutting-edge solutions that are both innovative and scalable,” noted Binu Mathew, CFO of FlexiCloud.

FlexiCloud has received recognition and awards for its innovative solutions, serving over 2200 paid subscribers in 13 countries, ranging from individual entrepreneurs to large multinational corporations. Ushodaya Enterprises Private Limited, part of the diverse Ramoji Group portfolio spanning media, hospitality, and food and beverages, emphasizes its commitment to embracing cutting-edge technologies and fostering entrepreneurial ecosystems through this strategic investment in cloud computing.

Anooja Bashir, Co-Founder of FlexiCloud, exemplifies resilience and determination, driving her venture to success following earlier startup failures. She has been a mentor to numerous incubators, providing expertise in strategic marketing and business strategy, and is also a social entrepreneur through her NGO initiative NEED, supporting women, LGBTQ, and differently-abled individuals in entrepreneurship and career development.

Cureskin, a prominent AI-driven dermatology platform, has successfully addressed over 1.5 crore cases nationwide, with a notable 90 percent of users hailing from Tier II and Tier III cities. This underscores Cureskin's pivotal role in bridging the gap in dermatological services in underserved regions across India. With its presence in 6 regional languages and coverage of over 19,000 pin codes, Cureskin is committed to catering to diverse communities nationwide.

Utilizing advanced technology, the Cureskin app meticulously examines over 5 million skin pixels and 2000 facial attributes, ensuring precise evaluations across different lighting conditions and angles. This thorough analysis, based on over 50 million photos representing diverse demographics, enables the delivery of customized treatment plans tailored to each user's specific skin concerns.

Powered by sophisticated AI technology, the Cureskin app provides a rapid 3-second diagnosis response rate, utilizing deep learning models trained on millions of images to accurately identify and address a wide range of skin concerns. It offers personalized solutions for over 21 unique skin and hair conditions, categorizing consumers into more than 65,000 unique profiles for tailored treatments.

Guna Kakulapati, CEO and Co-Founder of Cureskin said, "Through Cureskin, we're democratising access to expertise, offering expert-guided solutions to all, regardless of location or background. Our mission has always been to bridge the gap in healthcare access, particularly in regions where traditional dermatological services are scarce. With over 1 crore benefiting from our check-ups, we're proud to offer individualised treatment designs. We're excited to continue driving innovation and positively impacting millions across India."

As Cureskin continues to innovate and expand its reach, its focus remains on simplifying skincare for all, with an emphasis on accessibility, inclusivity, and efficacy. Positioned to revolutionize the skincare industry, Cureskin is dedicated to positively impacting millions of lives across India.

Walmart has introduced a dedicated page for Indian sellers to register and sell on its marketplace site, Walmart.com. In Jaipur, Rajasthan, Walmart hosted a Global Seller Meet as part of a series of regional events aimed at providing insights into consumer and category trends, along with assistance in onboarding support and catalogue setup for prospective sellers. Similar Global Seller Meets are planned across India throughout the year.

Since its opening to Indian sellers in 2021, Walmart Marketplace has welcomed tens of thousands of SKUs from products made, grown, or assembled in India. Walmart’s U.S. marketplace stands as one of the world's fastest-growing e-commerce platforms, with a 45 percent revenue increase last fiscal year and a 20 percent growth in Walmart Sellers.

Walmart Marketplace offers no monthly fees or setup costs for new sellers. Additionally, the company introduced the New Seller Savings program earlier this year, providing participants with up to 50 percent off referral and Walmart Fulfillment Services (WFS) fees for their first 90 days on Walmart.com. WFS offers a convenient and cost-effective solution for sellers to position their inventory closer to U.S. customers.

Michelle Mi, Vice President of Emerging Markets and Business Development for Walmart said, “India is a priority market for Walmart, and the dedicated landing page builds upon our longstanding commitment to Indian sellers. Walmart Marketplace aims to unlock the potential of Indian businesses by providing sellers access to customers worldwide. Through dedicated onboarding support and expertise in navigating global supply chains, we’re empowering sellers with the tools they need to thrive in the U.S. marketplace and beyond.”

Currently, Indian sellers on the U.S. Marketplace can list inventory in categories such as Home Textile, Bath, Home Decor, Apparel, Jewelry, Toys, and Beauty, with full control over pricing. Walmart seeks to onboard Indian manufacturers and brand owners across various categories to its marketplace, thereby driving value for millions of customers.

Selling on Walmart.com enables businesses to establish a digital supply chain while receiving support in navigating export processes and understanding U.S. consumer preferences.

The Shirt Dandy, a leading custom-made shirt business in India, has recently announced a strategic partnership with Successori Reda S.p.A., an esteemed Italian company with 150 years of heritage in the textile industry. Reda, renowned for its fine pure wool fabrics and a model of style and elegance since 1865, brings its legacy of excellence and environmental responsibility to the collaboration, holding B Corporation certification.

This groundbreaking collaboration sees The Shirt Dandy teaming up with Tailoor, the software arm of REDA, known for its cutting-edge innovations. By joining forces with Tailoor, The Shirt Dandy aims to introduce pioneering AI features into the Indian market, advancing custom shirt craftsmanship significantly. This collaboration signifies a pivotal moment in the fashion industry, promising a new era of innovation and personalized experiences for retail customers in India.

The goal is to redefine the custom apparel landscape in India by leveraging AI technology, 3D configuration, and holistic customer experiences. Through this collaboration, The Shirt Dandy will unveil a revolutionary virtual assistant, empowering customers to realize their unique style visions with ease and precision. This virtual assistant will offer personalized recommendations for fabrics, colors, and style choices based on customer inquiries and preferences.

Thomas Hebenstreit, Founder and CEO, the shirt dandy said, “We are excited about this groundbreaking collaboration with an Italian institution that paths the way in so many areas. This partnership marks a significant milestone for the shirt dandy as we strategically position ourselves to pioneer innovation in the Indian market for the years ahead. By leveraging Tailoor's expertise and our passion for quality craftsmanship, we are poised to redefine the standards of sartorial excellence in India. Together, we are committed to delivering unparalleled value and sophistication to our discerning clientele. This collaboration underscores our unwavering dedication to pushing boundaries and setting new benchmarks in the fashion industry. We are excited about the limitless possibilities that lie ahead and look forward to making a lasting impact on the Indian fashion landscape.”

As part of this strategic collaboration, The Shirt Dandy is actively seeking seed funding to fuel its ambitious growth plans. The infusion of capital will enable the company to enhance product development efforts, scale operations, and accelerate market penetration. With a clear vision and a strong foundation, The Shirt Dandy is poised to capitalize on emerging opportunities and establish itself as a frontrunner in the Indian retail industry.

In a recently held, ‘We Made in India- 2024’ Summit organized by Internet and Mobile Association of India (IAMAI), Amitabh Kant, former Niti Aayog CEO, emphasized India's improved business climate and entrepreneurial opportunities. He highlighted the digital revolution's impact, with Aadhaar-linked accounts enabling rapid transactions. He also noted startups' role in reshaping India's economy, particularly in rural areas.

Amitabh Kant, former Niti Aayog CEO and G20 Sherpa said “The digital revolution sweeping across India has brought about profound changes, with initiatives like Aadhaar-linked bank accounts facilitating fast and secure transactions on an unprecedented scale.”

Kant further said, “India saw 500 million bank accounts linked to Aadhar and mobile numbers, enabling rapid payments. Today, 135 billion transactions occur annually, with 46% being real-time. Surpassing China, India leads in automatic debit and credit, streamlining transactions without the need for wallets. This shift signifies a remarkable leapfrogging in technology, empowering every individual with a digital identity and facilitating seamless financial interactions.”

Kant, who was the keynote speaker at the event also spoke on Start-Ups and the penetration of Apps. “The proliferation of startups leveraging technology for financial inclusion, stock market access, and insurance penetration is reshaping India's economic landscape, especially in rural areas. Apps like Zerodha and Upstock democratize stock trading in Tier 1 and 2 cities.”

“Rural India embraces wealth creation via mobile stock market transactions. There are Apps that have revolutionized insurance access in Tier 2 and 3 cities, reducing processing time to just 1 minute. India's transaction costs plummeted from US$ 50 to less than a dollar due to mobile-based operations, reducing paperwork and identity establishment expenses, and fostering widespread accessibility and affordability in financial transactions,” he said.

Echoing Gupta's sentiments, Harsh Jain, CEO of Dream Sports and Chairman of IAMAI, highlighted India's evolving business landscape. Jain said, “The blend of old-school and new-school philosophies in leadership and business approaches is fascinating, showcasing India's ability to adapt and innovate. It's interesting to note the changing attitudes of Indians who have studied abroad, with many now considering returning home due to the abundance of opportunities in India's growing economy.”

Jain further said, “The shift from a brain drain to a brain gain scenario speaks volumes about India's potential for the future. The ecosystem supporting Start-ups, from venture capital to private equity, is crucial in nurturing innovation and growth. With a growing number of companies reinvesting in other Start-ups, India's entrepreneurial spirit seems to be creating a self-sustaining cycle of innovation and prosperity.”

Swiggy, an on-demand convenience delivery platform in India, is expanding its quick commerce offering by integrating Swiggy Mall with Swiggy Instamart. Swiggy Mall, which initially ventured into online retail, has gained popularity in Bengaluru for its extensive range of categories including sports goods, footwear, clothing, electronics, toys, and stationery. This integration aims to provide consumers with a broader selection, catering to their evolving shopping preferences beyond groceries and staples.

"Swiggy Instamart is broadening its offerings to include an even wider array of products. With our latest update, customers can now explore an extensive selection across 35+ categories, that go way beyond groceries and home essentials, delivered in minutes. This marks a significant milestone in our journey towards providing unparalleled convenience, ensuring our users have everything they need at their fingertips, faster than ever before," said Phani Kishan, Head of Swiggy Instamart.

Swiggy Instamart is currently available in over 25 cities, with plans to expand Swiggy Mall across more locations, starting with Bengaluru. This expansion will offer consumers access to a variety of brands such as HP, Croma, Realme, Liberty Footwear, Puma, and Enamor. The product range includes keyboards, headphones, vacuum cleaners, cookers, idli makers, dinner sets, AC blankets, shoulder bags, wallets, and more.

In a significant development, Amazon.in has observed a remarkable fourfold increase in customer visits for consumer electronics and personal computing products in Patna compared to the previous year. This surge solidifies Amazon.in as the premier choice for shopping in the region.

According to recent data, brands like boAt, HP, Fireboltt, and Noise have emerged as the top favorites among consumers in Patna for consumer electronics. Product categories including headphones, laptops, speakers, cameras, PC accessories, desktops, PC components, and wearables have witnessed an approximate fourfold year-on-year growth in customer visits from the area.

Among these categories, headphones, smartwatches, and PC accessories have attracted the highest number of new customers on Amazon.in. This surge in demand reflects the evolving preferences and increasing reliance on online platforms for shopping in Patna.

Nishant Sardana, Director of Consumer Electronics and Personal Computing at Amazon India, expressed his enthusiasm, stating, "We are delighted to witness such significant growth in Patna within the consumer electronics and personal computing segment. The surge in customer visits for products such as tablets and monitors by over 6X and 5X respectively on Amazon.in underscores the increasing trust and preference among consumers."

Highlighting the commitment to cater to diverse customer needs, Sardana added, "We are dedicated to delivering exceptional value and convenience to our customers. We aim to curate newer experiences that assist customers in finding the right products and the best offers tailored to their unique requirements."

The data also reveals a surge in demand for tablets and monitors, with visits for tablets growing over 6X and for monitors by 5X. This trend underscores the growing appetite for advanced tech products in Patna.

As Amazon continues to expand its presence in India, these insights from Patna serve as a testament to the platform's commitment to delivering a seamless shopping experience and a diverse range of products to customers across the country.

Several brands under the Estée Lauder Companies umbrella are slated to launch dedicated storefronts on Amazon's Premium Beauty platform in the United States within the next few months.

Commencing with Clinique, the brand's debut on the platform was announced in a press release this week.

