Licensing is the business of the future

The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.

As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.

Chhetri will join an expert line-up that includes Bhaichung Bhutia, Gurpreet Singh Sandhu, and Igor Štimac.

As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.