Michelle Freyre, global brand president at Clinique, expressed enthusiasm about the venture, stating, "We are pleased to introduce Clinique to new consumers in the U.S. and make it readily available for the beauty-savvy community in the Amazon Premium Beauty store." She emphasized that this new online experience would complement the existing high-touch, in-store experience offered by Clinique Consultants across its long-standing retail partner stores nationwide.

To coincide with the launch of the online storefront, Clinique has unveiled the Clinique Skin Analysis tool, an interactive questionnaire designed to recommend personalized skincare regimens and suggest products available on Amazon's Premium Beauty store.

The release further noted that customers would have access to comprehensive information about formulations, clinical testing, and product comparisons. A wide array of Clinique products, including skincare, makeup, and fragrances, will be accessible through the storefront.

Melis del Rey, general manager of Amazon U.S. stores for beauty, baby, and beauty technology, described Clinique as a globally revered beauty brand. She emphasized the collaborative effort to bring Clinique to Amazon Premium Beauty customers in the U.S., aligning with the shared vision of inspiring customers through unique shopping experiences and technology.

Following the launch of the Clinique store, a select group of other Estée Lauder Companies brands will establish storefronts, as stated by Fabrizio Freda, president and CEO of The Estée Lauder Companies, aiming to strategically expand their consumer reach in the U.S.

Reports from August highlighted Amazon's gradual ascendance in the health and personal care category over nearly a decade, poised to surpass Walmart in health and beauty spending. In its pursuit of becoming a leading beauty retailer, Amazon has introduced various digital experiences, including livestreaming and augmented reality (AR) try-on functionalities.

Myntra, a prominent destination for fashion, beauty, and lifestyle products in India, has experienced significant growth, outpacing the online fashion market since the second half of 2023. During the recent festive season, the platform witnessed a remarkable surge in Gross Merchandise Value (GMV), growing at nearly double the market's growth rate. This growth has been fueled by a 33% increase in Monthly Active Users (MAU), reaching approximately 60 million by the end of 2023.

Myntra's expansion strategy focuses on trend-centric offerings, diversification into non-apparel segments, premiumization in fashion, geographical expansion, catering to the Gen-Z demographic, and meeting the evolving needs of its premium customer base.

The platform has seen a robust year-on-year growth in brands and catalogue size, with the D2C segment witnessing over 80 percent GMV growth and Myntra's Premium Ethnic Wear proposition experiencing over 100 percent growth. Additionally, the Beauty segment has shown accelerated growth compared to the overall online beauty market in India. The Home category also saw significant GMV growth, reflecting the diverse interests of Myntra's customer base.

Myntra boasts a wide array of over 400 international brands across Fashion and Beauty, including Mango, H&M, and NYX Cosmetics. In 2023 alone, Myntra added approximately 50 international brands to its portfolio and launched FWD, an app-in-app proposition for Gen-Z Fashion, featuring over 500 brands.

Technological advancements such as MyFashionGPT, Maya, and AI Stylist have garnered significant user engagement, with around 2 million monthly users interacting with these features.

Myntra's strong market position and growing customer base, coupled with strategic brand partnerships and tech-led innovations, have enabled its marketplace entity to achieve positive EBITDA since the last quarter of 2023. This milestone underscores Myntra's commitment to sustainable growth and operational excellence, driven by customer-centricity and innovative solutions.

Nandita Sinha, CEO of Myntra, expressed satisfaction with the platform's market-leading growth and profitability, attributing it to Myntra's customer-centric approach and strategic investments in growth initiatives.

With India's fashion and lifestyle e-commerce market expected to reach approximately $35 billion by 2028, Myntra's role in shaping the industry's future is poised to be pivotal, riding on the country's evolving fashion landscape and growing consumer base.

Flipkart Group has made significant progress in its water conservation endeavors by effectively recycling over 67 million liters of wastewater within a year across four of its facilities in Rewari and Sanpka (Haryana), Ludhiana (Punjab), and Malur (Karnataka). The organization's water conservation initiatives aim to promote prudent water usage, with a focus on reducing, reusing, and recycling. These efforts have led to a reduction of over 14 million liters of freshwater consumption and a 30 percent decrease in the average LPCD (liter per capita per day) across all four facilities. Furthermore, Flipkart is actively investing in groundwater recharge infrastructure to facilitate rainwater recharge, fostering environmental conservation.

In line with the government's 'Jal Shakti Abhiyan: Catch the Rain' campaign, which advocates for water conservation at the grassroots level, Flipkart is proactively implementing strategic measures dedicated to water conservation.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “At the Flipkart Group, we acknowledge the importance of natural resources and are taking conscious steps to preserve them. We believe that it is our responsibility to ensure that we set in place best practices that can have a positive impact on the environment and business ecosystem at large. Our current efforts on water conservation are aligned with this intention to not only ensure conscious usage, but to also deploy the right systems to enable recycling and recharging. The Net Zero Water certification underscores our dedication to environmental stewardship and sets a new standard for water conservation in the e-commerce sector. We are committed to continuing our efforts towards achieving this status across all our operations, contributing to a more sustainable future for generations to come."

Gurmit Singh Arora, National Chairman, Indian Green Building Council said, "Flipkart's commitment to achieving IGBC Net Zero Water ratings for four of its facilities exemplifies their leadership in sustainability. By implementing effective water management strategies, Flipkart sets a commendable example for the industry. By adopting water-efficient practices, Flipkart becomes the first e-commerce organization to achieve Net Zero Water status for four of their facilities at different locations; thereby reducing their environmental footprint and setting a precedent for fostering a more water-resilient future."

As the first e-commerce organization to partner with the CII's Indian Green Building Council (IGBC), Flipkart's receipt of the Net Zero Water certification underscores its commitment to sustainability. This certification highlights Flipkart's environmentally conscious practices and its role in promoting sustainable initiatives for a greener future.

Flipkart Group's efforts towards achieving Net Zero Water status align with its broader sustainability goals, demonstrating its responsible approach to environmental conservation. The organization aims to expand these initiatives to more facilities across India, furthering its commitment to sustainability.

Godrej Appliances, a division of Godrej and Boyce, a leading company under the Godrej Group umbrella, has partnered with the Open Network for Digital Commerce (ONDC) to enhance consumer access to its wide array of home appliances. This collaboration is set to bolster the brand's presence across India, offering customers greater convenience in appliance purchases.

In collaboration with Mystore, Godrej Appliances has streamlined its inclusion in the ONDC Network, featuring over 100 SKUs of advanced home appliances such as refrigerators, air conditioners, washing machines, microwave ovens, dishwashers, air coolers, and deep freezers.

Leveraging the expansive reach of the ONDC Network, the brand aims to serve numerous pin codes across more than 20 states in India in the forthcoming months. Products available on the ONDC Network are competitively priced, providing customers with cost-effective options compared to other platforms. Additionally, the brand plans to introduce consumer finance offers to facilitate easy purchases and explore marketing avenues within the ONDC Network for further outreach.

Kamal Nandi, Business Head, and Executive VP, at Godrej Appliances said, "We are excited to be a part of the government-backed ONDC, with our partner Mystore to facilitate this endeavor. Godrej's commitment to engage customers and build loyalty aligns seamlessly with ONDC's mission to create a digitally inclusive and vibrant marketplace. As we onboard the Network, it enables us to connect with a wide audience and offer them a large variety of Godrej’s advanced home appliances. By 2026, we estimate our ONDC Network contribution to reach 20 percent of our e-commerce business with our entire range of home appliances.”

T Koshy, MD and CEO, ONDC said, “The addition of a trusted brand like Godrej to ONDC Network validates our growing reach and influence. As more prominent brands across sectors join us, it further strengthens the Network’s ability to drive inclusion and innovation. We are thrilled that Godrej recognizes the value of integrating with ONDC Network to enrich consumer choices across India's towns and cities.”

Shireesh Joshi, CBO at ONDC added, “For all the brands that onboard onto the Network, it will certainly unlock new opportunities and customer segments for them.  It allows beloved brands to extend their equity by being more accessible and affordable. Through a deeper market access enabled by the Network, Godrej can now showcase and deliver its quality products to consumers everywhere. We are happy and looking forward to the positive impact and progress Godrej will drive through the Open Network.”

Kriti Aggarwal, Co-Founder at Mystore said, “We are happy to play a pivotal role in enabling Godrej Appliances to begin their ONDC Network journey. This collaboration furthers our cause of making it seamless for Enterprise brands to bring their complete dealer network to the ONDC Network and boost brand visibility and reach through digital channels.”

Novamax Appliances, a leading home appliance brand in India, aims to double its figures by the next financial year while introducing a fresh line of products to capture the market. The brand previously rolled out a comprehensive range of home appliances, including irons, mixer grinders, TVs, electric kettles, and speakers. With an initial investment of 5.25 crore, the brand has witnessed significant success over time. Additionally, its emphasis on quality control and customer satisfaction has resulted in a notable 25 percent surge in online sales this year.

Harshit Aggarwal, Founder and CEO of Novamax said, "We are thrilled to embark on this ambitious journey of doubling our numbers and venturing into new product categories. Our commitment to manufacturing excellence and customer-centric innovation has been the driving force behind our success so far."

With a targeted financial closure of 160 crore for FY24, Novamax Appliance is not only eyeing financial milestones but also preparing to broaden its product range. Aggarwal disclosed, "In the next four months, we are set to unveil a cutting-edge washing machine setup. This signifies a significant leap in our mission to offer comprehensive home solutions to our customers."

Aggarwal underscored the brand's commitment to serving customers in tier II and tier III cities said, "Our success is deeply rooted in the trust and loyalty of our customers, particularly those in smaller towns and cities. We are committed to delivering top-notch products and outstanding service to them."

Novamax Appliances envisions not only business expansion but also a steadfast dedication to innovation, quality, and customer satisfaction. The brand's pursuit of doubling its growth and introducing new products marks a pivotal moment in its evolution as a market leader in the home appliance industry.

SKIN1004, the renowned Korean skincare brand, has entered the Indian retail market through an exclusive partnership with Reliance Retail’s Tira Beauty. The brand, known for its hypoallergenic and all-natural formulations, is certified by CGMP, Beauty without Bunnies, PETA, and more. With its main ingredient, Centella Asiatica, sourced from Madagascar, SKIN1004 products offer healing and protective properties, making them stand out in the skincare market.

Bhakti Modi, Co-Founder of Tira Beauty said, “At TIRA we aim to offer a curated assortment with the best of global and homegrown brands, catering to the growing demands of India's booming beauty market. This exclusive partnership with SKIN 1004 allows us to offer their award-winning Korean skin care products to Indian consumers looking for formulations infused with natural and safe ingredients.” 

Jake Kwak, Owner of the SKIN1004 brand and CIO of Craver Corporation said, “India is an exciting new market for us as we see the Indian consumer becoming more receptive to K-Beauty and appreciative of clean beauty brands. With partners like Tira Beauty, the platform on which we are exclusively launching, and Katalysst, which is helping us navigate our India entry, we are confident of the brand’s success and look forward to a warm welcome from Indian beauty enthusiasts.”

SKIN1004 products, including cleansers, toners, serums, creams, and masks, will be available for purchase online through the Tira app and select Tira stores. Among the star products is the Madagascar Centella Hyalu-Cica Water Fit Sun Serum SPF 50+ PA++++, which offers sun protection and hydration. The Madagascar Centella Ampoule and Madagascar Centella Light Cleaning Oil are other notable offerings designed to soothe and cleanse the skin effectively.

Emphasizing its commitment to purity, SKIN1004 ensures that only 100 percent pure Centella is used in its products, free from harmful ingredients. The brand's meticulous sourcing process, involving trained pickers from certified regions of Madagascar, ensures the quality and efficacy of its skincare range. Additionally, SKIN1004 received recognition in the skincare category at the Cosmoprof India Awards 2023, further validating its excellence in skincare.

Discover superior fit and unmatched comfort this season with Wacoal's latest 'Everyday Elegance T-shirt Bra' collection. Featuring sleek molded cups and underwire support, this T-shirt bra ensures enduring comfort and seamless wear. Available in an exquisite palette of Peach Nectar, Wasabi Green, Beige, and Black, this versatile range empowers women to express their individual style with confidence. Crafted to remain invisible under form-fitting fabrics, each bra promises a naturally comfortable fit and understated elegance.

Beyond mere lingerie, this collection epitomizes a commitment to both comfort and self-assurance, establishing itself as a must-have addition to any wardrobe. Elevate your style with Wacoal, where each piece strikes the perfect balance between comfort and fashion for the modern Indian woman.

Complete your ensemble with coordinated low-waist bikini panties crafted from smooth fabric with a sewn-in cotton gusset for added comfort. With prices ranging from Rs 799 for panties and Rs 1999 for bras, indulge in luxury without exceeding your budget.

In a move aimed at enhancing customer access to its diverse food menu through digital platforms, McDonald's, India North and East, has partnered with the ONDC (Open Network for Digital Commerce) Network.

This collaboration reflects McDonald's commitment to reaching closer to customers by tapping into additional digital avenues. The menu offerings of McDonald’s India North and East will now be accessible through ONDC buyers’ applications, featuring exclusive ala carte and meal options.

Rajeev Ranjan, Managing Director, McDonald’s India – North and East said, "We are excited to announce our collaboration with the ONDC Network. This is a significant step in our journey of making the McDonald’s experience more accessible to existing and new customers. With the power of ONDC’s technologically enabled fully integrated inclusive consumer-friendly platform and our strength of high-quality great-tasting food served quickly with a smile every at time, we are committed to build a more profound and meaningful connection with our customers."

T Koshy, MD, and CEO, ONDC said, “McDonald's India integration with the ONDC Network marks a monumental milestone in our journey to revolutionize digital commerce across the country. This development underscores the growing acceptance and trust that established brands like McDonald's have in ONDC's open, inclusive, and interoperable Network. As more and more brands join us, it amplifies our commitment to empower businesses, foster healthy competition, and provide consumers with unparalleled choice and convenience."

By aligning with the ONDC Network, McDonald's North and East India is poised to harness technology's power to extend its reach and enhance customer service. This collaboration enables McDonald's to partner with various buyer applications, thereby transforming its operational landscape and enhancing the overall customer experience.

WOW Skin Science, a prominent beauty, skincare, and wellness brand in India, has recently introduced its latest offering - WOW Sunscreen. This new range of sunscreen gels and sprays is meticulously crafted to suit the diverse needs of Indian skin types, offering effective sun protection throughout the scorching Indian summers.

The sunscreen market in India is experiencing rapid growth, driven by increasing awareness among consumers about the importance of year-round sun protection. However, the sector grapples with challenges such as low penetration due to consumer confusion in selecting the right product. Consumers often find themselves overwhelmed by technical terms like SPF, PA+++, and struggle to find sunscreens tailored to their specific skin types. Recognizing this issue, WOW Skin Science has developed a range of sunscreens designed to address individual skincare requirements, thus empowering consumers to make informed choices.

Opting for a generic sunscreen can lead to various skin issues, including breakouts, redness, and clogged pores. WOW Sunscreens stand out with their unique formulation of Activated Naturals, featuring a blend of Aloe Vera and skin actives carefully selected for different skin types. This formulation ensures comprehensive protection against UVA and UVB rays, as well as blue light. Moreover, the Suncare Solutions boast features like no white cast, quick absorption, non-stickiness, non-greasiness, water resistance, and a high SPF of 55PA++++.

"Our goal with the Suncare Solutions Range is to empower individuals to make the right choices for their skin. Sun protection is not a one-size-fits-all concept, and our customized approach ensures that everyone can enjoy the benefits of suncare protection without compromising their unique skincare needs," said Manish Chowdhary, Co-Founder, WOW Skin Science. 

Puja Bedi, Deputy General Manager, Marketing, WOW Skin Science added,” With the introduction of this new range, our objective is to transform how people perceive sun protection. It is not simply something you put on before going out, it is an essential part of your skincare routine.”

WOW Skin Science invites everyone to embrace sun safety with its innovative Suncare Solutions Range. The products are now available for purchase at leading retail outlets, online platforms, and the official WOW Skin Science.

Avvatar, the pioneering 100 percent vegetarian whey protein brand from Parag Milk Foods, has achieved a significant milestone by becoming the first brand to attain the esteemed Trustified Gold Certification in India. This milestone underscores Avvatar's unwavering dedication to delivering the highest quality and transparency standards within the health and wellness sector.

Trustified, a well-known organization specializing in laboratory testing for health products and supplements, conducts thorough assessments of products, meticulously scrutinizing aspects like label accuracy and the presence of contaminants such as heavy metals and chemicals. The Trustified certified logo serves as a reassurance to consumers, indicating that the product adheres precisely to the information provided on the label.

Avvatar's commitment to excellence surpasses conventional norms, successfully navigating through all four levels of Trustified's rigorous testing process, conducted in Germany. These levels entail comprehensive evaluations to ensure product authenticity and compliance with established quality criteria. Consequently, Avvatar earned eligibility for the esteemed Trustified Gold certification, offering consumers assurance that the certified supplement is free from prohibited substances, including doping agents.

Akshali Shah, Executive Director, Parag Milk Foods shared, “Avvatar's attainment of the Trustified Gold Certification marks a significant milestone in our journey. It underscores our unwavering dedication to providing consumers with high-quality, vegetarian whey protein. The global nutrition industry is growing rapidly with evolving consumer needs and rising awareness of the benefits of a high protein diet. As a trustworthy nutrition player, we are now geared up to become a health and nutrition company that provides innovative protein solutions across the spectrum.”

Designed to evoke deep emotional connections through music, the KANDO sound bar series brings listeners into a world of immersive audio experiences. Named after the Japanese word for profound appreciation, these sound bars offer a powerful 120W output and a 2.1 channel design, ensuring compatibility with a wide range of devices, including TVs, DVD players, PCs, laptops, tablets, and mobile phones. With multiple connectivity options such as USB, Bluetooth, AUX, and HDMI interfaces, users can effortlessly connect their preferred audio sources for seamless listening enjoyment.

KABUKI (AW-SSB180): The AW-SSB180 KABUKI sound bar provides an immersive audio experience that transports listeners to captivating worlds, reminiscent of the mesmerizing setting of Kabuki performances. With a strong 180W output and a 2.1 channel setup, this sound bar is compatible with various devices, including TVs, DVD players, PCs, laptops, tablets, smartphones, and MP3 players. Featuring USB, SD, Bluetooth, AUX, OPTICAL, and HDMI(ARC) connections, the KABUKI ensures flexible music playback and smooth connectivity.

SATORI (AW-SSB240): Named after the Japanese word for a state of pure awareness, the AW-SSB240 SATORI sound bar promises to eliminate sonic distractions and deliver exceptional audio fidelity that immerses listeners in every detail of their favorite music, movies, and games. With a powerful output of 240W and a 2.1 channel configuration, the SATORI sound bar offers compatibility with a variety of devices, including TV, DVD, PC, laptop, tablet, mobile, and MP3 players. Equipped with USB, SD, Bluetooth, AUX, OPTICAL, and HDMI(ARC) inputs, users can enjoy versatile connectivity options for an enhanced audio experience.

“At AIWA, we are constantly working to create and redefine entertainment solutions for our valued customers. With the launch of our latest AIWA Sound Bars, we are expanding our product line to provide exceptional audio experiences. These sound bars show our unwavering commitment to perfection by combining exceptional sound quality, intelligent features, and seamless connectivity.  We're excited to bring this new dimension of entertainment to our customers.” Ajay Mehta, MD, AIWA India.

Fabled Pet Food proudly announces its entry into the dynamic Venezuelan market, a significant step in the company's global expansion journey. Recognizing the rising demand for high-quality pet nutrition in urban areas, Fabled has carefully tailored its approach to meet the specific needs of Venezuelan pets and their devoted owners.

The decision to enter Venezuela aligns with the global trend of urban living, extending to beloved pets. With an increasing population of working pet parents seeking top-tier nutrition for their furry companions, Venezuela naturally became a strategic destination for Fabled Pet Food's expansion.

The distribution strategy combines online and offline channels to effectively reach the target audience. About 15 percent of sales occur through prominent online platforms such as Mercadolibre and Pedidos Ya, while the remaining 85 percent are achieved through a network of strategically located physical stores across the country. Collaborating with influential figures like @punkypartners, a prominent dog influencer in Venezuela, enhances the brand's visibility and engagement within the local pet community. Through collaborative efforts and tailored marketing initiatives, the brand aims to empower pet parents to make informed choices about their pet's nutrition and well-being.

"Creating a meaningful bond between pets and their owners through an urban lifestyle appropriate diet is not just our goal; it's our passion. At Fabled Pet Foods, we believe in nurturing the health and happiness of every urban pet, one empty bowl at a time," Prateek Raj Singh, Co-Founder, Fabled Pet Foods.

With a strong presence in over 100 retail stores and leading pet e-commerce platforms like Supertails in India, alongside its online presence through Amazon India, Fabled Pet Food has established itself as a beacon of quality and innovation. Looking ahead, Fabled Pet Food is committed to expanding its footprint across diverse regions, with a specific focus on South Asian and South American territories. Colombia emerges as the next target market, promising ample opportunities for growth and impact.

Mamaearth, a key player in India's personal care retail sector, has made a noteworthy entry into the personal wash category, representing a significant stride in its commitment to delivering safe and toxin-free products nationwide.

While the personal care industry has witnessed substantial progress in research and development, the personal wash category has experienced limited innovation, primarily dominated by products containing chemicals and synthetic ingredients. Mamaearth recognized the growing demand for natural and sustainable personal care items, prompting its foray into the personal wash category. The brand introduced Moisturizing Lotion Soaps, classified as Grade 1 with Made-Safe certification and a non-drying formula.

Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Ltd said, “The lack of innovation in the personal wash category has been a challenge for the category particularly given the constant demand for natural, eco-friendly, and safer alternatives, without compromising on the efficacy. This presented an interesting challenge for us, and we began our quest to solve this problem. With the launch of our lotion soaps, we are solving the need for a soap that deeply cleanses and does not dry the skin, instead provides moisturization as well. At Mamaearth, we are committed to offering safe and toxin-free alternatives, and with the entry into the personal wash category, we will continue working on innovative formats to disrupt this category and provide consumers with a wider selection of toxin-free and safe options for their daily hygiene routine."

The new range offers four variants – Ubtan, Vitamin C, Multani Mitti, and Neem – catering to diverse skin types and preferences. Each soap is meticulously crafted to balance deep cleansing with the nourishing properties of a moisturizing lotion, offering consumers a refreshing and rejuvenating experience.

Beyond product innovation, Mamaearth remains committed to sustainability and social responsibility. The packaging for its personal wash products is eco-friendly, reinforcing the brand's dedication to reducing its environmental impact. Mamaearth's new line of personal wash products is now available online and at select retail outlets across India. The move into this category demonstrates the brand's continued dedication to providing a broader selection of safe and toxin-free options for daily hygiene routines.

ace turtle, India's leading technology-native retail company, has announced its strategic collaboration with Myntra, one of India's prominent fashion, beauty, and lifestyle platforms, for the exclusive online launch of Dockers, the khaki lifestyle apparel brand under Levi Strauss and Co. Ace Turtle holds the exclusive license for Dockers in India.

The Dockers brand, known for its khaki leadership, offers a diverse range of apparel and accessories for men and women, emphasizing superior comfort and versatile style. While maintaining its focus on classic khaki style and foundational principles, Dockers® has expanded its offerings to appeal to a broader range of shoppers in both professional and personal contexts.

Nitin Chhabra, CEO, ace turtle said, "We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Dockers in India. Myntra's unmatched reach and commitment to delivering a superior online fashion and lifestyle shopping experience aligns perfectly with Dockers' ethos. We will continue to expand the distribution for Dockers to make its premium quality fashion apparel accessible to millions of Indian consumers leveraging our unique technology-driven operating model, deep understanding of Indian consumers and omnichannel commerce expertise.”  

Jayanti Ganguly, VP - Business, Myntra said, "Myntra continues to be at the forefront of enabling access to the most sought-after international brands to our thriving base of fashion-forward consumers. We are thrilled to launch the iconic American brand Dockers on Myntra through our strategic collaboration with ace turtle. We believe that Dockers stands for timeless style, effortless elegance and flawless quality and this would be highly appreciated and loved by our growing base of premium male shoppers spread across the nation.” 

Myntra will feature the complete apparel collection of Dockers, comprising over 160 SKUs, catering to the diverse fashion preferences of premium Indian consumers. The collection, available on the dedicated Online Brand Store on the Myntra app, includes Dockers’ signature khakis, shirts, and sweaters, providing consumers across the country with convenient online shopping options. Dockers will also benefit from extensive visibility through Minis, Myntra’s widely viewed short video content.

Kuhl Fans, known for premium-quality processed foods and vegetables, now unveils its latest Kühl Smart and Stylish Fans in Delhi. These fans, equipped with BLDC technology, not only boast elegance but also offer up to 65 percent energy savings.

The expansion of Kuhl's fan portfolio brings a wider range of energy-efficient models to Delhi, enhancing accessibility for retail customers. Among the innovations is the Kuhl Exzel, a Next-Gen Desert Cooler fan powered by BLDC technology, priced at Rs 8990. The Exzel's ultrasonic water mist reduces room temperature by up to 5 degrees Celsius, operating quietly for a peaceful night's sleep.

Kühl introduces the Kuhl Inspira series, the first 100 percent Made in India BLDC Wall and Pedestal fans, offering 65 percent power savings. The series features electronic swing control and starts at Rs 3999. Additionally, the Kuhl Galaxis series presents ceiling fans for larger spaces, starting at Rs 13,990, and IoT-enabled for remote operation.

For customers seeking affordability and style, Kuhl introduces the Kuhl Arctis series of ceiling fans, starting at Rs 2699.

Varun Gupta, Joint Managing Director of Kent RO Systems Limited said, “We are proud to launch the latest range of Kühl Stylish Fans in Delhi, aligning with our brand philosophy focusing on energy, environment, and technology. With the rising temperature and the need to conserve energy, we believe that these fans will be in high demand in the region. Notably, a typical induction fan consumes around 80 watts of power, whereas a Kühl BLDC fan consumes only 28 watts of power at full speed. This means that Kühl BLDC fans can achieve energy savings of up to 65 percent.”

Gupta further added, "Kuhl, which entered the Indian ceiling fan market last year with a premium range of smart and stylish fans, has made significant strides in its first year of operations. The brand boasts the largest selection of high-end premium fans in India and is now prepared to dominate the mass premium category in the country. Encouraged by the positive response to its initial offerings, the brand is aggressively expanding its product portfolio and venturing into new territories. This exciting move includes Delhi, a key market for ceiling fans, marking Kuhl's commitment to becoming a nationwide leader in the industry. We are continuously investing in R&D to bring the best range of products to our customers. In a short span of 1 year, we have been able to make significant strides and demonstrate to our customers that our world-class engineers and the state-of-the-art manufacturing facility are creating the most desirable and elegant range of fans for Indian consumers. All Kühl fans have a 5-star rating from BEE and are BIS certified.” 

With its focus on innovation and commitment to quality, Kuhl aims to make its mark not only in India but also in international markets, aligning with the 'Make in India, Make for World' initiative.

Established in 2015, HyFun Foods has emerged as a significant player in the global food industry, renowned for its premium processed foods and vegetables. Undertaking a strategic rebranding initiative, the company is poised to disrupt an often-overlooked category within the food sector.

The new logo serves as more than a visual identity, symbolizing HyFun Foods' dedication to happiness and excellence. Featuring two radiant smiles — one green, one blue — the logo embodies the symbiotic relationship between the brand's committed farmers and content consumers, emphasizing its unique selling points of fresh produce and frozen food. The regal purple hue accentuates the brand's commitment to delivering top-notch products exceeding expectations. With a robust track record of sourcing over 300,000 tonnes of fresh produce from 6,000 farmers and achieving a remarkable 20x revenue increase in just seven years, HyFun Foods is poised for continued growth and innovation in both Indian and international retail markets.

Haresh Karamchandani, MD and CEO of HyFun Foods said, "We're thrilled to unveil our new logo, which embodies the spirit of HyFun Foods — joyful, innovative, and committed to quality. With this rebranding, we're not only celebrating our past achievements but also setting the stage for an exciting future filled with convenient food, delicious flavours, and a robust range of frozen food products."

Complementing the new logo, HyFun Foods introduces Funzy, a playful mascot embodying infectious energy. Funzy aligns with the brand's fresh communication strategy designed to engage and attract customers.

HyFun Foods, by embracing innovation, aims to challenge industry stereotypes and establish new benchmarks in the global frozen food sector. As the company continues its journey of redefining the future of food, join HyFun Foods in spreading smiles with Funzy.

Cornea, a pioneer in display solutions, unveils its latest digital video wall series designed to redefine visual experiences and reshape the advertising landscape. Bringing unparalleled clarity and adaptability, Cornea's innovative video walls aim to revolutionize audience engagement for businesses, both within retail spaces and in outdoor settings.

The video wall series by Cornea presents a variety of pixel pitches, ranging from P1.8 to P10. With competitive pricing spanning from Rs 5000 to Rs 11000 per square foot, the product is conveniently accessible through the Gem Portal and Cornea’s official website. This approach caters to diverse installation requirements while ensuring striking picture quality with vivid clarity. These state-of-the-art displays guarantee exceptional performance in any setting, be it indoor presentations, outdoor advertising endeavors, or immersive visual experiences. Cornea's digital video walls stand as a strategic investment for businesses aiming to elevate their advertising endeavors to new heights within the Indian market.

Ankit Garg, Director of Cornea said, "Cornea is committed to pushing the boundaries of display technology to provide our customers with unparalleled visual experiences. Our new digital video wall series represents a fusion of innovation and craftsmanship, delivering breath-taking image quality and versatility that will redefine advertising standards."

UBON introduces its latest lineup of multimedia wireless speakers, tailor-made for the Holi season in India. The Holi series comprises the UBON HT 1540 trolley speaker with mic and RGB Lights, UBON HT 1550 tower speaker with two mics and an LED display, and UBON HT 1520 tower speaker with 2 mic inputs and RGB light, catering to diverse preferences for Holi parties or casual gatherings.

The UBON HT 1550 Music Blaster wireless speakers deliver a robust 70 watts of sound output and feature 2 woofers of 8 inches each, providing a lively party ambiance with deep bass. Priced at just Rs 24,999, these speakers come with Bluetooth version 5.0, RGB lights, and an LED display, making them a value-for-money choice.

For those seeking versatility, the UBON HT 1540 multimedia wireless trolley speakers boast impressive audio quality and RGB lights. With a 12-inch woofer, LED display, and a powerful 60-watt output, these speakers are priced at Rs 15,999. Ideal for karaoke, they include a wireless mic and Bluetooth version 5.0 for seamless connectivity.

The UBON HT 1520 party master wireless tower speakers combine a classy design with an LED display. Priced at Rs 12,999, these speakers offer 40 watts of sound output, 2 woofers of 6.5 inches, and 5000 Peak Music Power Output (PMPO) audio output. With Bluetooth version 5.0, these speakers ensure seamless connectivity for a pocket-friendly audio experience.

UBON remains committed to efficiency, evident in this series that includes features like USB charging, a built-in microphone, and multiple connectivity options such as USB port, Micro TF/SD card, and AUX. Additionally, the speakers offer FM connectivity, allowing users to switch to their favorite FM stations. Compatible with iPhone, Android devices, and laptops, UBON's Holi series promises unparalleled audio quality to elevate the festive spirit.

"I am thrilled to unveil our latest innovation – Heavy Bass Speakers, just in time for Holi. This creation is not just about sound; it's a manifestation of our commitment to elevate celebrations. Embrace the resonance of joy as the deep bass echoes the spirit of Holi, transforming every gathering into an unforgettable sonic experience. Our Heavy Bass Speakers are not just speakers; they are a testament to the fusion of technology and celebration. This Holi, let the beats cascade, the bass throb, and the festivities resonate with the heart and soul of our brand," said Lalit Arora, Co-Founder at UBON.

This speaker range is now available for purchase at authorized UBON retailers and online stores only.

The Mompreneurs Show, Asia's largest support platform for mom-led startups, has unveiled its top three winners. Dr. Pooja Goswami, Founder of RAMJA Genosensor Pvt Ltd emerged as the champion, with Jyoti Bharadwaj, Founder of TeaFit, and Sonali Saraogi Singh, Founder of Feed Smart, securing the titles of first and second runners-up.

Amidst a nationwide response, the show has been a catalyst for mothers, offering motivation, mentorship, seed funding, and marketing grants essential for their entrepreneurial journey. With over 100,000 registrations and 15,000 individuals recognized, 80 underwent comprehensive mentoring sessions with esteemed industry mentors.

Dr. Pooja Goswami, the winner, secured a prize of 50 lakhs in cash and media grants for her groundbreaking project developing the first Indian paper-based Genosensor device. Jyoti Bharadwaj, the first runner-up, received a prize of 33 lakhs for TeaFit, dedicated to offering clean, unsweetened beverages rooted in Indian ingredients. Sonali Saraogi Singh, the second runner-up, received 17 lakhs for Feed Smart, introducing products aimed at maximizing nutrition in every family's diet.

The selection process involved popular voting and virtual jury rounds, leading to the top 10 contenders being evaluated by a distinguished panel, including industry experts and advisory board members. The jury played a pivotal role in shaping the competition's trajectory, guiding the top contenders to the finals.

Widespread support from influential figures like Actor Neha Dhupia, Faye D'Souza, Suhasini Sampath, among others, underscores the show's significance in empowering women entrepreneurs across India. The Mompreneurs Show stands as a testament to fostering entrepreneurial spirit and providing a platform for mom-led startups to thrive.

Naiyya Saggi, Group Co-Founder, Good Glamm Group and CEO, Good Community shared, "When we started the journey of The Mompreneurs Show, we did not anticipate the overwhelming response we would get. More than 1 lakh mompreneurs and top mom leaders and entrepreneurs have been part of creating Asia’s largest platform to support mompreneurs at scale. The Moms Co. Mompreneurs Show is a celebration of the incredible potential that lies within every mom in India, waiting to be unleashed. We are grateful to our partners for making this platform a reality. It has truly been a journey of inspiration, resilience, and determination. Here’s to celebrating our winners and ensuring access, awareness and aspiration for millions more to leverage the power of entrepreneurship in shaping our future. "

Sukhleen Aneja, CEO, Good Brands Co Good Glamm Group said, “We are thrilled to announce the winners of The Moms Co Mompreneurs Show. Our brand mission  'For Every Mom, Through Every Change', is the driving force for us to support mom entrepreneurs at every stage of their journey. We champion mom-led businesses and their innovation, believing in the power of mothers who balance the joys of motherhood with the demands of entrepreneurship. With The Moms Co. Mompreneurs Show, we celebrate these remarkable women and stand proudly by them as they nurture their businesses. Congratulations to all the winners!”

Jungle Ventures, the Singapore-based VC firm with a focus on early-growth stage companies in India and Southeast Asia, has announced its investment in the global Direct-to-Consumer (D2C) Ayurveda brand, The Ayurveda Experience (TAE).

Led by Jungle Ventures and supported by SIDBI Ventures, Anicut Capital, and Sharrp Ventures (Mariwala Family Office), the latest investment has elevated the total funding for TAE to over $41 million (Rs 342 crore). Previous rounds garnered support from investors like Fireside Ventures and Riverwalk Holdings.

Founded in 2010 by Rishabh Chopra, TAE stands as the largest direct-to-consumer Ayurveda content and products company across North America, Europe, Canada, Australia, and India. With four product lines – iYURA, Ajara, A Modernica Naturalis, and Ayuttva – TAE manufactures, sells, and distributes its beauty and health products, along with offering consultation services, content, webinars, and Ayurveda courses.

The newly acquired funds will be utilized by TAE to strengthen its brand presence in existing markets, enhance customer engagement on its platform, invest in product research and development, and expand distribution avenues. Presently, TAE actively sells products in 20 countries, including India, with over 97 percent of customers directly purchasing from its app and website.

Over the past decade, TAE strategically optimized for product-market fit, cultural nuances, supply chain, and logistics, allowing it to scale digitally in global markets while maintaining the majority of its operations in India. The company attributes its growth to widening its reach through new products and markets, coupled with optimizing its direct-to-consumer distribution format.

Rishabh Chopra, Founder and CEO of The Ayurveda Experience said, “We’re honored to have partners like Jungle Ventures, SIDBI Ventures, Anicut Capital and the Mariwala Family investing in this round, and we are grateful for receiving the support and trust of both new and existing shareholders. These funds will be deployed to further fortify the group's R&D, Supply Chain, and Manufacturing strength, and explore and scale newer avenues for distribution. Significant investment will be channeled into innovative content and technologies for enhancing user engagement across our platform and driving innovations across the supply chain. We are focused on optimizing the fundamentals of the business with a long-term view to building a sturdy, sustainable business. We thank all our new and existing partners for supporting us in our journey.” 

Arpit Beri, Partner at Jungle Ventures said, “We're delighted to partner with Rishabh and the team at The Ayurveda Experience. As India continues to assert itself on the global stage, a distinctive opportunity arises for our entrepreneurs to establish global brands with uniquely Indian flavors. The remarkable accomplishments of TAE's team, achieving a sizeable scale with minimal resources are truly commendable. At Jungle, we remain deeply committed to backing founders building brands deeply loved by the customers, and TAE fits very well into this."

abCoffee has successfully concluded its Series A funding round, securing $3.4 million. The round, led by Nexus Venture Partners and featuring participation from existing investor Tanglin Venture Partners, will empower abCoffee to enhance its supply chain and technology infrastructure, facilitating the delivery of on-demand coffee beverages at more affordable prices and faster speeds.

Establishing itself as the highest-rated coffee company with an average rating of 4.6 stars across customer ordering platforms, abCoffee boasts an impressive customer loyalty rate of 61 percent, nearly double the industry average. This reflects the company's commitment to exceptional service with a turnaround time (TAT) of 1.5 minutes.

Founded in 2022 by Abhijeet Anand, an IIT Dhanbad alumnus with over eight years of experience at Schlumberger, a leading oil and gas multinational, abCoffee aims to bring specialty coffee to the masses. 

"We are thrilled to partner with Nexus Venture Partners and receive continued support from Tanglin Ventures in our mission to make specialty coffee accessible and enjoyable for everyone in India. We continue to remain extremely capital efficient, leverage supply chain optimization and continue to innovate new products for the masses,” said Abhijeet Anand, Founder, and CEO of abCoffee.

“abCoffee's commitment to making specialty coffee accessible to the masses resonated strongly with us. Their innovative tech model and focus on high-quality, ethically sourced beans and efficient brewing methods allow them to offer premium coffee experiences at surprisingly affordable prices. We believe this unique approach has the potential to disrupt the Indian coffee market and make premium coffee beverages a mainstream beverage enjoyed by everyone," said Suvir Sujan, Managing Director at Nexus Venture Partners.

Ravi Venkatesh, Managing Partner at Tanglin Venture Partners added, “Over the past year, we’ve been privileged to witness how abCoffee has scaled and are excited to double-down in this funding round also.”

The global coffee market remains significant, with the Indian coffee market projected to reach $2.30 billion by 2030 at a compound annual growth rate (CAGR) of 12.5 percent. Notably, the trend within this sector indicates a rising demand for unique, high-quality coffee experiences and diverse flavor profiles, a demand that abCoffee aims to capitalize on by offering premium specialty coffee through its convenient, efficient, and innovative grab-and-go outlets.

In a move to celebrate and express gratitude towards women, Flower Aura, India's prominent online gifting platform, has announced the initiation of their Women’s Day special campaign titled "She Deserves it All." This campaign encourages individuals to convey their unspoken emotions and sentiments for the exceptional ladies in their lives.

As part of the campaign, Flower Aura has introduced postcards designed to celebrate distinct personality traits that define remarkable women. These cards, highlighting traits such as Fearlessness, Empowerment, Inspiration, and Badassery, serve as a heartfelt gesture to express admiration and appreciation. They will be sent to users with every order, or users can download them from the website to share with the women who hold a significant place in their lives.

Complementing this initiative, Flower Aura has curated a selection of thoughtfully chosen gifts, including floral arrangements, bespoke creations, and delicious cakes, providing options for everyone to celebrate the incredible women in their lives—whether it's a Boss Lady, a Trendsetter, a Wander Woman, a Fitness Freak, or a Homemaker.

Shrey Sehgal,  Founder and CEO of Flower Aura said, "At FlowerAura, we believe in the power of gratitude and recognition. Our Women's Day campaign is a loving tribute to the exceptional women who have made significant contributions to our lives. We intend to enable and empower individuals with meaningful means of expressing gratitude to the women who have been integral to their existence. We believe it is necessary to recognize and celebrate the contributions made by women in all walks of life.”

As International Women's Day approaches, Flower Aura urges everyone to take a moment not only to acknowledge women's profound influence but also to celebrate them for the remarkable individuals they are. The campaign encourages individuals to express gratitude not just on Women's Day but every day.

In a significant move towards supporting women entrepreneurs in India's dynamic retail landscape, Britannia Marie Gold has introduced HerStore, a distinctive digital ecosystem tailored for womenpreneurs. With the tagline "Saath Judo, Saath Udo," the platform is committed to fostering a supportive digital environment where women entrepreneurs can unite, uplift one another, and achieve more.

HerStore, powered by Britannia Marie Gold, stands as a testament to the brand's commitment to women entrepreneurs. This innovative marketplace showcases products and services exclusively owned by women, providing a platform for constant support in their entrepreneurial journey. The platform also aims to offer a comprehensive suite of training, workshops, and upskilling videos, equipping womenpreneurs with the skills and knowledge needed to thrive in the market.

The platform's design draws inspiration from the success of the Britannia Marie Gold Mystartup programme, which was initiated in 2019 to help women overcome financial barriers and acquire essential skills for their entrepreneurial endeavors. The programme has already provided seed funding of Rs 10 lakhs each to over 50 entrepreneurs and equipped more than 50,000 women with the skills to kickstart their businesses. Notably, over 25 winners of the Mystartup Contest now run thriving businesses, with over 10 winners already onboarded on HerStore.

HerStore's strategic design revolves around the proposition of 'Shop | Be Inspired | Sell,' aiming to democratize an end-to-end ecosystem for women business owners. The platform allows womenpreneurs to list their products and services for Indian consumers at no additional cost and operates on a 0 percent commission model. Currently available in multiple Indian languages, including Hindi, Kannada, Bengali, Tamil, and more, HerStore has already listed over 50 businesses on its marketplace.

HerStore not only provides a platform for buying and selling but also fosters a community for knowledge sharing and mentoring among womenpreneurs. Aspiring women entrepreneurs can seamlessly access the Britannia Marie Gold Mystartup Contest Season 5 through the platform, further fueling their journey toward success.

In essence, HerStore by Britannia Marie Gold emerges as a game-changer in the Indian retail sector, offering womenpreneurs the tools and support they need to thrive in the competitive market landscape.

Amit Doshi, Chief Marketing Officer, Britannia Industries said, “At Britannia Marie Gold, our unwavering commitment lies in empowering women entrepreneurs and nurturing their growth. Based on the learnings from four successful chapters of MyStartup contest, we realized the ecosystem needs a platform for constant guidance to prosper, and hence this women’s day - we are proud to take the first step towards that with HerStore. With the launch of the marketplace as the first step, we are hopeful that the ease of managing a business on HerStore along with the extensive Britannia Marie Gold community in India will truly democratize the ecosystem for women entrepreneurs.”

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

Subramanyeswar S. (Subbu), Group CEO, MullenLowe Lintas Group and Chief Strategy Officer - APAC, MullenLowe Global said, “Britannia Marie Gold has a strong emotional resonance among its audience –  the Homemakers or as the brand believes them to be - Everyday Athletes. Led by an inspiring purpose to make them “Do more. Be more”, the new idea “HerStore” is a movement to empower and support womenpreneurs. ‘HerStore’ is also special to us as it’s the very first initiative from Lowe Lintas DX, our digital creative unit set up in collaboration with Meta. Their offering of advanced strategic and creative services, specifically designed for long-term brand building in the digital domain, was a perfect fit for this particular drive from Britannia. I do not doubt that 'HerStore' will help revolutionize the digital landscape on the web. It embodies the spirit of the brand to enable entrepreneurship and drive meaningful change in the lives of the Everyday Athlete!”

Vinod Kumar, Chief Strategy Officer at Hash Connect said, "Creating HerStore posed distinct challenges – our goal was to build a robust technology platform empowering women entrepreneurs as sellers. Simultaneously, we aimed to ensure a simple yet sophisticated user experience. Another element of uniqueness is that HerStore caters to not just e-commerce businesses with products, but services and local businesses as well. Leveraging our e-commerce knowledge and insights into Indian consumer behavior, we've built a platform promising an excellent experience for sellers, buyers, and the brand."

Jaipur Watch Company inaugurated a new store in Ahmedabad at the Nexus One Mall, marking a significant milestone for the brand. To commemorate this retail expansion, the company launched its exclusive line of limited edition 'Vintage Stamp' watches. This collection is tailored for collectors and enthusiasts of antique and luxury timepieces.

The 'Vintage Stamp' collection resonates with the charm of handwritten letters and the timeless allure of vintage postage stamps. Each watch in this series is meticulously crafted using stamps preserved by the brand throughout the years, rendering each timepiece a unique wearable accessory. The highlight of this collection is the King George VI 3 Pies stamp dating back to 1937, elegantly showcased within a stainless steel frame and strap, set against a sapphire crystal dial.

Gaurav Mehta, Founder said, “As we embark on this exciting journey by opening our first store in Gujarat and introducing our Stamp Watch Collection, it is our pleasure to share our love for craftsmanship and tradition with the horologists. What makes this launch so special is that the stamps featured in this collection are authentic and real, making each timepiece a unique find” The Stamp Watch Collection salutes an age when every letter penned by one person was precious while every stamp signified communication across distance. The highlight of the collection is the inclusion of a real 3-Pies denomination stamp featuring the portrait of King George VI– a timeless and elegant timepiece that is a testament to vintage sophistication. We are excited to offer you an experience of the fusion of artistry and innovation at Jaipur Watch Company, " 

Clensta, a personal care startup backed by Parineeti Chopra, has announced significant financial milestones under her leadership. In the past eight months, the company has achieved an ARR (Annual Run Rate) of Rs 100 crore and aims for a Rs 1000 crore ARR within the next three years.

Experiencing a remarkable 300 percent growth in FY24, Clensta plans to deepen its presence across its current 57 focused cities through same-store, same-city growth strategies. Moreover, it has expanded its retail footprint by collaborating with modern trade chains such as Reliance, Walmart, Health and Glow, Wellness Forever, Tata 1 MG, Metro, and Apollo.

Clensta has also extended its global reach through partnerships with industry giants like The Lulu Group in the GCC and UAE, and Carrefour in Africa, leveraging its unique product offerings. The company has initiated Phase II of its #Buy1Give1 campaign, where for every Clensta product sold, one bottle of drinking water is donated to the underprivileged. This initiative aligns with Clensta's commitment to providing water security to all, reflecting its long-standing philosophy.

“We are thrilled to have reached this significant milestone. It speaks volumes about our team’s dedication and the trust our consumers have placed in us. This journey fills us with immense pride, and now that we’ve accomplished so much, it is time to give back to society through social initiatives like the Buy1Give1 campaign,” said Puneet Gupta, Founder, Clensta.

“I am incredibly proud to be associated with a brand like Clensta, that has performed so well on the back of its dedication to sustainability and deep social impact. I look forward to contributing further to Clensta’s success story and empower more individuals and communities while we foster a healthier planet,” said Parineeti Chopra, Partner and Investor, Clensta

With Ashish Mishra joining as co-founder, Clensta has strengthened its leadership team. The company enjoys a robust online and offline presence in India and has expanded its global footprint.

In its recent funding round, Clensta raised Rs 75 crore in a Pre-Series B funding led by TradeCred, co-led by the Royal Family of the UAE, and Parineeti Chopra, among other investors.

Consistent Infosystems, a prominent provider of IT hardware, security systems, print consumables, and home entertainment products in India, has introduced a new series of gaming cabinets designed for versatility and style. The newly launched gaming cabinets, namely Inferno (CIG2001), Neon (CIG 2002), Nexus (CIG 2003), and Thunder (CIG 2004), boast high performance with RGB strips, LED control buttons, and advanced heat dissipation systems. These cabinets are engineered with a matte finish and transparent acrylic side panels, offering both functionality and aesthetics.

These gaming cabinets, compatible with various motherboard sizes, feature necessary cooling fans for optimal hardware performance. The interiors are spacious, facilitating easy assembly of motherboards, PSU installation, and standard cable management. Yogesh Agrawal, CEO and Co-Founder of Consistent Infosystems Private Limited, emphasized the company's commitment to providing top-quality products and enhancing user experience with the latest technologies.

Each gaming cabinet from Consistent Infosystems is designed to support different motherboard sizes and comes with optional cooling fans for intake and exhaust. The cabinets are constructed from durable alloys, ensuring longevity and reliability. Additionally, the spacious interiors facilitate easy assembly of components and efficient cable management.

With over 20 branches, a wide portfolio of products, numerous service centers, direct employees, exports to multiple countries, and an extensive network of channel partners across India, Consistent Infosystems is dedicated to offering technologically advanced products and unparalleled technical and after-sales support to its customers.

The new gaming cabinets from Consistent Infosystems are now available nationwide through Consistent branches. Pricing details are available upon request, ensuring accessibility and affordability for gaming enthusiasts across India.

India's top online food ordering and delivery platform, Swiggy, has entered into a Memorandum of Understanding (MoU) with the Indian Railway Catering and Tourism Corporation (IRCTC) to facilitate pre-ordered food delivery services on trains. The exchange of the MoU took place between Sanjay Kumar Jain, Chairman and Managing Director of IRCTC, and Rohit Kapoor, CEO of Swiggy Food Marketplace, in the presence of senior officials from both organizations.

As per the MoU, Swiggy will extend its food delivery services from its vast restaurant network to passengers traveling on Indian railways, starting initially with Bangalore, Bhubaneshwar, Visakhapatnam, and Vijayawada. The plan is to subsequently expand this service to an additional 59 city stations in the coming weeks.

Sanjay Kumar Jain, Chairman and Managing Director, IRCTC, said, “At IRCTC our focus has always been to explore new ways to make train journeys comfortable and convenient for the billions of passengers aboard the Indian railways every year. This partnership with Swiggy will bring more convenience and food options to our passengers, making their journeys more memorable.”

“Swiggy’s mission is to bring convenience to the lives of consumers. The Indian Railways are the lifeline of our nation, transporting more than 8 billion passengers annually. If during these rail journeys, which traverse across states and districts, one has the option to order meals to explore the culinary diversity of India, it would make the experience more convenient and enjoyable, and add to the overall vividness of the train travel,” said Rohit Kapoor, CEO, Food Marketplace, Swiggy.

One of the common challenges faced by travelers on extended train journeys is the limited availability of diverse food options. Through this collaboration, passengers on designated trains can now opt for high-quality, warm meals delivered directly to their seats, transforming their travel experience into a convenient and delightful culinary journey.

Kapoor also pointed out the natural synergy between IRCTC and Swiggy, citing both organizations' reputation for leveraging technology to enhance consumer experiences and their pan-India presence. The initial phase will see food deliveries at stations in Bengaluru, Vijayawada, Visakhapatnam, and Bhubaneswar, with plans for expansion based on positive responses.

Passengers can avail of pre-ordered food services through Swiggy by entering the PNR on the IRCTC app, selecting their preferred station for food delivery, browsing through Swiggy's extensive list of restaurants, and choosing a restaurant that delivers at the specified location and time.

To ensure the freshness of delivered meals, Swiggy will use insulated bags, and delivery partners will be stationed on the selected platform in advance. The process includes timely handover to the customer, with deliveries marked as completed. Swiggy's support agents will undergo training in issue resolution, gratification, and cancellation policies to ensure efficient operations and maximum passenger comfort. The support team will also be equipped to liaise with restaurants and delivery partners based on order status and customer issues.

BSH Home Appliances Pvt Ltd a subsidiary of BSH Hausgeräte GmbH, has introduced a new line of Bosch single-door refrigerators specifically designed to address the diverse storage requirements of households in India. This initiative aims to bring innovation to the Indian cooling sector, reflecting BSH Home Appliances' commitment to 'Make in India' and 'Make For India' by providing solutions that align with evolving consumer needs.

The refrigerators, ranging from 187L to 226L capacities, have been carefully developed to cater to various family sizes. Available in a range of colors and patterns to complement modern kitchen aesthetics, these refrigerators prioritize energy efficiency. Designed with ergonomic and aesthetic features, the refrigerators aim to alleviate common consumer challenges.

With features like a delicate crisper box for soft vegetables, an easy-access zone for daily essentials, and a unique pedestal box with an adjustable bin for improved item segregation, these refrigerators address specific consumer pain points. The Cool Bottle Zone with smart shield technology ensures faster cooling for up to four 1-liter water bottles, without compromising door space. Additionally, the refrigerators offer an 18-hour cooling retention period, ideal for households facing extended power cuts.

Promising top-notch cooling performance with fast ice-making and 2.5x faster bottle cooling, the Bosch single-door refrigerator stands out in the market. Boasting the largest vegetable storage capacity of 21 liters, these refrigerators are engineered with German quality standards, ensuring durability and backed by a 10-year compressor warranty. The launch underscores BSH Home Appliances' dedication to delivering advanced, user-centric solutions for the retail sector in India.

Saif Khan, MD and CEO, BSH Home Appliances said, “After thoroughly researching and understanding the real pain points for consumers, we are thrilled to introduce our new range of Bosch Single Door Refrigerators. From tackling space constraints for delicate items to offering ample room for dry goods and extra water bottles in summer, they also keep leafy veggies fresher, curbing food waste. Rooted in 'Make in India,' these refrigerators promise expanded storage, greater flexibility, and unmatched durability, making it a perfect fit for your diverse needs.”

PALMONAS has recently announced the collaboration with Bollywood actor Shraddha Kapoor, who will serve as the Co-Founder of the demi-fine jewelry brand. This significant development, stemming from an Instagram interaction, marks a milestone where a Bollywood actor aligns with a startup, highlighting the power of social media in creating meaningful connections.

Kapoor's association with PALMONAS began with a comment on Instagram, showcasing the organic nature of the partnership. The collaboration aims to blend Kapoor's star power with PALMONAS' dedication to quality innovation, focusing on empowering women through versatile yet edgy demi-fine jewelry.

Founded by Pallavi Mohadikar and Dr. Amol Patwari, PALMONAS utilizes surgical-grade stainless steel plated with an 18k gold tone and sterling silver plated with a 2.5-micron thick layer of 18K gold, setting a standard for affordable luxury. The brand is recognized for its contemporary and minimalistic jewelry collections made from sterling silver, stainless steel, and gold vermeil.

Pallavi Mohadikar, Founder, PALMONAS shared, “It all started when we received several orders with the initials S. Kapoor, sparking excitement that it could be the renowned actress Shraddha Kapoor herself. Shraddha always interacts with her fans on her Instagram and she replied to a fan’s comment on her reel in which she was flaunting our jewellery, and mentioned it in an Instagram story. To our surprise and delight, it was indeed Shraddha, confirming that she's been a loyal user of our products." 

Shraddha Kapoor, actor and Co-Founder of PALMONAS said, “I was searching for simple, good quality and reasonably priced jewellery on the internet because I was so fed up of my daily wear jewellery breaking or getting spoiled. I came across PALMONAS and was just blown away their products. I went crazy purchasing so many pieces because I fell in love with their design sensibility as well and felt like I had so many options for my different moods and for different days. For me the product is everything and the fact that Pallavi and Amol have nailed that, got me very charged up and excited to partner with them.”

Shraddha further reiterates, “Bringing demi-fine jewellery to India with an aim to make luxury jewellery available at a fraction of the price, without compromising on the quality. I felt was needed in this space without harming the environment.”

Dr Amol Patwari, Founder, PALMONAS said, “We're honored to have Shraddha Kapoor join our journey and deeply grateful for the continued support of all our customers. I am thankful for the continued support of customers and excited about our journey ahead. Together, we'll continue to create products that empower and inspire individuals to embrace their unique stories."  

PALMONAS, with its unique materials and commitment to quality, stands as a leader in the global demi-fine jewelry market. The collaboration with Shraddha Kapoor is anticipated to contribute to the brand's growth and further solidify its position in the industry, providing accessible luxury for a diverse audience.

In honor of Women’s Day, Juicy Chemistry and Mommy Shots by Amrita join forces for the 'Scars are Beautiful' campaign, shedding light on the beauty of postpartum bodies and stretch marks. The campaign, launched on March 5th, 2024, features 11 mothers proudly displaying their bodies and sharing their motherhood experiences to inspire other women to embrace their bodies and change societal perceptions.

Era Vashishta, mother of a 2.5-year-old shares her story “ I was diagnosed with chronic PCOD when I was 28, which got me very scared as to whether or not I would ever get pregnant or have a baby. I never thought of motherhood before this. Because of the PCOD it made me want to be a mom, because I thought maybe I might not happen. After which, I became a mom and everything changed. As soon as I met my baby that’s when I knew this is someone I want to protect for the rest of my life, the love is unconditional. It was so scary and overwhelming, but once you hang on to all these feelings you wouldn’t have it any other way, I’d never not want to be a mom. My scars are my tiger stripes, because I think I draw a lot of power from them. I’m a mom and this body gave birth to a life, which is what makes me bigger, it makes me a tiger.”

Megha Asher, the Co-Founder and COO of Juicy Chemistry said, “At Juicy Chemistry, we believe in promoting self-love and body positivity, and we are thrilled to partner with Mommy Shots for this unique campaign. Through this powerful photo series, we hope to inspire and empower women to embrace their bodies, and scars not just physical but emotional ones as well, and celebrate their unique journeys of motherhood. As mothers ourselves, we understand the challenges that come with motherhood and the impact it can have on a woman's body and self-perception. We hope that this campaign will help shift the narrative and encourage women to see their bodies as beautiful and strong, no matter their shape or size. Together, we can create a more inclusive and diverse representation of beauty and promote self-love and acceptance for all women."

Amrita Samant, Founder and CEO Mommyshots said, “In my world of photography, motherhood, babies and art, creating something meaningful that helps change the world obsessed with perfection was very close to my heart. We want to redefine beauty with every line and every scar that spells resilience strength and a unique journey, we want to go beyond the surface with this campaign. They’re more than blemishes, they’re badges of honor, they are tender and timeliness. I am super proud of the 11 women who came forward to normalize what the society has for far too long considered unsightly.”

Sonia Chandrakumar, one of the 11 mothers who posed and actively participated in the shoot said, “The journey of motherhood is very different for me, I had a really tough time the first 6 months. I had all kinds of nausea, I could not brush my teeth and I had a lot of body changes that took place. My husband was my greatest support because he constantly reminded me that there’s something beautiful coming out of this and if you want something beautiful in life you need to cope with the changes that take place in your body or yourself. So I kept reminding myself and dealing with the challenges. I’d describe my marks as Caleb’s wonderful art palette that I have around my stomach.  I would not want to get rid of my marks, I want to keep it as a memory.”

Motherhood scars, resembling intricate battle scars, symbolize the strength and resilience embedded in a woman's journey. Each mark narrates a story of endurance and courage, celebrating the remarkable strength of women. In honoring these scars, we acknowledge the transformative power of motherhood, inspiring women to embrace their bodies and celebrate their unique journeys. #scarsarebeautiful
 

Nykaa, India's premier beauty and fashion destination, is set to showcase Fenty Beauty in the country, marking a significant moment for beauty enthusiasts. Launching on March 7th, 2024, Fenty Beauty, founded by Rihanna, will present a thoughtfully curated selection of its renowned products on Nykaa's Cross-Border Store. Included in the lineup are Fenty Beauty's popular items like the Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Gloss Bomb Universal Lip Luminizer, and more.

“Fenty Beauty was created so that people everywhere would be included. Expanding to India is so exciting because the more people that can feel beautiful, recognized and EMPOWERED, no matter their ethnicity, culture, skin tone or style the better,” said Rihanna

"We are thrilled to begin our partnership with one of the most innovative and disruptive beauty brands in the world, Fenty Beauty. The brand's ethos of diversity and inclusivity are a perfect fit for Nykaa's mission of democratizing beauty for all Indians. We look forward to working closely with Fenty Beauty to bring the best of global beauty into our consumers' hearts and homes," said Anchit Nayar, Executive Director and CEO, Nykaa Beauty

Rihanna's vision for Fenty Beauty, launched in 2017, revolves around inclusivity and a global presence. With its introduction to Nykaa's Cross-Border Store, Fenty Beauty aims to make its products more accessible to Indian consumers.

Fenty Beauty stands out with its artistry-quality products, designed to cater to traditionally hard-to-match skin tones. The brand offers formulas suitable for all skin types, encourages layered textures, and presents universal shades for a diverse range of consumers. The brand's light-as-air formulas redefine conventional makeup rules, providing a global palette of shades suitable for everyone.

Rihanna's real-life method for achieving radiant beauty, known as the Fenty Face, becomes accessible to Indian consumers through Nykaa's platform. Tested backstage, on stage, and in real life by Rihanna herself, the Fenty Face represents a differentiated approach to makeup artistry, offering a pathway for individuals to embrace their unique beauty.

To elevate the retail experience for users across India, Flipkart has introduced its UPI payment solution, powered by Axis Bank. With features like Supercoins, Cashbacks, Milestone benefits, and brand vouchers, this secure solution aims to revolutionize the payment experience. Initially available for Android users, customers can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.

In line with the growing preference for UPI payments, the launch of Flipkart UPI offers unparalleled convenience and cost-effective solutions. The UPI offering facilitates smooth onboarding, allowing users to avail themselves of the feature for online and offline transactions within and outside the Flipkart marketplace. It introduces one-click functionalities for recharges and bill payments, enhancing overall payment efficiency.

In 2023, UPI processed over 117 billion transactions worth Rs 182.84 trillion, showcasing its significance in India's dynamic digital payment landscape. Flipkart UPI is poised to substantially impact the country's digital payments system, aligning with the vision of a digital economy. Dheeraj Aneja, Senior Vice-President at Flipkart, expressed the company's commitment to delivering a best-in-class commerce experience and shaping a digitally empowered society.

Sanjeev Moghe, President and Head of Cards and Payments at Axis Bank, highlighted the bank's role in extending multiple payment flows through UPI. The partnership with Flipkart, from launching co-branded credit cards to introducing the UPI service, emphasizes their commitment to innovation. Customers can register for UPI with @fkaxis handle, enabling fund transfers and checkout payments using the Flipkart app. The cloud-hosted solution ensures stability and scalability, contributing to a seamless UPI platform for customers.

In a strategic move to bolster enterprise connectivity in India, Finnish telecom gear maker Nokia has forged a collaboration with India's STL. The partnership aims to develop connectivity solutions for core infrastructure, with a particular focus on government-driven projects. STL will bring its expertise in end-to-end network solutions, while Nokia will contribute its advanced technology portfolio for IP and optical fibre networks.

“This partnership with STL is aligned with our commitment to accelerate digital transformation across industries and governments. With STL's extensive expertise in end-to-end network solutions and Nokia’s experience in deploying mission-critical networks, we are well-positioned to redefine enterprise connectivity in India,” Vinish Bawa, head of enterprise and webscale business in India at Nokia, said in a joint statement.

The collaboration is expected to play a crucial role in accelerating the Industry 4.0 revolution, offering transformative potential for enterprises. By leveraging these solutions, businesses can gain a competitive edge and drive transformation through disruptive technologies.

“STL's extensive experience in connectivity solutions, coupled with Nokia's technological strength in 5G and IoT, creates a synergy that has the potential to redefine enterprise connectivity and transform industries. Together, we envision empowering enterprises to reach their full potential,” said Praveen Cherian, CEO of Global Services Business at STL.

The partnership is set to address emerging requirements across various industry verticals, focusing on use cases for a superior customer experience. This includes multi-service premise edge connectivity, intelligent premises, and predictive operations.

The combined solutions are designed to strengthen enterprise networks, providing high-speed, high availability, low-latency connections. These connections will support applications such as 5G, IoT, augmented reality, data centre interconnect, supply chain efficiency, real-time data analytics, and Gen AI use cases. The collaboration between Nokia and STL is poised to reshape the landscape of enterprise connectivity in India, ushering in a new era of technological advancement.

Convergent Finance LLP and Samara Capital have jointly declared the finalization of definitive documents for acquiring a 51.8 percent stake in Agro Tech Foods Limited (ATFL) from a subsidiary of Conagra Brands, Inc. ATFL, a listed company on the Bombay Stock Exchange and the National Stock Exchange, will undergo a mandatory open offer for an additional 26.0 percent of outstanding shares due to this acquisition. The deal is pending customary regulatory approvals and is anticipated to be completed in due course.

Conagra has been a controlling shareholder of ATFL since 2011, and during its tenure, ATFL expanded its food portfolio, featuring renowned brands like ACT II popcorn and Sundrop edible oils. Both brands are leaders in their categories, catering to both in-home and out-of-home consumption. ATFL will retain the license for the ACT II brand from Conagra for use in India.

Harsha Raghavan, Managing Partner at Convergent Finance said, “Agro Tech Foods’ category-defining brands have been beloved household names for the past three decades, thanks to the company’s relentless focus on quality, innovation, and customer delight. As India’s rapidly-growing consumer class expands and discretionary income levels continue to rise, we will expand ATFL’s distribution reach and product range, thereby transforming it into the country’s leading packaged and snack food platform.”

Manish Mehta, Managing Director and Co-Chief Investment Officer at Samara Capital said, “We are delighted to lead the acquisition of a majority stake in ATFL in partnership with Convergent. The company’s brands have high recall value with India’s consumers, and we aim to complement this hard-earned recognition with our knowledge of India’s food and consumer sectors to increase ATFL’s presence in fast-growing, high-margin categories. We intend to create a large and unique branded food platform in the country with this acquisition.”

Convergent Finance LLP, known for its investment management and advisory role, follows a value investing approach, emphasizing fair valuations through negotiated transactions. Samara Capital, founded in 2007, is a mid-market private equity firm in India with a focus on creating long-term value in partnership with entrepreneurs. Consumer and Retail form a significant focus area for Samara.

Conagra Brands, Inc, headquartered in Chicago, is a leading North American branded food company with a portfolio of iconic brands, including ACT II, Birds Eye, Duncan Hines, Healthy Choice, and Marie Callender’s, among others. The company is driven by a commitment to innovation and evolving to meet changing food preferences.

Homes R Us has forged a partnership with MoEngage, a marketing automation and customer engagement platform with headquarters in Bengaluru and San Francisco. The collaboration aims to bolster Homes R Us' connection with customers, comprehend their requirements, and offer tailored experiences that resonate deeply with them.

Established in 2003, Homes R Us boasts 24 stores across the Middle East, recognizing the pivotal role of meaningful customer interaction within the retail sector. Through MoEngage, Homes R Us intends to furnish personalized recommendations, craft targeted promotions, and dispatch timely notifications across various customer touchpoints, thereby amplifying satisfaction levels and fostering enduring loyalty.

"MoEngage emerged as our preferred choice owing to its comprehensive insights-driven engagement platform, enabling us to customize our interactions with customers based on real-time data and analytics," stated Priyanka Juneja, Digital Marketing Manager at Homes R Us.

With MoEngage onboard, the brand endeavors to enhance customer retention and lifetime value. Additionally, it aims to achieve tangible bottom-line growth by refining conversions, mitigating churn, and maximizing revenue streams through refined engagement tactics.

"We are excited to serve as the proud martech partners for Homes R Us. The brand has consistently prioritized a customer-centric approach, and through our collaboration, we aspire to fortify this commitment," remarked Sweta Duseja, Director of Customer Success at MoEngage.

Joining the ranks of over 1500 global enterprises spanning 35 countries, including Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, Homes R Us entrusts MoEngage to deliver a seamless experience across diverse devices and interaction points.

Shadowfax has concluded its Series E funding round, raising $100 million in investments, led by TPG NewQuest, with continued support from existing investors, such as Mirae Asset Venture Investments (India), Flipkart, International Finance Corporation, Nokia Growth Partners, Qualcomm, and Trifecta Capital. Additionally, Eight Roads Ventures, Shadowfax’s initial institutional investor since the Series A round in 2015, made a partial exit, reflecting the company's growth trajectory and ability to generate shareholder value. This financing round comprises a mix of primary, secondary, and venture debt funding, reinforcing Shadowfax's market position.

Over the next 18 months, Shadowfax will deploy the raised capital to bolster its middle-mile network and extend last-mile delivery services to encompass all 20,000 pin codes across India. A portion of the funds will be allocated to develop advanced services for Direct-to-Consumer (D2C) brands, leveraging state-of-the-art technologies to enhance Shadowfax’s express delivery capabilities. These expansion and innovation endeavors are pivotal in solidifying Shadowfax’s competitive advantage in the retail logistics sector.

Abhishek Bansal, CEO of Shadowfax said, "Our ability to capture a greater share of the market, even in a tough economic climate, is a testament to the core strength of our business. Now having another marquee investor on the board only adds to our confidence in what we're building."

Amit Gupta, Partner and Head of India and Southeast Asia, TPG NewQuest said, "Shadowfax is revolutionizing the e-commerce logistics sector in India. We have been impressed with the tech stack they have built. This helps with the delivery of superior service metrics and allows them to quickly adapt their services to client’s changing needs at the lowest price. We are excited to be partnering with them.”

Shweta Bhatia, Partner and Head of Technology, Consumer and Financial Services Investments India, Eight Roads Ventures said, “Our partnership with Abhishek, Vaibhav, Praharsh and Gaurav spans nearly a decade and we at Eight Roads Ventures have been fortunate to witness Shadowfax’s scaleup journey right from the early days when 3PL for new-age commerce was beginning to take root. As the market evolves, we are excited for the company’s continued success as the preferred partner of choice for e-commerce and express logistics on the back of it’s industry-leading tech innovation and operational excellence.”

Ashish Dave, CEO of Mirae Asset Venture Investments (India) said, "Shadowfax is our first investment in India and we have participated in each subsequent round which is a testament to the strong performance that the company has delivered over successive quarters for the last 5 years. We believe that logistics is fundamental to e-commerce and hyperlocal commerce and that it enables the growth of these markets. Abhishek and Vaibhav together with their team have built a highly scalable platform and have continued to deliver even during challenging periods. Throughout the last 5 years, they have invested in growing the network and the organization while also delivering on the right financial metrics. We are pleased to be a long-term partner of the company and to back the vision of the founders and management."

Shadowfax's transition to a full-stack parcel business model has resulted in consistent EBITDA profits, with three consecutive quarters of profitability in the current financial year (April to December 2023). As Shadowfax celebrates these milestones, it remains steadfast in its vision for the future, aiming to achieve its first full financial year of positive EBITDA in FY24, accounting for ESOP costs.

Snapdeal has amplified its value lifestyle offerings to meet the growing demand for quality branded products at budget-friendly prices. Recognizing the surge in preference for brand-centric, value-driven retail, Snapdeal has strategically added various lifestyle brands, catering to consumers seeking both quality and affordability.

Snapdeal's enhanced fashion catalog boasts a diverse collection of renowned brands, including Jockey, Rosaline by Zivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasya, Aurelia, Nauti Natti, and the newly introduced Ketch. These brands offer a spectrum of apparel, ranging from Rs 249 to 999, ensuring accessibility without compromising on style or quality.

In the footwear category, Snapdeal now presents stylish options from brands such as Carlton London, SPARX, Campus, and Action, starting at just Rs 599. Emphasizing comfort, style, and affordability, these brands redefine footwear fashion for Snapdeal's expanding consumer base. Additionally, Snapdeal's accessory lineup features a diverse range from well-known brands like Baggit, Daniel Klein, and others, providing the ideal finishing touch to any outfit.

With a commitment to delivering quality products at unbeatable prices, Snapdeal positions itself as the preferred destination for consumers seeking a balance between style and affordability. This strategic move reinforces Snapdeal's position as a comprehensive fashion destination, curating merchandise tailored to meet the preferences of value-conscious shoppers.

Himanshu Chakrawarti, CEO of Snapdeal said, "Our vision is to establish Snapdeal as the go-to destination for a value-centric lifestyle. As Snapdeal enters a phase of substantial growth, this reflects our progressive stance in evolving into a holistic fashion destination for consumers who prioritize quality living at affordable prices. We plan to consistently add new brands to the portfolio and provide a lifestyle that is both stylish and values-driven.”

Snapdeal's dedication to the value segment is underscored by statistics, with over 86 percent of its orders originating from outside metro cities and more than 72 percent of buyers hailing from smaller cities and towns. Impressively, 95 percent of the products on Snapdeal are priced below Rs 1000, ensuring accessibility and affordability for a vast consumer base.

Explore the latest fashion trends and lifestyle products on the Snapdeal website and mobile app, where quality meets affordability for the discerning Indian shopper in both metro and non-metro regions.

Van Heusen, the premium fashion brand under Aditya Birla Fashion and Retail Limited, has joined forces with Hungama's Heftyverse to redefine the online shopping landscape. This unique collaboration merges fashion and entertainment in the 3D world, offering consumers an unparalleled shopping experience.

Van Heusen's partnership with Heftyverse introduces users to a diverse range of global styles and virtual fashion expressions. The key highlight of this collaboration is Avatar Customization, empowering users to personalize their avatars with outfits from the Van Heusen collection. This not only enhances the user's virtual presence but also allows them to share their stylized looks on social media and seamlessly purchase the curated ensembles through Van Heusen's e-commerce platform.

Abhay Bahugune, COO, Van Heusen said, “We are pleased to collaborate with Hungama's Heftyverse, a partnership that further strengthens our brand’s commitment to innovation. With this initiative, we aim to elevate the intersection of fashion and digital entertainment, creating a synergy that resonates with the dynamic lifestyles of our discerning new-age consumers."

Neeraj Roy, Founder and MD, Hungama Digital Media said, “Teaming up with Aditya Birla Fashion and Retail Limited for this exciting initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment. This collaborative effort propels us into the immersive world of the Metaverse, where digital fashion and captivating experiences seamlessly merge. Our objective is to redefine the landscape of online shopping by offering users an electrifying fusion of entertainment and fashion within Heftyverse. This launch is a testament to our relentless drive to break barriers and nurture innovation, ensuring our users are always at the forefront of the dynamic digital space.”

This collaboration not only showcases styles and designs but also aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. It marks a significant milestone in Heftyverse's evolution, redefining virtual fashion and promising users an unparalleled online immersive shopping experience. The move aligns with the evolving preferences of consumers, combining the best of both worlds – entertainment, and retail, within the immersive realm of the Metaverse.

In a notable stride towards advanced hair technology, L'Oréal Professionnel, the foremost professional hair tech brand, has introduced the revolutionary Absolut Repair Molecular range. This cutting-edge product line is designed to address hair damage at the molecular level, redefining conventional repair methods prevalent in the industry. Comprising four key products – Pre-treatment (exclusive to salons), Sulfate-free shampoo, Rinse-off serum, and Leave-in mask – the range emerges as a transformative solution that actively repairs inner damage with formidable strength. Impressively, it claims to repair up to 2 years of damage in just one use.

As the landscape of consumer concerns shifts, the focus on inner hair damage takes center stage. A survey reveals that hair damage ranks among the top two concerns for 50 percent of 18–24-year-olds in India. Repairing hair, thus, remains a substantial need in the industry.

L'Oréal Advanced Research, for the first time, achieves the decomposition of peptides to reintroduce amino acids and peptide bonds into the hair, actively reforming and rebuilding the hair’s molecular structure. The Absolut Repair Molecular Range distinguishes itself by going beyond conventional bond repair methods, emphasizing peptide repair to deliver unmatched strength, elasticity, and movement.

Co-developed with three leading repair professionals globally, the range boasts the highest-performing protocol for effective hair repair. Supported by six patents and sulfate-free formulations, it marks a significant leap in the industry's approach to haircare.

Mathilde Barthélemy-Vigier, General Manager – L’Oréal Professionnel India said, "We are thrilled to introduce the Absolut Repair Molecular range, a groundbreaking innovation that goes beyond conventional hair repair methods. This range leverages cutting-edge technology to rebuild the hair's molecular structure and repair up to 2 years of damage in one use. With the Absolut Repair Molecular Range, we aim to redefine the standards of haircare and empower individuals to restore their hair to its optimal strength and health. With this launch, we are all set to disrupt the hair repair market in India."

Available at L'Oréal Professionnel partner salons nationwide and major online platforms such as Nykaa, Amazon, and Myntra, the Absolut Repair Molecular range signals a transformative shift in the Indian hair repair market. The launch signifies a commitment to innovation and sets new benchmarks in the pursuit of healthy and resilient hair.
 

Indic Wisdom has successfully secured Rs 4 crore in a Pre-Series A Round led by Inflection Point Ventures, with participation from Mahendra Sankhe, Launch Capital, Bifco Finance, and other High Net Worth Individuals (HNIs). The infusion of funds is earmarked to bolster the brand’s visibility, expand its distribution network, and augment production capacity, fortifying its market presence and operational efficiency.

Founded by Kaustubh Khare and Prajakta Khare, Indic Wisdom draws inspiration from India’s egalitarian culinary traditions. The duo, with a combined experience of nearly 30 years in SAP ERP, embarked on a mission to contemporize ancient wisdom and produce goodness at scale, emphasizing wood-pressed oils as a focal point.

Rahul Wagh, MD, Inflection Point Ventures said, “Conventional oils encounter issues concerning their quality, safety, nutrient content, and environmental impact. Choosing wood-pressed oils gives a healthier and more sustainable choice for both manufacturers and consumers. With the global wood-pressed oil market expected to grow from $9.63 billion in 2022 to $18.61 billion by 2030, at a compound annual growth rate (CAGR) of 8.57 percent, there's a clear shift towards the healthier alternatives. This, with increasing awareness about the health concerns related to conventional oils, brings us here, to the right path that our ancestors paved.”

Indic Wisdom differentiates itself through in-house manufacturing, rigorous quality control, and price parity within the category, maintaining profitability for the past four years. The brand's extensive range of oils, combined with a robust presence across various channels, positions it uniquely in the market. Operating at a scale that extracts 70 thousand liters of oil per month underscores its significant production capacity.

Prajakta Khare, Founder and Director, Indic Wisdom said, “At Indic Wisdom, our goal is to take India's timeless tradition of prasad – food that is pure, sustainable, and meant for everyone - to every corner of the world. We are doing this by taking our ancient wisdom and food production practices and infusing them with modern production best practices and quality standards. In an era when India is rising in stature in the world and our manufacturing is being looked at with great promise, we believe we can be the embodiment of India’s best traditions, promoting purity and accessibility of food, sustainable growth for ecosystems, and responsible conduct in society."

As the Cold Pressed Oil market in India is projected to reach Rs 40,000 crore by 2030 and $30 billion globally by 2028, Indic Wisdom's commitment to purity, accessibility, and sustainable growth aligns with the evolving consumer preferences in the retail sector. The brand's unique approach and achievements highlight its potential to become a beacon of India’s best traditions, symbolizing responsible conduct in society and promoting economic significance within the industry.

Proudly bootstrapped, Indic Wisdom's collaboration with Inflection Point Ventures signifies a deviation from traditional venture capital norms, showcasing a rapid and transparent execution that has surpassed expectations in the dynamic retail landscape.

In a strategic move to enhance its customer experience, bigbasket, a prominent player in the Indian retail sector and a TATA Enterprise, has recently rebranded its slotted delivery service as "bigbasket supersaver." This revamp promises an accelerated grocery retail experience with the entire range and assortment of groceries delivered within two hours. Customers can also enjoy an additional 5 percent discount on thousands of products. Currently available in Bengaluru, Noida, and select areas of other cities, bigbasket supersaver is set to expand its footprint to cover the top 30 cities by the end of March.

The transition to bigbasket supersaver not only signifies a commitment to faster and more efficient services but also introduces a host of benefits for customers. The rebranded service aims to provide tangible savings, offering an extra 5 percent discount on a vast array of products. This move aligns with bigbasket's continuous efforts to improve and innovate its offerings.

Beyond the speed and savings, bigbasket supersaver introduces a substantial enhancement in product variety. With three times the assortment of instant grocery services, customers now have a broader selection, increasing the likelihood of finding their preferred products every time they shop. This expansion of choices caters to the diverse needs and preferences of customers, making bigbasket supersaver a comprehensive solution in the competitive landscape of online grocery retail.

As bigbasket supersaver continues to gain traction in Bengaluru, Noida, and beyond, the company's commitment to extending its reach to the top 30 cities showcases its dedication to revolutionizing the grocery shopping experience across India. The amalgamation of swift deliveries, added discounts, and an extensive product range positions bigbasket supersaver as a noteworthy player in the evolving landscape of online retail in the country.

Hari Menon, Co-Founder and CEO, bigbasket said, "Since inception in 2011, bigbasket has been associated with slotted delivery. Over the years, our customers have loved the convenience of getting a large range of groceries together with great savings delivered in the time slots of their choice, typically on the same or the next day. After re-engineering our systems and processes, we will now offer the same extensive range of groceries delivered in less than 2 hours, with extra 5 percent savings on thousands of products. Customers will continue to have the option of choosing their preferred slots. For urgent needs, customers will also have the option of shopping on bigbasket now (bbnow, in short), our instant grocery  service.” 

In a strategic move to bolster its position in the rapidly evolving furniture and appliances rental sector in India, Rentomojo has successfully secured a significant investment of Rs 210 crore. The ongoing Series D and D1 round, led by Edelweiss Discovery Fund Series – I, with participation from existing investor Chiratae Growth Fund, alongside Magnetic, founded by Rajeev Chitrabhanu, signifies a strong vote of confidence in Rentomojo's business model and growth trajectory.

Headquartered in Bangalore, Rentomojo has established itself across 16 cities, catering to approximately 450,000 customers since its inception. Beyond its digital presence, the company has strategically set up offline experience centers in key pin codes of Bangalore, showcasing a commitment to both online and offline retail experiences. The recent funding injection comes at a time when Rentomojo has maintained profitability for the last 10 quarters, highlighting its emphasis on sustainable growth.

Geetansh Bamania, Founder and CEO of Rentomojo, attributes the company's performance to a combination of factors, including a robust team, stringent cost management, sound governance practices, a tech-first approach, and an unwavering focus on enhancing the customer experience. This fresh round of funding serves as a catalyst for Rentomojo, propelling it to further lead the creation of the appliances and furniture rental category in India.

"We are excited to partner with Geetansh and the Rentomojo team. The company offers a smart home-furnishing alternative to working professionals who value the freedom of flexibility in their housing options. This category has tremendous potential for growth, and Rentomojo’s leadership team is well-positioned to continue to profitably grow and lead this segment," said Ashish Agarwal, Managing Partner of Edelweiss Discovery Fund, the lead investor in the Series D round. 

“We are strong believers in Geetansh and the Rentomojo team and are very impressed with how they built the company over the last couple of years. We remain committed to the journey of Rentomojo and look forward to its continued success,” added Venkatesh Peddi, Managing Director and Partner - Chiratae Ventures.